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The new Audi A3:lighter and more efficient than ever before

T F S I a n d T D I : t e c h n o l o g i e s t h a t t a k e u s t o t h e f u t u r e

magazine SPRING/12

Progress

Progress magazine / 03

News //

The Geneva Motor Show revealed a raft of

new Audi models and technologies pointing

to the brand’s future direction. Here are the

highlights from the show that sets Audi’s

exciting launch agenda for 2012.

The new Audi A3Revolutionary leaps in quality, technology

and driver appeal characterise the new Audi

A3 (above), the third generation of the car

that pioneered the premium compact class.

With prices starting from around

£19,000 ROTR and first UK deliveries

expected in September, the new A3 three-

door goes on sale with three advanced

engines at launch – 1.4 TFSI 122PS and

1.8 TFSI 180PS petrol and 2.0 TDI 143PS.

With Audi’s ultra lightweight build

technology, the new A3 weighs an impressive

80kg less than its predecessor, helping to

deliver average efficiency gains of 12%,

including CO2 emissions from as low as

99g/km – turn to page 8 for full details.

A1 quattro limited to 333 examples Just 19 out of a total production run of 333

examples of the phenomenal A1 quattro

(right) are scheduled for the UK. Powered

by a 2.0 TFSI 256PS engine, 0-62mph is

despatched in just 5.7secs, yet combined fuel

consumption of 32.8mpg and CO2 199g/km

make this a wholly useable supercar

Stunning new 450PS V8 RS 4Available exclusively with the Avant body

style, and expected in the UK this September,

the new Audi RS 4 (right) delivers a

sensational 4.7sec 0-62mph time thanks to

the sonorous 450PS V8 engine first seen in

the RS 5, 7-speed S tronic transmission and

quattro all-wheel-drive.

Purposeful flared wheelarches, 19” alloy

wheels and full quattro GmBH body styling

mark out the RS 4 as a performance flagship.

Inside, RS trappings include black leather

and Alcantara® seats, with carbon inlays to

the dash and doors.

All-new A3 stars at Geneva; storming RS 4 and A1 quattro pack a performance punch

Budget announcements relating to rising BIK tax

for company car drivers focus our minds even more

on how to reduce fleet operating costs. Looking

ahead, that and the ever-increasing price of fuel are

possibly the biggest issues facing fleet.

So it’s good to see that, starting on page 12,

our new A4 and A5 models include models with

CO2 emissions as low as 112g/km and combined

fuel consumption of up to 65.7mpg to help

soften the blow.

We’ve also taken a detailed look at new-

generation TFSI technology and suggest it is a

serious alternative to TDI for drivers covering lower

mileages, and who want lower BIK bills. The new A4

1.8 TFSI 170PS SE, for example, can save its driver

up to almost £550 in tax over 2yrs/20,000 miles

compared with the equivalent A4 TDI – see page 10.

Elsewhere, we’ve the first details of the exciting

brand new Audi A3, as well as the new A6 allroad

and A1 Sportback – turn to page 3 for the full story.

Iain Carmichael

Head of Fleet

Audi UK

Audi Fleet Sales Audi UK Yeomans Drive Blakelands Milton Keynes MK14 5AN

0870 241 5663

www.audi.co.uk/fleet-sales.html

While every effort has been made to ensure the contents of this magazine were accurate at the time of going to press (April 2012), the information given with regard to the tax liability of drivers is for guidance only. The tax position for different drivers will vary according to their personal circumstances and drivers should consult a tax accountant for specialist advice. All tax figures are based on the latest production models. Please check with your supplying dealer the official carbon dioxide emissions of the model in which you are interested. The right is reserved to change specifications, features and prices without prior notice. To avoid misunderstandings, please contact Audi UK on 0870 241 5663 for advice on any alterations made since the date of publication.

03 //

08 //

12 //

16 //

Contents //

0 3 // N e w sThe stunning new A3 revealed, plus a host of other new models

0 8 // T h e n e w A u d i A 3The new A3 redefines the premium compact class

1 0 // T F S I t e c h n o l o g yLatest generation technology makes TFSI even more efficient

1 2 // T h e n e w A u d i A 4The new A4 range includes TDIe models with CO2 from 112g/km

1 4 // F l e e t o p e r a t o r s a n d t h e i n t e r n e tLooking to the future of fleet with ‘cloud computing’

1 6 // T h e n e w A u d i A 5Efficiency is the key to the new-generation A5 models

1 8 // G e t s e t f o r 2 0 1 3Preparing for 2013 with the Audi sub-130g/km fleet

1 9 // A u d i f l e e t s a l e sOur sales team contacts, plus your chance to win a fantastic Audi Driving Experience for two at Silverstone Circuit

Progressmagazine

10 //

PE

TER

BU

RN

Audi Fleetmeans Business

News //


Audi Direct: simplifying the benefits of contract hire for small business users

New 3.0 bi-turbo TDI packs a silken punch into Audi A6 and A7 Sportback

A1 named best Luxury Small Car by CarBuyer

R18 TDI e-tron quattro for Le Mans

Leasing your new Audi from Audi UK rather

than a third-party supplier opens up a whole

new world of convenience for small businesses,

together with highly competitive rates.

Audi Direct is provided by Audi UK and Audi

Finance to enable small businesses to benefit

from the expertise, product understanding

and aftersales support of a dedicated small

business team.

Working together with the Audi Centre

Network and Local Business Development

Managers, Audi Direct provides all the

knowledge you need to make an informed

decision about contract hire and the options

it presents.

And by keeping everything in-house,

your vehicle supply package can be tailored

specifically to your needs.

Web-based service for ease of useThe Audi Direct website carries full details of

all the contract hire terms and rates available

across the Audi range to small businesses.

The most powerful production TDI engine yet

developed by Audi offers effortless performance and

silky smoothness, yet returns combined fuel consumption

of 44.1mpg and CO2 emissions of 169g/km.

The mighty new 313PS 3.0 BiTDI quattro is now

available in both the A6 Saloon and Avant, and the A7

Sportback, with ROTR prices starting from £44,170. The

A7 Sportback 3.0 BiTDI SE starts from £52,330 ROTR.

Both SE and S line trim levels are available.

The A6 Saloon achieves 0-62mph in just 5.1secs

(Avant 5.3secs), driving through the latest generation

quattro all-wheel-drive system via a smooth-shifting

eight-speed tiptronic automatic transmission.

From there, the site makes it simple to locate

your nearest Audi Centre and your Local

Business Development Manager to discuss your

vehicle needs and contract hire finance details,

and obtain quotes.

You can also book a test drive and order

vehicle brochures by simply clicking the

dedicated buttons.

Furthermore, the Audi Direct Contact

Centre is now open to answer your questions

and offer advice on how to source your new

vehicles through contract hire.

To find out how Audi Direct can help

source and finance your next company cars,

or for further information, visit Audi Direct at

audi.co.uk/fleet-sales/audi-direct.html,

call the dedicated Audi Direct team at the

Contact Centre on 0800 138 0883 or email

[email protected].

For more information about Audi Direct please visit

audi.co.uk/fleet-sales/audi-direct.html

The Audi A1 has been named Best Luxury Small

Car 2012 by CarBuyer.co.uk’s panel of experts

and road testers.

Editor-in-Chief of CarBuyer, Steve Fowler,

pictured above handing over the trophy to

Director of Audi UK, Martin Sander, at the

Geneva Motor Show, explained: “The Audi A1

continues to be the best luxury small car for

CarBuyer users. It’s posh, but not too pricey

while running costs are super low. We love the

way it looks, the way it drives and the quality

for the cash is unbeatable.”

The judges also commented on the A1’s

quality and attention to detail: “The A1’s sleek

good looks and incredibly upmarket cabin

are at the heart of Audi’s appeal, while its

impeccable build quality is second to none.

“What’s more, the arrival of the new more

versatile five-door Sportback means the A1 is

now as practical as it is desirable.

“On this evidence, it’s going to take

something very special to knock the A1 off the

top step of the podium in 2013.”

Fresh from an emphatic win at the 12 Hours of

Sebring on 17/18 March, Audi approaches the

80th Le Mans 24 Hours race on 16/17 June with

two sports-prototype LMP1 cars equipped with

TDI hybrid drive – a world-first in motorsport.

Running alongside two R18 TDI ultra cars

competing in the newly announced FIA World

Endurance Chamiponship, the R18 TDI e-tron

hybrid prototypes have one axle powered

conventionally and one by electric motors.

Thus equipped, the hybrid cars also hail the

reintroduction of quattro to the racetrack.

Scotland’s Allan McNish will drive one of

the hybrids while fellow Brit Oliver Jarvis pilots

a conventional drive car.

Despite peak power

of an impressive

313PS, the new 3.0

BiTDI engine offers

CO2 emissions as

low as 169g/km

and combined fuel

consumption of

up to 44.1mpg


News //

Double win for Audi at BusinessCar Awards

For the second year running, BusinessCar

magazine has honoured the Audi A3, naming it

‘Lower Medium Car of the Year 2012’; the Audi

R8 also retains its prestigious ‘Sporting Car of

the Year’ title for 2012.

Speaking of the A3, whose award came on

the eve of the unveiling of the all-new Audi A3,

Paul Barker, editor of BusinessCar, said: “It’s no

surprise that readers of BusinessCar have picked

the Audi A3 as their favourite lower medium

model in 2012.

“The A3 has proved to be a consistent fleet

favourite, combining premium brand image

with low running costs and emissions to offer a

great business car proposition.”

New A1 Sportback: premium quality with five doors for even greater practicality

The new Audi A1 Sportback is available to order

now, with five doors bringing a fresh dimension

to the A1 range and adding even greater

versatility and convenience.

Despite its identical ‘footprint’ to the A1 3dr,

the new A1 Sportback is 6mm wider and 6mm

taller, offering an interior with full five-seat

capability and greater head and shoulder room,

with no change to the boot’s 270 litre capacity.

Broad TDI and TFSI engine rangeAs with the A1 3dr, the Sportback is available

with 1.2 TFSI 86PS, 1.4 TFSI 122PS, 1.4 TFSI

Budget 2012 brings in tougher CO2 thresholds and higher BIK tax for many company drivers

Budget 2012 announced the welcome removal of

the 3% diesel tax charge in April 2016, but it was

tempered by higher BIK tax for many from April,

and no reduction in fuel duty to sweeten the blow.

For drivers of company cars with CO2 emissions

of 120g/km, the BIK tax percentage rises from 10%

(13% if it is a diesel) to 15% (18% for diesel) on

6 April 2012, while drivers of cars with CO2

emissions of 99g/km or less, and between 121g/km

and 124g/km inclusive, are unaffected in 2012/13.

The key Budget findings are summarised here:

• In 2012/13, the 10% BIK tax rate (13% for

diesels) applies to cars with CO2 emissions

of 99g/km or less. The rate for cars with CO2

emissions of 100g/km is set at 11%, increasing

by 1% for every 5g/km to the maximum of

35%. In 2015/16 and 2016/17, BIK percentages

increase by two percentage points up to 37%.

• VED rates rose by RPI on 1 April 2012. Cars with

CO2 emissions of up to 100g/km remain VED

exempt in 2012/13.

• The fuel benefit charge multiplier used to

calculate tax due on ‘free’ fuel for private use

rose from £18,000 to £20,200 on 6 April 2012.

• Approved Mileage Allowance Payments (AMAP)

rates remain at 45p/mile for the first 10,000

business miles and 25p/mile thereafter.

• Capital allowances, for cars with CO2 emissions

of between 111g/km and 160g/km reduce from

20% to 18% from 6 April 2012. For cars emitting

above 161g/km of CO2, the rate falls from 10%

to 8%. In April 2013, the capital allowance CO2

threshold falls from 160g/km to 130g/km.

• The 100% first year allowance (FYA) for cars with

CO2 emissions of 110g/km or less is extended

to April 2015, but the threshold falls to 95g/km

from that date, and leased company cars will no

longer be eligible for the FYA.

• In 2012/13, Class 1A NICs remain as for 2011/12

at 13.8% of taxable value annually.

A u d i A 6 a n d Q 3 t a k e m a x i m u m f i v e - s t a r E u r o N C A P r a t i n g s //

The new Audi A6 has earned a five-star crash

test rating from Euro NCAP, placing it among

the safest cars in its class for adult occupant

protection in a frontal or side collision.

It joins the Audi Q3, rated best in class in the

‘Small Off-Road 4x4’ category, with a maximum

five-star score for passive crash safety.

A u d i A 3 t h e n u m b e r o n e b u s i n e s s c h o i c e , s a y s F l e e t A l l i a n c e //

The Audi A3 was the most ordered business

car during 2011, with Audi the brand most

in demand, by leading leasing company Fleet

Alliance’s customers.

Despite the imminent arrival of the

new Audi A3, the current A3 outgunned the

Volkswagen Golf into second place, with

the Vauxhall Insignia in third among Fleet

Alliance’s 10,000-strong vehicle fleet.

“Audi models are desirable with low carbon

emissions and, for smaller companies with

a greater number of user choosers, they are

proving to be the ideal choice, particularly at

the SME end of the fleet market,” said Martin

Brown, managing director of Fleet Alliance.

N e w A u d i f l e e t s a l e s b r a n d m e a n s b u s i n e s s //

A new identity is helping Audi Fleet to

communicate its core values and range of

services to business customers.

Audi Fleet means Business – the new

identity – sits within the main Audi brand and

complements it, allowing Audi’s fleet business

to position itself as an entity on its own.

The new brand conveys Audi Fleet’s

successful standing as a provider of

exceptional service, business benefits and

high-end driver appeal with a commitment to

both fleet managers and company car drivers.

The new Audi A1 Sportback range

Model Power Combined CO2 P11D (PS) mpg (g/km) price

1.2 TFSI SE 86 55.4 118 £13,9251.2 TFSI Sport 86 55.4 118 £15,7651.2 TFSI S line 86 55.4 118 £17,3101.4 TFSI Sport 122 52.3 126 £16,1751.4 TFSI S line 122 52.3 126 £17,7201.4 TFSI Sport 122 53.3 122 £17,6251.4 TFSI S line 122 53.3 122 £19,1701.4 TFSI S line 185 47.9 139 £21,1001.6 TDI SE 105 74.3 99 £14,9851.6 TDI Sport 105 74.3 99 £16,8251.6 TDI S line 105 74.3 99 £18,370

185PS and 1.6 TDI 105PS engines, while a

2.0 TDI 143PS model will join the range later.

Initially, SE (1.2 TFSI and 1.6 TDI models

only), Sport and S line trim levels mirror the

A1 3dr core line-up with a premium of just

£560 RRP for the Sportback over the 3dr.

And as with all models in the A1 range,

sophisticated features such as Electronic

Stability Programme (ESP), alloy wheels, air

conditioning, height-adjustable front seats,

Concert radio with 6.5” retractable display

screen, single CD player, AUX-IN socket and

SD card reader are all standard equipment.

Audi Fleetmeans Business

Embracing the latest design and construction thinking,

and making the most of Audi’s ultra lightweight

technology, the all-new A3 is available to order now.

Virtually identical in length and height to the

outgoing model, the new A3 is slightly wider, offering

appreciable gains in interior space.

Yet despite the demands of significantly increased

safety and emissions technology, the new A3 is a full

80kg lighter than before, with a kerb weight from

1,175kg leading to improved fuel consumption and CO2

emissions from 99g/km for reduced BIk tax liabilities.

Coupé-like styling offers enhanced sporting appealThe new A3’s rakish roofline lends it sporting coupé-like

styling, while premium quality, fit and finish builds on a

class-leading reputation.


The new Audi A3 //

The new Audi A3: redefining the premium compact class

The completely redesigned interior uses materials,

build quality and ergonomics that genuinely push

boundaries at this level.

A highlight is the ultra-thin electrically retractable

MMI monitor, while an A3-specific Bang & Olufsen audio

system joins high-performance driver assistance systems

including radar-aided adaptive cruise control, Audi side

assist and the Audi pre sense safety system as options.

All-new chassis for superior dynamics Tuned to offer a fine balance between sportiness and

comfort, the new A3’s brand new chassis design brims

with weight and energy-saving features designed to

cut emissions and save fuel.

Latest generation electro-mechanical power

steering and ESP as standard contribute to even

F o r m o r e i n f o r m a t i o n o n t h e n e w A u d i A 3

p l e a s e v i s i t a u d i . c o . u k / a 3

U n v e i l e d a t t h e G e n e v a M o t o r S h o w , t h e a l l - n e w A u d i A 3 a n s w e r s e x p e c t a t i o n f o r a d v a n c e d t e c h n o l o g y, q u a l i t y a n d p r e m i u m o w n e r s h i p a p p e a l

Above: Coupé-like styling gives the new A3 genuine sporting overtones

Right: The minimalist dash design incorporates an ultra-thin electrically retractable MMI monitor and a range of standard and optional ‘big-car’ driver-assistance technologies that emphasise the new A3’s premium appeal

more fluid handling at speed. Optional Audi drive

select allows the characteristics of key components

such as steering weight and throttle response to be

personalised by the driver for the ultimate tailored

driving experience.

Advanced engines deliver 12% average efficiency gain The new A3 is available initially with a choice of three

substantially redesigned engines – 1.4 TFSI 122PS,

1.8 TFSI 180PS and 2.0 TDI 143PS – together offering

fuel consumption improvements averaging 12%.

Further new engines, including quattro derivatives

and a 1.4 TFSI with innovative cylinder on demand

technology, join the range later in 2012.

New A3 prices start from around £19,000 ROTR,

with first deliveries expected in September.

C y l i n d e r o n d e m a n d t e c h n o l o g y//

First seen in Audi’s high performance S and RS

models, cylinder on demand (COD) technology is

making petrol engines more attractive through

reduced fuel consumption and CO2 emissions.

Soon to become available in the Audi A1 range,

COD results in the A1 1.4 TFSI® 122PS models

achieving a diesel-like 109g/km and 60.1mpg on

the combined cycle.

The technology works in the 1.4 TFSI engine

by shutting down two of the engine’s four cylinders

when the engine is under very light throttle loads or

during coasting, with no perceptible difference in

performance or even engine note.

In smaller models, where the price premium

for the cost of a diesel engine often requires very

high mileage before the greater fuel economy of

the diesel begins to reap rewards in lower operating

costs, COD gives fleets and drivers more options

when choosing the engine best suited to the role of

the vehicle.

Rising fuel prices. Increasing BIK tax costs. Both are

a constant concern for company car drivers and fleet

operators alike.

So how can you counter relentless cost increases

without compromising model choice, driver appeal and

value for money?

Cutting your mileage is an obvious answer, and in

today’s cost-conscious economic climate many drivers

have successfully managed to reduce the distances

they cover, perhaps relying instead on improved

communications and the internet for business.

Technology, however, can also play a significant role

in cutting costs, particularly when it’s applied to Audi

TFSI® and TDI engine technology.

TFSI®: reduced BIK tax for lower mileage drivers

The fuel economy and low CO2 advantages of TDI mean

it is still the most cost-effective choice for business

drivers covering over 20,000 miles a year.

But for lower mileage drivers Audi TFSI® petrol

models are especially attractive, with lower acquisition

costs and reduced BIK tax among the advantages.

The latest Audi TFSI® engines, which now includes

the ground-breaking cylinder on demand technology

(see panel, right), means Audi TFSI® models are

achieving the levels of CO2 emissions and fuel

consumption that diesel engines were capable of just a

few years ago.

And with unleaded petrol currently around 7p

per litre less expensive to buy than diesel, added to


TFSI v TDI //

Time to change?

F o r m o r e i n f o r m a t i o n o n t h e

A u d i A 1 p l e a s e v i s i t a u d i . c o . u k / A 1

N e w t e c h n o l o g y A u d i T F S I ® p e t r o l e n g i n e s d e l i v e r e f f i c i e n c i e s t h a t c a n m a k e t h e m a n a t t r a c t i v e a l t e r n a t i v e t o T D I – p a r t i c u l a r l y f o r l o w e r m i l e a g e d r i v e r s

Right: Cylinder on demand (COD)

technology will soon be available in Audi A1 1.4 TFSI® 122PS models. It works by shutting down two of the engine’s four

cylinders when under light load, such as when

coasting or cruising. The fuel savings result

in up to 60.1mpg on the combined cycle and

CO2 emissions as low as 109g/km

New A4 Saloon 1.8 TFSI New A4 Saloon 2.0 TDI 170PS SE 6sp manual 177PS SE 6sp manual

P11D price (£) £25,250 £27,520

Fuel type Unleaded Diesel

Combined mpg 49.6 61.4

CO2 emissions (g/km) 134 120

Fuel cost/litre1 (p/litre) 141 147

Total fuel cost (20,000 miles) A £2,579.20 £2,171.00

BIK tax (2012/13) (40% tax payer) B £1,717 £1,981

BIK tax (2013/14) (40% tax payer) C £1,818 £2,091

Total BIK tax cost (40% tax payer) £3,535 £4,072

Total BIK tax and fuel cost 2yrs/20k (A+B+C) £6,114.20 £6,243.00

TFSI advantage over TFSI (2yrs/20,000 miles) -£128.801 UK average price per litre of diesel and unleaded petrol (April 2 2012). Source: www.petrolprices.com. Figures assume today’s fuel prices and no unforeseen changes to forthcoming BIK tax legislation

TFSI® v TDI: cost comparisons

the generally lower acquisition costs of TFSI®, drivers

covering lower annual mileages can see benefits.

The example, left, shows how a new Audi A4

Saloon 1.8 TFSI® 170PS SE will save a 40% tax paying

driver almost £550 in Benefit-in-Kind tax over two

years/20,000 miles compared with the equivalent

TDI model.

In fact, the TFSI® even works out around £150 less

expensive overall, based on today’s fuel prices.

So, with fuel prices set to rise further, and the

differential between unleaded and diesel expected to

widen, isn’t it time to consider a switch?

Stylish new looks and a wider range of

standard-setting TDI and TFSI® engines than

ever make the latest generation Audi A4 and

A4 Avant the most efficient yet.

Along with the sharp restyle, upgraded

interiors and a choice of two extra-efficient

TDIe engines with CO2 emissions from just

112g/km bring the range right up to date.

Inside, new steering wheels, high-gloss

inlays and subtly emphasised chrome trim go

together with redesigned MMI controls for

more intuitive operation.

The new A4 range now starts with the

SE trim level and rises through the highly

specified SE Technik (TDI models only) to the

sporting S line and Black Edition.

CO2 from 112g/km; up to 65.7mpgTwo 2.0 TDIe engines developing 136PS

and 163PS offer genuine tax-beating CO2

emissions in the new A4 range.

Starting from just 112g/km for the

2.0 TDIe 136PS, even the powerful 2.0 TDIe

163PS engine emits only 115g/km.

The petrol range incorporates standard-


The new Audi A4 Saloon and Avant //

The new Audi A4

F o r m o r e i n f o r m a t i o n o n t h e n e w A u d i A 4 p l e a s e v i s i t a u d i . c o . u k / A 4

S l e e k e r, m o r e p u r p o s e f u l s t y l i n g , n e w e x t r a - e f f i c i e n t T D I e e n g i n e s a n d m o r e e q u i p m e n t m a r k o u t t h e n e w - g e n e r a t i o n A u d i A 4

Left and above: The new A4 Saloon and Avant benefit from sharper, more streamlined styling. Greater definition to the front grille, restyled headlights and new foglights are key identifiers.Right: Inside, new steering wheels, inlays and stylish chrome accents are the main upgrades

Model Power Transmission Combined CO2 BIK tax band (%) (PS) mpg (g/km) (2012/13)

Saloon/Avant Saloon/Avant Saloon/Avant1.8 TFSI 120 6sp manual 43.5/42.8 151/154 21/211.8 TFSI 170 6sp manual 49.6/46.3 134/141 17/191.8 TFSI 170 8sp multitronic 48.7/47.1 134/139 17/182.0 TFSI 211 8sp multitronic 47.1/45.6 140/144 19/192.0 TFSI quattro 211 6sp manual 41.5/40.4 159/162 22/232.0 TFSI quattro 211 7sp S tronic 40.4/39.8 159/163 22/23S4 quattro 333 7sp S tronic 34.9/33.6 190/197 29/302.0 TDIe 136 6sp manual 65.7/64.2 112/116 16/172.0 TDI 143 6sp manual 62.8/60.1 119/124 17/182.0 TDI 143 8sp multitronic 58.9/57.6 127/129 19/192.0 TDIe 163 6sp manual 64.2/62.8 115/120 17/182.0 TDI 177 6sp manual 61.4/58.9 120/126 18/192.0 TDI 177 8sp multitronic 58.9/57.6 127/129 19/192.0 TDI quattro 177 6sp manual 55.4/53.3 134/139 20/213.0 TDI 204 8sp multitronic 57.6/55.4 129/135 19/213.0 TDI quattro 245 7sp S tronic 49.6/47.9 149/154 23/24BIK tax bands are quoted for 2012/13, correct at date of publication, April 2012

setting TFSI® engine technology, with a new 1.8

TFSI® 170PS engine returning up to 49.6mpg on

the combined cycle and CO2 emissions as low as

134g/km. See page 10 for more details of the

potential BIK tax savings available with this engine.

Equipped to class-leading standardsWhichever model you choose, the new A4 is

one of the best-specified in its class. Standard

equipment includes 17” alloy wheels (18” and 19”

on S line and Black Edition), Bluetooth® interface,

a Concert radio CD with MP3 and 6.5” colour

display, deluxe 3-zone climate control and rear

acoustic parking.

The SE Technik adds sumptuous Milano

leather upholstery, SD card-based satellite

navigation, Audi Parking System Plus and Audi

Music Interface all as standard.

The new Audi A4 Saloon 2.0 TDIe 163PS SE Technik: comparisonsModel P11D CO2 Max Combined Leather Satellite Alloy Sports price (g/km) power mpg upholstery navigation wheels suspension

Audi A4 2.0 TDIe 163PS SE Technik £28,620 115 163PS 64.2 Standard Standard 17” Standard

BMW 320d EfficientDynamics £28,025 109 163hp 68.9 £1,265 £1,5501 16” £750

Mercedes-Benz C220 CDI SE £28,215 117 170hp 64.2 N/A £4952 16” N/A

All details correct at March 2012. 1 Media Pack – Business. 2 Becker Map Pilot system

The Audi A4 range: combined fuel consumption, CO2 emissions and BIK tax band

When your business looks at how to

procure its electricity, does it go ahead and

build a power station in the basement to

supply it?

Probably not. So why, when it comes to

the provision of IT and computing services,

do so many organisations rely on extensive

internal hardware and software resources

when the internet exists to host everything

for you?

Increasingly, the internet is gaining

momentum as a service for running your

business – after all, like the National Grid,

it isn’t going to go away.

And for operational departments, such

as fleet, there are more and more ways you

can use the internet to run vehicles more

efficiently without any expensive hard-to-

implement internal infrastructures.

It’s this philosophy of ‘cloud

computing’ that is shaping the way IT

systems will be developed in future.

Martin Evans, sales director, of fleet

management software company Jaama,

explains: “Gmail, Hotmail, Google Docs and

Facebook are some examples of existing

cloud-based services: cloud computing is

the delivery of software as a service over

Cloud computing //

Should your head be in the clouds?the internet. So software, resources and

information are provided as a utility rather

than relying on an organisation’s own

servers, desktop computers or laptops.

“The benefits of cloud computing

include scalability, as it allows fleet

and IT departments to add or subtract

capacity as requirements dictate rather

than having to scramble to requisition

costly new hardware and software, usually

at short notice.

“Cloud computing also frees up internal

resources as it means storage and server

requirements need not be the concern of

the IT department, allowing them to focus

on more business-critical tasks.

“Additionally, with the company’s data

safely stored in secure data centres rather

than servers in your employer’s computer

room, losing power or failed hardware

doesn’t mean data is at risk so there is no

requirement for a disaster recovery plan.”

A route to cutting costs

The number one benefit of cloud

computing is in saving costs, as all the

infrastructure investment is typically

provided by third-party suppliers.

Paul Jackson, product development

manager at fleet management

software provider Mycompanyfleet,

says: “Maintenance of cloud computing

applications is easier, because they do not

need to be installed on each user’s computer.

Users simply access the solution via their

chosen web browser, regardless of location or

what device they are using. So this could be a

PC or a smartphone, for example.” To f i n d o u t m o r e a b o u t i n t e r n e t a c c e s s

o p t i o n s i n t h e A u d i r a n g e p l e a s e v i s i t

a u d i . c o . u k a n d c l i c k t h e ‘e x p l o r e m o d e l s ’ t a b

N e w i n t e r n e t- b a s e d p r o g r a m m e s a r e g i v i n g f l e e t s o p p o r t u n i t i e s t o s e t u p e f f i c i e n t o n - l i n e m a n a g e m e n t s y s t e m s . B u t i s ‘ c l o u d c o m p u t i n g ’ s u i t a b l e f o r e v e r y o n e ?

Operational benefits

Principally, cloud computing allows

easier development of systems that suit

perfectly your requirements in terms

of fleet management information and

communication.

There’s no need for bespoke software to

be written that operates with your company’s

internal IT, which can take time and be

expensive to install.

And as technology gets ever smarter,

the link between operator, vehicle and

driver will be even more detailed using

cloud computing, allowing businesses to

clearly understand the costs and effects

of its fleet decisions.

For example, systems that allow company

cars and vans to book their own repair and

maintenance appointments could become

practicable before the end of the decade.

According to e-commerce provider, epyx, one

of the key enablers of this kind of technology

is now becoming more commonplace –

vehicles having their own dedicated mobile

internet access, such as the Audi A8, new

A5 and A6.

Ken Trinder, head of business

development at epyx, the company

behind 1link, said: “In many cases, vehicles

are now capable of self-diagnosis in terms

of both regular and unplanned service and

maintenance.

“There is no reason why a car will not be

able to communicate its needs through a

mobile internet link to an external booking

mechanism, authorise work required with the

fleet operator and check directly with dealer

workshop diaries to find available dates.”

Paul Jackson believes mobile

communication between business and

A u d i m o d e l s o ff e r i n t e r n e t a c c e s s //

Audi’s ongoing development of in-car high-speed broadband services, pioneered in the A8 L (above), has

enabled a high-specification mobile phone interface offering online services to become available as an

option in most models in the Audi range.

Not only does this offer navigation using Google Earth® images and a Google®-powered Points of

Interest search, but it also converts the car’s interior into a Wireless Local Area Network (WLAN) hotspot,

enabling occupants to connect phones and computers to the internet wirelessly.

Selecting Mobile Telephone Preparation – high as an option, in conjunction with the Technology

Package with online services, enables a Bluetooth®-enabled mobile phone with SIM Access profile to be

connected to the car’s internal UMTS module, enabling a Wi-Fi hotspot within the car for internet access

using, for example, a laptop or iPad.

vehicle will continue to grow, and that

smartphones and tablets linked into cloud

fleet systems will become the norm.

He added: “At the same time, motor

manufacturers are looking at ways in which

they can enhance smartphone applications to

interact with their vehicles, so expansion in

this market place is inevitable.

“For some fleets this is already

happening. Police forces around the world,

for example, have been using a level of car-

to-office communications for some time,

as their patrol cars act as mobile offices for

verifying personal and vehicle details.

“For fleet managers the benefits are

myriad. Imagine if you could press a button

on the dash which would send journey data

directly to a web-based fleet management

solution, including mileage, average mpg,

fuel usage, and carbon emissions.”

This data would be accessible on any

device, and would provide the fleet manager

with vital information on the fleet’s operating

costs, keep an eye on the state of vehicles,

while allowing employees to send messages

to colleagues in cars.

The cloud-connected fleet is fast

becoming reality.


Following the recent launch of the sleek latest-generation Audi

A5 Coupé, Sportback and Cabriolet models, highly specified

new SE Technik derivatives join the Coupé and Sportback ranges,

adding even greater desirability for 2012.

SE Technik models add DVD-based satellite navigation, Audi

parking system plus, Audi Music Interface and cruise control as

standard on top of the SE’s already generous equipment list, which

includes Milano leather trim, 17” alloy wheels, automatic headlights

and wipers, deluxe 3-zone climate control and Bluetooth® interface.

TDIe technology enables CO2 emissions from 115g/kmAll SE Technik models are powered by Audi’s acclaimed

2.0 TDI engine, which, dependent on model, offers no fewer than

four power outputs ranging from 136PS to 177PS.

Key to the new engine line-up are two extra-efficient

2.0 TDIe units developing 136PS (Sportback only) and 163PS

(Coupé and Sportback), with CO2 emissions starting from just

115g/km for the A5 Coupé 2.0 TDIe 163PS.

And as the new A5 Sportback 2.0 TDIe 136PS models emit

just 117g/km of CO2, both fall into the 17% BIK tax banding in

2012/13, ensuring attractively low company car tax liabilities.

Furthermore, combined fuel consumption of up to 64.2mpg

puts the A5 Coupé and Sportback models among best in class

for fuel economy.

P11D prices for the new A5 SE Technik models start from £30,335

for the A5 Sportback 2.0 TDIe 136PS SE Technik, a premium of

£1,000 RRP over SE. Meanwhile, the A5 Coupé 2.0 TDIe SE Technik is

available from £30,990 (P11D price), a £500 RRP premium over SE.


The new Audi A5 //

The new Audi A5 SE Technik

The new Audi A5 Coupé and A5 Sportback SE Technik

The new Audi A5 Coupé 2.0 TDIe 163PS SE Technik: comparisons

F o r m o r e i n f o r m a t i o n o n t h e n e w a u d i A 5 v i s i t a u d i . c o . u k / A 5

H i g h l y s p e c i f i e d n e w S E Te c h n i k m o d e l s j o i n t h e A u d i A 5 C o u p é a n d S p o r t b a c k r a n g e , w h i l e n e w 2 . 0 T D I e e n g i n e s o f f e r o u t s t a n d i n g e f f i c i e n c y

Satellite navigation, Milano leather trim, Bluetooth® and

deluxe 3-zone climate control feature inside the SE Technik

Model P11D CO2 Max Combined Cost/mile BIK tax Satellite Interior Bluetooth® Parking price (g/km) power mpg (ppm)1 (20%/40%)2 navigation trim connection sensors

New A5 Coupé 2.0 TDIe SE Technik £30,990 115 163PS 64.2 43.63 £87/£175 Standard Leather Standard Audi parking system plus

BMW 320d Coupé SE £30,755 125 184hp 60.1 46.14 £97/£194 £1,5503 Leather £250 Standard (rear)

M-B C220 CDI Coupé AMG Sport £32,410 133 170hp 55.4 46.36 £108/£216 £4954 Cloth/Artico5 Standard Standard (front/rear)1 Source: CAP Monitor, April 2012. 2 Per month in 2012/13. 3 Media Pack – Business Advanced. 4 Becker Map Pilot. 5 Artico – man-made leather substitute. For further information on the new A5 range, please visit audi.co.uk/a5

Engine Power Combined CO2 Price (PS) mpg (g/km) (P11D)

New A5 Coupé

2.0 TDIe SE Technik manual 163 64.2 115 £30,990

2.0 TDI SE Technik manual 177 60.1 120 £30,990

2.0 TDI SE Technik multitronic 177 60.1 123 £32,470

2.0 TDI quattro SE Technik manual 177 55.4 134 £32,515

New A5 Sportback




2.0 TDI SE Technik manual 177 60.1 120 £30,840


2.0 TDI quattro SE Technik manual 177 55.4 134 £32,365

SC

SW

SW

SE

EAMD

NT


Competition //Sub-130g/km Audi models //

Win a superb Audi Driving Experience

New A4 Avant 2.0 TDIe 136PS 116g/km2.0 TDIe 163PS 120g/km 2.0 TDI 143PS 124g/km2.0 TDI 177PS 126g/km2.0 TDI multitronic 143PS 129g/km2.0 TDI multitronic 177PS 129g/km

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o r v i s i t a u d i f l e e t s a l e s . c o . u k

B u d g e t 2012 s t a t e d t h a t , f r o m A p r i l 2013, o n l y c a r s w i t h C O 2 e m i s s i o n s o f b e t w e e n 9 6 g / k m a n d 130 g / k m w i l l q u a l i f y f o r t h e f u l l 18 % f i r s t- y e a r c a p i t a l a l l o w a n c e. S o, in a n t i c ip a t i o n o f t h e c h a n g e, h e r e a r e a l l t h e A u d i m o d e l s o n s a l e t o d a y w i t h C O 2 e m i s s i o n s o f 130 g / k m o r l e s s

Audi Fleet set for 2013 The Audi National Fleet Sales Team

We’re offering you and a guest the chance to win a fantastic Audi Driving Experience at Silverstone, home of the British Grand Prix. The ADE shows you how to evaluate risks, recognise dangers and react to them, and you can also hone your driving skills in high performance Audi models, including the Audi RS 5 with its 450PS, V8 FSI® engine, the Audi TT RS and the incredible R8 V10 Coupé.

To enter, please complete and return the coupon below. All completed coupons will be entered into our free draw to win an Audi Driving Experience at Silverstone. The closing date for entries is 30 June 2012. For terms and conditions see below.

Name.......................................................................................

Job title.......................................................................................

Company name............................................................................

Company address.........................................................................

.................................................................................................

............................................ Postcode.......................................

Telephone no...............................................................................

Email........................................................................................

Nature of business......................................................................

Who is responsible for fleet purchasing decisions?

.................................................................................................

To register for a test drive, please state which model you are

interested in driving....................................................................

Please send me a brochure (state model)................................................................................................In what format would you prefer to receive future issues of Progress? In printed form or as a digital e-zine via email Data Protection Act 1998: We, Audi UK, our Audi Centres, Authorised Repairers and other Group Companies, will hold your information. We would also like to retain your personal information and share it with our retailers, group companies and carefully selected third party organisations so that we and they may contact you by post, telephone or email to let you know about other products, services and special offers that may be of interest to you. We may also ask you to participate in one of our customer satisfaction surveys. If you do not want your information to be used in this way please let us know by ticking the appropriate box(es) below.I do not want to be contacted by Volkswagen Group and its retailers I do not want to be contacted by third party organisations You have the right to withdraw your consent at any time, to ask us for a copy of the information held by us on our records and/or to require us to correct any inaccuracies in your information. If you would like to exercise any of these rights please contact Audi UK. Audi UK is a trading name of Volkswagen Group United Kingdom Limited. Please note that we send brochures to UK addresses only, and BFPO numbers cannot be fulfilled.Prize draw terms and conditions: The prize is an Audi Driving Experience at Silverstone Circuit for two people at a date to be arranged (subject to participation terms and conditions). The prize does not include transport costs to or from Silverstone. Open to all United Kingdom residents over the age of 18. The prize draw is not open to employees of Volkswagen Group United Kingdom Limited, their agents or contractors, Volkswagen Group brand retailers and anyone else connected with the promotion. Entries must be made on the official entry form (above) and be received by the closing date of 30 June 2012. The winner will be drawn at random from all entries received and will be notified by telephone shortly after the closing date. The name of the winner will be made available on receipt of a stamped self-addressed envelope received by the promoter, Volkswagen Group United Kingdom Ltd, before 31 July 2012. If a prize is unclaimed after reasonable efforts have been made to contact the winner, Audi UK will be entitled to dispose of the prize as it sees fit without any liability to the winner for having done so. The judges’ decision is final. The prize is non-transferable. One entry per person. There is no cash alternative. No purchase is necessary. Audi UK accepts no responsibility for entries that are lost or delayed or rendered invalid due to incorrect participant data, lack of network coverage, system, software or hardware failure or for any other reason beyond its control. Audi UK reserves its right to substitute any prize with a prize of equivalent or higher value in the event of circumstances outside its control. Audi UK reserves the right to change models in the Audi Driving Experience without notice.

SC: Scotland/NorthAB - all; BB - all; BD24; BL - all; CA - all; CH1-8, 34, 60-66, 88, 99; CW6, 8, 12; DD - all; DG - all; DH - all; DL1-6, 9-17; EH - all; FK - all; FY - all; G - all; IM - all; IV - all; KA - all; KW - all; KY - all; L40; LA - all; LL - all; M18-20, 22-24, 26-29, 34, 35, 38, 43, 45, 46, 90; ML - all; NE - all; OL1-14, 95; PA - all; PH - all; PR0-9, 11, 25, 26; SK - all; SR1-9; ST8, 13; SY14; TD - all; TS - all; WA6, 7, 14-16; WN1, 2, 7; YO21, 22

NT: North EastBD1-23, 97-99; CH27, 41-49; CV13; CW9; DE1, 3-7, 11, 13-15, 21-24, 45, 55, 56, 65, 72-75, 99; DL7, 8; DN - all; HD - all; HG - all; HU - all; HX - all; L1-39, 67, 69-75; LE1-14, 17-19, 67, 87, 95; LN1-13; LS1-29, 98, 99; M1-9, 11-17, 21, 25, 30-33, 40, 41, 44, 50, 60, 99; NG1-25, 31, 32, 34, 80, 90; OL15,16; PE11, 12, 20-25; PR8; S - all; WA1-5, 8-13, 88; WF - all; WN3-6, 8; YO1, 7, 8, 10-19, 23-26, 30-32, 41-43, 51, 60-62, 90, 91, 95

MD: MidlandsB1-50, 60-80, 90-98; CV1-12, 22, 23, 31-37, 47; CW1-5, 7, 10, 11; DE12; DY - all; GL1-4, 10, 14-20, 50-56; HP17, 18; HR - all; LD1-8; LE55, 65; LL22-49,51-78; NN13; NP7, 8, 25; OX1-5, 7, 9, 11-18, 20, 25-29, 33, 44; RG14, 17-20, 28; ST1-7, 9-12, 14-21, 55; SY1-13, 15-22, 24; TF - all; WR - all; WS - all; WV - all.

EA: East AngliaAL - all; CB - all; CM - all; CO - all; CV21; E - all; E1W - all; EC3A, N; EN - all; HA1, 3, 5-9; HP1-11, 13, 15, 16, 19-23, 27; IG1-11; IP - all; LE15, 16; LU - all; MK - all; N2-4, 6-22; NG33; NN1-12, 14-18, 29; NR - all; NW2-11; PE1-16, 19, 26-38; RM - all; SE3, 7, 8, 10, 16, 18, 28; SG - all; SL9; SS - all; UB9; W9, 10; WD - all.

SW: South West/Northern IrelandBA - all; BH - all; BS - all; BT - all; CF - all; DT - all; EX - all; GL5-9, 11-13; GU6, 27, 28-33, 35; GY - all; LD5; NP4, 10-13, 15, 16, 18-20, 22-24, 26, 44; PL - all; PO1-21; RH12-14, 20; SA - all; SN - all; SO - all; SP - all; SY23, 25; TA - all; TQ - all; TR - all.

SE: South EastBN - all; BR - all; CR - all; CT - all; DA - all; EC1 - all; EC2 - all; EC3M, R, V; EC4 - all; GU1-26, 34, 46, 47, 51, 52, 95; HA0, 4; HP12, 14; KT - all; ME - all; N1, 5; NW1; OX10, 39, 49; PO22; RG1-10, 12, 21-27, 29-31, 40-42, 45; RH1-11, 15-19; SE1-6, 9, 11-15, 17, 19-27; SL0-8, 95; SM - all; SW - all; SW1 - all; SW20; TN - all; TW - all; UB1-8, 10, 11, 18; W2-8, 11-14; W1 - all; WC1 - all; WC2 - all.

At Audi Fleet Sales we are committed to providing the best

service, advice and support for your fleet operation. To ensure your

requirements are managed to the very high standards you have come

to expect from Audi, our dedicated Fleet Sales Team is here to help.

The map shows the Audi Fleet Sales

structure and the areas covered

by our highly experienced fleet

sales managers. The contact

numbers for your personal

Fleet Sales Manager are

detailed overleaf.

If you have any enquiries

relating to Audi Fleet Sales,

please don’t hesitate to

call your Fleet Sales Manager

who will do everything

possible to help.

Iain Carmichael

Head of Fleet

Audi UK

A6 Saloon 2.0 TDI 177PS 129g/km

New A5 Cabriolet 2.0 TDI 143PS 126g/km2.0 TDI 177PS 127g/km

New A5 Sportback 2.0 TDIe 136PS 117g/km 2.0 TDIe 163PS 118g/km2.0 TDI 177PS 120g/km 2.0 TDI multitronic 143PS 127g/km 2.0 TDI multitronic 177PS 127g/km 3.0 TDI multitronic 204PS 129g/km

New A5 Coupé 2.0 TDIe 163PS 115g/km2.0 TDI 177PS 120g/km2.0 TDI multitronic 177PS 123g/km3.0 TDI multitronic 204PS 129g/km

A1 1.6 TDI 105PS 99g/km 2.0 TDI 143PS 108g/km1.2 TFSI 86PS 118g/km1.4 TFSI S tronic 122PS 119-122g/km1.4 TFSI manual 122PS 124g/km

New A1 Sportback1.6 TDI 105PS 99g/km 1.2 TFSI 86PS 118g/km1.4 TFSI S tronic 122PS 122g/km1.4 TFSI manual 122PS 126g/km

A3 1.6 TDI Standard 105PS 99g/km1.6 TDI 105PS 109g/km2.0 TDI 140PS 115g/km2.0 TDI 170PS 123g/km1.2 TFSI 105PS 127g/km

A3 Sportback 1.6 TDI 105PS 109g/km2.0 TDI 140PS 115g/km 2.0 TDI 170PS 123g/km1.2 TFSI 105PS 127g/km

A3 Cabriolet 1.6 TDI 105PS 114g/km2.0 TDI 140PS 119g/km

New A4 Saloon 2.0 TDIe 136PS 112g/km2.0 TDIe 163PS 115g/km 2.0 TDI 143PS 119g/km2.0 TDI 177PS 120g/km2.0 TDI multitronic 143PS 127g/km2.0 TDI multitronic 177PS 127g/km3.0 TDI multitronic 204PS 129g/km

Audi Fleet Sales

Audi UK

Yeomans Drive

Blakelands

Milton Keynes

MK14 5AN

BUSiNeSS replY Service

licence no. NAT14114

The Audi National Fleet Sales Team Audi Fleet SalesIain CarmichaelHead of Fleet Sales07710 173524

Kim FolcarelliAdministrator01908 601663

Nathan Dennis Fleet Sales Marketing Manager07889 124808

Audi National Fleet Sales Team

Contract Hire and Leasing TeamWarren RichardsNational Contract Hire and Leasing Manager 07764 660641

Keith AndersonContract Hire and Leasing Manager (North)07808 730921

Nick MitchellService and Technical Manager 07703 404271

Henry WilliamsContract Hire and Leasing Manager (South)07908 121897

Joanna AhmetFleet Sales Development Manager07739 592222

Fleet Sales Support TeamGina BlaauwAudi Fleet Sales Support Manager0870 241 5663/01908 601167

Alison PayneAudi Fleet Sales Executive 01908 601136

Michelle MuntAudi Fleet Sales Executive01908 601174

Adam Morrison Audi Fleet Sales Executive01908 547207

Julie KennedyAudi Fleet Sales Executive01908 601132

Laura DolleyAudi Fleet Sales Executive01908 601915

Rachael Martin-ReadAudi Fleet Sales Executive01908 601658

Roger Grainger National Fleet Sales Manager07711 [email protected]

Mark Hamilton Key Account Manager07917 [email protected]

Ruth Austin Key Account Manager07801 [email protected]

Alison DavisBusiness Development Manager07703 [email protected]

● SC (Scotland): Sandy DougalFleet Sales Manager 07947 988991 [email protected]

● NT (North): Tosh CromptonFleet Sales Manager07983 [email protected]

● MD (Midlands): Barbara O’Neill-JoyceFleet Sales Manager07908 [email protected]

● EA (East Anglia): Paul O’BrienFleet Sales Manager07989 241112 [email protected]

● SE (South East): Steve GriffithsFleet Sales Manager07983 552411 [email protected]

● SW (S.West/N. Ireland): Kay FenwickFleet Sales Manager 07958 497675 [email protected]

the new audi a3: lighter and more efficient than ever before...news // progress magazine / 05 audi...

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