the nikkan kogyo shimbun website media … web media is mainly for b2b business and contains our...
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https://www.nikkan.co.jp/ April 2019 Contact us [email protected] Digital Media Bureau
THE NIKKAN KOGYO SHIMBUN Website Media Guide
The Daily Industrial News Online Edition
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD.
CONTENTS
株式会社日刊工業新聞社 Copyright 2018 NIKKAN KOGYO SHIMBUN,LTD.
Contents
What is The Daily Industrial News Online Edition
About Our Media
p.2
Age, Industry, Position/Title
Occupation, Region
Audience Attribute
p.3
p.4
Page View/Unique User
Media Power
p.5
Rectangle A Rectangle / Double Rectangle
Video – Rectangle
In-Article Rectangle
Rectangle Banner Package (+Newswitch)
Rectangle Ad Plans
p.6
p.7
p.8
p.9
Bland Text
Text Ad Plans
p.10
Online Edition Original Advertorial
Advertorial Reproduced from a Newspaper Article
Native Advertising & Links to Advertorial
Tie-Up Ad Plans
p.13
p.14
p.15
The Position of Ads for Smartphone
Note
p.16
1
Slider (Static)
Slider (Video)
Slider Ad Plans
p.11
p.12
“The Daily Industrial News Online Edition” is the news site owned by The Nikkan Kogyo Shimbun. Updated every
day at 5am(local time in Japan). This web media is mainly for B2B business and contains our newspaper articles,
breaking news, news videos, original contents, etc.
We have strength to cover the following industries: machinery, automobile, IT, electronics, material, chemical and
other related sectors/fields. Having connection to broad industrial sectors, we enthusiastically support the area of
science technologies, middle scale firms, small and medium-sized enterprises and venture companies.
Monthly Page Views 2,318,794
Monthly Unique Users 751,679(Results for Mar. 2019 ※Google Analytics)
Memberships 369,320 (As of Mar. 2019 )
Articles updated per day 200-250
Database of articles(Archived from Jan. 2008)approx. 400,000
…All visitors are able to read the headlines.
Only Paid Users are able to read whole articles.
Memberships (registered users) can read up to 11 articles per month. )
URL www.nikkan.co.jp/ ※currently available only in Japanese
【Services by User Type】
Visitor Free
Membership Paid
Membership
Headline Available
Paid Articles × Up to 11/month
Available View newspaper PDF
× ×
Article Search × All Headlines
(up to 11articles/month)
My page × Up to 3
keywords, 30 articles
Up to 20 keywords,
300 articles
Monthly Fee JPY 0 JPY 0 1ID=JPY 4,000
(+tax )
What is The Daily Industrial News Online Edition?
About Our Media
Top 4 advantage points 1. We are trusted as a long–standing newspaper company.
We also leverage a range of social media to reach users.
2. Many of our users are decision makers with high media literacy skills.
3. Memberships can use our extensive article database to search for articles.
4. Active memberships who are willing to get information are increasing.
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 2
Electrical/
Electronic
15.8%
Automobile/
Airline/Space
10.4%
Machinery/
machinery tool
10.9%
Precision
machinery
7.2%
information/
communications
7.3%
Construction/Civil
engineering
4.2%
Iron/Steel/Metal
3.1%
Chemical
4.0%
Plastic/Fiber/
Apparel
1.7%
Energy
1.9%
Food/Medical/
Cosmetics
2.5%
Trading
5.1%
Public Office
4.5%
University/Education
institution
7.4%
Distribution/Service
5.5%
Printing/Publishing/
Mass media
2.1%
Financing
Business,Insurance
5.1%
Medical care/
welfare
0.6%
Real Estate,
Development
0.4%
Fishery,
Agriculture &
Forestry
0.2%
Industry
Approx. Two thirds of our users are over 40s and managerial personnel.
63% of our users are in manufacturing industry.
More than half of our users are managers and above.
Age, Industry, Position/Title
Audience Attribute
10~19
0.6%
20~29
13.7%
30~39
19.6%
40~49
26.6%
50~59
25.8%
60~69
10.9%
70~
2.7%
Age
President/Chairper
son/Board
Members
14.9%
Department
Heads/General
Managers
15.8%
Section Chief
20.2%
Section
Head/Supervisor
16.3%
Staff
29.8%
Temp/Contract
Waker
2.9%
Position/
Title
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 3
Users Occupation: The rates of ”Sales”, ”Research & Development” and “Manufacturing” account for approx. 20%. People from management level also use our media a lot.
Region: Kanto area (which includes Tokyo, Yokohama, Chiba, etc.)accounts for 50%. While at the same time, other users widely exist in other areas.
Occupation, Region
Audience Attribute
Hokkaido,Tohoku
4.2%
Kanto
59.1%
Chubu(Tokai)
12.4%
Kinki
16.2%
Chugoku
0.9%
Shikoku
2.8%
Kyusyu,
Okinawa
6.6%
Overseas
0.1%
Region
Corporate Planning
4.9%
Managing Executive/
Director
7.7%
PR/Advertising
3.2%
Planning/Survey/
Marketing
3.9%
Research&Development
14.7%
Production/Engineering
5.0%
Design
4.9%
Manufacturing
2.3%
Sales
19.8%
Material/
Procurement
1.6%
Quality Control/
Inspection
1.4%
Personnel/Finance/
General Affair/IT
12.3%
Profession
7.4%
Student
6.6%
Occupation
Major cities
・Tokyo ・Yokohama ・Chiba ・Saitama
Major cities
・Nagoya ・Nagano ・Niigata
Major cities
・Osaka ・Kyoto ・Kobe
Major cities
・Fukuoka ・Naha
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 4
☑ The Daily Industrial News Online Edition
(Mar. 1-31, 2019)
Page View (PV) 2,318,794
Unique User(UU) 751,679
The average of last three months*
2,311,367
*Jan. 1, 2019 - Mar. 31, 2019
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2,200,000
2,400,000
2,600,000
2,800,000
3,000,000
Page View/Unique User
Media Power
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 5
Rectangle A
Rate
1 week JPY 350,000 (+tax)
1 month JPY 1,100,000 (+tax)
Quantity 6 (including Rectangle B)
Exposure area All pages
Exposure type rotation
Estimated imps 350,000/month
Device PC *smartphone size is as below
Pixel size
PC 300 × 600 (Width × Height)
Smartphone 300 × 250 (Width × Height)
Rectangle B
Rectangle B Double
Rectangle
Rectangle Ad Plans
Rectangle A
Rectangle B
Rectangle B Double
Rate
1 week JPY 250,000 (+tax)
1 month JPY 800,000 (+tax)
Quantity 6
Exposure area All pages
Exposure type rotation
Estimated imps 350,000/month
Device PC, smartphone (optimized depend on the device, refer to page 16)
Pixel size (Width × Height)
300 × 250
Rate
1 week JPY 200,000 (+tax)
1 month JPY 600,000 (+tax)
Quantity 6(including Rectangle B Double)
Exposure area All pages
Exposure type rotation
Estimated imps 350,000/month
Device PC, smartphone (optimized depend on the device, refer to page 16)
Pixel size (Width × Height)
300 × 250
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 6
Video
Static area
You can use video at the area of Rectangle or Rectangle B.
For smartphone, please decide the style among options from the right image.
Rate
Rectangle A 1week JPY 280,000 (+tax)
1month JPY 900,000 (+tax)
Rectangle B 1week JPY 230,000 (+tax)
1month JPY 700,000 (+tax)
Quantity 5
Exposure area All Pages
Exposure type rotation
Estimated imps 350,000/month
Video – Video Rectangle
Rectangle Ad Plans
LP:Landing Page
2: PLAY&GO When users tap the ad area, open video app
and next proceed to LP.
1: Direct link
Proceed to LP directly when users tap the ad area.
〈 No sound〉
3: Multi-Link Assign the different URL link to Static area
and Video area.
Video Rectangle banners are available both PC and smartphone.
Please prepare just 1 video data for this ad.
On the ad area, there are 2 separate areas: a Video area and a Static area.
You can show titles or copies on the Static area.
《 PC 》 《 Smartphone 》
Video
Static area
LP Open the URL
of landing Page
video Player open
Users Close
The Video
〈 No sound 〉 Play the video on In-app player 〈 Sound-On〉
Open the URL of landing Page
Video
Static area
〈 No sound〉 Play the video on In-app player 〈 Sound-On〉
Open the URL of landing Page
Video
Static area
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 7
In-Article Rectangle will be displayed at the bottom of the
in-article photo.
“After logging on pages” are only available for free
memberships and paid memberships only.
About displaying ads, we do not exclude competitive ads.
Rectangle
《 Before logging on pages 》 《 After logging on pages 》 (available only free memberships and paid memberships)
Rate 1 week JPY 200,000 (+tax)
1 month JPY 600,000 (+tax)
Quantity 3
Exposure area Article pages *
Exposure type Rotation
Estimated imps 300,000/month
Device PC, smartphone (optimized depend on the device, refer to page 16)
Pixel size PC 300 × 250 (Width × Height)
Smartphone 320 × 50 (Width × Height)
* The following genres will be exclude- “People” “Opinion” “Topics” “New Product” ”Etc.” “Special/Advertising”. *Both a PC size banner and a smartphone size banner are required.
In-Article Rectangle
Rectangle Ad Plans
Rectangle
Log on
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 8
By means of combining the synergy of our “Online Edition”
with “Newswitch”(*1),advertisers will be able to expand
the reach for wide range of ages, type of businesses, job
titles.
Newswich package have positive effect for various users ,
especially young business person or university
students(20s~30s) and engineers. It is also effective for
users in charge of business planning or start-up business,
belong to related division such as
“Planning/survey/marketing” ”PR/Advertising”.
*1 Newswitch is owned by THE NIKKAN KOGYO SHIMBUN. Our editor categorize industrial news into always more than 10 themes, e.g. ”Robot / AI” ,“ IoT”, “MRJ/Airline/Space” The reporters at The NIKKAN KOGYO SHIMBUN and outside industry pundits choose pieces and comment on them as facilitators. Newswitch is currently offered in Japanese only.
Rate
The Daily Industrial News Online Edition RectangleA
+ Newswitch Rectangle
2weeks JPY 650,000 (+tax)
1month JPY 1,200,000 (+tax)
The Daily Industrial News Online Edition Rectangle B
+ Newswitch Rectangle
2weeks JPY 550,000 (+tax)
1month JPY 1,000,000 (+tax)
The Daily Industrial News Online Edition In-Article
Rectangle +
Newswitch Rectangle
2weeks JPY 550,000 (+tax)
1month JPY 1,000,000 (+tax)
Quantity 6 (3 in case of In-Article Rectangle)
Exposure area The Daily Industrial News Online Edition Rectangle : All pages* & Newswitch Rectangle(All pages)
Exposure type rotation
Estimated imps
700,000imp/month The Daily Industrial News Online Edition Rectangle 350,000 + Newswitch Rectangle 350,000
Device PC , smartphone (optimized depend on the device, refer to page 16)
Pixel size
PC 300 × 250 (Width × Height)
Smartphone 320 × 50 (Width × Height)
*In-Article Rectangle does not appear in categories below:
“People” “Opinion” “Topics” “New Product” ”Etc.” “Special/Advertising”
・Rectangle A ・Rectangle B ・In-Article Rectangle ・Rectangle on the “Newswitch”
《Newswitch Rectangle》
Newswitch Rectangle
Rectangle Banner Package (+Newswitch)
Rectangle Ad Plans
レクタングルB
OR
《 The Daily Industrial News Online Edition Rectangle A,B 》
Rectangle
A
Rectangle B
《 Before logging on pages 》
《 After logging on pages 》 (available only free memberships and paid memberships)
In-Article Rectangle
In-Article Rectangle
《 Online Edition In-Article Rectangle 》
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 9
Rate
1 week JPY 150,000 (+tax)
1 month JPY 500,000 (+tax)
Quantity 3
Exposure area All article pages *
Exposure type Position rotation
Estimated imps 1,000,000/month
Device PC, smartphone (optimized depend on the device, refer to page 16)
Ad size Up to 35 Japanese characters
* On mobile version of website, the ads exposure is rotation, one by one. * No exposure for paid memberships
Brand Text
Text Ad Plans
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 10
The static banner ad is displayed above the article area.
The ad area is wide and pushed down automatically. Therefore, it has a strong impact on users.
After appear the ad, the first ad is replaced to the next
narrow banner (Contracted size) when the “CLOSE” button
at the right top is pushed.
When users access our website, the slider ad is pushed
down and appear the static banner ad automatically.
When users push the “OPEN” button, the first
ad(Expanded size banner) open and appear the banner
again.
Rate 1week JPY 800,000 (+tax)
Quantity 1
Exposure area All Pages(exclude; movie page, article feature page)
Exposure type The banner shows automatically when users arrive first time and then at random
Estimated imps 150,000/1week
Device PC , Smartphone (optimized depend on the device, refer to page 16)
Pix
el S
ize
PC
Expanded size ① maximum width:1000pixels, height:250pixels
Contract size ② maximum width:1000pixels, height:90pixels
Smartphone
Expanded size ③ maximum width:300pixels, height:250pixels
Contract size ④ maximum width:300pixels, height:80pixels
* When user move to next page (within 60 min. after leaving first page), the contract size banner will appear.
* Please submit your 4 kinds of data (Expanded size banner and Contract size banner) at least 10 business days before prior to the starting date.
Slider (Static)
Slider Ad Plans
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 11
The video area is displayed above the article area.
The ad area is wide and pushed down automatically. Therefore, it has a strong impact on users.
After playing the video, the first ad is replaced to the next
narrow banner (Contracted size) when the “CLOSE” button
at the right top is pushed.
When users access our website, the slider ad is pushed
down and play the video automatically.
When users push the “OPEN” button, the first
ad(Expanded size banner) open and play the video again.
Rate JPY 800,000 (+tax)
Quantity 1
Exposure area All Pages(exclude; movie page, article feature page)
Exposure type video plays automatically when users arrive first time* duration of video: For 15-30 seconds
Estimated imps 50,000/1week
Device PC only
Pix
el S
ize
Video Area maximum width: 1,000pixels × maximum width:250pixels Aspect Ratio - 16:9
Whole Ad Area
(1)Expanded size maximum width:1000pixels, height:250pixels (2)Contract size maximum width:1000pixels, height:90pixels
* The slider ad appears PC device only.
* When user move to next page (within 60 min. after leaving first page), the contract size banner will appear.
* Please submit your 3 kinds of data (video, Expanded size banner and Contract size banner) at least 10 business days before prior to the starting date.
Slider (Video)
Slider Ad Plans
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 12
Pushed down area
Pushed down area
Video area
Video
The supervision of The Daily Industrial News
Our company, specialize in respective industry/area, report and write your
advertorial responsibly.
Youtube videos are available on advertorials.
Archive
Contents will be archived for a year.
Native Advertising
Please refer to p16.
○ We charge for interviews, creating videos and other irregular works.
○ We allow secondary use of the article (include texts and photos).
○ The article must have credit on the headline. ex) 【〇〇〇〇〇/PR】
Sample Schedule
<1> Meeting/Interview
(about 1month -2months prior to releasing )
<2> Submit materials to us
(about 1month -3weeks prior to releasing )
<3> Check the staging page
(about 2weeks prior to releasing )
<4> Release the page
Rate
2weeks JPY 1,000,000 (+tax)
1month JPY 1,800,000 (+tax)
Exposure area 2
Number of characters,
photos
Characters: around 1,500~2,000 + Photos:1~3
Estimated imps 1,000,000/2weeks(Native Advertising) 1,500 and over/2weeks(Advertorial)
Device PC, smartphone (optimized depend on the device)
A Sample of Original Advertorial Page
Advertorial Area
Online Edition Original Advertorial
Tie-Up Ad Plans
Please consult with our salesperson on prices and production schedules.
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 13
Reproduce another advertorials into online pages
Reproduce a newspaper or a magazine article into our Online
Edition page.
Reach a wide range of users on our website.
Youtube videos are available instead of photos.
Archive
Contents will be archived for a year.
Native Advertising
Please refer to p17.
○ The article must have credit on the headline.
ex) 【〇〇〇〇〇/PR】
○ We allow secondary use of the article (include texts and photos).
Sample Schedule
<1> Check the staging page
(about 2weeks prior to releasing)
<2> Release the page
《 The Daily Industrial News (Newspaper) 》
Advertorial
Online Edition Advertorial Page
Advertorial Area
Rate
2weeks JPY 600,000 (+tax)
1month JPY 1,400,000 (+tax)
Exposure area 2
Number of characters, Photos
The page structure is follow the paper media (newspaper/magazine) basically.
Estimated imps 2,000,000/1month(Native Advertising) 3,000PV and over/1month(Advertorial)
Device PC, smartphone (optimized depend on the device)
Advertorial Reproduced from a Newspaper Article
Tie-Up Ad Plans
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 14
Online Edition Original Advertorial page
Advertorial Area
Native Advertising & Links to Advertorial
Tie-Up Ad Plans
《 The Daily Industrial News Online Edition 》
《 The Daily Industrial News Online Edition Article page 》
<2>Native Ad [1] Duration : Always(1week)
《 Newswitch Rectangle 》
<4>Banner Rectangle Banner Duration : 2weeks
<1>Infeed Native Ad Posted at the article headline area Duration : For 2days
<3>Native Ad [2] Duration : Always(For 2weeks) Also put on smartphone site
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 15
The position of ads for smartphone site
Note
Rectangle B
Brand Text (It will be displayed only on “visitor” users.)
Rectangle A
In-Article Rectangle
Slider (Static) 《 Top page 》
Slider (Static) 《 Article Page》
Copyright 2019 THE NIKKAN KOGYO SHIMBUN,LTD. 16
Pushed down area
Reminder Banner Reminder Banner
Reminder Banner Reminder Banner
Pushed down area