the next generation website
TRANSCRIPT
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NEXT-GENERATIONWEB SITE
The
SOCIAL MEDIA BREAKFASTFEBRUARY 11
Creative Director@dstagg
DAVID STAGG
schipul.com
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CONTROL
schipul.com
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BRAND
schipul.com
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CUSTOMIZATION
schipul.com
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PROFESSIONALISM
schipul.com
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PORTABILITY
schipul.com
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APPLES
schipul.com
Apples : Oranges : : Facebook : Your BusinessYou cannot use Facebook
as a tool to take transactionsfor your business or organization.
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WASPs
schipul.com
Billionaires don’t need Facebook.
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IT’S LIKEHAVING A PARTY
WITHOUT APLACE.
schipul.com
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BUSINESSESCAN’T TOLERATEUNCERTAINTY.
schipul.com
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FACEBOOK ISSTILL IMPORTANT.
schipul.com
It’s a tool.Not a destination.
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THE WORLD’S LARGEST SEARCH ENGINES
schipul.com
#1?#2?
What’s the future of search?
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LINKS REPLACELIKES
schipul.com
Rivaling Google.
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LOCATION-BASEDMARKETING
schipul.com
Foursquare, Gowalla, SCVNGR,Facebook Places, Google Places, etc.
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LOCATION-BASEDMARKETING
schipul.com
“Where I go and what I dois part of my story.”
“It allows me to ask or peopleto ask me about places
I’ve been.”
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THE WEB AS ANAPPLICATION
schipul.com
The next generation websitelooks like what we conventionallyknow as a computer application.
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CHROMEWEB APPS
iPAD PRODUCTIVITY
schipul.com
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CR-48
schipul.com
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CR-48
schipul.com
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CR-48
schipul.com
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WILL APPS EVENEXIST IN THE FUTURE?
schipul.com
“Content-specific device apps are,at best, going to be disrupted and,at worst, going to be phased out
entirely.”—Jim Kerr, Mashable
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THE NEXT2-3 YEARS
schipul.com
Anyone? Bueller?Bueller? Anyone?
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YOUR CEO SAIDTHE PHRASE ‘ROI’
schipul.com
Ways to measure goalsahead-of-the-game
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schipul.com
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bit.ly/urltool
schipul.com
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bit.ly/urltool
schipul.com
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COSTSAVINGS
schipul.com
How Schipul used our ownhuman network to bring in clicks.
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THERE IS POWERIN THE PEOPLEYOU KNOW.
schipul.com
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AND AT THATMOMENT,
THE COMPUTERSBECAME
SELF-AWARE.
schipul.com
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DAVIDSTAGG
@dstaggfacebook.com/davidstagg
davidstagg.com