the nielsen company overview presentation...2015 • case study on toyota unintended acceleration...

www.autoelectronics.co.kr

THE #1 SOURCE FOR

AUTOMOTIVE ENGINEERING

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Copyright © 2019 Smart & Company

MEDIA KIT 2020

automotive. electronics

automotive electronics

M A G A Z I N E


Since the establishment in 1999 with

convention and media as two major axis, Smart

& Company Ltd. is leading business

communication integration and media innovation

through global exhibition and conference

organization, professional media publication and

book publication planning in both online and

offline.

COMPANY INTRODUCTION

2

Global Electric Power Tech

Automotive Innovation Day

ISO 26262┃AUTOSAR One-Day Seminar

MARKETING OPPORTUNITIES

SMART & COMPANY offers a full calendar of

multi-platform programs and experiential

opportunities that provide a smart direct

connection that can help your brand influence

what hundred thousands of electrical and

electronics engineers must have now.

AUTO Cyber Security Korea

Top leading exhibition for electric

and energy industries in Korea

Korea’s leading knowledge exchange platform bringing

together 400+ stakeholders who are playing an active

role in the electric and autonomous vehicle scene.

A unique opportunity to spread out knowledge

and having exclusive insights on that very hot

topic in automotive industry.

Best practices for security of in-vehicle

components and a showcase of

innovative devices

┃ www.smartn.co.kr

The skilled communicator for the industry, by

the industry


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First published: April 2007

Frequency: 6 issues per year

Web site: www.autoelectronics.co.kr

Size: 210 mm (W) × 280 mm (H)

Price: 12,000 Kr Won / single issue

ISSN: 1976 - 1465

Circulation analysis:

Average number of copies per issue in one year (Nov. 1, 2018 - Oct. 31, 2019)

Print run: 9,500

Actual distributed circulation: 8,772

Copies sold: 347

Complimentary copies: 8,425

Copies for records and marketing: 728

ABOUT automotive electronics magazine

Established in 2007, AEM is the Korea’s leading media

brand for automotive industry professionals.


CIRCULATION VITALITY MAJOR MILESTONES

2018

2017 • OSEK-based CAN Communication Training

• 10th anniversary

• Publishing of Patents Analysis on Google Self-Driving Car

2016 • Barter agreement with Reed Exhibitions Japan Ltd.

• Barter agreement with Messe Frankfurt

• Autonomous Driving Technical Forum

2015 • Case Study on Toyota Unintended Acceleration and

SW Safety

2014 • Publishing of 『CANoe』

2013 • Launching of Auto Cyber Security Korea

• Launching of Automotive Innovation Day

• Publishing of 『FlexRay』

2012 • Global ISO 26262 Experts Invitation Seminar

2011

• Acquisition of Electronic Science

• Launching of ISO 26262/AUTOSAR One-Day Seminar

• Publishing of 『Green Car Concert』

• Launching of EV Korea (Exhibition)

2009 • Vehicle + IT Convergence Conference

• Publishing of 『MOST: The Automotive Multimedia Network』

2007 • Participation in the Seoul Motor Show

• Launching of AEM

2010 • Publishing of 『ISO 26262 Guidelines』

• 8th ISO 26262/AUTOSAR One-Day Seminar

• 6th Automotive Innovation Day

2019 • 9th ISO 26262/AUTOSAR One-Day Seminar

• 7th Automotive Innovation Day

• 2nd Auto Cyber Security Korea

The automotive electronics magazine for the

industry, by the industry


Magazine Readers 8,772

Newsletter Subscribers 6,088

Event Visitors 400+

Book Readers 1,000+

OUR AUDIENCE

Reader + % Composition

Subscriber 2018 2019

Gyeonggi 7,140 48.7 48.0

Seoul 2,688 18.2 18.1

Incheon 2,057 14.0 13.8

Daejeon 129 0.8 0.9

Chungnam 742 4.9 5.0

Chungbuk 602 4.1 4.1

Gyeongbuk 651 4.4 4.4

Gyeongnam 158 0.7 1.1

Busan 72 0.5 0.5

Ulsan 174 1.2 1.2

Daegu 205 1.2 1.4

Jeonnam 49 0.1 0.3

Jeonbuk 34 0.2 0.2

Gangwon 14 0.1 0.1

Sejong 41 0.2 0.3

Jeju 9 0.02 0.06

Others 95 0.6 0.6

We win our audience’s hearts through CONTENT

NUMBER OF SUBSCRIBERS (’18→’19)

14,558 14,860

REACH

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#1 AEM offers information you want to know.

#2 AEM provides a different perspective.

GEO BREAK DOWN


city


AEM was founded by engineers who cares deeply about creating valuable

content for the electronics and embedded systems industry

written for people who conceive, design, program, test, market, support, and/or

purchase components for automotive electronics systems, including systems for

power-train, telematics, infotainment, safety, body and chassis, and connected

vehicles…

an essential information resource for these key engineers and technical managers by

providing them with the latest industry news, trends and insight, technical articles, and

new products on the market they need to know about in order to improve their design and

development strategies, projects and applications.

We attract nearly 16,000 unique visitors and more than 24,000 page views per-month.

Empowering automotive innovation

Our readers are constantly seeking

new inspiration.

They find in-depth information on

trends and developments within the

automotive industry in every issue of

AEM or via our updates on website.

5 automotive. electronics

EDITORIAL MISSION


AEM’s finely targeted circulation is focused on those key

engineers working in all the major carmakers, tier 1 and tier

2 component suppliers.

1.1% Other

30.0% Tier 2/3, R&D

38.0% Tier1

31.0% Car OEMs

65.0% Engineering

19.0% Executive/Technical Managers

2.0% Education/Government/Consultants

14.0% Other

WHO READS AEM

Circulation by job

Circulation by industry sector

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By publishing great

content and distributing

at all of the leading

tradeshows and

conferences, AEM has

built the best audience in

the industry.

The result is a highly-

engaged readership that

is actively buying,

designing and deploying

products.

“AEM„s latest news and excellent,

high quality information on key

automotive technology is surely

the foundation for the rapid

growth of Korea's automotive

industry.”

Prof. Myoungho Sunwoo Ph.D, P.E

Department of Automotive Engineering, Hanyang

University

1.0% Other


0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Readers & Subscribers

PRINT ON-LINE TOTAL

100% Organic Growth

As you can see in the figure, AEM started in 2007 with zero

readers, then quickly and organically grew into the industry.

AEM has never purchased or borrowed mailing lists to

artificially increase readership.

MARKETING OPPORTUNITE


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No

te:

Editorial conte

nt and tim

ing s

ubje

ct to

change

EDIT CALENDAR 2020

MAY〮JUNE

Autonomous Driving AI ┃ Testing & Diagnostics

AD CLOSE 04/24/2020

CONTENT DEADLINE 04/17/2020

ON SALE 05/06/2020

JULY〮AUGUST

Car Electrification Hydrogen ┃ Lightweight

AD CLOSE 06/25/2020


ON SALE 07/06/2020

SEPTEMBER〮OCTOBER

Mobility & Smart City Flying Car ┃Cyber security

AD CLOSE 08/25/2020


ON SALE 09/07/2020

NOVEMBER〮DECEMBER

Smart Manufacturing

3D Printing, AR•MR

AD CLOSE 10/23/2020


ON SALE 11/04/2020

8 automotive. electronics

JANUARY〮FEBRUARY

Automotive Emotions ISO 26262┃AUTOSAR

AD CLOSE 12/21/2020


ON SALE 01/05/2021

MARCH〮APRIL

Car Interior Innovation CES 2020, Automotive World Japan

AD CLOSE 02/25/2020


ON SALE 03/03/2020


CALL FOR SPONSORSHIP

2020 AUTO Cyber Security Korea Formerly AutoSecure in Korea

February 18 (Tue), 2020

Yangjae, aT Center (3F)

Seocho-gu, SEOUL

Where Security Meets Safety

Innovative and interactive sponsorship options, along with

unique competitions and opportunities to demo your best

products, allow you to keep your brand top of mind with the

automotive industry’s forward-thinking influencers, decision-

makers, and auto security experts.

Anticipated Attendance

150-180

Sponsorship Packages Unit Price (USD)

Platinum

- Keynote session (40 min.)

- One speaking session (40 min.)

- Demo table (1800 x 900, 2EA)

- Participants list sharing

6,000

Gold - One speaking session(40 min.)



4,500

Silver - One speaking session(40 min.) 3,000

Bronze - Demo table (1800 x 900, 2EA) 1,500

Common Benefits

▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words

Contact your rep for full sponsorship details.

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2020 ISO 26262/AUTOSAR

One-Day Seminar

April 8 (Wed), 2020

Korea Institute of Science and Technology Center

Yeoksam-dong, SEOUL

The Seminar aimed at:

· Focusing on Adaptive AUTOSAR and ISO 26262,

the standards which make possible paradigm shift for

electric and autonomous vehicles

· Suggesting solutions for the hot issues and

challenges

Common Benefits

▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words


Platinum





6,000




5,000



Contact your rep for full sponsorship details.


200-300

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AUTOMOTIVE INNOVATION DAY 2020

July 7 (Wed), 2020

The-K Hotel Seoul

Yangjae-dong, SEOUL

Building the future of mobility and autonomous vehicle The Automotive Innovation Day is the Korea leading knowledge exchange

platform bringing together 500+ stakeholders who are

playing an active role in the autonomous and connected vehicle scene.


350-500


Platinum





10,000




6,000



Common Benefits

▶ Material source book ad insertion ▶ Logo exposure: Official website, eDM, Program board ▶ Company introduction on website below 100 words Contact your rep for full sponsorship details.

Contact Us: BJ [email protected]

070-4048-5969 010-5275-8765

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Topic Exterior/Interior Sensing, AI/Mapping/Data, Cockpit/HMI/Infotainment, V2X,

Cyber security, Mobility as a Services, 5G, DSRC, Electrification, Testing and

Simulation, Automated Driving, Mobility, etc.

mailto:[email protected]


AEM works with industry leaders to develop and publish content that educates our readers about new technologies, products, real-world examples

of product applications, trends, and standards.

Advertisements, Magazine: Reach your audience with full-page or fractional ads. Or we can also help you design multiple-page ads, bellybands, sticky

notes, tabs, and gatefolds. Ads placed in our publications are included in E-book.

Inserts: Your marketing material can be inserted inside the magazine. Either ship us the finished piece or outsource the design and/or printing to us.

We provide competitive pricing and quick turnaround.

ADVERTISEMENTS: PRINT RATES

The currently valid VAT must be

added to all prices.

Agency commission not included

Consult publisher for details.

Digital ad file requirements

Preferred file format is PDF files created for

300 dpi with a total density of 300%.

Credit Policy and Terms

Advertisers and agencies are

jointly and severally liable for

payment.

All invoices are payable in

thirty days.

Translation: We will provide the Korean

translation for the advertisement

contents free of charge.

Print Advertorial:

2 Pages: 1,600 US$

3 Pages: 2,200 US$

4 Pages: 2,700 US$ Full page ad material should be made in 216 x 286 mm size to avoid white lines at edges.

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ADVERTISEMENTS: autoelectronics.co.kr

• Run-of-site Banners Spot Ad Dimensions Unit Price* Period (width x height, pixel) (US$) (days) A 1,015 × 100 2,500 30 B 750 × 100 2,350 30 C1 230 × 240 2,000 30 C2 230 x 240 1,500 30 D1, D2 230 × 240 900 30 * Agency commission not included - .GIF or .JPEG, .SWF(Flash) files only. - 45KB max file size for run-of-site - Flash Files: 5 scene, unlimited looping allowed, with 40K initial size and up to 500K in additional files. - File and/or ad tags to be provided 3 business days prior to scheduled start date.

- Activation of Web advertising is reliant on timely submission of acceptable ad files by the advertiser • Monthly eNewsletter - Leaderboard: 728 × 90 pixels - GIF or JPEG files only - File and/or ad tags to be provided 3 business days prior to scheduled start date. • HTML Opportunities (unit: US$) Times 1× 2~3× 4~5× 7~9× 10~12× Unit Price 2,000 1,800 1,700 1,600 1,500

- HTMLs are graphic e-mails, co-branded with AEM, and sent to selected demographics from the AEM database. Materials are due 3 business days prior to transmission date.

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More than 24,000 page

views per month


CONTACTS

HEADQUARTER Rm 607, 43, Digital-ro 34-gil,

Guro-gu,

Seoul, 08378

KOREA Tel. +82 2 841 0017 Fax. +82 2 841 0584

For marketing solutions, ideas, and

opportunities, contact the publishing

team with the most leadership, years

of experience, and service in the

industry:

For article and product news submissions:

For all things seminars, contact:

AEM’s digital properties provide additional touchpoints for

passionate readers to connect with the brand.

autoelectronics.co.kr is a go-to destination for the AEM reader

searching for the latest technologies, products, events, and

news from AEM, while the digital edition provides readers with

interactive and in-depth coverage including everything in the

magazine and more.

Sung Kyu Park President/Publisher

[email protected]

Yeon Hai Jung VP-Operations

[email protected]

Bum Jin Yoon Editorial Director

[email protected]

Han dol Park Sales & Market Strategy

[email protected]

Yoon Oh Shin Editor-In-Chief

[email protected]

Sang Min Han Technical Editor

[email protected]

[email protected]

Dong Yeob Jeon Product Editor

[email protected]

For production, billing, circulation, and

website questions and service, these nice

folks can help:

Jee Yeon Shin Education & Seminar Assistance

[email protected]

Steve Park Account/Operations Support

[email protected]

Won Seon Kim Marketing Director

[email protected]

Gisik Min Advertising Manager

[email protected]

Je Min Yi General Accounting

[email protected]

Jeong Hee Kim Graphic Designer

[email protected]

Sun Pil Ga Webmaster

[email protected]

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Thank You.

The best solution for automotive

applications

automotive. www.autoelectronics.co.kr

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