the nation’s leading conference issue independent … · 2017. 1. 6. · photo at 300 dpi in tiff...
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2017MEDIA
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CONFERENCE ISSUE
Americans and GunsA Complex Relationship
Orthorexia Nervosa Eating Disorder Hidden in Plain Sight
Visioning Social Work’s Future, Celebrating Its Past
VOL. 16 NO. 4 JULY/AUGUST 2016
America’s Refugees
Treating Trauma in
WWW.SOCIALWORKTODAY.COM
Anniversary Issue
15th
@SocialWorkTodaySocialWorkToday
The Nation’s Leading Independent Publication for Social Workers
Now in its 16th year of publication, Social Work Today is established as an essential resource for social work professionals. Our in-depth content examines the diffi cult issues, challenges, and successes of social workers. Across the media spectrum, Social Work Today celebrates the common bond among social workers, in all their distinct roles and varied work settings.
Advertisers and recruiters seeking to educate and inform infl uential professionals have a powerful and reliable partner in Social Work Today. Our media network offers a range of channels proven effective for delivering key messages, information, and career opportunities to social workers.
Anchored by our fl agship bimonthly print publication, the Social Work Today media network can showcase your product, school, program, service, or professional opportunity via our mobile-ready digital edition, which is posted on our highly-targeted website, www.SocialWorkToday.com. Our monthly e-Newsletter delivers timely news, research and information, as well as banner ads, directly to the inboxes of social work professionals who subscribe.
The Social Work Today audience is also extremely active in social media, and has engaged and growing audiences on Facebook and Twitter, where we deliver content and drive traffi c via direct links back to our digital edition and website.
Our partnerships have also assisted hundreds of facilities and recruiters with fi nding the best professional talent across the country through print display ads and online job postings on our highly regarded job board, AlliedHealthCareers.com.
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Audience Profi le
HIV/AIDS SERVICES
EDUCATIONALINSTITUTIONS
GOVERNMENT AGENCIES
COUNTY AND STATE HUMAN SERVICES
DISTRIBUTION*Bonus distribution at major
professional events
YOUTH AGENCIES ADOPTION AGENCIES
NURSING HOMES AND LONG TERM CARE
FACILITIES
PRIVATE PRACTICES
PROFESSIONALS’ HOMES
AND OFFICES
AVERAGE MONTHLY WEBSITE
SESSIONS
147,490**
PUBLISHED SINCE
2001
SUBSCRIBERS
30,000*
E-NEWSLETTER SUBSCRIBERS
16,400*
Social Work Today’s audience comprises social work:
Professionals
Educators
Students
FREQUENCY
BIMONTHLY
*Publisher’s Data**Google Analytics
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Editorial Calendar*
FEATURES DEPARTMENTS DEADLINES BONUS DISTRIBUTION SPECIAL
Case Management
Aging
Technology
Technology Trends
Aging Advocate
Behavioral Health Brief
SPACE: December 12
MATERIAL: January 9
RECRUITMENT: January 12
ASA Conference Issue
Social Work Education
Mindfulness/Anxiety
Trauma-Informed Care
Eye on Ethics
Social Services Software
Addictions Advisor
SPACE: February 20
MATERIAL: March 13
RECRUITMENT: March 16
NASW WVAnnual Education Guide
Conference Issue
Behavioral Health
Software
Yoga Therapy for Addiction
Behavioral Health Brief
Children and Families Forum
Social Services Innovations
SPACE: April 24
MATERIAL: May 15
RECRUITMENT: May 18
West Coast Symposium Addictive Disorders
Annual Therapy Issue
Conference Issue
Child and Adolescent
Mental Health
Technology
Eating Disorders
Technology Trends
Eye on Ethics
Behavioral Health Brief
SPACE: June 26
MATERIAL: July 17
RECRUITMENT: July 20
Cape Cod Symposium Addictive Disorders Conference Issue
Social Work Education
Mindfulness/Creativity
Veterans Care
Children and Families Forum
Social Services Innovations
Behavioral Health Brief
SPACE: August 21
MATERIAL: September 11
RECRUITMENT: September 14
SSWLHC
CSWE
Education Spotlight
Conference Issue
Hospice/Palliative Care
Public Health
Adoption
Technology Trends
Addictions Advisor
Behavioral Health Brief
SPACE: October 16
MATERIAL: November 6
RECRUITMENT: November 9
Annual Directory
January/
February
March/April
May/June
July/August
September/
October
November/
December
* Subject to change
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SIZE FEATURES OPEN 3X 6X 9X 12X 18X
Full Page $7,580 $7,300 $7,025 $6,830 $6,575 $6,305
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1/2 Page Vert $5,115 $4,990 $4,855 $4,795 $4,665 $4,520
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No print cancellations permitted with premium positions. Premium position supersedes any page separation requests. Additional premiums may apply to conference issues.
EDUCATION SPOTLIGHT (SEPTEMBER/OCTOBER): $1,89540-word program description and 4" × 5" photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design elements needed or accepted.
ANNUAL EDUCATION GUIDE LISTINGS: $950Featured in March/April, the premier resource for showcasing social work education programs. 40 words of text; 4" × 5" color logo or image.
ANNUAL DIRECTORY LISTINGS: $950Popular reference guide in November/December is a highly anticipated marketing opportunity for products, services, or educational offerings. 40 words of text; 4" × 5" color logo or image.
DATEBOOK1 insertion: $385; 2 insertions: $360 each; 3 or more: $335 each.
No print cancellations accepted after published space deadline. Specifi c cancellation terms and conditions can be found at www.SocialWorkToday.com/terms.
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High impact placements include belly bands, cover stickers, french gates, etc. Contact your account executive for more details.
INSERTS, POLYBAGS, OR SPECIAL REQUESTSContact your account executive for details.
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ANNUAL EDUCATION GUIDE
Trends in Macro Social Work Education
Integrating Behavioral and Primary CareTechnology and Collaboration
Grief in the WorkplaceWhen It’s Not Business As Usual
VOL. 16 NO. 2 MARCH/APRIL 2016
Youth Sex TraffickingThe Social Worker’s Role
MARCH IS
NATIONAL SOCIAL WORK MONTH
APRIL IS
CHILD ABUSE PREVENTION MONTH
Fighting
( Sample Belly Band )
BELLY BANDYour Message Here
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Resource Guides
Social Work Today Resource Guides provide a prominent platform for advertisers’ products, services, and educational programs while assisting our infl uential audience of professionals with their year-round purchasing decisions.
Featured in our March/April issue, the Social Work Today Annual Education Guide will reach more than 85,000 social work professionals looking to further their careers as well as the undergraduate students from more than 400 colleges and universities looking to advance their education.
Featured in our November/December issue, the Social Work Today Annual Directory is a powerful one-of-a-kind resource that provides an outstanding platform to promote any product, program, or service to social workers who would buy it for their own career or practice or who would recommend it to clients.
All Resource Guide Listings Include:
• 2.22" x 2.75" four-color ad space, formatted 9 ads to a printed page
• Contact information and logo (300 dpi)
• Up to 40 words of copy
• Added exposure in the interactive digital edition
• A 12-month online listing on our website, with direct links to any website or webpage
All for only $950
2016 ANNUAL EDUCATION GUIDE
A medical facility dedicated to addiction treatment, ADCARE HOSPITAL is
New England’s most comprehensive provider of alcohol and drug abuse care.
When Patients Turn to You,You Can Rely
on AdCare
800-ALCOHOLwww.adcare.com
Graduate Degrees for Social Change adler.edu • 312.662.4100
Intolerance. Discrimination. Injustice.
You can change that.
PROGRAMS IN THE AREA OFCOUNSELOR EDUCATION
Advance yourcommitmentto caring.
Argosy University off ers Master of Artsdegrees in Clinical Mental Health Counseling or Counseling Psychology. Doctor ofEducation degrees in Counselor Education & Supervision or Counseling Psychology.
ARGOSY.EDU/SOCIALWORK | � � �
Abiding in Christ. Serving Others.
Transforming
the World.
Prepare for a career dedicated to improving the lives of others. Full-time, part-time, and Advanced
Standing options
Internships in the Los Angeles area
Integration of faith and social work practice
Two specialized concentrations
Master of Social Work
apu.edu/msw
Graduate Programsfor Real-World Careers
Master of Social Work• Fully accredited by the Council on
Social Work Education• Full- and part-time options• Regular (57 credits) and advanced
standing (39 credits) programs• Focus: Advanced generalist practiceDr. Norma Thomas, MSW Program DirectorPhone: 724-938-1597E-mail: [email protected]
www.calu.edu/msw
CALUCALIFORNIA UNIVERSITYOF PENNSYLVANIA
Your Education Partner for Life
MASTER OF SOCIAL WORK PROGRAM
THE WORLD IS WAITING FOR YOUR HELP
Fuel your passion for improving the lives of others with an MSW from Capella.
• Aligned to CSWE standards• Emphasizes leadership skills and
technological practices• Includes online coursework, face-to-face
residency, and field education• Taught by licensed social workers with
doctoral degrees
LEARN. GROW. LEAD. www.capella.edu/msw 1.877.227.3552
· Nonprofit organization with 2,500 individual members, as well as graduate and undergraduate
programs of professional social work education.
· Accredits over 7 0 baccalaureate and master’s social work programs
· Publishes the online Directory of Accredited Programs listing all accredited social work degree
programs
· Holds the premier national meeting in the social
work education field
· Provides innovative, Web-based curricula and
professional development resources and trainingsthrough the CSWE Learning Academy
www.cswe.org
Creative Grief StudioOur online Certifi cation in Creative Grief Support
includes 12 modules of the latest research on grief and resilience, perspective-shifting creative
exercises, and presentations by grief support practice pioneers (including Dr Harriet Lerner, Dr Lorraine Hedtke, Miriam Greenspan, and
Dr Darcy Harris).
Creative Grief Studio
Phone: +1(928)225-5416 (Kara Jones –
Pacifi c Time, USA)
Email: admin@griefcoachingcertifi cation.com
www.creativegriefstudio.com
Receive Quality Training in the
831-761-1040
Innovative in its integration of child development with social work theory and practice, Erikson Institute’s M.S.W. program is the only one of its kind in the country. Our graduates are uniquely prepared to address the needs of children, families, and the communities in which they live.
Erikson Institute • Chicago, [email protected]/msw
Master of Social Work
Indiana Wesleyan University’s Bachelor of Social Work
program is offered online, and is tailored to meet the unique needs/experiences of working
adults. An online Master of Social Work will be available fall of 2016.
Toll Free 866-498-4968indwes.edu
ONLINE MJ IN CHILD LAWThe master’s degree in children’s law and policy
is designed for nonlegal professionals, including
social workers, to become better advocates for
children and their families.
Learn more at LUC.edu/childlawgrad.
SCHOOL OF LAW
• Promote a person-centered environment• Increase understanding of aging processes • Enhance your leadership skills• Improve quality of life for residents, staff and families
Online Graduate Certificate and Master of Science in Gerontology
www.mcdaniel.edu/CSA | 410-857-2500
Earn your Clinical Mental Health Counseling or Psychology master’s degree online — on your own schedule — and start advancing your healthcare career.
Visit: medaille.edu/cmhcCall: (800) 430-1042
Medaille helped me cultivate my passion for
helping people.“ “
Online | Flexible | Affordable
messiah.edu/counseling
• clinical mental health• marriage and family• school counseling
www.naadac.org/webinars
NAADAC Offers Over 75 Hours of FREE NASW-Approved Addiction CEsNAADAC, the Association for Addiction Professionals, now provides over 75 hours of free addiction-related webinars for social workers!■ Stay current and learn from experts
on addiction issues.■ Available 24/7, all free and NASW-approved.■ Live events held monthly.■ 1 to 2 hours in length.
30 social work today march/april 2016 march/april 2016 www.socialworktoday.com 31
( Sample Resource Guide Spread )
Increase your exposure within the
Social Work Today Resource Guides with a larger display ad placement to appear within the
editorial pages of the same issue. Contact your
account executive for special packages.
2017 Resource Guide Issues
MARCH/APRIL: Annual Education Guide
NOVEMBER/DECEMBER: Annual Directory
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Education Spotlight
Education Spotlight
• Doctoral & master’s programs focused on positive social change
• Counseling, therapy & psychology with a range of specializations
• Intensive training experience
• Nationally recognized offerings in art therapy, military psychology & more
Join us! Explore our programs + request info today.
adler.edu | [email protected] | 312.662.4100
Chicago | Est. 1952
Advance your skills, your career & your social impact • Faith-based, private university MSW degree at
public university rates.
• Generalist program prepares you to work on the
micro, macro and mezzo levels — perfect for
keeping your options open.
• Hybrid classes provide the fl exibility of online
learning with in-person instruction and feedback.
southern.edu/graduatestudies • 1.800.SOUTHERN
Indiana Wesleyan University offers accredited online
courses of study for students to pursue a bachelor’s
or master’s degree in social work. The program offers
a personal, professional and innovative experience for
students to practice at the advanced clinical level.
866-498-4968
Indwes.edu • [email protected]
STAY CURRENT. RELEVANT & STIMULATING OPPORTUNITIES
FOR SOCIAL WORKERS & OTHER HUMAN SERVICE PROVIDERS.
PROFESSIONAL EDUCATION PROGRAM
Online certifi cate program in Cognitive & Behavioral Interventions
Online certifi cate program in Motivational Interviewing
Face to face certifi cate program in the Treatment of Trauma
Visit bu.edu/ssw/pep for 20+ additional offerings!
Contact Us!p 617-353-3756 • e [email protected]
EFFECTIVE and EFFICIENT treatment for trauma and other adverse
life experiences
EMPIRICALLY VALIDATED in over 24 randomized studies
RECOMMENDED in domestic and international treatment guidelines
RECOMMENDED by the World Health Organization for the treatment
of PTSD in children and adults
www.emdr.com • 831-761-1040
An online program ideal for working students. Designed
to prepare students for advanced social work practice
with a rural concentration. The program offers both
advanced and standard tracks with part-time options.
Master of Social Work
For more information:
304-384-6260
concord.edu/social-work • [email protected]
Case studies. Multiple Choice Q’s.
BEST CHOICE, WHAT TO DO FIRST.
Data banks cover exam areas, Track progress,
Missed questions, Simulations, Audio, Daily emails,
Motivational videos, Exam Strategies.
Podcasts. 24/7. Free Sampler.
(407) 463-4113
SocialWorkExam.com
Social Work Exam Prep
The Leader in Providing Licensing Exam Preparation
& Continuing Education for over 500,000 Mental Health
Professionals Since 1976.
AATBS seeks to enhance the success of Social Workers through highly
effective educational programs that teach the current and important
concepts in the fi eld of Social Work.
Test Banks • Study Volumes • Assessment Exams
Flashcards • Workshops • Personal Consultation • Study Tips
Audio Lectures • Continuing Education
Exclusive offer for Social Work Today readers: Save $50 off Study Packages
Save $70 off Study Packages w/ Workshop-or- Save 15% off Continuing Education Courses
Use coupon code SW16
Find out more: www.aatbs.com • (800) 472-1931
We don’t teach social work…we teach the exam.
Academic Review offers an all-inclusive program for Social
Work licensing exam preparation. Closely simulate both the
content of the ASWB, as well as the actual conditions at the
testing center, so you will be completely prepared to pass
the exam…the fi rst time.
Social Work Today Readers: Receive 10% off a 4-Month Subscription and CE credits!
Promo code: SWT10
Call (800) 225-3444 or visit www.academicreview.com
The Wilma Hepker School of Social Work and Sociology offers
a Bachelor of Social Work degree (BSW), and Bachelor of
Arts degree with a major in Sociology at our College Place,
Washington campus, and a Master of Social Work degree
(MSW) at College Place, Washington, Missoula, Montana
and Billings, Montana. The BSW and MSW programs are fully
accredited by the Council on Social Work Education.
Find us on:
www.facebook.com/WWUWilmaHepkerSchoolOfSocialWork
socialwork.wallawalla.edu
The Council on Social Work Education’s 62nd Annual
Program Meeting will be held November 3-6,
2016 in Atlanta, GA. Over 2,500 social work
educators, administrators, practitioners, students
and other key decision makers attend. This year’s
theme is, Advancing Collaborative Practice Through
Social Work Education.
www.cswe.org/Meetings/2016APM.aspx
For more information go to:
• Voted top 10 BSW and MSW programs in U.S.
• Convenient MSW Program options: Traditional, Executive, and Online
• Dual degree JD/MSW and Adventure Therapy BSW and MSW/Outdoor Ed
• Study abroad programs, unique electives, full time faculty presence in all programs
chhs.unh.edu/sw
Department of Social Work
28 social work today september/october 2016 september/october 2016 www.socialworktoday.com 29
( Sample Education Spotlight )
You’ve worked hard to develop an outstanding program. Now it’s time to fi ll the student roster! Be part of the Social Work Today Education Spotlight and connect with thousands of potential students and professionals looking to further their careers through additional education. This special advertising section will be prominently featured in our September/October Annual Education Edition, one of our most popular issues each year. Your Education Spotlight placement contains 40 words of text plus a photo or logo and includes visibility in the print edition and digital edition online for 12 months!
Education Spotlights Include:
• Space approximately the size of a 1/6-page ad
• 40-word product description displayed in news release format
• Accompanying four-color image
• Company contact information and URL
• No additional design elements needed or accepted
• Visibility in the print edition and digital edition online for 12 months!
All for only $1,895
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Website Advertising
Leaderboard*(728 × 90 pixels)
Open $3,055
3x $2,985
6x $2,920
9x $2,850
12x $2,755
Wide Skyscraper*(160 × 600 pixels)
Open $3,435
3x $3,370
6x $3,300
9x $3,240
12x $3,145
Button*(120 × 60 pixels)
Open $1,145
3x $1,115
6x $1,060
9x $1,025
12x $980
Full Banner (Top)(468 × 60 pixels)
Open $2,290
3x $2,240
6x $2,175
9x $2,125
12x $2,055
Medium Rectangle*(300 × 250 pixels)
Open $2,820
3x $2,755
6x $2,705
9x $2,640
12x $2,560
Full Banner(468 × 60 pixels)Homepage Only
Open $1,490
3x $1,430
6x $1,380
9x $1,315
12x $1,260
3:1 Rectangle*(300 × 100 pixels)
Open $2,010
3x $1,970
6x $1,915
9x $1,870
12x $1,820
All ads are sitewide unless otherwise noted. Our website is compliant with the Interactive Advertising Board (IAB) Universal Ad Package standard, providing our advertisers with a choice of banner ad units that provide advertisers the ability to reach our audience of professionals.
* IAB-approved sizes
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (online units, website advertising, e-Newsletters, e-blasts, webinars, etc) will be charged a 30% cancellation fee. NO CANCELLATIONS of digital media units are accepted less than 30
days before the live or deployment date.
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High Impact Digital Ad Placements
Digital Ad Packages
Combining the consistency of a website banner, the direct delivery of a banner in our monthly e-Newsletter, and the power of our subscriber list and your brand message, these packages deliver a multichannel punch that is certain to reach the infl uential professionals in our audience. Standard and Premium packages are available to fi t your budget and timing needs.
Premium Package• HTML custom e-blast to full e-subscriber list
• Full banner (468 × 60) within content in our e-Newsletter
• 30-day run of site wide skyscraper (160 × 600) banner on the magazine’s website
PRICE: $9,685
Standard Package• HTML custom e-blast to full e-subscriber list
• Rectangle (180 × 150) within content in our e-Newsletter
• 30-day sitewide 3:1 Rectangle (300 × 100) on the magazine’s website
PRICE: $8,325
For information on additional High Impact digital opportunities, such as online advertorials, custom digital supplements, white papers, webinars, and more, call your account executive.
Intro Page Ad on Digital Editions
Every issue of the print publication is digitized and posted on our website. Interactive digital editions draw a signifi cant, growing audience, as well as an increase in mobile users and international subscribers.
Each digital issue has an introduction page opposite the cover where advertisers can place their messages. The benefi ts of this high impact placement are:
• It’s certain to be seen by all digital edition readers.
• Space is exclusive to one advertiser per issue.
• It‘s an interactive ad that includes direct links to the webpage or website chosen by the advertiser.
• It’s one of the most effective stand-alone placements available for product and branding messaging.
PRICE: $2,995 per issue
Interstitial Ad
This high-profi le placement allows the advertiser to “take over” the popular Social Work Today website when someone visits. Providing an exclusive and prominent forum for product and branding images and messaging, as well as a direct link to any webpage or website, this large, powerful ad appears in front of our homepage until it is closed manually by the visitor.
MONTHLY PRICE: $6,945
( Sample intro page ad )( Sample interstitial ad )
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E-Newsletters and Custom E-Blasts
E-Mail Marketing
Advertisers can utilize the power of our subscriber lists by using custom-designed e-blasts to deliver a specifi c product message, technological benefi t, or positioning statement directly to the inboxes of infl uential social work professionals. This targeted and cost-effective method of reaching Social Work Today’s audience uses your company’s own words, terminology, and images. Our in-house team can create the artwork to match your message or we can simply take your design and deliver it to our double opt-in list of professional subscribers.
FULL LIST E-BLAST: $5,995$395 per 1,000 names for quantities under 16,000
( Sample e-mail marketing )
E-Newsletters
Placing a banner on the Social Work Today monthly e-Newsletter delivers your product or brand message directly to the desktops of our subscriber base of infl uential professionals. This direct reach builds brand awareness while driving traffi c to your website. Each e-Newsletter features timely content as well as other relevant topics.
Monthly FeaturesJANUARY: Aging
FEBRUARY: Technology
MARCH: Education
APRIL: Child Abuse Prevention
MAY: Mental Health
JUNE: Veterans
JULY: Children and Families
AUGUST: Addiction & Recovery
SEPTEMBER: Education
OCTOBER: Technology
NOVEMBER: Hospice/Palliative
DECEMBER: Behavioral Health
Digital advertising packages that include e-Newsletters, custom e-blasts, and
website banners are available. See the High Impact Digital Ad Placements page
for special package pricing and high-visibility placements.* IAB-approved sizes Banner positions not fi xed, but based on content distribution.
SIZE OPEN 3X 6X 9X 12X
Leaderboard* (728 × 90 pixels) $3,470 $3,410 $3,330 $3,260 $3,155
Wide Skyscraper* (160 × 600 pixels) $3,925 $3,840 $3,765 $3,695 $3,495
Medium Rectangle (300 × 250 pixels) $3,215 $3,150 $3,085 $3,010 $2,920
3:1 Rectangle* (300 × 100 pixels) $2,295 $2,240 $2,185 $2,125 $2,080
Full Banner (468 × 60 pixels) $1,700 $1,630 $1,580 $1,500 $1,440
Rectangle* (180 × 150 pixels) $1,310 $1,265 $1,215 $1,170 $1,115
( S l il k ti )
( Sample e-Newsletter )
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Print Media Specifi cations
Print Material Specifi cations
PREFERRED FILE FORMAT: PDF and PDF/X1a only. Files must conform to SWOP standards. All marks (trim, bleed, center) should be included and must be 0.1875" outside the trim of the magazine.
COLORS: CMYK (no pantone or spot colors, RGB, LAB, ICC color profi les, or 4-color black type)
TOTAL AREA COVERAGE: Maximum ink density is 300%
LINE SCREEN: 133 lpi
MINIMUM IMAGE RESOLUTION: 300 dpi
No native applications accepted
PRODUCTION COSTS: Original ad creation will be charged at a rate of $250 per hour. Revisions to artwork will be charged at a rate of $95 per hour.
Hard-Copy Proofs
A hi-res offset color contract proof made to SWOP specifi cations can be mailed at the time of submission. Social Work Today cannot guarantee accurate reproduction without a hard-copy proof. Proof must be received by the Material Deadline for the issue in which it will run (see Editorial Calendar). Send to address under File Submission.
File Submission
E-MAIL: [email protected] fi les under 10 MB
FTP: Available for larger fi les. Please contact your account executive for more information.
MAIL: 3801 Schuylkill RoadSpring City, PA 19475
Full Page (Bleed)8.5" × 11"
Spread (Bleed)16.5" × 11"
Full Page (Border)7" × 9.5"
2/34.5" × 9.535"
1/2 (Bleed)8.5" × 5.25"
1/2 Horizontal7" × 4.237"
1/2 Vertical3.415" × 9.535"
1/32.22" × 9.535"
1/4 Horizontal7" × 2.25"
1/4 Vertical3.415" × 4.237"
Print Banner7" × 1.125"
Trim Size8" × 10.5"
Bleed Size8.5" × 11"
Type Safety7.25" × 10"
(keep all copy within this area on bleed ads)
NOTE: All dimensions are width × height
Trim
Type Safety
Bleed
Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.
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Digital Media Specifi cations
E-Mail Marketing Specifi cations
PREFERRED FILE FORMAT: HTML documents ONLY. Images in JPG or GIF formats. (Animated GIFs may not display correctly for all recipients.) Text sent in a Microsoft Word document. Embed all graphics or include with HTML document.
FILE SIZE: HTML file size should not exceed 150 KB and should be within 500 to 700 pixels wide.
No “image-only designs.” Use HTML to create design, 40/60 image-to-text ratio. Inline CSS (cascading style sheets). No MS Word HTML, Flash, or JavaScript allowed.
PRODUCTION COSTS: E-blast creation will be charged at a rate of $350 per hour. E-blast corrections will be charged at a rate of $125 per hour.
Website Banners
ACCEPTED FORMATS: JPG, GIF, PNG, third-party ad tags. (Note: Files without extensions will not be accepted.)NO FLASH CREATIVE WILL BE ACCEPTED!
MAX FILE SIZE: 100 KB
PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.
E-Newsletter Banners
ACCEPTED FORMATS: JPG, GIF. Animated GIFs may not display correctly for all recipients. (Note: Flash, custom scripts, and files without extensions will not be accepted.)
MAX FILE SIZE: 40 KB
PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.
Digital Magazine Specifi cations
PREFERRED FILE FORMAT: PDF and PDF/X1a only
COLORS: RGB
VIDEO AND AUDIO SPECIFICATIONS: Your video or audio fi le should not exceed 25 MB. The media link system is made to show small formats such as commercials and spots. The media link system can handle most common media fi le types. We recommend that you create the video as a FLV fi le. If that is not possible, the media system also supports common formats such as AVI, MPG, WMV, and MOV.
FLASH REQUIREMENTS: All programming must be Actionscript 3 (AS3) compatible. Simple animations can use AS2, but any complex events such as button events must be AS3. (In general, Zmags doesn’t support AS2.) All AS3 movies should target Flash Player version 9. Use a frame rate of 30 fps, as this is what the viewer uses. Animations should be kept in individual movie clips and placed on the root timeline. Consider having only one frame on the root timeline, as this makes controlling the movie clips much easier.
SYSTEM REQUIREMENTS: Zmags is cross-browser compatible and works on both Mac OS and Windows. The Zmags platform requires Flash for reading, and the minimum Flash version required is 9.0.115. If the reader does not have Flash installed or runs an older version, the reader is redirected to a page where Flash Player can be installed or the Zmags can be viewed in HTML. The Zmags digital magazine platform scales to fi t the screen resolution of the reader. It is optimized for 1280 × 1024 and 1024 × 768. Readers with higher screen resolutions will still see the Zmags, although it may not utilize the entire screen. For readers with lower screen resolutions, the content will scale to fi t the actual screen size.
Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.
2017MEDIA
KIT
010317
www.SocialWorkToday.com
Recruitment Advertising
Recruiting With Social Work TodayThe only national trade publication committed to exploring issues concerning this important profession, Social Work Today has been working to help recruiters fi nd the most qualifi ed social workers for well over a decade.
Offering an unmatched track record of attracting both active and passive job seekers, Social Work Today magazine and its associated digital media properties connect recruiters with our audience of dedicated social work professionals, in all their distinct roles and varied work settings, through a variety of different channels that comprise the Social Work Today media brand.
When you choose one of the ad sizes offered, your open position will be immediately posted on our active job board, AlliedHealthCareers.com, be included in the Social Work Today monthly e-Newsletter, appear in the next print edition, be deployed digitally to the desktops of our subscribers in our digital edition, and be included in our monthly recruitment e-blast—all for one low price! Select your size and ensure your positions are seen today.
*All rates are net.
For additional digital options, which include e-blasts and web banners, call your account executive.
SIZE PRICE
1/8 (2.292" × 3.948") $1,050
1/6 Vertical (2.292" × 4.78") or1/6 Horizontal (4.708" × 2.292")
$1,225
2/9 Vertical (2.292" × 6.444") or2/9 Horizontal (4.708" × 3.125")
$1,630
5/18 Vertical (2.292" × 8.094") or5/18 Horizontal (4.708" × 3.948")
$1,950
1/3 Vertical (2.292" × 9.75") or1/3 Horizontal (4.708" × 4.78")
$2,405
4/9 (4.708" × 6.444") $3,245
Half Page (7.125" × 4.78") $3,935
Full Page (7.125" × 9.75") $6,995
RECRUITMENT SIZES AND RATES*
2017MEDIA
KIT
010317
www.SocialWorkToday.com
Recruitment Advertising
Now more than ever, recruitment options that focus on a specifi c niche or fi eld are the most effi cient and successful ways of fi nding qualifi ed, experienced professionals in any given specialty.
AlliedHealthCareers.com is the premier online resource for employment opportunities in allied health-related fi elds. AlliedHealthCareers.com is backed by more than 25 years of experience in bringing together allied health employers and candidates.
We have developed the ultimate niche website for experienced, credentialed allied health professionals and the recruiters looking to hire them.
By focusing exclusively on our niche, AlliedHealthCareers.com is an excellent fi lter for recruiters who want to avoid receiving scores of résumés from unqualifi ed candidates.
With postings starting at just $275 and memberships that provide unlimited postings starting at $1,850, we offer many options that deliver our audience of professionals to your openings and drive traffi c to your online listings or website.
Standard Package
• Full Banner on AlliedHealthCareers.com
• Button on Social Work Today website
• Banner on monthly e-Newsletter
PRICE: $2,995
Welcome Package
• Digital Edition Welcome Page ad (opposite cover)
• Full Banner on AlliedHealthCareers.com
• 30-day job posting on AlliedHealthCareers.com
PRICE: $3,595
Premium Package
• 3:1 Banner on AlliedHealthCareers.com
• Button on www.SocialWorkToday.com
• Custom e-blast to full subscriber list
• 30-day job posting on AlliedHealthCareers.com
PRICE: $6,995
Digital Recruitment Packages*
* All packages can be upgraded to include a print ad and the total recruitment solution. Contact your account executive for details.