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The Obama Story through Social Media
By PF AndersonEmerging Technologies Librarian
UM Health Sciences Libraries
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CAMPAIGNMajor Social Media
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CAMPAIGNSpecial Community Social Media
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CAMPAIGNSpecial Function Social Media
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CAMPAIGNCustom Social Media
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Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234
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Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8
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• ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08
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WHITE HOUSEOfficial Social Media Venues
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http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
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• http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
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• http://www.whitehouse.gov/blog/
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• http://www.flickr.com/photos/whitehouse/
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• http://mashable.com/2009/04/29/obama-flickr/
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• http://www.facebook.com/WhiteHouse
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• http://www.myspace.com/whitehouse
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• http://www.whitehouse.gov/rss/
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• http://twitter.com/whitehouse
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• http://vimeo.com/whitehouse
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• http://www.youtube.com/whitehouse
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• http://www.slideshare.net/whitehouse
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• http://twitter.com/WhiteHouse_Blog
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SOCIAL MEDIA & OBAMA’S HEALTHCARE TRANSITION TEAM
A Case Study
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Obama Biden Health Policy Transition Team
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HEALTHCARE TRANSITION TEAMAutism Twitter Day
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• Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer
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http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation
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• Pattern of Engagement
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PORT SPINOZA, SECOND LIFE
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• Screenshot: mechanism for coordinating event
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• http://www.youtube.com/watch?v=YghepF0uv3E
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• Text Analysis– Top 50 Words
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VIRTUAL ABILITIES, SECOND LIFE
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Screenshot: Mechanism for coordinating event
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• Text Analysis– Top 50 Words
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MAIN CONCEPTSAccess, Employment, Information
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OBAMA’S SPEECH TO CONGRESS
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HEALTHCARE REFORM, FINAL REPORT
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• http://www.healthreform.gov/reports/hccd/
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• Text Analysis– Top 50 Words
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• http://www.slideshare.net/saydowin/obama-social
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• http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf