the new rules of engagement: add value, be exclusive and fuel fan power
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The new rules of engagement:
Add value, be exclusiveand fuel fan powerDimitris Savvakos, Creative DirectorOgilvyOne Athens
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!at is social mediaengagement?
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Social media engagementis a game!
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"e rules to win the engagement game
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Add ValueRULE 1
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Add Value
Make a Social Exchange
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Add Value
“84% of people would share their personal information with brands in exchange for a tailored service.”
Contagious Magazine
Make a Social Exchange
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Add ValueMake a Social Exchange
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Add Value
Use the Social Currency
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Add Value
Use the Social Currency
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Be ExclusiveRULE 2
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Be Exclusive
Give the Exclusive First-Look
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Be ExclusiveGive the Exclusive First-Look
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Be Exclusive
Let Fans Choose
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Be ExclusiveLet Fans Choose
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Be Exclusive
Offer An Exclusive Experience
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Fuel Fan PowerRULE 3
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Create a Place to Play
Fuel Fan Power
Create a Place to Play
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Create a Place to Play
Fuel Fan Power
Create a Place to Play
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Fuel Fan Power
Collaborate
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Engage again and again
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Be ExclusiveGive the Exclusive First-Look
Let them Choose
Offer An Exclusive Experience
Add ValueMake a Social Exchange
Use the Social Currency
Fuel Fan PowerCreate a Place to Play
Collaborate
The Rules of Engagement
Engage Again And Again
