the nys smokers' quitline - enhancing success through ...€¦ · pat bax, marketing...
TRANSCRIPT
Pat Bax, Marketing Coordinator NYS Smokers' QuitlineJim Hart, Quitline Specialist
May 3, 2006
The NYS Smokers’ Quitline: Enhancing Success Through Follow-up and Quality Assurance
Patricia Bax, MS, RNMarketing CoordinatorNYS Smokers' QuitlineRoswell Park Cancer InstituteElm and Carlton StreetsBuffalo, New York 14263Office: 716.845.4365Cell: [email protected]
1-866-NY-QUITS (1-866-697-8487)www.nysmokefree.com
Greetings!
What is the New York State Smokers’ Quitline?
The New York State Smokers’ Quitline is a free and confidential program that provides evidence-based stop smoking services to New York State residents who want to stop smoking or using other forms of tobacco.
Quitline Overview• In operation since 2000
• Based at Roswell Park Cancer Institute, located in Buffalo
• Serviced more than 440,000 calls
Hours of Operation:
Live Counselor SupportMonday – Friday 9 a.m.-9 p.m.Saturday – Sunday 9 a.m. - 1 p.m.
Taped Message Library: 24 hours/7days
Tip of the Day: 24 hours/7days
Central Role of the Quitline in New York StateCentral Role of the Quitline in New York State’’s s Tobacco Cessation PlansTobacco Cessation Plans
NYSDOHTobacco Control
Program
Large Employer GroupsLocal health
& human service organizations
Health Care Providers
National Cessation Vendors
Local & Regional media
Health Insurance Plans
Statewide Provider Groups,Health Plans &
Large Employer groups
Cessation Centers Community Health Partners
Collaboration between cessation centers and health plans to facilitate utilizationCollaboration between cessation centers and health plans to facilitate utilization
• Telephone counseling in English or Spanish
• Starter kit of Nicotine Replacement Therapy for eligible smokers
• One scheduled callback to smokers who get a free starter kit of NRT
• Up to four scheduled telephone counseling calls for eligible Medicaid, Family Health Plus and uninsured smokers
• Up to a 6-week supply of NRT for eligible Medicaid, Family Health Plus and uninsured smokers
Quitline Services
• Fax-to-Quit referral program
• Referrals to local stop smoking programs
• Referrals and information for NYS Health Plans’ cessation service for members
• Clearinghouse for materials and information in English and Spanish
• Web-based services including interactive features (www.nysmokefree.com)
Quitline Services
Trained QuitlineSpecialists use a specially designed electronic call record interview for each type of call.
Callers can call as many times as needed.
Telephone Interview
Fax-to-Quit Referral Program
• Fax referral program for providers to refer tobacco using patients
• Referral form is faxed to Quitline
• Quitline Specialist calls client and provides stop smoking intervention
• Progress Report is faxed back to provider office
Fax-to-Quit Referral Program
Forms are available on our website:
www.nysmokefree.com
Quitline Materials
• Material Order form available on QuitlineWebsite www.nysmokefree.com
• Materials can be ordered by calling the Quitline directly
• Material quantity limits are listed on the form
• Bulk orders fulfilled based on availability
New York State’s Tobacco Control
Program is Successful in Driving Callers to the
Quitline!
-
5,000
10,000
15,000
20,000
25,000
30,000
June
-04Ju
ly-04
August-
04
Septem
ber-04
October-
04
Novem
ber-04
Decem
ber-04
Janua
ry-05
Febru
ary-0
5Marc
h-05Apr
il-05
May-05
June
-05Ju
ly-05
August-
05
Septem
ber-05
October-
05
Novem
ber-05
Decem
ber-05
Janua
ry-06
Febru
ary-0
6Marc
h-06
Statew ide Pam Laffin Ads Jan. 19 t h - F eb . 2 8 t h, 2 0 0 5
Every Cigare tte is Doing You Dam age
Jan. 17t h - M ar ch 7 t h, 2 0 0 5
NYCDOH 311 FREE NRT
M ay 5t h - June 8 t h, 2 0 0 5
Quit Now Statew ide Print Ads
M ay 16 t h - June 2 7t h, 2 0 0 5
NYSDOH 2 w eek NRT Starter Program
Launched o n D ec. 13 t h, 2 0 0 4
Get Patch Cam paignJuly 11t h - S ep t . 4 t h, 2 0 0 5
Sm ile of an Ex-Sm oker July 4 t h - A ug . 2 7t h, 2 0 0 5
Pe ter Jennings died of Lung Cancer A ug ust 7 t h, 2 0 0 5
* In a ddit io n t o t he m a jo r c a m pa igns , 2 4 v a rio us brie f , t im e - lim it e d c a m pa igns a nd/ o r e v e nt s we re he ld by
T o ba c c o C o nt ro l P a rt ne rs a c ro s s t he s t a t e . T he s e a c t iv it ie s e nha nc e d t he t o t a l c a ll v o lum e , e s pe c ia lly
f o r t he m o nt h o f J uly.
M edicaid & Uninsured Proactive Program
launched : O ct . 2 0 0 4
NYC Everybody Loves a Quitte r Cam paign
S ep t . 13 , 2 0 0 4
Great Am erican Sm oke-Out
N o v. 17t h
TV- ABC Series "Quit to Live"
t hr o ug ho ut N o vemb er
Every Cigare tte is Doing You Harm
T V , R ad io , & P r int A d sN o v. ' 0 5 - F eb . ' 0 6
M ary QuitsD ec. 2 2 2 0 0 5 - F eb . 2 8 ,
2 0 0 6
N ew sp ap er A d s:Buffalo New s Post-it Note
& Roches ter Dem ocrat and Chronicle Banner
Januar y 1, 2 0 0 6
TOTAL CALL VOLUME BY PROMOTION
Quitline Evaluation and Quality Assurance
Evaluation & Quality Assurance
At 3 months and 12 months:
• Voluntary follow-up telephone interviews
• Assessment of smokers who utilized Quitline services, their receipt of the services, use of stop smoking aids, and current stop smoking status
• Restricted to adults (18+ years), NYS residents, current smokers seeking services/quitting assistance for themselves, and verbally agreed to callback
Quarter IIIDecember-2005-February- 2006
Smokers who were sent NRT are asked a series of questions concerning their satisfaction with Quitline Services. This table summarizes results of the Service Satisfaction Questions as of February 28, 2006.
Satisfaction Follow-up Questions
• The 3-month survey began the week of March 28, 2005. As of February 28, 2006, 787 3-month follow-up surveys have been completed.
• The 3 month Quit Status survey consists of a rolling telephone survey with a sample of 8 smokers randomly pulled weekly who were uninsured or carried Medicaid insurance and 16 smokers randomly pulled who were insured smokers, for a total of 24 smokers pulled randomly each week from the Quitline database.
Quitline Evaluation: Method
Quitline Evaluation: Method
• Participants from the 3 month survey will be re-contacted 9 months later and will be asked to complete the 12-month Quit Status survey.
• 34.2% - All Clients • 18.7% - Clients who received counseling,
but did not get NRT• 37.1% - Non-Proactive Clients who got a
starter supply of NRT and one callback• 45.1% - Proactive Clients who received at
least 2 Completed Callbacks• 46.5% - Proactive Clients who were sent
Additional NRT
Quit Rates: at 3 month follow-up
For more information, please contact:
1-866-NY-QUITS (1-866-697-8487)www.nysmokefree.com