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Expo: April 4 - 5Conference: April 4 - 6ARIA Resort & Casino

Las Vegas

Showcase your products or services to hundreds of Benefits decision makers.

HURRY ... SPACE SOLD OUT IN 2017!

The nation’s most innovative benefits

conference!

Produced and Presented by:

EXHIBITOR & SPONSOR

PROSPECTUS

Secure your booth space and sponsorship today! See page 122

C-Suite 10%VP 24%Director 32%Manager 30%Consultant 4%

Who Attends? Products and Services Our Attendees Look For:

Absence ManagementAccident and Critical Illness PlansBehavioral HealthBenefits and Wellness TechnologyBrain Health & Cognitive TrainingChild/Adult/Elder CareDental InsuranceDisability InsuranceEmployee Loyalty and EngagementHealth PlansHR Analytical DashboardsLegalLife InsuranceOn-site Health CentersPayroll, Time and AttendancePrescription Drug PlansRetirement PlansVision InsuranceVoluntary BenefitsWearable TechnologyWeight Loss and Health Coaching Wellness

AllegiantAmerican Packaging Corp.Brother International CorporationChick-fil-ACitizens Energy GroupDaimler Trucks North AmericaDutch Bros CoffeeGoWirelessHilton

KelloggKen’s Foods, Inc.Kohler Co.McRoskey Mattress CompanyMitsubishi Polyester Film, Inc.MorningstarNational Beef Packing CompanyNational Van LinesNew England Cancer Specialists

NVIDIA Corp.SECO EnergySpectrum BrandsThe Breakers Palm BeachThe Home DepotThrivent FinancialUnited States Marine, Inc.Wells Fargo InsuranceWorld Education Services

This is your best opportunity to connect with hundreds of senior-level HR and Benefits decision makers from across the nation — all looking to improve their bottom line through strategic healthcare, wellness and benefits solutions. Take a look at just some of the organizations our 2017 attendees represented:

April 4 - 6, 2018ARIA Resort & Casino

Las Vegas

32%

30% 24%

10% 4%

Manager

Director

VP

C-SuiteConsultant

www.BenefitsConf.com 3

Look who increased their market exposure in 2017 …

Exhibitors:

5Star Life Insurance CompanyAccoladeAchieversAdminaHealth LLCADP, LLCAetnaAirMed InternationalALEX by JellyvisionAlliance Direct BenefitsAlliant Employee BenefitsAlltech FinancialAmerican National Worksite BenefitsARAGArtemis HealthBenefit One USA, Inc.BenefitfocusBenevityBright HorizonsBroadspirebswiftBurnham BenefitsBusinessolverCare@Work by Care.comCareATC, Inc.CareerBuilderCareington InternationalCareWorks Absence ManagementCompass Professional Health ServicesDHS GroupDiscovery Benefits, Inc.DP Health NowEdcorEmployee Benefit NewsEmpyrean Benefit SolutionsEpoqEven

Fitbit, Inc.Forte Building ScienceFreedomCare BenefitsGlobal Cash CardGrokkerHealth Enhancement SystemsHome Instead Senior CareHot LogicHumanaIdentity GuardInfoArmorInnovative Rx StrategiesJoyable, Inc.KashableKinderCare Education at WorkKOFE Financial Wellness LearnVestLegal Access PlansLegalShieldLifeWorksLivongoMaestro HealthMediKeeperMillennium Trust CompanyMorneau ShepellNational Purchasing PartnersNationwide – VPI Veterinary Pet InsuranceNew Balance Athletics NokiaO.C. TannerOlive & Cocoa, LLCOne Medical GroupOurHealthOvia HealthPacific Resources Benefits Advisors

PayActivPDHIPenChecks TrustPet AssurePharmaSmart International Inc.Premise HealthPriority PassPurchasing PowerQuadMedRevolvSelfHelpWorks, Inc.Senior Providers NetworkSleepioSpringbukSun Life FinancialTango HealthThe Prudential Insurance Company of AmericaTrion, a Marsh & McLennan AgencyTruven Health Analytics, an IBM CompanyTuition.io, Inc.Ultimate SoftwareUnifyHRUnited Concordia DentalUnitedHealthcareVarideskVirginPulseVSP Vision CareWashington National Insurance We Are WellnessWellRight LLCWhilWinston Benefits

Sponsors:

Platinum Gold

Branding: Be sure your company makes the list in 2018!


Reserve your booth today and you receive:

Visit www.BenefitsConf.com/exhibit.html to view the most up-to-date floor plan.


Reserve early — space sold out in 2017!

Wednesday, April 4Expo Open 10:15 a.m. - 2 p.m.

4:15 - 5:15 p.m.Refreshment Break 10:15 - 11:30 a.m.Heart Healthy Lunch 12:30 - 2 p.m.Networking Social 4:15 - 5:15 p.m.

Thursday, April 5Expo Open during:Refreshment Break 10:15 - 11:30 a.m.Heart Healthy Lunch 12:30 - 1:30 p.m.

2018 Expo Hours

“From its educational sessions to its wide array of sponsorship opportunities, the Human Resource Executive® Health & Benefits Leadership Conference is one of the most well-organized events we have the pleasure of attending year after year. We enjoy the additional brand awareness and the opportunity we get to engage with our clients and prospects.”

Lindsay Preston, Senior Strategic Manager Business Development & Consultant Relations, bswift

Tuesday, April 3Exhibitor Move-In 8 a.m. - 6 p.m.

Thursday, April 5Exhibitor Move-out 1:30 - 5 p.m.

(Schedule subject to change)

Booth Size Investment

10' x 10' $4,05010' x 10' corner $4,15010' x 20' $8,10010' x 20' corner $8,20010' x 30' $12,15020' x 20' $14,400

Basic eBooth listing (see page 5) One “all-access” Premium Pass (maximum 10) per 10' x 10' booth space for one of your company’s employees — each valued at $1,295.00! Complimentary post-show mailing list of attendees for one-time postal use — a $500.00 value! Up to 5 booth passes (maximum 40) per 10' x 10' booth to staff your company's exhibit Access to on-site exhibitor lounge with complimentary coffee, soda and water during set-up and the show


Get more bang for your buck — upgrade your eBooth listing!

2018 Expo Hours

Printed Show Guide ProfileFull-color logo, 300 characters,company name, website URL, booth #

Online ProfileFull-color logo, 900 characters, company name, website URL, booth #

5 Product & Service Categories

Enhanced eBooth IconDisplayed on floor plan and exhibitor list

1 Product Listing

1 Show Special

1 Press Release

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Enhanced$300





2 Product Listings

2 Show Specials

2 Press Releases

1 Video Upload

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Premium$600





4 Product Listings

4 Show Specials

4 Press Releases

2 Video Uploads

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Ultimate$900

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BasicIncluded with all booth packages

Printed Show Guide Profile300 characters, company name, website URL, booth #

Online Profile300 characters, company name, website URL, booth #


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Today, having an online presence is a must, especially when it comes to influencing your customers’ purchasing decisions. That’s why we’re giving you the opportunity to make the most of your company’s offerings at HBLC with these eBooth listing upgrade options:


All eBooth listings will be visible through the conference website and on the Mobile App.


Gain maximum visibility with a Platinum or Gold Sponsorship!

In addition to the sponsorship perks on page 7, you also get:

Platinum Gold

$16,000 $11,000

Your company’s full-color logo on the conference homepage

Your company's full-color logo on the cover of the 2018 Show Guide

Deluxe signage with your company’s full-color logo placed in strategic conference locations

Prime recognition on large video screens in advance of every General Session

Prominent logo placement on all direct mail pieces and print ads

Extra priority points for on-site booth pick for the 2019 event

eBooth listing upgrade (see page 5) Ultimate Listing

Premium Listing

Premium Pass(es) for your employee(s) — each valued at $1,295.00! 2 passes 1 pass

Buyer passes for you to invite your best qualified customers as Premium conference attendees — each valued at $1,295.00! 5 passes 3 passes

FREE ticket(s) to Human Resource Executive®'s HR Executive of the Year Black Tie Award Dinner 2 tickets 1 ticket

Rotating 300 (w) x 250 (h) banner ad on the conference homepage

Banner ad in a Human Resource Executive® e-newsletter

Full-page, full-color ad in the 2018 Show Guide — a $1,650.00 value!

1 pre-show email blast to registered attendees with your provided HTML

Unlimited staff passes for your booth


Enhance your exposure with a conference sponsorship!

Each conference sponsorship comes with:

Recognition on the cover of more than 550,000 conference brochures if reserved by October 26, 2017, plus on all print ads, the conference website and Mobile App before, during and after the show

Professionally produced signs with your company’s full-color logo in strategic conference locations

Recognition on large video screens in advance of every General Session

Your company’s full-color logo featured in the event Show Guide

FREE mailing list of pre-registered attendees for one-time postal use, enabling you to drive traffic to your booth before the show even begins — a $500.00 value!

One FREE Premium Pass registration — a $1,295.00 value!

Extra priority points for on-site booth pick for the 2019 event

First right to the same sponsorship in 2019

HRE Cover Photo Promotion $25,000

Our professional photographer will take attendees' photographs that will be featured on 8" x 10" mock-ups of the Human Resource Executive®

magazine cover. Your logo appears on the cover photo frame and invitations. Plus, attendees will be directed to your booth to pick up their photos. Call for details on additional benefits of this unique sponsorship.

Networking Social $15,000

Stand out as a premier business in the industry as attendees enjoy hors d’oeuvres and drinks in the Expo Hall after the first full day of sessions. We’ll produce and post 5 full-color signs at the Social featuring your company’s logo. Plus you’ll be listed as the sponsor on the agenda, the conference website and in emails. You may choose to enhance the event with additional branding, and this is the only opportunity to market your company in the Expo outside of your booth space. Your team will be permitted to greet attendees in the food and beverage area.

Mobile App $10,000

Be the exclusive sponsor of the official conference app and stay at attendees’ fingertips before, during and after the conference as they use the app for all the session and exhibitor information. You’ll be prominently recognized as the Mobile App sponsor with your full-color logo integrated into the app — giving you several months of prime exposure!

2018 Conference Sponsorships

See more opportunities


Tech Lounge $9,000We'll set up 2 workstations where attendees can surf the web and check their email. We'll set the default on the web browser to your company's homepage and produce a full-color sign that recognizes you as the sponsor. For added exposure, bring mouse pads with your company's logo and we'll set them out too!

Fruit Infuser Water Bottles $8,500The perfect way to keep the health and wellness momentum going! You pick the color of the spout and fruit infuser chamber, and we’ll place your one-color logo along with the conference logo on the re-usable water bottles provided to Premium Pass attendees when they check-in. Then, we’ll provide signage to instruct attendees to visit your booth to fill their bottles with fresh cool water and infuse it with fruit you provide. You'll maintain high visibility even after the conference, as attendees carry this in-demand item wherever they go.

Heart Healthy Lunches $8,500 eachJust about every attendee will come to the buffet-style heart healthy lunch in the Expo Hall. We’ll supply 4 signs featuring your company’s full-color logo and recognize you as the sponsor in a tweet before lunch begins. Further your exposure by providing napkins and cups with your company's logo. 2 available: Wed., Thurs.

Attendee Bags $7,500Each Premium Pass attendee receives a top-quality bag imprinted with your two-color logo and the conference logo. This sponsorship provides great exposure long after the event has ended as attendees take the bags home to use.

Badge Lanyards $6,500This always-on-display item is a high-visibility opportunity to increase the awareness of your company at the show. We reproduce your logo on double-sided lanyards that attendees use to hold their name badges — so every time an attendee looks for another’s name, they’ll see yours too!

Charging Station $6,500Your branding will be prominently displayed on a centrally located charging station within the Expo Hall where attendees will be eager to charge their mobile devices.

Registration Area $6,000Your company's logo will be one of the first things attendees see as we include your full-color logo on the registration unit — giving you the first big visibility of any company participating in the event. You may also choose to display your company’s message on a 50" monitor in either a single full screen image or 1-minute silent video.

Badges $5,900Put every attendee badge to work for you! We'll give your logo prominent placement on the front and back of every name badge.

Expo Hall Aisle Signs $5,000We'll incorporate your company's full-color logo with the show logo on aisle signs in the Expo Hall. This year's floor plan guarantees 7 floor-standing signs — a great way to get your company in front of attendees no matter where they are in the Expo.

More sponsorships to enhance your visibility!



Heart Healthy Breakfasts $4,500 eachGet the attendees off to a great start — and get them thinking about your company first thing in the morning. Your company's full-color logo will be prominently displayed on 3 professionally produced signs near food and beverage stations. Plus, your company will be recognized as the sponsor in a tweet sent out that morning. Further your exposure by providing cups and napkins with your logo as well as promotional material to be displayed near the tables. You’ll also get 4 passes for your booth staff to attend the breakfast. 3 available: Wed., Thurs., Fri.

Online Program Materials $4,200Get long-term exposure by sponsoring the program materials posted online for up to 6 months after the event. We'll print and distribute to attendees a full-color flyer featuring your company's logo and the password to access all the materials. Plus, supply your interstitial ad, and it will run each time attendees access the materials.

Audio Visual $3,750Here's a sponsorship that puts your logo in front of attendees throughout the entire conference! A full-color sign with your company's logo will be the first thing people see as they enter each session. Plus, your logo will appear on screens before every General Session. This amounts to more than 35 “mini” sponsorships — a great value!

Refreshment Breaks $3,500 eachProvide attendees with a well-deserved break between sessions. We'll produce and prominently display 4 signs with your full-color logo at the refreshment stations located directly in the Expo Hall. Plus, your company will be recognized as the sponsor in a tweet before the break. Further your exposure by providing cups and napkins with your logo as well as promotional material to be displayed near the tables. 2 available: Wed. a.m., Thurs. a.m.

Registration Pens $3,500Have your branded pens be the only ones attendees pick up at registration! Your company will provide the pens, giving you early exposure at check-in and continuous exposure as they’re used throughout the conference.

Audience Polling $3,000Your company will be front and center when you sponsor the system that allows attendees to vote on questions posed in the Opening General Session. Your full-color logo will appear on the session's video screens during the polling, and we’ll provide signage at the entrance of the General Session room.

Exhibitor Lounge $3,000Are you marketing to the exhibitors? If so, this is the sponsorship for you. We’ll supply a 22" (w) x 28" (h) sign featuring your company’s full-color logo so exhibitors can’t miss this lounge stocked with beverages and snacks. Be sure to bring literature that exhibitors can browse through as they take a break from the Expo floor.




Session Notepads $2,750We'll place the notepads you provide on tables at the General Sessions and at the entrance to each session room throughout the event. Attendees will use them to take notes during sessions and won't be able to miss your marketing message as they write!

Schedule of Events $2,750/dayYour marketing message will be prominently featured on your provided 7.5" (w) x 2" (h) full-color ad to be included on the flyer listing the next day’s schedule, which will be delivered each evening to attendees’ guest rooms at ARIA Resort & Casino. Be the first brand attendees recognize as they plan their day. 2 available: Wed., Thurs.

On-Site Branding SponsorshipsBranding sponsors receive the same deliverables as conference sponsors (on page 7)

except for the Pre-Show Mailing List and Premium Pass Registration.

Escalator Side Clings $18,000/escalatorWith this sponsorship, attendees are sure to see your message as they make their way to and from the conference. With your full-color artwork, we'll produce 20 large clings for one escalator and attach them to the sides. Attendees can't miss your company's message each time they use, or even just pass by, the escalator. 3 escalators available.

Escalator Steps $14,000/escalatorKeep your message or logo constantly revolving for attendees to see as they approach and ride the escalator to the meeting space to get to all conference activities. Your full-color artwork will be continuously displayed on a set of 20 steps throughout the length of the event! 3 escalators available.

Double-Sided Hanging Banners $11,000 - 25' (w) x 8' (h) $7,500 - 14' (w) x 4' (h) $3,500 - 2' (w) x 6' (h)We'll produce your full-color banner that will be prominently displayed in a high traffic area — a great way to increase your visibility at the show! Plus, you can take the banner home to use again. Call for details on where your banner will hang.

Hotel Key Cards $8,000 $7,500 Hotel Key Card Sleeve Upgrade An item used by attendees multiple times every day — and a great way to ensure your logo and message get thousands of looks! We’ll produce key cards for ARIA Resort & Casino featuring your artwork so you keep your company in front of attendees from check-in to check-out. For additional exposure, upgrade to include your artwork on the key card sleeve. Key Card and Sleeve artwork are subject to hotel approval.

Hotel Guest Room Videos $6,000Get your message in front of attendees in their rooms before they start their day and long after the conference hours have ended. Your video ad will appear on a dedicated TV channel seen by all the attendees staying at ARIA Resort & Casino on Wednesday and Thursday. 2 available - subject to hotel approval.


On-Site Branding Sponsorships

General Session Video Advertising $5,000 eachThis sponsorship is sure to grab attendees' attention at the General Sessions! Simply provide a video, up to 60 seconds long, that will run immediately before the house announcements during the General Session that you choose. Limited to 1 company per session.

Expo Hall Carpet Decals $4,200Eye-catching and hard to miss! Place your artwork strategically on the main walkways of the Expo Hall. We'll adhere four of your decals (each approximately 4' x 4') to the Expo's carpeted aisles in high-traffic areas. A great way to reach attendees as they tour the Expo Hall! You provide the artwork and we’ll do the rest.

General Session Flyer Drop $3,500/dropAlmost every attendee comes to the General Sessions, making them the perfect opportunity to share your message. You provide the flyer and we'll place it at every attendee table before the General Session of your choice begins.

Hotel Guest Room Flyer Drop $3,500You provide the flyer which will be included in a clear bag, and we'll deliver it to attendees’ hotel rooms at ARIA Resort & Casino on the evening of your choice. What a great way to greet our attendees — and guarantee they'll have you in mind when they hit the show floor!

Double-Sided Meter Board $3,000Your company’s message will truly be on display with this 38.5" x 93" double-sided sign. Placed in a key high-traffic location, this sign is sure to draw attention to your company and booth.

Wall Tile Clings $1,500We'll produce two 2' x 2' wall clings with your full-color artwork and place them strategically in the main meeting area where attendees gather in between sessions and Expo Hall visits. A great way to get added exposure and remind attendees to visit your booth.


Show Guide Advertising Opportunities

Draw attendees to your booth with an ad that spotlights your conference presence, products and giveaways. The attractive full-color glossy Show Guide serves as attendees' directory to the Expo and every minute of the conference. Rates

Full Page .................................... $1,650Two-Page Spread ...................... $2,950Back Cover ................................ $2,400Inside Front/Back Covers .......... $2,100 eachFold-Out Center Section ........... $1,995

Visit the Sponsorship Opportunities section of www.BenefitsConf.com for ad specifications and submission instructions.

Space Deadline: January 26, 2018

Materials Deadline: February 27, 2018

12

Marketing of After-Hours Party $5,000Planning an event after-hours? There’s no better way to reach all the attendees than letting us promote it for you. We’ll include your event in emails to registered attendees, on the conference website, in the Show Guide, on General Session PowerPoint slides, and on 2 double-sided meter boards advertising your event.

Sponsored Session NEW! $6,500 eachThis is your opportunity to deliver the content you want our attendees to hear. You choose the topic and provide the content and speaker; we’ll take care of promoting it to registered and potential attendees. The session will be advertised on the conference website, and in the Show Guide, Mobile App and the conference brochure if reserved and details supplied before the print date. It all amounts to targeted exposure for your company before and during the show. Session topic and content must be reviewed and approved by the conference chair. 5 available

Global Women 4 Well-Being Pre-Conference Sponsor $5,000As a GW4W sponsor, you will be recognized with on-site signage, in the Show Guide and on slides displayed prior to each pre-conference session. This added exposure promotes you as a proud supporter of the GW4W event's mission — to empower and encourage women to build a better career and a better life. Limited to 8 companies

Attendee Promotional Material $2,000Maximize your on-site exposure and get your message into attendees' hands by providing your company's promotional material at registration. Pre-printed materials (8-page maximum, 8.5" x 11" maximum size, must lay flat) are due March 23, 2018. Limited to 10 companies

Additional OpportunitiesDeliverables for these opportunities are included below.

Nancy CalabreseWestern U.S., GA, FL, Western Canada

702-228-3293 [email protected]

© 2017 LRP Publications | CD1706-6

Nancy SommarEastern U.S., Eastern Canada, Europe

215-784-0910, ext. 6231 [email protected]

Contact your Sales Rep today to secure your booth and sponsorship!

the nation’s most innovative benefits...arag artemis health benefit one usa, inc. benefitfocus...

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