the national healthcare career network march 28, 2009 acc chapter executive workshop
TRANSCRIPT
The National Healthcare Career Network
March 28, 2009
ACC Chapter Executive Workshop
Agenda
The Health Care Employment Marketplace.
The NHCN – Why it Matters and How it Works.
How the NHCN Can Benefit Your Chapter.
Next Steps.
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High demand for health care workers.
(in millions)
2.2 millionReplacement
Jobs3.1 millionNew Jobs
Number of New Health Workers Needed by 2010
Source: Bureau of Labor Statistics, Occupational Employment Projections to 2010 Monthly Labor Reviews November 2001.
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Yet the labor force is shrinking.
Annual Rates of Labor Force Growth, 1950-2025*
1.1%
1.7%
2.6%
1.6%
1.2%1.0%
0.2%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
1950-1960 1960-1970 1970-1980 1980-1990 1990-2000 2000-2015*
2015-2025*
*Projected
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Employers are struggling to keep up.
% Hospitals Reporting Recruitment More Difficult in 2006 vs. 2005
17%
19%
20%
22%
28%
28%
41%
44%
44%
58%
0% 10% 20% 30% 40% 50% 60% 70%
IT Technologists
Housekeeping/Maintenance
Nursing Assistants
LPNs
Billing/Coders
Laboratory Technicians
Imaging Technicians
Pharmacists
Registered Nurses
Therapists (ST,OT, PT)
Source: 2007 AHA Survey of Hospital Leaders
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Associations can make a difference.
The marketplace for online healthcare recruitment is $1 billion.
Associations offer the best concentration of specialized, qualified candidates
Even the most successful association job boards typically capture less than 10% of the total relevant jobs posted on the internet.
By working together, associations can capture greater market share, provide a more valuable service to members, and increase the revenue potential of their job boards.
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Associations are the NHCN.
The NHCN is a peer network of health care associations working cooperatively to provide employment resources while also increasing the value of their job boards to their individual users.
Founding Partners:
Managing Partner:
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NHCN members include...
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Why Boxwood?
Association Focus
Branding Philosophy
Stronger Revenue
Better Data Access & Ownership
State-of-the-art Technology
Unique Networks
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How is the NHCN different?
National Healthcare Career NetworkCommercial Job Networks
Commercial site
Association brand comes firstAssociation site the only access pointAssociation maintains controlAssociation owns dataAssociation revenue maximized
NoNoNoNoNo
YesYesYesYesYes
CommercialJob Networks NHCN
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How the NHCN works.
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How the NHCN works.
Job seekers accessing the job on other NHCN sites
Employer posting to your site Job seekers coming to
your association
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Unique value-based revenue model.
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Your Site + the NHCN:
Employer pays $550 for a 30 day listing
Job appears on your site and all relevant network sites
Job seekers from other sites can apply to that job
You only share a portion of the posting revenue with associations that helped deliver candidates to your employer.
Gross revenues from a network posting range from $275-$550.
Plus, you receive revenue when your candidates apply to network jobs that appear on your site but originated elsewhere.
Your Site Only:
Employer pays $250 for a 30 day listing
Job only appears on your site
No sharing revenue with other network members
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The NHCN benefits each association.
More posting options for employers makes you more competitive
Revenue-sharing is based on the value provided
Jobs appear on the right sites, not all sites
Chapters can participate more effectively
All sites perform better than they would as standalones
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Value for national and chapters.
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Growth of ASAE’s Network with State Societies(since Network inception)
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Next Steps.
“The number of unfilled healthcare positions is staggering. The NHCN provides a way for healthcare organizations of every kind to come together to address the national crisis.
John H. Graham IV, CAEPresident and CEOAmerican Society of Association Executives
