the one and a half second rule
TRANSCRIPT
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THE ONE and a HALF SECOND RULE It’s radical impact on every aspect of marketing
JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.
Visit VietnamBusiness.TV for business videos, news & research
![Page 2: The one and a half second rule](https://reader030.vdocuments.site/reader030/viewer/2022032505/55c8a8fdbb61eb8f458b45d3/html5/thumbnails/2.jpg)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV
![Page 3: The one and a half second rule](https://reader030.vdocuments.site/reader030/viewer/2022032505/55c8a8fdbb61eb8f458b45d3/html5/thumbnails/3.jpg)
Visit VietnamBusiness.TV for business videos, news & research
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“For advertisers the commodityin shortest supply is human attention.”
Nigel BogleBartle Bogle Hegarty
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Visit VietnamBusiness.TV for business videos, news & research
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ADVERTISING HAS CHANGED
PASSIVE
FREQUENCY
DEMOGRAPHICS TRIBES OF MIND
QUALITY
INTERACTIVE
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You!Visit VietnamBusiness.TV
for business videos, news & research
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Visit VietnamBusiness.TV for business videos, news & research
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Physically Present. Emotionally Absent.
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How to win?
Moving at the speed
of cultureIDEAS ARE STILL THE MOST VALUABLE CURRENCY.
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Actual Self + Brand = IDEAL SELF
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Social Media
Blogs
Big DataTwitterFaceboo
k
Digital
Apps
Technology
MobileMedi
a Virtual RealityNeuro-
Marketing Visit VietnamBusiness.TV for business videos, news & research
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THE ONE and a HALF SECOND RULE That was so 2 seconds ago.
If you’re not noticed, everything else is irrelevant.
If people don’t share it, it isn’t any good.
Ideas are still the key to everything.
Never let your partner leave their phone by the bed.Visit VietnamBusiness.TV
for business videos, news & research
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JOHN SAMPSON ( SAM)Executive Creative Director/Managing Partner DDB Group Vietnam.
Visit VietnamBusiness.TV for business videos, news & research
![Page 17: The one and a half second rule](https://reader030.vdocuments.site/reader030/viewer/2022032505/55c8a8fdbb61eb8f458b45d3/html5/thumbnails/17.jpg)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV