the north american machine vision market · 2013-10-11 · the north american machine vision market...
TRANSCRIPT
The North American Machine Vision Market
Market Trends, Developments and Opportunities
Paul Kellett
Automated Imaging Association
Director – Market Analysis
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I. Machine Vision Definition
� What is machine vision?
All industrial and non-industrial applications where hardware and software
capture and process images to guide the operation of devices
� A machine vision (MV) system typically involves:
� lighting to render visible the object to be imaged
� optics to focus the image of the object
� camera to “see” the image
� imaging board to capture the image from the camera and convert it into
data
�software that is used to manipulate the digitized image to optimize
operational decision-making.
� MV systems involve either integrated, discrete components or integrated
functions (“smart cameras”)
� Machine vision is not limited to the factory floor but instead extends to
new, innovative applications.
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Machine Vision is an Automation Technology that Captures and Processes
Images to Guide the Operation of Devices in Both Factory-Centric and
Emerging Sectors of the Economy.
Machine Vision Performs a Wide Range of Generic Functions
Across Many Industries
II. Generic Machine Vision Functions
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IndustriesCharacter
Recognition
Part
Recognition
2D Symbol
Reading
Pattern
Recognition
Absence/
PresenceOther
Semiconductor � � �
Electronics � � � �
Food
Wood Products �
Container � �
Printing
Automotive � � �
Pharmaceutical �
Medical Device
Biometrics �
Advanced Traffic Management � �
Laboratory Automation/ Drug
Discovery � �
Medical Imaging �
High-end Surveillance � �
Waste Management
Solar Cell and Panel
Advance Battery Technology
Wind Turbine Manufacturing
Fuel Cell Manufacturing
Robotic Warehousing �
4
Industries2D, 3D
Metrology
Surface
Flaw/
Cosmetic
Analysis
Mechanical/
Electronic
Assembly
Verification
SortingVisual
Servoing
Location
Analysis
Semiconductor � � �
Electronics � � �
Food � �
Wood Products � � �
Container �
Printing �
Automotive � � � � �
Pharmaceutical �
Medical Device �
Biometrics
Advanced Traffic Management �
Laboratory Automation/ Drug
Discovery � �
Medical Imaging
High-end Surveillance
Waste Management �
Solar Cell and Panel � � � � �
Advance Battery Technology � � � � �
Wind Turbine Manufacturing � � � �
Fuel Cell Manufacturing �� � � �
Robotic Warehousing � �
Machine Vision Performs a Wide Range of Generic Functions
Across Many Industries
II. Generic Machine Vision Functions (Continued)
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III. Machine Vision Value Proposition
� Machine vision enables:
� increased productivity
� greater efficiency
� enhanced product quality
� The value provided by machine vision makes it essential in an
increasingly competitive world market.
� We believe the value provided by machine vision insures an upward,
long-term trend in machine vision sales with only temporary deviations
due to the business cycle.
MV Trend Line
Cyclical Variation
Time
* MV Financial Transactions: Sum of component and system sales (including smart cameras)
Despite Recessions the Underlying Trend in MV Sales has Remained Positive
Because of the MV Value Proposition.
MV Overall North American Sales* in $ Millions (USD)
MV Impact of
Great
Recession
MV Impact of
Great
Recession
MV Impact of
2001
Recession
MV Impact of
2001
Recession
III. MV Value Proposition
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IV. Machine Vision Markets
Components Systems
Cameras are the Largest MV Product Market. ASMV (Application-Specific MV
Systems are the Large System MV Product Market. Product Shares have not
Changed Much Over Time.
Relative Size Based on Sales Volumes
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IV. Machine Vision Markets
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Most Important Industries for MV sales are Semiconductor, Automotive,
Wood and Food.
Estimated North American Annual MV Financial Transactions* by Industry
Source: Based on 2010 AIA Annual MV Study
* Overall sales activity: Sum of component and system sales (including smart cameras)
* Overall sales activity: Sum of component and system sales (including smart cameras)
Following the Great Recession in 2009, Machine Vision Sales Activity in North America,
Returned to the Historical Trend Line in 2010.
2011 Growth Expected at 5.3%. 2012 Growth Expected to be Similar.
2011-12 Forecast - MV Financial Transactions* in $ Millions (USD)
+ 12.6%
+ 6.2%
+ 4.6%+ 2.1%
MV Impact of
2001
Recession
MV Impact of
2001
Recession
- 7.2% - 0.2%
+ 1.2%
-29.2%
+60.2%+5.3%
Note: Growth rates shown are based on as reported sales figures and not on weighted growth rates.
V. MV Market Growth – North America
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MV Impact of
Great
Recession
MV Impact of
Great
Recession
V. MV Market Growth – North America
10
Trend Lines for Components and Systems are Positive Despite Recessions
VI. Economic Impacts on MV Market
US Manufacturing Sector – Purchasing Manager’s Index (PMI)E
xp
an
sio
nC
on
tra
ctio
n
MV Sales are Closely Tied to the Performance of the Manufacturing Sector.
Manufacturing Has Lost Some Steam in the Latter Part of 2011.
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VI. Economic Impacts on MV Market
Impact of the Euro Crisis
The Business Cycle of the US and Eurozone are Highly Correlated.
What Happens in Europe Does not Stay in Europe.
The Bottom Line: The Euro Crisis Could Severely Affect North American MV Sales.
R = .979
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VII. Machine Vision Market Opportunities
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Technology-Related and Geographic Market Opportunities Abound.
Established Industries also Represent Important Opportunities.
� Energy Technology-Related• Solar Cell Manufacture (inspection, measurement, sorting, control of location
• Fuel Cell Manufacture (assembly verification, inspection, metrology)
• Wind Turbine Manufacture (assembly verification, inspection)
• Automotive Lithium Battery Manufacture (robotic guidance, inspection, metrology)
� Other Technology-Related• Security (biometrics, license plate recognition, cargo inspection, etc.)
• Drug Discovery and Lab Automation
• Advanced Traffic Control (automated toll, traffic congestion monitoring, etc.)
• Recycling (automated material sorting)
• Medical Imaging (digital X-rays)
� Geographic Market-Related• China, India, Brazil, Russia
� Established Industries• Increase penetration rates of established industries (product modularization and mass
customization)
• Building the factory of the future (MV will benefit from increased factory automation)
VIII. Summary and Conclusions
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� Machine vision offers a wide range of generic functions that enable many
applications in both factory-centric and non-industrial segments of the
economy.
� These applications, in turn, provide value to businesses in terms of increased
productivity, greater efficiency and enhanced product quality (MV value
proposition).
� The MV value proposition has resulted in positive trend in MV sales in the
longer-term, despite short-term, cyclical recessionary impacts.
� In 2009, the Great Recession severely affected MV market growth, but in 2010
the market recovered strongly with sales returning to the historical trend line.
� To understand the effects of the economy on MV product markets, it is
necessary to focus on the performance of manufacturing sector.
� In the US, the manufacturing sector is still expanding, but it clearly has lost a lot
of steam, and this in turn has decreased MV sales growth.
� Looking ahead, the euro crisis could also severely affect North American MV
product sales.
� Market opportunities for MV companies abound.
The Future Looks Very Bright for Machine Vision but that Doesn’t Mean There
Won’t be Bumps in the Road.