The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 1

The New Secrets to eBay SuccessYOUR GUIDE TO MORE VISIBILITY (AND MORE SALES)

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 2

Like it or not, the modern shopper is spoiled. They have access to millions of product options at their fingertips. They’ve grown accustomed to fast, cheap shipping. And they know a great deal is always just right around the corner.

So where does that leave you, the seller?

It starts with a multichannel approach to e-commerce. You need tobe everywhere your shoppers are, especially major marketplaceslike eBay. But simply listing your products isn’t enough. You need tofight for those shoppers by increasing your product visibility.

Obviously, you need to optimize your listings with search-friendly titles, accurate descriptions and high-quality images. Beyond these fundamental best practices, eBay provides other powerful tools tohelp your products to get seen and and chosen by shoppers oneBay. In this eBook, we’ll walk you through the newest andbest of these tools including:

Creating special offers to attract shoppers andincrease order size

Promoting your listings to boost visibility in primeeBay placements

Leveraging repricing technology to land the top spot

NOT ON EBAY?Having a multichannel strategy is essential for e-commerce success – including listing on multiple marketplaces and digital marketing channels. In particular, leveraging the scope and reputation of eBay is an extremely lucrative avenue to meet millions of potential consumers around the world.

Source: eBay company data

167M active buyers worldwide

285M monthly visitors

11Mnew listings added via

mobile each week

84BGMV in 2016

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 3

Online traffic increases by leaps and bounds every year. In years past, however, many of those shoppers were still researching and shopping – not buying. According to a study by UPS, that dynamic has shifted, and the majority of shoppers now turn to e-commerce sites for purchasing.

While price has always been important to consumers, it’s even more important now that there are so many options available. A recent Pew Research study found that 86% of online shoppers think that the ability to compare prices is important before making a purchase. You need to grab the attention of those bargain-hungry shoppers. Here are a few of your best tools for gaining visibility and turning browsers into buyers.

Shoppers Want Deals

PROMOTIONS MANAGER

Promotions Manager allows you to create custom offers, showcase more of your merchandise and give shoppers a tempting reason to buy. This tool is included for eBay Store subscribers. And great special offers are a risk-free way to build customer loyalty and boost sales.

WHY USE PROMOTIONS MANAGER?

Increase salesUsers of Promotions Managerexperience an 11% increase in sales

Own more spacePromotions Manager allows sellers to showcase up to 4 additional items from their store that are a part of the promotional offer

In addition to attracting more new buyers for your products, Promotions Manager is an effective tool for cross-selling other products and increasing your average order volume (AOV).

There are three types of order discounts available:

EXAMPLE: Buy 1, Get 1 at 10% Off

EXAMPLE: Get 10% off your order when you spend at least $50

EXAMPLE: Save $10 every time you spend $100

BUY

GET

SAVE

1

2

3

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 4

MERCHANDISEGroup items together that make sense and don’t mix and match categories. Also, merchandise all items needed for a particular job or event (e.g., gardening, camping).

PLAN AHEADUse a retail calendar to choose upcoming events that make sense for your business. Use the promotions tool to schedule promotions ahead of time. These events can include anything, from major holidays like July 4th and Halloween to sporting events, Father’s Day, back-to-school shopping and more. Also, start promotions up to a month before the retail moment or seasonal event.

How to Make the Most of Promotions Manager1

2

3

FASHION

Extra X% offPopular: 5%, 10%, 15%, 20%

Extra X% off when you buy 2+Popular: 5%, 10%

Buy 1 Get 1 FREE

Save $X when you spend $YPopular: X=$5, $10, $20Y=$50, $75, $100

HOME & GARDEN

Extra X% offPopular: 5%, 10%

Extra X% off when you buy 2+Popular: 5%, 10%

Buy 1 Get 1 at X% offPopular: 5%, 10%

Save $X when you spend $YPopular: X=$20, Y=$100

ELECTRONICS

Buy 1 Get 1 FREE at X% offPopular: 10%, 15%

Extra X% offPopular: 5%, 10%

Extra X% off when you buy 2+Popular: 5%

COLLECTIBLES & ART

Extra X% off when you buy 3+Popular: 10%, 20%

Extra X% offPopular: 5%, 10%, 20%

Extra X% when you spend $Y+Popular: X=5%, 10%, Y=$50+, $100+

Extra X% off when you buy 2+Popular: 5%, 10%

Extra X% offPopular: 5%, 10%, 15%, 20%

Buy 1 Get 1 at X% offPopular: 25%, 50%

Extra X% when you spend $Y+Popular: X=5%, 10%, Y=$50+, $100+

PARTS & ACCESSORIES

TRACK RESULTS AND ADJUST PROMOTIONSUse the eBay promotions dashboard to track results.

Sales lift can vary – below 10% may indicate the promotion isn’t performing well.

Experiment with different promotion types and discounts and find what works for your specific vertical. For example, start by trying buy-one-get-one (BOGO) offers for certain higher-priced items and a “Get X% off your entire order” promotion for the lower-priced items.

If a promotion is driving great results, extend it to a later date.

Some Samples

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 5

Another weapon in your eBay arsenal comes in the form of Promoted Listings, an increasingly popular program for marketplace sellers. The program operates on a pay-for-sale model, meaning that you don’t pay unless your product is purchased. It’s essentially a low-risk program that, according to eBay, can increase your products’ visibility by 30%, allowing you to:

Increase likelihood for sales

Raise brand awareness

Jumpstart new item ranking

Also, the ads are created from your eBay listings, creating no extra work for your team. That way, you’re able to send more products in bulk by leveraging various filters.

Less work, more visibility and a fair pricing model. Can’t beat that.

PROMOTE YOUR PROMOTIONS Combining the promotions you create through Promotions Manager with strategic Promoted Listings will give them a huge boost in visibility.

Leveraging the two complementary programs allows you to create a compelling promotion that offers value, showcases more items and gets seen.

SCALE YOUR BUSINESS WITH PROMOTED LISTINGSChannelAdvisor’s first-to-market support of Promoted Listings allows you to set it and forget it. With our filter functionality, you can scale your promoted listing integration using filters to control which products are part of an eBay campaign and then send more products through for each campaign configured. Our filters automatically add or remove products that meet the criteria you’ve set.

REPRICE YOUR WAY TO THE TOPRepricing technology helps make sure that you’re in the right spot and jockeying for a top position on marketplaces. But not all repricers work the same. ChannelAdvisor’s Algorithmic Repricer for eBay helps sellers capture more buyers without sacrificing revenue.

Our eBay repricer responds dynamically to marketplace changes while staying within your price parameters so you can attract more eyeballs and maximize ROI. Learn more about how to optimize your pricing strategy and increase sales in this tip sheet.

Pro Tip

PROMOTED LISTINGS

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 6

Convert Browsers Into BuyersYour potential customers are out there shopping right now. The question is: Are you going after them?

Leveraging powerful tools like Promotions Manager and Promoted Listings is easier – and more profitable – than you think. They’ll help you literally rise above the competition and, ultimately, intercept those shoppers’ wandering eyes with your products.

Not selling on eBay? Want to learn more? Fill out this quick form to get started.

The New Secrets to eBay Success: Your Guide to More Visibility (And More Sales) 7

866.264.8594

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