MODELa new

BIG BAD

IS

0

18

35

53

70

1958 1982 2006 2030

AV E R A G E T E N U R E : C O M P A N Y O N S & P 5 0 0

A C T I V E L Y D I S E N G A G E D

J U S T R E G U L A R D I S E N G A G E D

E N G A G E D ( T H A T ’ S Y O U ! )

0

8

16

24

AverageFortune

500

$GOOG $FB $TSLA Uber Snapchat Oculus Rift

Y E A R S T O $ 1 B VA L U A T I O N / C A P I T A L I Z A T I O N

CAPTURE DEFEND

&

0

625,000

1,250,000

1,875,000

2,500,000

1900 1923 1946 1969 1992 2015

P O P U L A T I O N O F T O P 1 0 0 F I R M S

L A R G E S T

AV E R A G E

S M A L L E S T

SCALES O W H Y D O W E

?

0%

5%

10%

15%

20%

1949 1961 1973 1985 1997 2009

G E R M A N Y S W I T Z E R L A N D P O R T U G A L J A P A N I T A L Y S P A I N F R A N C E F I N L A N D S W E D E N D E N M A R K N E T H E R L A N D S

U S A

F I R S T P L C C R E A T E D

A P P L E I I R E L E A S E D

S H A R E O F I N C O M E , T O P 1 %

BIGGER BETTER

&

B E C K P I S O N I J O H N S O N

LY N C HJ A C O B S A L E X A N D E R

I S M A I L

L A L O U X

B R A N S O N M O R I E U X ‘ D A U . N .

WA G E M A N

84S E R I O U S P R I N C I P L E S

F O R O R G A N I Z I N G H U M A N I T Y

7P E R F O R M A N C E C R I T E R I A

71. Purpose

2. Fitness

3. Vitality

4. Fairness

5. Power

6. Connection

7. Safety

P E R F O R M A N C E C R I T E R I A

1. Rule of Law

2. Market Forces

3. Transparency

O L D “ T E C H N O L O G I E S ” , N E W T R I C K S

Rule of LawR E P L A C E T Y R A N N Y W I T H

🍏

🍕even over

ELECT SELECT

even over

PROCESS DECIDE

even over

Market ForcesR E P L A C E C E N T R A L P L A N N I N G W I T H

DESCRIBE PRESCRIBE

even over

FOCUS HELP

even over

TransparencyR E P L A C E O P A C I T Y W I T H

OPEN CLOSED

even over

PULL RECEIVE

even over

CREATE SET FREE

&

D O N ’ T W O R R Y, W E ’ V E D O N E T H I S B E F O R E

L O O M R A I L S T E E L M A S S S O F T WA R E

YOUR JOBT H I S I S

COMMIT