The Notorious B.I.G.

Juicy

Artist in The Music video

• The music video shows The Notorious B.I.G. star persona of how he grew

up in the “hood” of Brooklyn and made something of him self, it shows his

black gangsters persona as he gets caught for dealing crack and goes to

prison. He is Narrating his life story through rap, but its probably highly over

exaggerated in order for him to fulfil his gangster persona.

Stories

• Notorious B.I.G. in this video is telling the story of how his life has changed

from hustling on the streets and being told he wouldn’t amount to nothing to

him living the high life “got two rides, limousine and a chauffeur”.

• The story telling makes him seem much more real to his audience and more

organic, which helps him to sell records because he’s cooler as he is meant

to be the real deal.

• The video shows the development of his attitudes to life changing

throughout the video from immaturity and being a gangster to having a

daughter and being a father at the end of the video. which gives him a more

positive image to the mass audience.

Mise-En-Scene

• The Notorious B.I.G. wears baggy clothes white shoes, this is commonly

associated by the audience with gangsters, this will add gangster

authenticity and make his gangster crack dealing past more believable, he

also has a vest top on with “badboys” written on it this reflects his attitude

and outlook on life.

• The video is very male dominant with them having all the power in it, he

shows his masculinity by surrounding himself by females.