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ã SAP AG 1999 Dr. E. Kim / 1 The Next Generation Of ERP & EC

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ã SAP AG 1999 Dr. E. Kim / 1

The Next Generation Of ERP & EC

ã SAP AG 1999 Dr. E. Kim / 2

The Net Changes Everything

BuyerSeller

E-Business

Real Time Collaboration

ã SAP AG 1999 Dr. E. Kim / 3

Seller Buyer

Vision in Virtual Society: Dynamic Network and Virtual Enterprise

ã SAP AG 1999 Dr. E. Kim / 4

EIS

DSS

MIS

기획/의사결정

보고/통제

업무 생산 판매매

생산계획

판매계획

매계획

생산 판매매

인력 리

리/재무회계

(수익) 자금 리 (유동 )

Goods/Services

Goods/Services 매판매

회계

자금 리

회계

자금 리

금융기

금융기

ERP

R/3R/3

MMMM

HRHR

SDSD

PPPP

QMQMPMPM

Best BusinessBest BusinessPracticePractice

FIFICOCO

TRTR

PSPSWFWF

ISIS

IntegratedIntegratedSolutionSolution

ECEC

TRTR COCOFIFI

IMIM

ECEC--EISEIS ECEC--CSCS ECEC--BPBP ECEC--PCAPCA

ã SAP AG 1999 Dr. E. Kim / 5

EIS

DSS

MIS

Knowledge base

ERP

기획/ 사결정

보고/통제

업무

가치사슬 (Value Chain)

(기본활동)

(지원활동)

경 정보시스템발전동향 (I)

전략경 (SEM)

ã SAP AG 1999 Dr. E. Kim / 6

EIS

DSS

MIS

EIS

DSS

MIS

Knowledge base

ERP

기획/ 사결정

보고/통제

업무SCM

E-Comm.

가치사슬(Value Chain)

(기본활동)

(지원활동)

경 정보시스템발전동향 (II)

ERP

가치사슬(Value Chain)

(기본활동)

(지원활동)

SEM SEM

eRP

ã SAP AG 1999 Dr. E. Kim / 7

mySAP.com Objectives

Faster, more responsive, more efficient

With SAP your organization is ready for the internet competition

l Access all relevant information

l Benefit from new virtual marketplaces

Real-time

l Support collaborative business processes

ã SAP AG 1999 Dr. E. Kim / 8

Business Scenarios - Gallery Entry Page

Employees

CollaborativePlanning &Forecasting

Invoicing /Payment

Enterprise Partners

Collaborative Applications

Knowledge Mgmt./Research

(ESS)Employee Workplace

OnlineService

Online Selling/Catalog

Billing /Payment

OrderFulfillment

OnlinePersonali-

zation

Supplier CustomerBuying /

Procurement

StrategicEnterprise

Management

CFM

APO

Sales &Marketing

FinanceLogistics/

ProductionHuman

Resource

CRM

ã SAP AG 1999 Dr. E. Kim / 9

Buyin

g Side

EmployeesEmployees

CompanyCompany

Sel

ling

Sid

e

Data & Execution Backbone

Data & Execution Backbone

Business Warehouse

Execution System

Employee Self Service

OfficeApps

Intranet

Role-basedMenu

B2B Proc.B2B Proc.

SCMSCM

SCMSCM

Know. Mgmnt.Know. Mgmnt.

CRMCRM

B2B Selling

B2B Selling

B2C SellingB2C Selling

•시스템중심적사고에서시 지향적사고로 전환

•New Dimension 제품들 (EC, CRM, APO..)내 시스템과시 (Marketplace)과 연결고리

어제어제 SAPSAP 늘늘 SAPSAP

ã SAP AG 1999 Dr. E. Kim / 10

Sell

Internet Selling

Buy

Internet Buying

e-Community Collaboration: One-Step Business

BuyerBuyer SellerSeller

Search

Select

Register

Offer

mySAP.com Marketplace

Receive CollectmySAP.comor non-SAPcomponent!

Operational Systems(Financials & Logistics)

Operational Systems(Financials & Logistics)

Transact

ã SAP AG 1999 Dr. E. Kim / 11

l The core business systems within an enterprise must be integrated, front end to back end.

l The firms that effect transactions must have the data flow seamlessly from one enterprise to the other.

l An industry or community must allow for any participant to use any type of system and to communicate with any other system openly and collaboratively.

One-Step Business

ã SAP AG 1999 Dr. E. Kim / 12

Allows end to end business processes via mySAP.com

Integration With Third Party Services

Perform aCredit Check

Contact aProspect onMarketplace

Arrange Travel to Meet

Close theDeal Exchange

ContractsUse bank

trust services

Send thema sample

ã SAP AG 1999 Dr. E. Kim / 13

Web Browser Environment with EnjoySAP Look & Feel

Personal, Role-basedNavigation

l mySAP.combusinessscenarios

l Partnerofferings

l Non-SAP(legacy,corporateintranet, 3rdparty)

l mySAP.commarketplaceservices

l Any Iink

Monitoring and Interaction

l Monitor miniApps on personal homepage

l Universal inbox

l Cockpits

l Marketplace apps

l Any link

l ...

l Interact with full-blown application

l mySAP.com suite

l partner offerings

l ...

Drag &

Relate

ã SAP AG 1999 Dr. E. Kim / 14

Example 1: Drag & Relate a Purchase Order from Homepage to SAP Functionality

ã SAP AG 1999 Dr. E. Kim / 15

Example 2: Drag & Relate a Vendor Number to SAP Display Functionality

ã SAP AG 1999 Dr. E. Kim / 16

Example 2: Drag & Relate a Vendor Number to SAP Display Functionality

ã SAP AG 1999 Dr. E. Kim / 17

Example 3: Drag & Relate a Tracking Number from Homepage into FedEx

ã SAP AG 1999 Dr. E. Kim / 18

Example 3: Drag & Relate a Tracking Number from Homepage into FedEx

ã SAP AG 1999 Dr. E. Kim / 19

Example 4: Drag & Relate a Material Description from Homepage into Chemical Online

ã SAP AG 1999 Dr. E. Kim / 20

Example 4: Drag & Relate a Material Description from Homepage into Chemical Online

ã SAP AG 1999 Dr. E. Kim / 21

Evolution from Integration to Collaboration

Employee Self Services

Business Intelligence

Supply Chain Management

Customer Relationship Management

Workplaces

Business Framework, BAPIs

XML-enabling

Continuous Knowledge Transfer

Industry Solutions

Marketplaces

PartneringPlatform

Ap

pli

cati

on

Ho

sti

ng

BusinessScenarios

e-Commerce

Internet ApplicationComponents

Internet-Business Framework

Enterprise ResourcePlanning

Inter-EnterpriseCo-operation

e-CommunityCollaboration

Portals/Communities

ã SAP AG 1999 Dr. E. Kim / 22

mySAP.com - Deliverables

OutsourcingWeb App. Hosting

One-Step Business.

Marketplaceat www.mysap.com

EmployeeWorkplaceMy world atmy desktop

Businessscenarios

For collaborativecommerce

Services

Software

ã SAP AG 1999 Dr. E. Kim / 23

Marketplace

ã SAP AG 1999 Dr. E. Kim / 24

regionalizedpublic / closedregionalized

public / closed

mySAP.com Marketplace

Marketplace

horizontalmarket-places

verticalmarket-places

Web browser access

placesWork-places

mySAP.com customers

soft-soft-ware

compon-ents

One-StepBusiness

Partner Servicese.g., Fedex, Reuters,

CitiGroup

non SAP customers

othermarket-places

portals

Internetservices

otherinteresting

sites

Internet space

SAP customers

ã SAP AG 1999 Dr. E. Kim / 25

ã SAP AG 1999 Dr. E. Kim / 26

mySAP.com Marketplace - Overview

• 20 industry-specific and 4 cross-verticalcommunities

• Chat/forum

• High quality content for business professions (collected by editors)

• Stocks, news, etc.

• Business directory• Focus on Buying and Selling• Business document exchange• 3rd party services

• Demos of RFP/RFQ matching

• Distributor reseller mgmt

• Collaborative forecasting

Community Commerce

ContentCollaboration

ã SAP AG 1999 Dr. E. Kim / 27

Buying and Selling

Marketplace at

CollectSell

Offer

Receive

Search

Buy

Select

Internet Buying

Buyer

(Company A)

Internet Selling

Seller

(Company B)Register

ã SAP AG 1999 Dr. E. Kim / 28

Sourcing of Transportation Services

Shipment information, max. price

Transportation Manager’s Task:Guarantee timely & cost efficient delivery

Offer, transport data,invoice Spot Market for

Transportation Services

Carriers

ã SAP AG 1999 Dr. E. Kim / 29

Recruitment marketplace

Download into SAP

Applicants data, resumes ...

Hiring Manager’s Task:Recruit people Hiring system

ã SAP AG 1999 Dr. E. Kim / 30

Evolution of Business

l Cost reduction and efficiency through integration of business processes

l Improved effectiveness through cooperation along the supply chain

l Value creation through collaboration within business communities

Enterprise ResourcePlanning

Inter-EnterpriseCo-operation

e-CommunityCollaboration

ã SAP AG 1999 Dr. E. Kim / 31

Intelligent CRM

Put Your Customer at the Heart of Your Business

ã SAP AG 1999 Dr. E. Kim / 32

Do You Know ....

... your 25% of customers who contributeto 140% of your profit

Business Intelligence via

helps you understand your businessand take action

?... and what about the other 75% ?

ã SAP AG 1999 Dr. E. Kim / 33

mySAP.com and CRM

l Companies must manage relationships with customers and business partners

l In networked economy business relationships are increasingly collaborative

l E-collaboration in a networked economy is the biggest challenge & opportunity for companies today

l Marketplaces enable collaborative many-to-many relationships

l mySAP.com and CRM help companies manage relationships and collaborations

ã SAP AG 1999 Dr. E. Kim / 34

The Way to Customer Centricity

Value

Time

Convenient AccesslOpening up to your

customers lFocusing on customer

convenience & empowerment

Synchronized InteractionlProviding consistent view of

the customerlCreating one face to the

customerlUsing relationship

knowledge to design your business

IntelligentCollaborationlCreating customer value

through intelligent, knowledge-based collaborationlPersonalizing interactions lFocusing on effectivenesslUsing enterprise

knowledge to design each collaboration

The CRM Continuum

ã SAP AG 1999 Dr. E. Kim / 35

Customer

Collaborative Planning: Link Customers to Your Demand Plan

Guided negotiation

process

Demand Planner’s Task:Create a consolidated demand plan

Key Accounts viaInternet

Local Subsidiaries & Account Reps via

Intranet

Collaborative Consensus Planning

ã SAP AG 1999 Dr. E. Kim / 36

Supplier

Collaborative Planning: Link Supplier to Your Purchasing Plan

Purchasing Planner’s Task:Plan sourcing to satisfy demand

Collaborative Consensus Planning

Collaborative Planning

Continuous automated

synchronizationPurchasingWorkbench

ã SAP AG 1999 Dr. E. Kim / 37

APO 시스템 조

OLTP

R/3 R/3LegacyOLTP

Non R\3OLTP

Non R\3OLTP

Application Link EnablingModel Generator, Mapping, Connectivity

BW공급망 계획 (SNP)

납기 약 (ATP)

APOSolvers

APO

CacheCache

SC Cockpit

수 계획(DP)

생산계획(PP)

일정계획 (DS)

Cu-sto-mer

LES

ã SAP AG 1999 Dr. E. Kim / 38

업무 프로 스

계획 및 최적화

Supply Network PlanningDemand Forecast

공급체인 리의 계획과 실행 통합

l판매, 생산, 등각종 계획 수립및 시뮬레이

l 계획의 연계

생산매

창고 리리 SAP LES

판매

ã SAP AG 1999 Dr. E. Kim / 39

Content

Workplace

ã SAP AG 1999 Dr. E. Kim / 40

mySAP.com Workplace

Web browser access

Workplaceindustry-specific

role-basedpersonalizeddrag & relate

Market-place

single sign-

on

3.1H

R/3 4.6FI LO

HR

CRMCRMKM

B2B

SEM

APO

BW

CFM

mySAP.com components

openInternet

standards

R/2

non mySAP.comparty3rd

party

legacy

PartnerPartner

SAP

inside

outsidemySAP.com Internet services

other Internet services

Cock-pits

Cock-pits

ã SAP AG 1999 Dr. E. Kim / 41

Knowledge Management

mySAP.com from the application point of view

Technology•Browser as standardclient for R/3 and ND•Hosting

Business HubmySAP.com Portal•Relationship Library•Business Services

IntelligentWorkplace

Internet Solutions•Business Scenarios like

•B2B Procurement•Web Commerce•Self Service

ã SAP AG 1999 Dr. E. Kim / 42

Workplace Portal

ã SAP AG 1999 Dr. E. Kim / 43

BW @ SAP: F&A Cockpit

ã SAP AG 1999 Dr. E. Kim / 44

EDI(IDOC)

XML

B. Information Warehouse

Intranet/Internet/Extranet (N/W)

BBP BBS

B2CCRM

ERP-S/W

Knowledge Management

Web Appl.Hosting

Portal

Intelligent E. Workplace

Business Connector

KnowledgeProvider

KnowledgeWarehouse

PDM

DMS

ESSSCM

SAP with mySAP.com

ã SAP AG 1999 Dr. E. Kim / 45

E-Comm.

XML

Web Appl.Hosting

Portal

Business Connector

DMS

B. Information Warehouse

Intranet/Internet/Extranet (N/W)

BBP BBS

B2CCRM

ERP-S/W

Intelligent E. Workplace

SCM

Inter-organizational Knowledge Management

EDI

BBP BBS

B2CCRM

Knowledge Management

B. Information Warehouse

Intranet/Internet/Extranet (N/W)

ERP-S/W

Intelligent E. Workplace

ã SAP AG 1999 Dr. E. Kim / 46

KM

KM

KM

Seller Buyer

Knowledge Management in Dynamic Network