the need to know for information architects: big data to big information
TRANSCRIPT
Information ArchitectureInformation as Strategy
Themes
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Architecture is technology value not delivery
Architecture is a profession not a job
Good technology strategy is about how architects engage with you
Iasa
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A platform for architects
Education
Mentoring
Career Path
Certification
Best Practice
Iasa
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Form Communities – 2002 to 2005
Career Path - 2007
Capability Model – 2008
Certification – 2009
Foundation, Associate, CITA-P, CITA-M
Foundation Training – 2010
Associate Training – 2011
Mentoring - 2012
Skills
≠
Skill Set
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Information ArchitectureFoundation Body of Knowledge
Software Architecture
InfrastructureArchitecture
BusinessArchitecture
Enterprise Architecture
Business Technology Strategy
IT Environment
Quality Attributes
Human Dynamics
Design
Career Path
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Awareness - Foundation
Knowledge - Associate
Practice – Internship and Mentoring
Experience – CITA-Professional
Contribution – CITA-Master
Career Path
Architect Engagement
EnterpriseFinance Sales LOB IT
Business Capability
Data Center
Software Architect
SoftwareArchitect
SoftwareArchitect
BusinessArchitects
InformationArchitects
Infrastructure
Architects
EnterpriseArchitects
Information Architects
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DBA
User Interface
Integration
Come from 3 places
Combine skills to succeed
Information Architecture
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The storage, retrieval, integration and utilization of information across an organization for strategic gain.
End Module
The Need to Know for Information Architects:From Big Data to Big Information
Paul Preiss and Tom Thomas
Agenda
• Review: Architecture Fundamentals• Introduction: Data, Information and Knowledge• The Value of the Information Architect• The Skills and Role• Big Data to Big Information• The future of the profession and how you can grow your
career
Review: Architecture FundamentalsA Quick Overview
What is Architecture?
Architecture is user experience
Architecture is negotiating and bargaining
Architecture is technology
Architecture is form
Architecture is communication
Architecture is artful
Architecture is agile
Architecture is the creation of a better worldMagnus Mårtensson – Microsoft March 2008
IASA’s Definition of an Architect is:
Developer lead with business competence
Business person with technical competence
Network and system specialist that has
business sense and strong infrastructure
competence
IT person who bridges the gap between
business & technology
Technology Strategistfor the business
Key Concerns of an Architect
Whole System Design and Integrity
Alignment with the business Strategy Environment Customers
System Evolution Architectures are long-lived A blueprint for implementing strategy Ability to evolve
IntroductionData, Information and Knowledge
Data
Data is a raw material
Data is the lowest level of abstraction to derive information and knowledge.
Raw Data (i.e. unprocessed Data) is a collection of numbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols.
Knowledge
Information
Data
Information
Information is data organized for a purpose
Derived from the Latin verb informare as in "to give form to the mind", "to discipline", "instruct", "teach"
Information is an ordered sequence of symbols that record or transmit a message
Information is the summarization of Data
Knowledge
Information
Data
Knowledge
Knowledge is a product of Information
Knowledge is created from information that has been analyzed and assigned meaning
Knowledge is a set of beliefs created from information
Knowledge is the interpretation of information and the subsequent actions derived from that interpretation
Knowledge
Information
Data
The Value of the Information ArchitectGoing Beyond Just Design
The Definition
The dictionary definition of value:
“the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange”
The dictionary definition of information:
“knowledge communicated or received concerning a particular fact or circumstance”
http://dictionary.reference.com/browse/value
http://dictionary.reference.com/browse/information
Important to Understand
Information is at the core of all decisions and businesses:
Empowers facts not guesses or assumptions
Market research, logistics and advertising
Inventory quantity, location and turn time to restocking
Processes, procedures and intellectual property
Remove information from a company what is left?
The Benefits of Information Strategy Thinking outside of the box for efficiency, growth and creativity
Enablement of embracing that change does and will happen
Leveraging existing assets into new paradigms
Maximize reuse of information and pre-existing investments
Who are some of the most successful companies in your domain or in the world? Why?
Value of Information
Multipliers:
Time since first available
Quality and accuracy
Respect and/or proven expertise in the domain
The Skills and RoleGetting the job done the right way
The Challengeand the opportunity!As an IA you are in the middle creating bridges out to:
Management (C suite, directors, mid-level)
Operations, Sales – B2B, B2C
Web Designers and Developers
Software Engineers
Database Administrators
? ? ? ? ?
Operations, Sales, B2B, B2C and more...“the other customers” Ensure the information you provide is tailored to the audience
Ensure your deliverables are in a form they can use quickly
Keep your eyes open for reuse by others
Beware of and put an end to hoarders and ad hoc silos
Be on the watch for misuse, mis-storage and lack of security
Every customer is different – needs and expectations
If you are looking you can find a use for everything and anything...
http://www.louisrosenfeld.com/home/bloug_archive/images/010725b.gif
The Roles and Skills RequiredThe many hats we wear...
UI/UX
Data Warehousing and Business Intelligence
Data Security and Privacy
Metadata, Taxonomy and Knowledge Management
Yeah we probably wear that “other” hat too...
Big Data toBig InformationWhere we are, where we are going and how we might get there
Big DataWhere it may come from
Visitor/User/Customer Information
Transactions
Log files
Raw data (of all types and forms) – structured and unstructured
Where else does YOUR data come from?
Bridging the GapHow do we go from (big) data to (big) information Context + Content + User
Understand the problem before we try to create the solution
Get stakeholder and executive buy in
Roll out in a way that makes sense for your organization Keeping in mind: size, architectural maturity, previous projects
Are you maximizing the usefulness of your data?
Big InformationThe tools we may utilize to get the job done
Master Data Management aka MDM
RDBMS to NOSQL
Date Warehouses with Data Marts
App silos to data hubs with app spokes
What do you think is coming next?
How to stay ahead of the curveand continue to grow your career!
Certification and Training IFC IAC (Information Architecture and more) CITA-P
IASA Mentorship Program
Contribute to your local and global community...
Only you can decide where you will go next!