the new jnlr
DESCRIPTION
The New JNLR. August 2005. JNLR 2005. … what’s different?. Sample Size. 11,000 weekday 4,000 weekend. n = 15,000. The largest sample survey in Ireland. n = 15,000. Local Franchise Areas Increased sample at local level (480 weekday p.a.) Greater stability from wave to wave - PowerPoint PPT PresentationTRANSCRIPT
TNS mrbi 107507/The New JNLR Launch/August 2005
The New JNLR August 2005
2 TNS mrbi 107507/The New JNLR Launch/August 2005
JNLR 2005
… what’s different?
3 TNS mrbi 107507/The New JNLR Launch/August 2005
Sample Size
The largest sample survey in Ireland
11,000 weekday4,000 weekend
n = 15,000
4 TNS mrbi 107507/The New JNLR Launch/August 2005
n = 15,000
Local Franchise Areas• Increased sample at local level (480 weekday p.a.)• Greater stability from wave to wave• Greater geographical spread over franchise area• Access to audience demographics
• Greater access to behavioural audience targets
• Looking beyond demographics
• Lets look at radio audiences in a new way
• Typologies • SIGs
5 TNS mrbi 107507/The New JNLR Launch/August 2005
n = 15,000
Greater frequency of reporting
Quarterly reports … rolling 12 months data
Sensitive barometer of trends … access to 6-monthly & quarterly
database for larger stations
6 TNS mrbi 107507/The New JNLR Launch/August 2005
SIG’s
A databank of 15,000 respondents
Questions ranging from broadband to banking, pension plans & iPods, take-outs & nights out - pertinent & relevant audiences to the advertiser
Additional questions to classify our audiences … household composition, employment status, age of kids
New revitalised questionnaire
Improved targeting & media matching
7 TNS mrbi 107507/The New JNLR Launch/August 2005
Data Delivery
TNS Info• A communications link between TNS mrbi & user group• A secure portal for storing on-line screen tables• Convenient access to technical information
8 TNS mrbi 107507/The New JNLR Launch/August 2005
Data Delivery
MediaStar … enhanced analysis of JNLR data to the individual user
User friendly, interactive data access
Enabling user to interrogate the survey data … challenge a theory
Reach & Frequency module incorporated … great new functionality
9 TNS mrbi 107507/The New JNLR Launch/August 2005
… but we’ll still have a hard copy!
… reflecting the industry focus on weekly reach
… delivering greater depth of data to local stations
10 TNS mrbi 107507/The New JNLR Launch/August 2005
JNLR 2005
… what’s the same?
Consistent methodology over the years• One-day aided recall• Consistent radio questionnaire
Delivering the credible, accepted industry currency
Keeping an eye to the future – electronic capture of radio listening data
Providing established norms in radio audiences
11 TNS mrbi 107507/The New JNLR Launch/August 2005
Updated SIG/Lifestyle Section
Technology Consumption Lifestyle
Finance Media
17 TNS mrbi 107507/The New JNLR Launch/August 2005
A whole range of new audiences at our fingertips …
18 TNS mrbi 107507/The New JNLR Launch/August 2005
Whether they be new media typologies …
46% broadband owners access internet daily, compared to 32% of those with standard
dial-up access
14% of all adults are now users of an MP3 player or iPod
Two thirds of whom are aged 15-34 years
45% now have at-home internet access
With a quarter of these already broadband-enabled
19 TNS mrbi 107507/The New JNLR Launch/August 2005
Hard to reach audiences ...
Home Telephone OwnershipFixed Landline Mobile Only
Age15 – 24 18% 31%25 – 44 37% 52%45+ 45% 17%Mode of TransportCar/van/truck 64% 55%Walk/cycle 15% 29%Bus 11% 11%Dart/Luas/train 15% 5%
It will come as no surprise that mobile telephone ownership has reached 82% (2.7m) of all Irish adults.
How many of us however were aware that almost one in seven live in a mobile-only household, rising to more than one in five for all 15-34 year olds.
21 TNS mrbi 107507/The New JNLR Launch/August 2005
Or those upon whom all of our jobs will rely over the next two years!
33% (1.1m) currently hold an SSIA
And how do these individuals intend to spend their money when it becomes available?
3% will use the money to help purchase their first home (another 1% will go for a holiday home/second home)
20% intend to change their car within the next 6-12 months, while a further 1% intend to buy their first ever car
While just 3% will start a pension, and 1% will invest in stocks & shares
7% will make significant home improvements
22 TNS mrbi 107507/The New JNLR Launch/August 2005
Radio listenership typologies
By weight …
24% light listenership
53% medium listenership
23% heavy listenership
23 TNS mrbi 107507/The New JNLR Launch/August 2005
Radio listenership typologies
By time of day …
7% night-time
7% early bird
19% mid-morning7%
early evening
6% lunchtime
24 TNS mrbi 107507/The New JNLR Launch/August 2005
Radio listenership typologies
By location …
9% work
16% car
58% home
25 TNS mrbi 107507/The New JNLR Launch/August 2005
Radio listenership typologies
By repertoire …
58% solus
31% dualists
11% flickers/hoppers
26 TNS mrbi 107507/The New JNLR Launch/August 2005
Station repertoire typologies
SolusListeners Dualists
Flickers/Hoppers
Age
15 – 24 19% 21% 23%
25 – 44 38% 39% 44%
45+ 44% 41% 34%
SIG
At home broadband access 12% 13% 18%
Mobile-only household 13% 12% 11%
Recent home mortgage 13% 14% 11%
SSIA owners 31% 40% 43%
TNS mrbi 107507/The New JNLR Launch/August 2005
Within the context of one of the most resilient and heavily consumed media available
On a daily basis …
12% read a magazine
18% access the internet
87% listen to the radio
95% watchTV
56% read anational newspaper
14% read a local newspaper
TNS mrbi 107507/The New JNLR Launch/August 2005
The New JNLR August 2005