THE NEW NORMAL How PR has changed and what you can do about it

#PRhasChangedCAROL VALIANTI

VP of Communications & Public Affairs, Unitil @unitil

JONALYN MORRISPresident, Jonalyn Morris PR

@jonalynmorris

LAUREN SMITHPR Account Executive, Calypso

@laurenpsmith

MIKE TEIXEIRASVP of Creative, Calypso

@tex4272

AGENDA

➤ Why integration is important

➤ Examples of integration

➤ Steps to create an integrated strategy

➤ Q&A

WHY IS INTEGRATED STRATEGY IMPORTANT?

#PRhasChanged

WHAT IS INTEGRATED STRATEGY?

#PRhasChanged

MARKETING & PR HAVE CHANGED

#PRhasChanged

IT’S ALL ABOUT CONTENT

#PRhasChanged

62%less cost

3Xmore leads

CONTENT VS. TRADITIONAL MARKETING

GET EVERYONE ON THE SAME PAGE

#PRhasChanged

SUCCESSFUL INTEGRATED STRATEGIES

#PRhasChanged

SEEK THERMAL REVEAL XR TRADE SHOW

#PRhasChanged

SEEK THERMAL REVEAL XR TRADE SHOW

#PRhasChanged

UNITIL SOCIAL MEDIA OUTAGE RESPONSE

#PRhasChanged

OREO’S SUPER BOWL TWEET

#PRhasChanged

STEPS TO BUILDING A SUCCESSFUL STRATEGY

#PRhasChanged

CREATE A COLLABORATIVE ENVIRONMENT

#PRhasChanged

1

EMPOWER INFORMATION SHARING

#PRhasChanged

2

SEEK THERMAL SHARING EXAMPLE

#PRhasChanged

BUILD AN INTEGRATED STRATEGY

#PRhasChanged

3

KEEP THE MOMENTUM GOING

#PRhasChanged

4

KEY TAKEAWAYS

#PRhasChanged

QUESTIONS & ANSWERS

#PRhasChanged

Thank You

LET’S KEEP THE CONVERSATION GOING Use #PRHasChanged to offer insight and tell your story.

calypsocom.com / 603.431.0816