The New Public Diplomacy:Between Theory and Practice

Author: Jan Melissen

Presentation by Ghulam NabiUniversity of Bridgeport

GMCS557

• What is Public Diplomacy?

Public Diplomacy• Official communication aimed at foreign

publics.• Image building of the country• ‘The art of resolving international difficulties

peacefully’.• The conduct of relations between sovereign

states through the medium of accredited representatives.

• ‘The management of international relations by negotiation’

• When public diplomacy was started?

Roots of Public Diplomacy

• “Old wine in new bottles”• in ancient times, prestige-conscious princes and

their representatives never ignored the potential and importance of public opinion in foreign lands.

• The roots of nation and its image are connected to the Bible.

• International relations in ancient Greece and Rome, Byzantium and the Italian Renaissance were familiar with diplomatic activity aimed at foreign publics.

• What is the difference between Public Relations and Public Diplomacy?

• Public Diplomacy is the communication with foreign publics to establish a dialogue designed to inform and influence.

• Public Relation is the professional maintenance of a favorable public image by a company or other organization or a famous person.

• How Printing Press affected Public Diplomacy?

• Printing press in the 15th century that the scale of official communication with foreign publics potentially altered.

• European Countries started utilizing the power of printing in nation's image building, but France was on the top of them.

• Cardinal Richelieu, Foreign Secretary 1616.• Then Turkey started image building (Kamal

Ataturk)

• Why We (Nations) care about image building or public diplomacy in foreign lands?

Importance of Public Diplomacy

• Interlinked economics.• Promote values and culture on international

levels.• Countries that are likely to be more attractive in

postmodern international relations are those that help to frame issues.

• Whose culture and ideas are closer to prevailing international norms, and whose credibility abroad is reinforced by their values and policies.

• What is difference between traditional diplomacy and public diplomacy?

• The former is about relationships between the representatives of states, or other international actors.

• Whereas the latter targets the general public in foreign societies and more specific non-official groups, organizations and individuals.

• Is it possible to discuss public diplomacy without giving central importance to US public diplomacy and the debates on public diplomacy in the Anglophone world?

• No• US has dominant and important role• In mid of 1960, Former American diplomat

and Dean of the Fletcher School of Law and Diplomacy, Edmund Gullion allegedly coined the term public diplomacy.

• 11 September 2001 changed the fortunes of public diplomacy.

• Troubled relationship between the Islamic world and the West.

• America’s presence in Iraq.• Prisoners in American Jails.• US television commercials in Indonesia• https://www.youtube.com/watch?v=biuQu7w

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• New Public Diplomacy?

• New public diplomacy is much more than a technical instrument of foreign policy.

• Part of the changing fabric of international relations.

• Every Country is focusing on public diplomacy• Even Ethiopia, have in recent years displayed a

great interest in public diplomacy

• Public Diplomacy is becoming standard component of overall diplomatic practice

• ‘the process by which direct relations with people in a country are pursued to advance the interests and extend the values of those being represented’.

• ‘a government’s process of communicating with foreign publics in an attempt to bringabout understanding for its nation’s ideas and ideals, its institutions and culture, as well as its national goals and policies’.

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• What is Public Diplomacy from specialists point of views?

https://www.youtube.com/watch?v=lUWJm3KOTU4

• Public Diplomacy is often portrayed as a one-way information flow, and at best one in two directions, but essentially aimed at relaying positive of a country to foreign publics. Aspects.

• Can you describe the similarities between Public Affairs and Public Diplomacy?

• Both public diplomacy and public affairs are directly affected by the forces of globalization and the recent revolution in communication technology.

• Public diplomacy should of course not be developed regardless of a country’s foreign policy, and it should be in tune with medium-term objectives and long-term aims. Public diplomacy builds on trust and credibility, and it often works best with a long horizon.

• In dealing with the public, diplomats therefore have to work harder to achieve the credibility that is essential to facilitate foreign relationships.

• What are the three concepts that are related to public diplomacy?

• Propaganda, • Nation-branding • Foreign Cultural Relations

• How can we relate Propaganda to Public Diplomacy?

• According to Welch: propaganda is ‘the deliberate attempt to influence the opinions of an audience through the transmission of ideas and values for the specific purpose.

• Public Diplomacy can be pictured as a subset of propaganda.

• Propaganda is commonly understood to be a concept with highly negative connotations.

This could be shown in the:- Nazi and Communist propaganda- - Cold War tactics - and, more recently, so-called psychological

operations in post-Cold War conflicts

• Public Diplomacy is similar to propaganda in that it tries to persuade people what to think, but it is fundamentally different from it in the sense that public diplomacy also listens to what people have to say.

• How do you think that Public Diplomacy works with Nation Branding?

• Nation-Branding:• The practice of branding a nation involves a

much greater and coordinated effort than public diplomacy.

• public diplomacy is initiated by practitioners, whereas branding is about the mobilization of all of a nation’s forces that can contribute to the promotion of its image abroad.

• The art of branding is often essentially about reshaping a country’s self-image and moulding its identity in a way that makes the re-branded nation stand out from the pack.

• Branding and plargely complementaryublic diplomacy are in fact. Both are principally aimed at foreign publics but have a vitally important domestic dimension,

• How can Cultural relations be related to Public Diplomacy?

• Cultural relations are in a way closer to recent trends in the new public diplomacy than propaganda and nation-branding.

• The overlap between public diplomacy and postmodern cultural relations is bound to grow, unless cultural relations’ practitioners return to a more limited conception of their work.

Video Production

JunFang Xu Gulam Mai

• what is your favorite video, or impressive video you had? Why do you like it ?

• Equipment

• Plan

• What is video production ? How does it differ from television production?

• Difference

Nonbroadcast program Generally made with a lower budget, Distributed via DVDs or online, Audience could be a few people or millions of people. youtude video

Broadcast program Cable transmission, live or recorded Large public audience

• Connection

Television productions may be considered to be a type of video production once they are distributed in a nonbroadcast method (DVD, Internet, etc.).

Equipment

Understanding the role it plays

• What is the role of Equipment of video production? Is it the key of a sucessful vedio production?

• If content is king, then content delivery is the power behind the throne

• It’s a tool designed for you

Video equipment is as much a communication tool as a computer or a cell phone. communicate their ideas to an audience.

• What is done is more important than how it is done.

Learning how it works

Know how every function and capabilities of the equipment works

What is the equipment for?

• What can it do?

• What are its limitations?

• Where are the controls and indicators (menus, buttons, etc.)?

• How and when should they be adjusted?

• When adjusted, what will the result be?

• Will problems occur if these controls are misused?

Choose right equipment for you

What issues affect the decision of choosing equipment ?

Depend on the program you are making

• Production style.

Formal natural or casual

• Variations.

Restrictions for the camera and sound treatment.

• Shooting circumstances.

• What are down to earth issues you need to concern ?

Down-to-earth issues

• budgets, availability of facilities, labor, materials, scheduling, safety issues, weather conditions, transportation, accommodation, legalities, and so on. Again, a lot is going to depend on the desired program. At the same

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