The New Family

ORIGINALEWith their 4-hop recipe, the master

breWers from birrificio angelo poretti have created a generously hopped, very

harmonious, valuable blond beer. the 4-hops recipe is ideal With White meats

and medium matured cheese

5.5° ABV4 hop varieties

TRE LUPPOLI3 luppoli is a light lager With a

Well-balanced, refreshing flavour making it ideal for everyday meals.

the recipe With 3 hop varieties is a perfectmatch With all thetastes of the

mediterranean tradition.

4.8° ABV3 hop varieties

Birrificio Angelo PorettiON 26Th DEcEmBER 1877 BIRRIfIcIO ANGELO PORETTI’s fIRsT BREw wAs PRODUcED.sINcE ThEN OUR sTORy hAs cONTINUED UNBROkEN fOR OVER 130 yEARs.ANGELO PORETTI LEfT VA REsE whEN hE wAs qUITE yOUNG. travelling throughout europe he

discovered beer, Which inspired his most important dream: bringing this drink to italy and

adapting it to italian taste.

in austria, bohemia and bavaria, angelo poretti met ThE BEsT BREwERs, LEARNING ThEIRREcIPEs and the secrets of their profession. When he came back to italy, he invested his life

savings in building his breWery in valganna, a location specifically chosen for itsextremely PURE wATER, a fundamental ingredient for producing TOP qUALITy BEER.this same genuine PA ssION fOR TOP qUALITy italian beer is still the basis of our bap

portfoglio: 3 LUPPOLI, ORIGINALE chIARA, BOck chIARA, BOck ROssA, NON fILTRATA.

NON fILTRATAthe 7-hop recipe is a seasonal specialty by the master breWers from birrificio

angelo poretti. an unfiltered beer, different in Winter and summer, able to

satisfy the most exacting tastes.

BOck chIARAWith their 5-hop recipe, the master

breWers from birrificio angelo poretti have created an intensely hopped, thick

double malt blond beer. the 5-hops recipeis perfect With White

meats, mature cheeseand cold cuts.

6.5° ABV 5 hop varieties

BOck ROssAWith their 6-hop recipe, the master

breWers from birrificio angelo poretti have created an intensively hopped, thick

double malt red beer .the 6-hops recipe is ideal With red meats,

tasty cheese, gameand chocolate.

7.0° ABV6 hop varieties

7-hOP wINTER BEER7-hOP sUmmER BEER

october march

april september

Hops- in the breWing process, hOPs gives DELIcIOUs aromas and fragrances to the Wort, creating refreshing BITTER NOTEs.- it is a natural Way for GRANTING LONGER LAsTING ThE ORGANOLEPTIc PROPERTIEs.- sOP hIsTIcATED VERsIONs Of BEER cAN BE OBTAINED by combining different types of hops...

... this is the reason for 3,4,5,6, and 7 hops!the master breWers from birrificio angelo poretti have thus created 4recipes With a unique taste.a range of quality beers, competing in the national and specialitysegments, guide consumers through increasingly hop-intense flavours,folloWing the italian breWing tradition.

since 2010 the fame of birrificio angelo poretti has reached levels of excellence. With its values in terms of TRADITION, qUALITy, ExPERIENcE AND INNOVATION, noW 3 cONsUmERs OUT Of 4 acknoWledge ThAT ThIs BRAND Is ONE Of ThE BEsT ON ThE mARkET.

A constantly growing fame ...

The consumer appreciates the number of hop varieties i think that a good beer depends fundamentally on the type of hops. 94.5%

i Would like to taste beers With more hop varieties. 88.8%i think that beers With several types of hops are bet-ter beers. 74.3%

i Would like to learn more about hops. 78.1%source : astra research, caWi quantitative research, august 2010.

source: internal revision data millWard broWn august 2012

2010

50%

%75

38%

25%

2012

2011

2013

source: millWard broWn august 2012

source: iri iper+super+libero service ytd august 2012

... with great qualities increasingly appreciated by the market !

A growth that makes the difference...a value performance TOTALLING +17.9% vs. last year

constantly groWing no promotional product TURNOVER RATEs +15.4% vs. last year

2012-2013 Activities

market average % BIRRIfIcIO ANGELO PORETTI %

a brand with a long-standing TRADITION

a brand which is becoming increasingly

kNOwN

made with GENUINE

INGREDIENTs

with all the characteristics of an

ARTIsAN BEER

22

15

25

13

31 +9

22 +7

42 +17

40 +27

∆%

∆%

∆%

∆%

a great result in terms of VOLUmEs + 14.6% vs. last year

official beer

officila partner

october november march may july

20132012

new spot birrificio angelo poretti

spot tv birrificio angelo poretti

2013INVEsTmENTs + 60% Vs 2012 !

birra Ufficiale

dizzy sales With a product TURNOVER RATE +14.1% vs. last year.

the pursuit of quality by BIRRIfIcIO ANGELOPORETTI is expressed also in the importantpartnership With ALmA, the World’s leadinginternational educational and trainingcentre for italian cuisine, directed byGUALTIERO mA RchEsI.BIRRIfIcIO ANGELO PORETTI and ALmA Worktogether to enhance the relationshipbetWeen beer and quality cuisine so asto increase product aWareness, WhilecREATING PRODUcT cULTURE AND sUGGEsTINGINTRIGUING mATchEs AND TAsTy REcIPEs.

discover them all on:www.BIRRIfIcIOPORETTI.IT

Excellence in the kitchen

TRE LUPPOLIthe recipe With 3 hopvarieties is a perfect

match With all thetastes of the

mediterraneantradition.

BOck chIARAthe 5-hops recipe

is perfect With Whitemeats, mature cheese

and cold cuts.

ORIGINALEthe 4-hops recipeis ideal With White meatsand medium maturedcheese.

NON fILTRATAthe 7-hop recipe is best if you

taste it togetherchocolate-flavoured in

Winter, excellent as an appetizer in summer.

BOck ROssAthe 6-hops recipeis ideal With red meats,tasty cheese, gameand chocolate.

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