the mutual fund house star fund house of debt fund house · the mutual fund house of the year -...

The Mutual Fund House of the Year - 2007 & 2008Awarded by CNBC TV18 CRISIL4 fund houses were eligible out of a universe of 26. Period: 4 quarterly CPRs in 2007.3 fund houses were eligible out of a universe of 27. Period: 4 quarterly CPRs in 2008.

Star Fund House of the Year - Debt Awarded by ICRA Mutual Fund Awards 200924 fund houses were eligible. Period: 1 year ended 31-Dec-08

Best Group – Mixed Assets Category Awarded by Lipper Awards India 200912 fund houses were eligible. Period: 3 years (2005-2008)

Debt Fund House of the Year Awarded by CNBC TV18 CRISIL 27 fund houses were eligible. Period: 4 quarterly CPRs in 2008.

Past performance is no guarantee of future results. For award methodology and further details refer page 50.

Mutual Fund investments are subject to market risks. Please read the Statement of

Additional Information / Scheme Information Document carefully before investing.

Call 1-800-270-7000 (toll-free) | Visit www.birlasunlife.com sms GAIN to 56161

S e p t e m b e r 2 0 0 9

03

S e p t e m b e r 2 0 0 9Asset Allocation Guide

Asset Allocation guide:

How it works?

“Aggressive”

This Asset Allocation guide helps you decide your broad

allocation to equities at different market levels. The

adjustment as per the recommended asset allocation may be

done on a six monthly basis or whenever you review your

portfolio.

Lets see how it will help you in your wealth creation goals with

the help of an illustration below.

Assuming you are an investor lets see how the

allocation guide will work

Recommended Equity Asset Allocation at different market conditions for different types of investors

Aggressive Moderate Conservative

Expensive 50%-60% 30%-40% 0-10%

Fair 60%-70% 40%-50% 10%-20%

Discounted 70%-80% 50%-60% 20%-30%

Asset Allocation Guide

The graph plots month end values of BSE Sensex since March 1991. The Fair price boundaries have been decided by taking P/E of 10.5 & 18.5 as the lower & upper boundaries times the 1 year forward earnings of the Sensex. The values above the fair band has been assumed to be expensive & below the fair band has been assumed to be discounted. This is just a suggested band as per forward earnings estimate and should not be construed as a recommendation to buy or sell securities.

Start 6 months 12 months 18 months

% Value in Rs Actual Allocation % Actual Allocation %Value in Rs Value in Rs

Equity 60% 60,000 65% 77400 75% 150444

Debt 40% 40,000 35% 42000 25% 50148

Total Wealth 100,000 119,400 200,592

Fair MarketAfter 6 Months market goes

up but still in Fair range

Action

Value in RsRecommended a llocation%

60% 71640

40% 47760

119,400

Bring back allocation as perthe suggested grid

After 12 Months market up to Expensive zone

goes

Actual Allocation % Value in Rs

35% 57169

65% 105311

162,480

After 18 Months marketlands in Discounted zone

Action


70% 113736

30% 48744

162,480

Increase allocation to per thesuggested grid

Equity as

Action


50% 100296

50% 100296

200,592

Reduce allocation to Equityas per the suggested grid

Thus, we see that the asset allocation guide helps you

• Observe discipline in your asset allocation by periodic readjustment as per the suggested grid

• Buy low and book profits at high levels by increasing /decreasing exposure at different market conditions.

The above example is to only demonstrate the working of the mentioned investment strategy. The above strategy actions are not based on any judgments of the future return of the debt and equity markets / sectors or of any

individual security. These views alone are not sufficient and should not be used for the development or implementation of an investment strategy.

Any information contained above does not constitute and shall be deemed not to constitute an advice, an offer to sell/purchase or as an invitation to do so for any securities of any entity, and further Birla Sun Life Asset

Management Company Ltd.(BSLAMC) / its subsidiaries/affiliates/sponsors/trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss

arising from the use or access of any information that may be displayed herein. Recipients of the information contained herein should exercise due care and caution and read the offer documents (including if necessary,

obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein. Opinions expressed are not necessarily

those of BSLAMC or any of their officers, employees, personnel, directors and BSLAMC . and its officers, employees, personnel, directors do not accept responsibility for the same. BSLAMC or any of its officers, employees,

personnel, directors make no representation as to the accuracy, completeness or reliability of the content and hereby disclaim any liability with regard to the same.

02

0

5000

10000

15000

20000

25000

Ma

r-9

1

Se

p-9

1

Ma

r-9

2

Se

p-9

2

Ma

r-9

3

Se

p-9

3

Ma

r-9

4

Se

p-9

4

Ma

r-9

5

Se

p-9

5

Ma

r-9

6

Se

p-9

6

Ma

r-9

7

Se

p-9

7

Ma

r-9

8

Se

p-9

8

Ma

r-9

9

Se

p-9

9

Ma

r-0

0

Se

p-0

0

Ma

r-0

1

Se

p-0

1

Ma

r-0

2

Se

p-0

2

Ma

r-0

3

Se

p-0

3

Ma

r-0

4

Se

p-0

4

Ma

r-0

5

Se

p-0

5

Ma

r-0

6

Se

p-0

6

Ma

r-0

7

Se

p-0

7

Ma

r-0

8

Se

p-0

8

Ma

r-0

9A

ug

- 0

9

Expensive

Fair

Discounted

S e p t e m b e r 2 0 0 9From the CEO’s Desk

Dear Partner,

I would like to start by wishing you and your loved ones a very happy Festive season. At Birla Sun Life Mutual Fund,

it has been our privilege to be associated with you and I wanted to share through this note an update on our

organization.

I am pleased to share with you that Birla Sun Life Mutual Fund has continued its strong march into the new financial

year 2009-10. Since 31 March 2009, we have grown our average AUM from Rs. 47,111 crores to Rs. 62,884

crores in 31 August 2009 registering a strong 33% growth placing us as a strong number 5 within the

industry.

A key reason for this performance has been our partnership and our strong investment performance, which has

helped us become the preferred choice for investors. Birla Sun Life Frontline Equity Fund,

Midcap fund and MIP II Savings 5 Plan continue to be amongst the leading performers in their

respective categories and have delivered superlative performance. Infact we are the fund house with maximum

number of 4 and 5 star rated schemes as per Value Research as of August 31, 2009

This performance has also resulted in strong external recognition in India :

• CNBC TV18 CRISIL ‘Mutual Fund House of the Year’ award 2007 & 2008, two times in a row, creating history

in the Indian Mutual Fund Industry

ICRA Mutual Fund Awards 2009

• Best Group - Mixed Asset Category by Lipper Awards India 2009

We at Birla Sun Life Mutual Fund are committed to focusing on innovative products, superlative investment

performance and enhancing our relationship further. We seek your continued support and look forward to a strong

association with you and together we shall cross new milestones.

Warm Regards,

A Balasubramanian

Chief Executive Officer & Chief Investment Officer

Birla Sun Life Asset Management Company Ltd

Birla Sun Life

Birla Sun Life

• Star Fund House of the Year - Debt by

Past performance is no guarantee of future results. For detailed award methodology please refer page 50

03

03

Market OutlookS e p t e m b e r 2 0 0 9

Equity Market

Debt Market

Bonds slump under heavy borrowing; liquidity outlook unenthusiastic... Government bonds wilted to the year's lowest levels under the sheer pressure

of the large pipeline of government borrowing. Despite ample liquidity in the

banking system, shorter segment yields rose on concerns of inflation picking up

later in the year. The ample liquidity, sporadic 2-way boost from overseas cues

like US yields, commodity prices and comments from several policymakers

impacted the markets from time to time. The 10-year benchmark yield climbed

to a 9-1/2 month high, reflecting market concerns about the record borrowing

and rising inflation, which has pushed the yields up by 75 bps since the plan was

unveiled in July. The benchmark yield rose 40 bps in August and is up 217 bps

from January 1, 2009.

OMO disappoints traders; RBI action eyed for support...The RBI's bond buyback program appears to have failed in its objective to rein

in yields and the market expected the bank to take more supportive steps to

successfully execute the government's record borrowing program. The choice

of several illiquid bonds for the OMO auctions also has tuned off banks from

participation. Higher yields for longer-dated bonds also appeared to have

rubbed off at the shorter end of the curve, as reflected by the rise in the T-bill

rates (were up 30 bps since July lows). The spread between the 1-year and 10-

year benchmark yield narrowed to 276 bps from record highs of 326 bps. In the

non-SLR segment, AAA 5-year corporate bond yield jumped 30 bps, pressured

by the heavy debt supplies and worries over RBI's potential liquidity tightening

measures in the coming months. Credit spread narrowed due to a sharper rise

Our Investment Team (In alphabetical order)

exceeded the disinvestment target set in the Union Budget 2009-10.

While the long-medium term outlook looks quite rosy, over the next 3-6 months investors must watch out for potential deterioration of fiscal situation and rapid rise in inflation. These developments could put pressure on interest rates and may slow investments by private sector. However, we believe that this would be transient in nature unless global environment turns unfavourable. Indian economy's underinvested nature offers substantially higher returns on investment and hence has the ability to attract capital.

Just to conclude, we remain positive on India's growth outlook and consequently on future returns from equity. However, large part of this return would emanate from careful filtering and stock selection in contrast to valuation re-rating. It means investors must select companies that would be future leaders; companies that are investing to build productive assets, to enhance production capacities and into building scale.

Our Way forwardWhile the long-medium term outlook looks quite rosy, over the next 3-6 months investors must watch out for potential deterioration of fiscal situation and rapid rise in inflation. These developments could put pressure on interest rates and may slow investments by private sector. However, we believe that this would be transient in nature unless global environment turns unfavourable. Indian economy's underinvested nature offers substantially higher returns on investment and hence has the ability to attract capital.

Just to conclude, we remain positive on India's growth outlook and consequently on future returns from equity. However, large part of this return would emanate from careful filtering and stock selection in contrast to valuation re-rating. It means investors must select companies that would be future leaders; companies that are investing to build productive assets, to enhance production capacities and into building scale.

in government bond yields.

Though liquidity remained a prominent support for bonds, trades had started to

express doubts beyond the short-term, in view of the inflationary expectations

going up. Additionally, 25% below average rainfall this season impacted prices

of primary articles with the annual consumer price inflation rate rising to

11.89%, even though it has not yet factored in the August prices. The RBI in its

annual policy highlighted concerns on the price stability and the impact of loose

monetary policy on inflation expectations. On the other hand, the overall

economic outlook still exhibits signs of weakness with the manufacturing

activity expanding at a slower pace.

OutlookFears of reversal of accommodative monetary policy to quell inflation will keep

the bonds markets volatile. The sentiment going forward is more likely to be

governed by the domestic leads while overseas cues could add some

occasional volatility. Markets are looking forward to signals from the RBI in the

upcoming policy. Markets are also keenly awaiting the release of the calendar

for second half borrowing. Though going forward a reduced size of borrowing

as well as an improving economy, which may favorably impact the government

finances, are some positives that are currently not factored in the prices. We

feel that the yields have currently reached the top and may not deteriorate any

further in the absence of any negative news and consequently Gilt funds may

outperform in the months to come.

A. Balasubramanian Chief Investment Officer

Achala Kanitkar Research Analyst : Equity

Ajay Argal Co-Head : Equity

Ajay Garg Fund Manager : Equity

Ankit Sancheti Fund Manager/ Research Analyst : Equity

Atul Penkar Fund Manager/ Research Analyst : Equity

Chanchal Khandelwal Research Analyst : Equity

Dipika Chheda Research Analyst : Equity

Hemang Dagli Sr. Dealer / Fund Manager

Kaustubh Gupta Fund Manager : Fixed Income

Lokesh Mallya Research Analyst : Fixed Income

Mahesh Patil Co-Head : Equity

Maneesh Dangi Head : Fixed Income

Merlyn Joseph Research Analyst : Equity

Nishit Dholakia Fund Manager : Equity

Paresh Khandelwal Research Analyst : Equity

Equity

Indian stock markets were flat over last month, with both the Sensex and the Nifty showing virtually no change. However, sector performance diverged significantly with Real Estate (12.9%), IT (5.3%) and Capital Goods (4.4%) leading returns and with FMCG (-6.7%) and Banking (-1.4%) lagging behind.

Institutional flows continued to be positive for market over the month which reflects the appetite for Indian equities. FII inflows continued into August with net purchases aggregating US$ 1,008 million. Mutual funds also continued with buying trend and purchased Rs. 570 Crs worth of stocks, net.

Evidence of a global recovery is piling up. Recent releases of leading economic indicators like the US ISM Manufacturing Index, German IFO Business Expectations Survey, UK Manufacturing PMI and Japan Manufacturing PMI have all shown expansionary readings. As we have earlier reasoned, these economies are likely to have significant sequential growth. This in turn would lead to increased capacity utilization, improved operating leverage and profitability. It would augur well for companies providing goods or services to western world businesses. This category would include IT, Travel and Hotel sectors.

At domestic front also recently published data indicates revival in economic activity. According to Quick Estimates (QE) by the CSO, GDP for Q1-FY09 registered a growth of 6.1%; the IIP for the month of July'09 also rose 7.8%. While the initial releases of more timely data in form of Auto sales and Cement Dispatches etc. are also upbeat.

Our policy makers have taken proactive steps in terms of providing timely monetary and fiscal stimulus to the economy. The government is focused on equitable growth and infrastructure building. This is likely to help domestic consumption and construction related segments. Furthermore, the policymakers have started sending out right signals about their commitment reforms which is reflected in the new Draft Tax Code, NHPC IPO and the imminent IPO of Oil India Limited. In fact, the government has already

Prasad Dhonde Fund Manager / Dealer : Fixed Income

Sanjay Chawla Fund Manager : Equity

Satyabrata Mohanty Head : Mixed Assets

Shaktie Prakash Fund Manager / Dealer : Fixed Income

Sujit Patki Dealer : Equity

Sunaina Da cunha Fund Manager / Research Analyst : Fixed Income

Vineet Maloo Fund Manager/ Research Analyst : Equity

04

S e p t e m b e r 2 0 0 9

Fund Details

Fund Manager :Managing Fund Since : October 01, 2006Total Experience : 20 yearsDate of inception : August 27, 1998Nature of the scheme : An Open-ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 69.73( )Growth : 216.34

Benchmark : BSE 200Average AUM : Rs. 1,147.94 Crores

Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : 37.23%##Sharpe Ratio : 0.28

Beta : 0.94

Mr. Mahesh Patil

Payout, Reinvestment & Sweep

Key Features

Plans / Options & NAV

Load Structure (Incl for SIP)

Other Parameter

(as on August 31, 2009)

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 3.38%(91 day T-bill yield as on August 31, 2009)

Value Blend Growth Size

Large

Mid

Small

Investment Style

Investment Style Box

As on August 31, 2009

An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities.

Investment Objective

Banks 11.29ICICI Bank Ltd. 2.41HDFC Bank Ltd. 2.29Axis Bank Ltd. 1.79State Bank of India 1.77Yes Bank Ltd. 1.53Bank of Baroda 1.50

Software 10.69Infosys Technologies Ltd. 6.63Tata Consultancy Services Ltd. 2.73MindTree Ltd. 0.86Megasoft Ltd. 0.47

Power 9.18KEC International Ltd. 2.07GVK Power & Infrastructure Ltd. 1.75Tata Power Company Ltd. 1.64CESC Ltd. 1.59Reliance Infrastructure Ltd. 1.13PTC India Ltd 1.00

Industrial Capital Goods 8.11Thermax Ltd. 2.46Crompton Greaves Ltd. 2.36Bharat Heavy Electricals Ltd. 1.35BEML Ltd. 1.17Bharat Bijlee Ltd. 0.77

Telecom-Services 5.98Bharti Airtel Ltd. 5.14Reliance Communications Ltd. 0.84

Finance 5.85Rural Electrification Corporation Ltd. 2.31India Infoline Ltd. 1.30Shriram Transport Finance Company Ltd. 1.26

HDFC Ltd. 0.98

Construction Project 5.77Punj Lloyd Ltd. 1.56LANCO Infratech Ltd. 1.55Larsen & Toubro Ltd. 1.33Nagarjuna Construction Company Ltd. 1.33

Petroleum Products 5.69Reliance Industries Ltd. 5.69

Consumer Non Durables 4.94ITC Ltd. 2.87United Breweries Holdings Ltd. 1.38Shree Renuka Sugars Ltd. 0.69

Cement 3.48Century Textiles and Industries Ltd 1.74Ultratech Cement Ltd. 1.05Grasim Industries Ltd. 0.70

Media & Entertainment 3.46Zee Entertainment Enterprises Ltd. 1.51Jagran Prakashan Ltd. 1.41Balaji Telefilms Ltd. 0.54Magnasound India Ltd. ** #

Oil 3.39Oil & Natural Gas Corporation Ltd. 3.39

Construction 2.97Housing Development & Infrastructure Ltd 2.07Unitech Ltd. 0.90

Auto 2.66Tata Motors Ltd. 1.53Bajaj Auto Ltd. 1.13

Pharmaceuticals 2.39Dr.Reddys Laboratories Ltd. 2.22Aurobindo Pharma Ltd 0.15Maestro Mediline Systems Ltd. 0.02

Foreign Equity 2.25Sterlite Industries (India) Ltd - Ads 1.25Tata Steel Ltd GDR 1.00

Retailing 1.90Pantaloon Retail (India) Ltd. 1.69Pantaloon Retail (India) Ltd. -Class B 0.21

Ferrous Metals 1.75Tata Steel Limited 0.99Welspun Gujarat Stahl Rohren Ltd. 0.76

Industrial Products 0.96Max India Ltd. 0.96

Non - Ferrous Metals 0.94Sterlite Industries (India) Ltd. 0.94

Diversified 0.55Hindustan Unilever Ltd. 0.55

Future and Options -2.15CNX Nifty Futures Sep 2009 -2.15

Cash & Cash Equivalents 5.55

Net receivables / payables 2.39

Total Net Assets 100.00

Issuer % to NetAssets



Portfolio & Asset Allocation

** Represents thinly traded/ non traded securities and illiquid securities. # Indicates less than 0.01

Systematic Investment Plan (SIP)

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Equity Fund...

Date of First Installment : October 01, 1998

The data assumes the investment of Rs.1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future.

*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

Since Inception 131000 410667 700760 19.66 28.54

Last 5 years 60000 89230 96572 15.88 19.11

Last 3 years 36000 42579 43046 11.21 11.96

Last 1 year 12000 17207 17313 89.41 91.39

Investment Period Total Investment (Rs.) Birla Sun Life

Equity FundBirla Sun Life Equity Fund

BSE 200 BSE 200

Value (Rs.) of SIP in Returns (%)*

Birla Sun Life Equity Fund - Growth BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

Investment Performance

Birla Sun Life Equity Fund

13.82 13.43

29.1432.18

7.67

11.01

22.64

18.22

0

5

10

15

20

25

30

35

1 Year 3 Years 5 Years Since Inception

05

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Midcap Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 20 YearsDate of inception : October 03, 2002Nature of the scheme : An Open-ended Growth Scheme

Default option : Plan A/Dividend ReinvestmentPlan AFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Plan BFresh Purchase : Rs. 2,00,000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Plan ADividend : 22.78( )Growth : 87.90Plan B Dividend : 11.09(Payout, Reinvestment & Sweep)Growth : 11.09

Benchmark : CNX MidcapAverage AUM : Rs. 700.84 Crores

Entry Load : Nil



Beta : 0.94

Mr. Sanjay Chawla


Key Features



Other Parameter



(Past performance is no guarantee of future results.) for ranking methodology please refer page 50

CRISIL~CPR 2^^Birla Sun Life Midcap Fund

Small & Mid Equity Schemes ( Schemes), 2 21 Yrs ended 30-Jun-09


Birla Sun Life Midcap Fund - GrowthPlan A CNX Midcap

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Midcap Fund...


Date of First Installment : November 01, 2002




Midcap FundBirla Sun Life Midcap Fund

CNX Midcap CNX Midcap


Since Inception 82000 182531 237652 23.06 30.77

Last 5 years 60000 87296 105261 14.98 22.66

Last 3 years 36000 43006 48451 11.90 20.28

Last 1 year 12000 17765 19569 99.90 134.80




Power 9.15PTC India Ltd 2.32Jyoti Structures Ltd. 2.31Kalpataru Power Transmission Ltd. 2.14KEC International Ltd. 1.42GVK Power & Infrastructure Ltd. 0.95

Finance 8.99India Infoline Ltd. 2.87Shriram Transport Finance Company Ltd. 2.40Rural Electrification Corporation Ltd. 2.35LIC Housing Finance Ltd. 1.36

Industrial Capital Goods 8.48Crompton Greaves Ltd. 3.00AIA Engineering Ltd. 2.37BEML Ltd. 1.73Thermax Ltd. 1.37

Consumer Non Durables 7.59Shree Renuka Sugars Ltd. 3.15Mcleod Russel India Ltd. 2.67Glaxosmithkline Consumer Healthcare Ltd. 1.76

Construction 7.56Simplex Infrastructures Ltd. 2.93Unitech Ltd. 2.32Housing Development & Infrastructure Ltd 2.31

Industrial Products 7.48Sintex Industries Ltd. 2.96Jain Irrigation Systems Ltd. 1.69Max India Ltd. 1.58Kirloskar Oil Engines Ltd. 1.25

Software 5.52Patni Computer Systems Ltd. 2.52Mphasis Ltd. 1.69MindTree Ltd. 1.30

Banks 5.04Yes Bank Ltd. 1.99Allahabad Bank 1.76Bank of Baroda 1.29

Minerals/Mining 4.68Sesa Goa Ltd. 2.39Nava Bharat Ventures Ltd. 2.29

Cement 4.51Madras Cements Ltd. 2.09Shree Cements Ltd. 1.42Ultratech Cement Ltd. 1.01

Pharmaceuticals 4.42Aurobindo Pharma Ltd 2.54Lupin Ltd. 1.88

Auto Ancillaries 3.82Exide Industries Ltd. 2.53Apollo Tyres Ltd. 1.29

Ferrous Metals 3.58Welspun Gujarat Stahl Rohren Ltd. 2.87Usha Martin Ltd. 0.72

Pesticides 2.79United Phosphorus Ltd. 2.79

Chemicals 2.51Solar Industries India Ltd. 2.51

Telecom-Equipment & Accessories 1.90OnMobile Global Limited 1.90

Media & Entertainment 1.80Television Eighteen India Ltd. 1.80

Auto 1.69Bajaj Auto Ltd. 1.69

Petroleum Products 1.59Castrol India Ltd. 1.59

Oil 1.08Aban Offshore Ltd. 1.08

Consumer Durables 0.96Voltas Ltd. 0.96

Construction Project 0.47Nagarjuna Construction Company Ltd. 0.47

Transportation 0.42Gateway Distriparks Ltd. 0.42





An open-ended growth scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks.

«««« #Value Research RatingBirla Sun Life Midcap Fund

Equity Diversified (147 Schemes), for 3 & 5 Years periods ending 31-Aug-09

24.86

17.83

29.54

36.93

6.77

12.05

22.53

32.04

0

10

20

30

40


06

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Frontline Equity Fund


An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200.


Birla Sun Life Frontline Equity Fund Plan A - Growth BSE 200

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Frontline Equity Fund...






Frontline Equity FundBirla Sun Life

Frontline Equity FundBSE 200 BSE 200


Since Inception 83000 178471 226682 21.77 28.63

Last 5 years 60000 89230 106285 15.88 23.07

Last 3 years 36000 42579 46682 11.21 17.63

Last 1 year 12000 17207 17338 89.41 91.86




Banks 12.20ICICI Bank Ltd. 2.69Axis Bank Ltd. 2.03HDFC Bank Ltd. 1.95Bank of Baroda 1.57State Bank of India 1.51Kotak Mahindra Bank Ltd. 1.43ING Vysya Bank Ltd. 1.02

Software 9.24Infosys Technologies Ltd. 4.37Tata Consultancy Services Ltd. 2.12Mphasis Ltd. 1.81Wipro Ltd. 0.93

Power 7.53Reliance Infrastructure Ltd. 1.36PTC India Ltd 1.32Tata Power Company Ltd. 1.31CESC Ltd. 1.29NTPC Ltd. 1.26Torrent Power Ltd. 0.99

Petroleum Products 7.30Reliance Industries Ltd. 5.19Indian Oil Corporation Ltd. 1.49Hindustan Petroleum Corporation Ltd. 0.62

Industrial Capital Goods 6.99Crompton Greaves Ltd. 1.50BEML Ltd. 1.35Bharat Heavy Electricals Ltd. 1.26Siemens Ltd. 1.10Alstom Projects India Ltd. 1.09Bharat Electronics Ltd. 0.70


Cairn India Ltd. 1.54

Consumer Non Durables 6.05ITC Ltd. 3.16United Spirits Ltd. 1.21Balrampur Chini Mills Ltd. 1.11Nestle India Ltd. 0.57

Construction Project 5.76Punj Lloyd Ltd. 1.87LANCO Infratech Ltd. 1.53Larsen & Toubro Ltd. 1.31Nagarjuna Construction Company Ltd. 1.05

Telecom-Services 5.57Bharti Airtel Ltd. 4.02Reliance Communications Ltd. 1.55

Auto 4.08Tata Motors Ltd. 1.44Mahindra & Mahindra Ltd. 1.24Bajaj Auto Ltd. 1.06Maruti Suzuki India Ltd. 0.35

Finance 3.21Rural Electrification Corporation Ltd. 1.45HDFC Ltd 0.88Power Finance Corporation Ltd 0.88

Construction 2.88Housing Development & Infrastructure Ltd 1.84Unitech Ltd. 0.53IVRCL Infrastructures & Projects Ltd. 0.51

Media & Entertainment 2.11Zee Entertainment Enterprises Ltd. 1.16Television Eighteen India Ltd. 0.94

Pharmaceuticals 2.07Dr.Reddys Laboratories Ltd. 1.26Cipla Ltd. 0.45Sun Pharmaceutical Industries Ltd. 0.36

Cement 2.05Grasim Industries Ltd. 1.17Ultratech Cement Ltd. 0.88


Minerals/Mining 1.23Sesa Goa Ltd. 1.23

Industrial Products 1.18Cummins India Ltd. 1.18

Foreign Equity 1.01Tata Steel Ltd GDR 1.01

Hotels 0.99Indian Hotels Company Limited 0.99

Gas 0.97GAIL India Ltd. 0.97

Ferrous Metals 0.92Tata Steel Limited 0.92






CRISIL~CPR 1^^Birla Sun Life Frontline Equity Fund

Diversified Equity Scheme (72 Schemes), 2 Yrs ended 30-Jun-09

5-Star Award by @ICRABirla Sun Life Frontline Equity Fund

Open Ended Diversified Equity - Defensive (55 Schemes), 3 year ended 31-Dec-08

««««V #alue Research RatingBirla Sun Life Frontline Equity Fund

Equity: Diversified (147 Schemes), for 3 & 5 Years periods ending 31-Aug-09

5-Star Award by @ICRABirla Sun Life Frontline Equity Fund

Open Ended Diversified Equity - Defensive (62 Schemes), 1 year ended 31-Dec-08


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : October 01,2006Total Experience : 20 yearsDate of inception : August 30, 2002Nature of the scheme : An Open-ended Growth Scheme


Plan ADividend : 20.47( )Growth : 69.23(With/without Trigger Facility)Plan B

Dividend : 10.46(Payout, Reinvestment & Sweep)Growth : 10.46(With/without Trigger Facility)

Benchmark : BSE 200Average AUM : Rs. 1,098.56 Crores

Entry Load : Nil



Beta : 0.85

Mr. Mahesh Patil


Key Features



Other Parameter



21.48

17.80

29.4131.80

8.33

11.01

22.64

26.21

0

5

10

15

20

25

30

35


07

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Tax Relief ‘96An open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : October 01,2006Total Experience : 15 yearsDate of inception : March 29, 1996Nature of the scheme : An Open-ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : Rs. 500/-Additional Purchase : Rs. 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 78.56(Payout, Reinvestment & Sweep)Growth (w.e.f. 06/03/08) : 9.24

Benchmark : BSE 200Average AUM : Rs. 980.83 Crores

Entry Load : Nil

Exit Load : Nil


Beta : 1.04

Mr. Ajay Garg

Key Features



Other Parameter



An open-ended equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities


Birla Sun Life Tax Relief ‘96 - Dividend BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Relief ‘96...


Date of First Installment : April 01, 1996




Tax Relief ‘96Birla Sun Life Tax

Relief ‘96BSE 200 BSE 200


Since Inception 161000 574990 1616512 17.45 30.82

Last 5 years 60000 89230 88741 15.88 15.65

Last 3 years 36000 42579 42111 11.21 10.45

Last 1 year 12000 17207 17809 89.41 100.73




Banks 14.38ING Vysya Bank Ltd. 2.96State Bank of India 2.95ICICI Bank Ltd. 2.73HDFC Bank Ltd. 2.49Axis Bank Ltd. 2.30Kotak Mahindra Bank Ltd. 0.96

Industrial Capital Goods 8.63Bharat Heavy Electricals Ltd. 3.30Honeywell Automation India Ltd. 2.74Crompton Greaves Ltd. 1.61Bharat Bijlee Ltd. 0.65Siemens Ltd. 0.33

Petroleum Products 8.55Reliance Industries Ltd. 6.34Reliance Petroleum Ltd. 2.22

Software 8.42Infosys Technologies Ltd. 5.32Tata Consultancy Services Ltd. 1.88Wipro Ltd. 1.23

Power 7.71Reliance Infrastructure Ltd. 3.88Torrent Power Ltd. 2.54GVK Power & Infrastructure Ltd. 1.29

Finance 7.18HDFC Ltd. 2.93

ICRA Ltd. 2.85

India Infoline Ltd. 1.39

Ferrous Metals 6.66Jindal Steel & Power Ltd. 4.50

Tata Steel Limited 2.15

Construction Project 5.03Larsen & Toubro Ltd. 5.03

Telecom-Services 4.20Bharti Airtel Ltd. 2.88

Reliance Communications Ltd. 1.32


Taj GVK Hotels & Resorts Ltd. 0.96

Asian Hotels Ltd. 0.77

Auto 3.71Maruti Suzuki India Ltd. 2.18

Mahindra & Mahindra Ltd. 1.53

Non - Ferrous Metals 3.51Hindalco Industries Ltd. 1.79

Sterlite Industries (India) Ltd. 1.71

Auto Ancillaries 2.97Bosch Ltd. 1.82

MRF Ltd. 1.15

Consumer Non Durables 2.96United Breweries Holdings Ltd. 1.29United Spirits Ltd. 0.95Radico Khaitan Ltd. 0.72

Pesticides 2.13United Phosphorus Ltd. 1.81Rallis India Ltd. 0.33


Transportation 1.30Jet Airways India Ltd. 0.77Container Corporation of India Ltd. 0.53

Media & Entertainment 1.22Television Eighteen India Ltd. 1.22Magnasound India Ltd. ** #

Foreign Equity 0.91Sterlite Industries (India) Ltd - Ads 0.91

Trading 0.33Uniphos Enterprises Ltd. 0.33





# Indicates less than 0.01

11.02 11.69

21.97

32.60

8.3311.01

22.64

13.67

0

5

10

15

20

25

30

35


08

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Infrastructure Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 20 yearsDate of inception : March 17, 2006Nature of the scheme : An Open-ended Growth Scheme


Plan ADividend : 12.62( )Growth : 14.80Plan BDividend : 10.62(Payout, Reinvestment & Sweep)Growth : 11.06

Benchmark : S&P CNX NIFTYAverage AUM : Rs. 531.30 Crores

Entry Load : Nil



Beta : 1.11

Mr. Mahesh Patil


Key Features



Other Parameter



An open-ended growth scheme with the objective to providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.


Birla Sun Life Infrastructure Fund - Plan A - Growth S&P CNX Nifty

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Infrastructure Fund...






Infrastructure FundBirla Sun Life

Infrastructure FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 41000 48942 52256 10.36 14.31

Last 3 year 36000 41772 44673 9.90 14.53

Last 1 year 12000 16307 18336 72.84 110.78




Power 18.05KEC International Ltd. 2.86

Torrent Power Ltd. 2.19

CESC Ltd. 2.17

GVK Power & Infrastructure Ltd. 1.91

Jyoti Structures Ltd. 1.81

Tata Power Company Ltd. 1.64

PTC India Ltd 1.56

NTPC Ltd. 1.38

Reliance Infrastructure Ltd. 1.17

Kalpataru Power Transmission Ltd. 0.85

NHPC Ltd ** 0.50

Banks 10.49ICICI Bank Ltd. 2.44

Axis Bank Ltd. 1.92

State Bank of India 1.86

HDFC Bank Ltd. 1.81

The South Indian Bank Ltd. 1.51

Bank of Baroda 0.96

Industrial Capital Goods 10.06Thermax Ltd. 1.88

Crompton Greaves Ltd. 1.78

BEML Ltd. 1.54

Bharat Electronics Ltd. 1.29

Bharat Heavy Electricals Ltd. 0.96

Elecon Engineering Company Ltd. 0.87

Alstom Projects India Ltd. 0.78

Bharati Shipyard Ltd. 0.70

McNally Bharat Engineering Co Ltd 0.27

Construction Project 7.79LANCO Infratech Ltd. 1.71

Punj Lloyd Ltd. 1.60

Larsen & Toubro Ltd. 1.57

Nagarjuna Construction Company Ltd. 1.53

Voltas Ltd. 1.38

Construction 7.56Housing Development & Infrastructure Ltd 2.15

Anant Raj Industries Limited 1.25

Unitech Ltd. 0.96

Mahindra Lifespace Developers Ltd. 0.88

Madhucon Projects Ltd. 0.82

Sadbhav Engineering Ltd. 0.79

ITD Cementation India Ltd. 0.71


Indian Oil Corporation Ltd. 1.21



Finance 5.73Housing Development Finance Corp. Ltd. 2.50

Power Finance Corporation Ltd 1.67

Rural Electrification Corporation Ltd. 1.57


Transportation 2.85Container Corporation of India Ltd. 1.86

Gateway Distriparks Ltd. 0.50

Arshiya International Ltd 0.43

IRB Infrastructure Developers Limited 0.05

Ferrous Metals 2.79PSL Ltd. 1.21


Maharashtra Seamless Ltd. 0.43

Cement 2.25Grasim Industries Ltd. 1.21

Jaiprakash Associates Ltd. 1.04

Industrial Products 1.90Sintex Industries Ltd. 1.12

Kirloskar Oil Engines Ltd. 0.78

Gas 1.83Gujarat Gas Company Ltd. 1.83

Auto 1.64Tata Motors Ltd. 1.64





Net receivables / payables -0.04




««««V #alue Research RatingBirla Sun Life Infrastructure Fund Plan A


** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.50%

18.88

13.9212.00

6.39

10.639.53

0

5

10

15

20

1 Year 3 Years Since Inception

09

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Basic Industries Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : November 30,2007Total Experience : 11 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Dividend : 26.60(Payout, Reinvestment & Sweep)Growth : 82.94


Entry Load : Nil

Exit Load** : 0.50% if redeemed / switched out within 7 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.


Beta : 1.00

Mr. Ankit Sancheti

Key Features



Other Parameter



A multi-sector open-ended growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies.


Birla Sun Life Basic Industries Fund - Growth BSE 200

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Basic Industries Fund...


Date of First Installment : March 01, 2000



Investment Period Total Investment (Rs.) Birla Sun Life Basic

Industries FundBirla Sun Life Basic

Industries FundBSE 200 BSE 200


Since Inception 114000 327180 494213 21.15 29.26

Last 5 years 60000 89230 90233 15.88 16.33

Last 3 years 36000 42579 43159 11.21 12.14

Last 1 year 12000 17207 17557 89.41 95.98




Power 16.95Jyoti Structures Ltd. 3.44NTPC Ltd. 2.45Neyveli Lignite Corporation Ltd. 2.04Tata Power Company Ltd. 1.74Reliance Infrastructure Ltd. 1.59Kalpataru Power Transmission Ltd. 1.52Torrent Power Ltd. 1.43PTC India Ltd. 1.42KEC International Ltd. 1.32

Industrial Capital Goods 15.22BEML Ltd. 2.86Crompton Greaves Ltd. 2.77Bharat Heavy Electricals Ltd. 2.60Apar Industries Ltd. 2.25Bharat Electronics Ltd. 2.02McNally Bharat Engineering Co Ltd. 1.74Elecon Engineering Company Ltd. 0.98

Petroleum Products 8.93Reliance Industries Ltd. 5.64Indian Oil Corporation Ltd. 1.90Bharat Petroleum Corporation Ltd. 0.99Hindustan Petroleum Corporation Ltd. 0.41

Consumer Non Durables 7.25Mcleod Russel India Ltd. 3.79Balrampur Chini Mills Ltd. 3.46

Banks 6.93Bank of Baroda 2.54

ICICI Bank Ltd. 2.36

The Jammu And Kashmir Bank Ltd. 2.03




Reliance Capital Ltd. 1.41


LIC Housing Finance Ltd. 0.81



LANCO Infratech Ltd. 1.18

Nagarjuna Construction Company Ltd. 0.76

Auto 4.79Mahindra & Mahindra Ltd. 1.88

Bajaj Auto Ltd. 1.57

Tata Motors Ltd. 1.34


Max India Ltd. 1.44

TRF Ltd. 0.91

Ferrous Metals 3.06Jindal Steel & Power Ltd. 1.57

PSL Ltd. 1.50

Cement 2.89Jaiprakash Associates Ltd. 1.62

ACC Ltd. 0.80

Orient Paper & Industries Ltd. 0.47

Construction 2.88IVRCL Infrastructures & Projects Ltd. 2.88

Auto Ancillaries 2.65Exide Industries Ltd. 1.50

Everest Kanto Cylinder Ltd. 1.15

Non - Ferrous Metals 1.37Hindustan Zinc Ltd. 1.37

Consumer Durables 1.10Bajaj Electricals Ltd. 1.10






12.2911.51

23.62 24.56

8.33

11.01

22.64

12.11

0

5

10

15

20

25

30


10

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life India GenNext FundAs on August 31, 2009


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 20 yearsDate of inception : August 05, 2005Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.76

Mr. Sanjay Chawla

Key Features



Other Parameter



An open-ended growth scheme with the objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1. Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice.


Birla Sun Life India GenNext Fund - Growth S&P CNX Nifty

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India GenNext Fund...


Date of First Installment : September 01, 2005



Investment Period Total Investment (Rs.) Birla Sun Life India

GenNext FundBirla Sun Life India

GenNext FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 48000 61013 59347 12.01 10.60

Last 3 years 36000 41772 41305 9.90 9.14

Last 1 year 12000 16307 15840 72.84 64.41




Consumer Non Durables 25.15

Marico Ltd. 5.37

ITC Ltd. 4.83

Bata India Ltd. 4.07

Britannia Industries Ltd. 3.95

Dabur India Ltd. 2.61

United Spirits Ltd. 2.50

Berger Paints India Ltd. 1.82

Media & Entertainment 15.05

HT Media Ltd. 3.73

Television Eighteen India Ltd. 3.56

Jagran Prakashan Ltd. 3.26

Dish TV India Ltd. 2.99

Zee Entertainment Enterprises Ltd. 1.50

Banks 11.54

Kotak Mahindra Bank Ltd. 4.48

Yes Bank Ltd. 3.93


Auto 9.81


Hero Honda Motors Ltd. 3.16

Maruti Suzuki India Ltd. 2.84

Telecom-Services 6.53

Bharti Airtel Ltd. 3.99

Idea Cellular Ltd. 2.54

Diversified 6.10

Hindustan Unilever Ltd. 6.10

Finance 4.96


Construction 4.52

Mahindra Lifespace Developers Ltd. 4.52

Telecom-Equipment & Accessories 3.01

OnMobile Global Limited 3.01

Software 2.36

Everonn Systems India Ltd. 2.36

Petroleum Products 2.04

Castrol India Ltd. 2.04

Hotels 1.87

Indian Hotels Company Limited 1.87





10.3611.37

15.54

6.39

10.63

17.89

0

5

10

15

20


11

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Advantage Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : Aug 05. 2009Total Experience : 16 yearsDate of inception : February 24, 1995Nature of the scheme : An Open-ended Growth Scheme



Benchmark : BSE SENSEXAverage AUM : Rs. 387.51 Crores

Entry Load : Nil



Beta : 1.04

Mr. Ajay Argal

Key Features



Other Parameter



An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach.


Birla Sun Life Advantage Fund - Growth BSE Sensex

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Advantage Fund...






Advantage FundBirla Sun Life

Advantage FundBSE SENSEX BSE SENSEX


Since Inception 174000 577096 1080247 15.16 22.59

Last 5 years 60000 90650 85111 16.52 13.96

Last 3 years 36000 41748 41661 9.86 9.72

Last 1 year 12000 16613 17399 78.42 93.01




Software 12.76Infosys Technologies Ltd. 4.72Tata Consultancy Services Ltd. 2.24Mphasis Ltd. 1.88Core Projects & Technologies Ltd. 1.75Wipro Ltd. 1.18MindTree Ltd. 0.99

Banks 11.05ICICI Bank Ltd. 3.53State Bank of India 2.74HDFC Bank Ltd. 2.67Yes Bank Ltd. 2.11

Petroleum Products 9.31Reliance Industries Ltd. 5.04Hindustan Petroleum Corporation Ltd. 2.31Indian Oil Corporation Ltd. 1.95

Ferrous Metals 7.66Jindal Steel & Power Ltd. 3.94Welspun Gujarat Stahl Rohren Ltd. 3.72

Industrial Capital Goods 6.80Bharat Heavy Electricals Ltd. 2.57Bharat Electronics Ltd. 1.80Thermax Ltd. 1.52ABB Ltd. 0.91

Construction Project 6.78Larsen & Toubro Ltd. 3.36Punj Lloyd Ltd. 2.71Nagarjuna Construction Company Ltd. 0.71



Adani Power Ltd 1.40

NHPC Ltd.** 0.49


Consumer Non Durables 5.82United Spirits Ltd. 2.34

Balrampur Chini Mills Ltd. 1.83

ITC Ltd. 1.65




Finance 4.52LIC Housing Finance Ltd. 1.89

HDFC Ltd. 1.60


Construction 3.65Unitech Ltd. 2.42

IVRCL Infrastructures & Projects Ltd. 1.14

Dharti Dredging and Infrastructure Ltd** 0.09



** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.58% # Indicates less than 0.01


Foreign Equity 1.39Sterlite Industries (India) Ltd - Ads 1.39

Cement 1.29The India Cements Ltd. 1.29


Pharmaceuticals 1.20Pfizer Ltd. 1.20



IT Consulting & Services 0.00Karrox Technologies Ltd. ** #

Future and Options 0.98India Infoline Limited Fut Sep 09 0.98




14.62

7.93

22.17 21.10

7.57

9.93

24.26

11.04

0

5

10

15

20

25

30


12

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Tax PlanAn open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 20 yearsDate of inception : February 16, 1999Nature of the scheme : An Open-ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : Rs. 500/-Additional Purchase : Rs. 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)


Benchmark : BSE SENSEXAverage AUM : Rs. 145.55 Crores

Entry Load : Nil

Exit Load : Nil


Beta : 0.94

Mr. Sanjay Chawla

Key Features



Other Parameter



An open-ended Equity Linked Savings Scheme (ELSS) with the objective to achieve long-term growth of capital along with income tax relief for investment.



Birla Sun Life Tax Plan - Dividend BSE Sensex

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Plan...






Tax PlanBirla Sun Life

Tax PlanBSE SENSEX BSE SENSEX


Since Inception 126000 356465 505554 18.72 24.81

Last 5 years 60000 90650 82732 16.52 12.81

Last 3 years 36000 41748 39579 9.86 6.25

Last 1 year 12000 16613 16494 78.42 76.25




Petroleum Products 9.29Reliance Industries Ltd. 3.92Reliance Petroleum Ltd. 3.52Indian Oil Corporation Ltd. 1.85

Industrial Capital Goods 8.95Bharat Electronics Ltd. 3.26Alstom Projects India Ltd. 2.80Apar Industries Ltd. 1.61Bharat Bijlee Ltd. 1.28

Transportation 8.05Mundra Port & Special Economic Zone Ltd. 4.10Container Corporation of India Ltd. 3.96

Cement 7.39Jaiprakash Associates Ltd. 3.72Ambuja Cements Ltd. 1.32Ultratech Cement Ltd. 1.27Madras Cements Ltd. 1.08

Auto 5.89Hero Honda Motors Ltd. 3.02Maruti Suzuki India Ltd. 2.87

Pharmaceuticals 5.64Dishman Pharm & Chemicals Ltd. 3.26Biocon Ltd. 2.38

Non - Ferrous Metals 5.52Hindalco Industries Ltd. 2.82Hindustan Zinc Ltd 1.35Sterlite Industries (India) Ltd. 1.35

Media & Entertainment 4.53Television Eighteen India Ltd. 3.03Jagran Prakashan Ltd. 1.50Magnasound India Ltd. ** #

Banks 4.43HDFC Bank Ltd. 2.94ICICI Bank Ltd. 1.50

Auto Ancillaries 4.39Goodyear India Ltd. 2.73Everest Kanto Cylinder Ltd. 1.67

Software 3.74Infosys Technologies Ltd. 3.55Infotech Enterprises Ltd. 0.19

Ferrous Metals 3.51Monnet Ispat and Energy Limited 2.69Steel Authority of India Ltd. 0.81

Construction 3.30Simplex Infrastructures Ltd. 2.44Sadbhav Engineering Ltd. 0.86


Power 3.10Tata Power Company Ltd. 2.61NHPC Ltd. ** 0.48


Industrial Products 2.60TRF Ltd. 1.70Cummins India Ltd. 0.90

Hardware 2.50Allied Digital Services Ltd. 2.50


Gas 1.87Indraprastha Gas Ltd. 1.20GAIL India Ltd. 0.67

Consumer Non Durables 1.56ITC Ltd. 1.56


Consumer Durables 0.69Blue Star Ltd. 0.69

Retailing 0.30Pantaloon Retail (India) Ltd. -Class B 0.30





** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.48%# Indicates less than 0.01

7.27 7.68

23.0724.92

7.579.93

24.26

15.59

0

5

10

15

20

25

30


13

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Index Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : October 01,2007Total Experience : 15 yearsDate of inception : September 18, 2002Nature of the scheme : An Open-ended Index Linked

Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 Working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)



Entry Load : Nil



Beta : 0.98

Mr. Ajay Garg

Key Features



Other Parameter



An open-ended index-linked growth scheme with the objective to generate returns commensurate with the performance of Nifty subject to tracking errors.


% R

etur

ns

Birla Sun Life Index Fund - Growth S&P CNX NiftyPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Index Fund...






Index FundBirla Sun Life

Index FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 83000 172880 168656 20.86 20.16

Last 5 years 60000 89203 87593 15.86 15.12

Last 3 years 36000 41772 41410 9.90 9.31

Last 1 year 12000 16307 16311 72.84 72.91





HDFC Bank Ltd. 3.85


Axis Bank Ltd. 1.41

Punjab National Bank 0.67

Software 11.17Infosys Technologies Ltd. 7.78

Tata Consultancy Services Ltd. 1.79

Wipro Ltd. 1.14

HCL Technologies Ltd. 0.46


Bharat Petroleum Corporation Ltd. 0.48

Construction Projects 7.05Larsen & Toubro Ltd. 7.05




Tata Communications Ltd. 0.24

Finance 5.49HDFC Ltd 4.75

Reliance Capital Ltd. 0.74

Power 4.63Tata Power Company Ltd. 1.62


NTPC Ltd. 1.05

Power Grid Corporation of India Ltd 0.38

Reliance Power Ltd 0.38

Auto 4.58Maruti Suzuki India Limited 1.41





Industrial Capital Goods 4.18Bharat Heavy Electricals Ltd. 2.62

Siemens Ltd. 0.58

ABB Ltd. 0.57

Suzlon Energy Ltd. 0.41

Ferrous Metals 3.82Tata Steel Ltd. 1.76

Jindal Steel & Power Ltd 1.47

Steel Authority of India Ltd. 0.60



Cement 2.61Grasim Industries Ltd. 1.40

ACC Ltd. 0.61

Ambuja Cements Ltd. 0.60

Non-Ferrous Metals 2.38Sterlite Industries India Ltd. 1.34

Hindalco Industries Ltd. 0.87

National Aluminium Company Ltd. 0.17


DLF Ltd. 1.05


Pharmaceuticals 1.97Cipla Ltd. 0.96

Sun Pharmaceutical Industries Ltd. 0.65

Ranbaxy Laboratories Ltd. 0.36

Gas 1.09GAIL (India) Ltd. 1.09

Future and Options 9.84CNX Nifty Future Sep 09 9.84





6.819.45

22.1524.78

6.39

10.63

22.9325.45

0

5

10

15

20

25

30


14

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life New Millennium Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 10 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme



Benchmark : BSE TeckAverage AUM : Rs. 63.41 Crores

Entry Load : Nil


Standard Deviation : 34.07%##Sharpe Ratio : -0.02

Beta : 1.00

Mr. Atul Penkar

Key Features



Other Parameter


A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies.


% R

etur

ns

Birla Sun Life New Millennium Fund - Growth BSE TeckPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life New Millennium Fund...





Investment Period Total Investment (Rs.) Birla Sun Life New

Millennium FundBirla Sun Life New Millennium Fund

BSE Teck BSE Teck


Since Inception 114000 231131 260023 14.30 16.63

Last 5 years 60000 74754 76281 8.73 9.54

Last 3 years 36000 37528 38372 2.72 4.19

Last 1 year 12000 16377 17579 74.12 96.38




Software 65.59

Infosys Technologies Ltd. 24.67


Mphasis Ltd. 5.51

Wipro Ltd. 4.19

Sasken Communication Technologies Ltd. 3.61

Infotech Enterprises Ltd. 3.45

Oracle Financial Services Software Ltd. 2.81


Everonn Systems India Ltd. 2.32

Core Projects & Technologies Ltd. 1.94

Patni Computer Systems Ltd. 1.94

Megasoft Ltd. 1.70

MindTree Ltd. 1.52

Subex Ltd. 1.29

Telecom-Services 15.72

Bharti Airtel Ltd. 11.46




Jagran Prakashan Ltd. 4.39


Balaji Telefilms Ltd. 0.48

Magnasound India Ltd. ** #



Hardware 4.77

Allied Digital Services Ltd. 4.77

Telecom-Equipment & Accessories 2.63

OnMobile Global Limited 2.63

Finance 1.44

Network 18 Media and Investments Ltd. 1.44





2.42 2.58

18.82

5.62

-0.80

2.21

17.52

-0.07

-5

0

5

10

15

20


15

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Top 100 Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : October 01,2007Total Experience : 16 yearsDate of inception : October 24, 2005Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.82

Mr. Ajay Argal

Key Features



Other Parameter


An open-ended growth scheme with the objective to provide medium to longterm capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.


Birla Sun Life Top 100 Fund - Growth S&P CNX Nifty

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Top 100 Fund...


Date of First Installment : November 01, 2005



Investment Period Total Investment (Rs.) Birla Sun Life Top

100 FundBirla Sun Life Top

100 FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 46000 57302 56718 11.47 10.92

Last 3 years 36000 41772 42013 9.90 10.29

Last 1 year 12000 16307 16371 72.84 74.01





Wipro Ltd. 2.97




Axis Bank Ltd. 2.86

HDFC Bank Ltd. 2.64



Shree Renuka Sugar Ltd. 2.75







Industrial Capital Goods 6.14Crompton Greaves Ltd. 2.11



Thermax Ltd. 0.25

Pharmaceuticals 5.33Dr.Reddys Laboratories Ltd. 3.21

Ranbaxy Laboratories Ltd. 2.11

Power 5.14Reliance Infrastructure Ltd. 2.56

PTC India Ltd 2.06

NHPC Ltd.** 0.52



Shriram Transport Finance Company Ltd. 1.67



Construction 4.07Housing Development & Infrastructure Ltd. 2.21

IVRCL Infrastructures & Projects Ltd. 1.86

Non - Ferrous Metals 3.28Hindalco Industries Ltd. 2.28


Cement 2.85ACC Ltd. 1.58

Ultratech Cement Ltd. 1.27









17.05

9.22

16.56

6.39

10.63

19.17

0

5

10

15

20

25


16

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Buy India Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 15 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.80

Mr. Ajay Garg

Key Features



Other Parameter



A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by India's large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors.



Birla Sun Life Buy India Fund - Growth BSE 200

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Buy India Fund...






Buy India FundBirla Sun Life

Buy India FundBSE 200 BSE 200


Since Inception 114000 327180 382956 21.15 24.24

Last 5 years 60000 89230 89326 15.88 15.92

Last 3 years 36000 42579 43639 11.21 12.91

Last 1 year 12000 17207 17307 89.41 91.29




Consumer Non Durables 20.86United Spirits Ltd. 5.43

E.I.D. Parry (India) Ltd. 5.24

Tata Tea Ltd. 3.40

Radico Khaitan Ltd. 3.14

ITC Ltd. 2.08

United Breweries Holdings Ltd. 1.56

Banks 17.02State Bank of India 4.39


ING Vysya Bank Ltd. 3.08

Axis Bank Ltd. 2.45

Kotak Mahindra Bank Ltd. 2.19

HDFC Bank Ltd. 1.32

Pharmaceuticals 10.03Glaxosmithkline Pharmaceuticals Ltd. 5.06

Aventis Pharma Ltd. 4.98






Sundaram-Clayton Ltd. 2.82

Pesticides 5.74Rallis India Ltd. 5.74



Hotels 5.03Taj GVK Hotels & Resorts Ltd. 1.94

Asian Hotels Ltd. 1.91

Indian Hotels Company Limited 1.17

Gas 4.68Indraprastha Gas Ltd. 4.68


PVR Ltd. 1.63

UTV Software Communications Ltd. 0.84


Transportation 1.42Jet Airways India Ltd. 1.42

Retailing 0.00Trent Ltd. - Warrants** #






16.84

8.99

25.66

12.49

8.33

11.01

22.64

12.11

0

5

10

15

20

25

30


17

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life MNC Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 15 yearsDate of inception : December 27, 1999Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX MNCAverage AUM : Rs. 161.93 Crores

Entry Load : Nil



Beta : 0.85

Mr. Ajay Garg

Key Features



Other Parameter



An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies through a research based investment approach.


Birla Sun Life MNC Fund - Growth S&P CNX MNC

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MNC Fund...


Date of First Installment : January 01, 2000




MNC FundBirla Sun Life

MNC FundS & P CNX MNC S & P CNX MNC


Since Inception 116000 256234 330502 15.70 20.61

Last 5 years 60000 90425 86164 16.42 14.45

Last 3 years 36000 44553 44263 14.35 13.89

Last 1 year 12000 17254 17407 90.30 93.16




Pharmaceuticals 16.42

Pfizer Ltd. 5.85

Glaxosmithkline Pharmaceuticals Ltd. 3.88

Fulford (India) Ltd. 3.40

Wyeth Ltd. 3.28


Glaxosmithkline Consumer Healthcare Ltd. 5.42

Colgate-Palmolive (India) Ltd. 3.29

ITC Ltd. 2.50

Kansai Nerolac Paints Ltd. 2.46

Procter&Gamble Hygiene&Health Care Ltd. 1.74

Visakha Aqua Farms Ltd** #

Industrial Capital Goods 13.47

Honeywell Automation India Ltd. 3.25


Areva T&D India Ltd. 3.12

ABB Ltd. 2.05

Siemens Ltd. 1.90

Finance 10.30

CRISIL Ltd. 5.84

ICRA Ltd. 4.46

Banks 9.08ING Vysya Bank Ltd. 5.46

Yes Bank Ltd. 3.62


Wabco TVS India Ltd 1.59

Federal-Mogul Goetze (India) Ltd. 1.15


FAG Bearings India Ltd. 1.04



Software 4.15Mphasis Ltd. 2.11



Oil 2.47


Construction 1.37


Textiles-Synthetic 0.00

Sree Jayalakshmi Autospin Ltd.** #

Maruti Cottex Ltd** #

Textiles 0.00

Sri Venkatesha Mills Ltd** #

Paper 0.00

Jainpur Straw Board & Papers Ltd.** #





5-Star Award by @ICRABirla Sun Life MNC Fund

Open Ended Diversified Equity - Aggressive (51 Schemes), 1 year ended 31-Dec-08



23.51

8.93

20.32

14.25

24.00

8.49

23.86

8.47

0

5

10

15

20

25

30


18

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life India Opportunities Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 10 yearsDate of inception : December 27, 1999Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX 500Average AUM : Rs. 47.65 Crores

Entry Load : Nil



Beta : 0.84

Mr. Atul Penkar

Key Features



Other Parameter



An open-ended growth scheme with the objective to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India's intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India's lower labour costs for providing services and manufactured goods; Leverage India's large population of English speaking people for providing services.


Birla Sun Life India Opportunities Fund - Growth S&P CNX 500

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India Opportunities Fund...


Date of First Installment : January 01, 2000



Investment Period Total Investment (Rs.) Birla Sun Life India

Opportunities FundBirla Sun Life India Opportunities Fund

S & P CNX 500 S & P CNX 500


Since Inception 116000 329256 252496 20.54 15.41

Last 5 years 60000 88005 70787 15.31 6.55

Last 3 years 36000 42628 38609 11.29 4.60

Last 1 year 12000 17266 18191 90.52 108.00






Mphasis Ltd. 5.63


Wipro Ltd. 2.95


Sasken Communication Technologies Ltd. 2.39

MindTree Ltd. 2.01


Collabera Solutions Pvt. Ltd. ** #

Industrial Capital Goods 10.95Honeywell Automation India Ltd. 5.07


AIA Engineering Ltd. 2.17

Suzlon Energy Ltd. 1.14




Sintex Industries Ltd. 1.94

Sree Rama Polymers Ltd** #


Dishman Pharmaceuticals & Chemicals Ltd. 1.34


Construction Project 3.80Punj Lloyd Ltd. 3.80


Welspun Gujarat Stahl Rohren Ltd. 1.42

Hardware 2.89Allied Digital Services Ltd. 2.89


Finance 2.40CRISIL Ltd. 2.40


Auto Ancillaries 2.10Apollo Tyres Ltd. 2.10

Non - Ferrous Metals 2.05


Minerals/Mining 1.72

Sesa Goa Ltd. 1.72

Pesticides 1.71

United Phosphorus Ltd. 1.71

Paper 0.00

Jainpur Straw Board & Papers Ltd.** #


Oriqua Ltd ** #








5.71

-0.61

12.89

6.29

9.2710.68

22.34

12.71

-5

0

5

10

15

20

25


19

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Dividend Yield Plus


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : November 30,2007Total Experience : 11 yearsDate of inception : February 26, 2003Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX 500Average AUM : Rs. 277.31 Crores

Entry Load : Nil



Beta : 0.77

Mr. Ankit Sancheti

Key Features



Other Parameter



An open-ended growth scheme with the objective to provide capital growth and income by investing primarily in a well-diversified portfolio of dividend paying companies that have a relatively high dividend yield.


Birla Sun Life Dividend Yield Plus - Growth S & P CNX 500

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Dividend Yield Plus...






Dividend Yield PlusBirla Sun Life

Dividend Yield PlusS & P CNX 500 S & P CNX 500


Since Inception 78000 151715 165156 20.22 22.83

Last 5 years 60000 88005 95770 15.31 18.77

Last 3 years 36000 42628 49542 11.29 21.88

Last 1 year 12000 17266 17927 90.52 102.98




Consumer Non Durables 14.75Glaxosmithkline Consumer Healthcare Ltd. 3.48E.I.D. Parry (India) Ltd. 2.92Colgate-Palmolive (India) Ltd. 2.02Kansai Nerolac Paints Ltd. 1.83Procter&Gamble Hygiene&Health Care Ltd. 1.57Berger Paints India Ltd. 1.48United Spirits Ltd. 0.98Goodricke Group Ltd. 0.48

Banks 13.48Andhra Bank 3.55The South Indian Bank Ltd. 3.15Corporation Bank 2.63Oriental Bank of Commerce 1.84The Jammu And Kashmir Bank Ltd 1.29ICICI Bank Ltd. 1.03

Pharmaceuticals 9.92Wyeth Ltd. 4.84Glaxosmithkline Pharmaceuticals Ltd. 3.64Pfizer Ltd. 1.45

Power 7.81KEC International Ltd. 3.97Gujarat Industries Power Company Ltd. 2.90Neyveli Lignite Corporation Ltd. 0.94

Petroleum Products 7.21Hindustan Petroleum Corporation Ltd. 2.40Indian Oil Corporation Ltd. 1.98Castrol India Ltd. 1.72Bharat Petroleum Corporation Ltd. 1.11


Finance 4.50Rural Electrification Corporation Ltd. 2.68

LIC Housing Finance Ltd. 1.82

Industrial Capital Goods 3.95Apar Industries Ltd. 1.75


Thermax Ltd. 0.76

Paper 3.88Tamil Nadu Newsprint & Papers Ltd. 2.03

Ballarpur Industries Ltd. 1.85


GAIL India Ltd. 1.38

Ferrous Metals 3.04PSL Ltd. 2.07


Software 2.803i Infotech Ltd. 1.79



Ashok Leyland Ltd. 0.93

Fertilisers 2.20Chambal Fertilisers & Chemicals Ltd. 1.73Rashtriya Chemicals & Fertilizers Ltd. 0.47

Consumer Durables 2.01Bajaj Electricals Ltd. 2.01

Industrial Products 1.94Cosmo Films Ltd. 1.00Cummins India Ltd. 0.61Kirloskar Brothers Ltd. 0.33

Transportation 1.84Gateway Distriparks Ltd. 1.03The Great Eastern Shipping Company Ltd 0.81

Cement 1.76Kesoram Industries Ltd. 0.89ACC Ltd. 0.88

Construction 1.72Indiabulls Real Estate Ltd. 1.72


Auto Ancillaries 0.62Goodyear India Ltd. 0.62





5-Star Award by @ICRABirla Sun Life Dividend Yield Plus

Open Ended Diversified Equity - Aggressive (51 Schemes), 1 year ended 31-Dec-08


CRISIL~CPR 2^^Birla Sun Life Dividend Yield Plus

Diversified Equity Schemes - Equity ( Schemes), 2 72 Yrs ended 30-Jun-09

«««« #Value Research RatingBirla Sun Life Dividend Yield Plus


37.05

15.29

22.54

31.79

9.27 10.68

22.34

28.18

0

10

20

30

40


20

S e p t e m b e r 2 0 0 9


Investment ObjectiveFund Details

Birla Sun Life International Equity Fund - Plan A

Fund Manager :Mr. Vineet Maloo

Managing Fund Since : Since InceptionTotal Experience : 20 years / 5 yearsDate of inception : October 31, 2007Nature of the scheme : An Open-ended Diversified

Equity Scheme



Benchmark : S&P Global 1200Average AUM : Rs. 149.46 Crores

Entry Load : Nil



Beta : 0.70

Mr. Mahesh Patil &

Key Features



Other Parameter


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 3.38%(91 day T-bill yield as on August 31, 2009)

The

An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the international markets.


Birla Sun Life International Equity Fund Plan A - Growth S&P Global 1200

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan A...


Date of First Installment : December 01, 2007



Investment Period Total Investment (Rs.) Birla Sun Life International

Equity Fund - Plan ABirla Sun Life International

Equity Fund - Plan AS&P Global

1200S&P Global

1200


Since Inception 21000 21813 21319 4.22 1.66

Last 1 year 12000 13925 13516 31.11 24.30




Foreign Equity 95.94

Taiwan Semiconductor Manu Company Ltd. 4.31

Nestle SA 4.23

MTR Corp 4.06

Coca-Cola Co 4.03

Teva Pharmaceutical Industries Ltd 4.00

Pride International Inc 3.79

China Construction Bank Corp 3.59

StatoilHydro ASA 3.54

Cheung Kong Infrastructure Holdings Ltd 3.49

Wharf Holdings Ltd 3.11

Procter & Gamble Co 2.98

Itau Unibanco Holding SA 2.94

Industrial & Commercial Bank of China 2.86

Akzo Nobel NV 2.78

Northrop Grumman Corp 2.77

Roche Holding AG 2.71

Bayer AG 2.61

Noble Corp 2.43

China Mobile Ltd 2.42

Sterlite Industries (India) Ltd - Ads 2.35

Microsoft Corp 2.31

Foster Wheeler AG 2.25

Oracle Corp 2.16

Wal-Mart Stores Inc 2.14

Aetna Inc 1.87

Abercrombie & Fitch Co 1.79

Snap- On Inc 1.73

E. ON AG 1.73

Aeropostale Inc 1.70

Fortum Oyj 1.67

Exxon Mobil Corp 1.63

Coach Inc 1.62

Chubb Corp 1.62

Iberdrola SA 1.54

Vimpel-Communications 1.44

China Oilfield Services Ltd 1.36

Jiangsu Expressway Co Ltd 1.21

Renewable Energy Corp AS 0.91

Seahawk Drilling 0.23

Fresnillo PLC 0.04





-11.00

-8.56

-10.00

-11.39

-15

-10

-5

01 Year Since Inception

21

S e p t e m b e r 2 0 0 9



Birla Sun Life International Equity Fund - Plan B


Managing Fund Since : Since inceptionTotal Experience : 20 years / 5 yearsDate of inception : October 31, 2007Nature of the scheme : An Open-ended Diversified

Equity Scheme



Benchmark : Customised Index†Average AUM : Rs. 563.59 Crores

†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Entry Load : Nil



Beta : 0.83

Mr. Mahesh Patil &

Key Features



Other Parameter


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis.fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 3.38%(91 day T-bill yield as on August 31, 2009)

The

An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets.


Birla Sun Life International Equity Fund Plan B - Growth Customized Index+

% R

etur

ns


+ A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of Portfolio.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan B...


Date of First Installment : December 01, 2007



†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Investment Period Total Investment (Rs.) Birla Sun Life International

Equity Fund - Plan BBirla Sun Life International

Equity Fund - Plan BCustomised

Index†Customised

Index†


Since Inception 21000 24599 23921 18.42 15.00

Last 1 year 12000 16162 15690 70.18 61.70




Foreign Equity 26.98Sterlite Industries (India) Ltd - Ads 1.67Taiwan Semiconductor Manufacturing Co Ltd. 1.05Tata Steel Ltd GDR 1.01Nestle SA 0.97Bayer AG 0.94MTR Corp 0.93Coca-Cola Co 0.93Wharf Holdings Ltd 0.92Pride International Inc 0.87Itau Unibanco Holding SA 0.86Industrial & Commercial Bank of China 0.85China Construction Bank Corp 0.82StatoilHydro ASA 0.81Akzo Nobel NV 0.81Roche Holding AG 0.78Teva Pharmaceutical Industries Ltd 0.77Cheung Kong Infrastructure Holdings Ltd 0.72Procter & Gamble Co 0.71Noble Corp 0.71Foster Wheeler AG 0.70Microsoft Corp 0.67Northrop Grumman Corp 0.64Oracle Corp 0.63Abercrombie & Fitch Co 0.56Aetna Inc 0.56China Mobile Ltd 0.55Snap- On Inc 0.54Aeropostale Inc 0.52Coach Inc 0.52Wal-Mart Stores Inc 0.49Exxon Mobil Corp 0.47Chubb Corp 0.43Vimpel-Communications 0.41China Oilfield Services Ltd 0.40E. ON AG 0.39Fortum Oyj 0.38Iberdrola SA 0.35Jiangsu Expressway Co Ltd 0.28Renewable Energy Corp AS 0.28Seahawk Drilling 0.05


HDFC Bank Ltd. 1.74

Axis Bank Ltd. 1.67

ING Vysya Bank Ltd. 1.62


Union Bank of India 1.04



MindTree Ltd. 0.53


Indian Oil Corporation Ltd. 0.58



NTPC Ltd. 1.12

PTC India Ltd 0.80

NHPC Ltd.** 0.49



Industrial Capital Goods 4.73Bharat Heavy Electricals Ltd. 1.67


Siemens Ltd. 0.85

BEML Ltd. 0.76



United Breweries Holdings Ltd. 1.24

Colgate-Palmolive (India) Ltd. 0.93


Finance 4.09ICRA Ltd. 2.17

HDFC Ltd. 1.93



Cement 2.88Century Textiles and Industries Ltd 1.07

Grasim Industries Ltd. 0.94





Unitech Ltd. 0.56

D.S. Kulkarni Developers Ltd. 0.44


JSW Steel Ltd. 0.57

Jindal Saw Ltd. 0.43


Media & Entertainment 1.41Zee Entertainment Enterprises Ltd. 1.41

Non - Ferrous Metals 0.23Hindustan Zinc Ltd 0.23






4.20

-11.13

3.67

-10.15

-15

-10

-5

0

5

1 Year

Since Inception

22

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Special Situations Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 02, 2008Total Experience : 20 yearsDate of inception : January 31, 2008Nature of the scheme : An Open-ended Diversified

Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 business days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)



Entry Load : Nil



Beta : 0.89

Mr. Sanjay Chawla

Key Features



Other Parameter



The

An open-ended diversified equity scheme with an objective of the scheme is to generate long-term growth of capital by investing in a portfolio of equity and equity related securities. The Scheme would follow an investment strategy that would take advantage of Special Situations & Contrarian investment style.


Birla Sun Life Special Situations Fund - Growth BSE 200

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Special Situations Fund...





Investment Period Total Investment (Rs.) Birla Sun Life Special

Situations FundBirla Sun Life Special

Situations FundBSE 200 BSE 200


Since Inception 17000 22360 22300 42.33 41.85

Last 1 year 12000 17207 17086 89.41 87.16




Consumer Non Durables 9.39Triveni Engineering & Industries Ltd. 2.78

Dabur India Ltd. 2.25


Balrampur Chini Mills Ltd. 1.15

ITC Ltd. 1.14






Reliance Petroleum Ltd. 3.06

Cement 6.81Jaiprakash Associates Ltd. 2.97

Century Textiles and Industries Ltd 2.07

Grasim Industries Ltd. 1.76


PTC India Ltd 2.32


NHPC Ltd.** 0.50

Banks 6.01HDFC Bank Ltd. 3.01


Industrial Capital Goods 5.50Crompton Greaves Ltd. 3.19


Areva T&D India Ltd. 0.80


Jain Irrigation Systems Ltd. 1.86


Indiabulls Real Estate Ltd. 1.79






Finance 2.95Shriram Transport Finance Company Ltd. 2.08


Pharmaceuticals 2.95Ranbaxy Laboratories Ltd. 2.95

Foreign Equity 2.95Sterlite Industries (India) Ltd - ADR 2.95

Diversified 2.90Aditya Birla Nuvo Ltd. 2.90

Media & Entertainment 2.51Balaji Telefilms Ltd. 1.72



Ferrous Metals 1.92Welspun Gujarat Stahl Rohren Ltd. 1.92

Chemicals 1.69Solar Industries India Ltd. 1.69

Paper 1.60Ballarpur Industries Ltd. 1.60

Textile Products 1.31Raymond Ltd. 1.31




Future and Options 0.52Tata Motors Ltd. Fut Sep 2009 0.52






9.15

-8.12

7.67

-9.90-12

-8

-4

0

4

8

12

1 Year

Since Inception

23

S e p t e m b e r 2 0 0 9



Birla Sun Life Commodity Equities Fund


Managing Fund Since : Since InceptionTotal Experience : 11 years / 5 YearsDate of inception : November 07, 2008Nature of the scheme : An Open-ended Growth Scheme

Default option : Default Plan: Retail PlanDefault Option: GrowthDefault Facility: Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 5,00,00,000/-Additional Purchase : Rs. 10000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Global Agri PlanRetail PlanDividend : 13.75(Payout, Reinvestment & Sweep)Growth : 13.75Global Multi Commodity PlanRetail PlanDividend : 11.68(Payout, Reinvestment & Sweep)Growth : 11.68Global Precious Metals PlanRetail PlanDividend : 10.86(Payout, Reinvestment & Sweep)Growth : 10.86

Benchmark (for all plans) : Global Agri business indexMSCI World indexDow Jones Precious Metals Index

Average AUMGlobal Agri Plan : Rs. 3.30 CroresGlobal Multi Commodity Plan : Rs. 5.81 CroresGlobal Precious Metals Plan : Rs. 2.21 Crores

Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotmentl**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Standard Deviation : NA##Sharpe Ratio : NA

Beta : NA

Mr. Ankit Sancheti and

Key Features



Other Parameter


An Open ended Growth Scheme with the objective to offer long term growth of capital, by investing in (1) stocks of commodity companies, i.e., companies engaged in or focusing on the specified commodity business and/or (2) overseas mutual fund scheme(s), that have similar investment objectives. These securities could be issued in India or overseas.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has not yet completed one year since its inception so the ratios could not be calculated.

The

Investment Performance(Global Multi commodity Plan)

Investment Performance(Global Agri Plan)

Investment Performance(Global Precious Metals Plan)

Birla Sun Life Commodity Equities Fund - Global Agri Plan Retail - Growth

Global Agri business index Birla Sun Life Commodity Equities Fund - Global Multi commodity - Retail Growth

MSCI World index Birla Sun Life Commodity Equities Fund - Global Precious Metal - Retail Growth

Dow Jones Precious Metal Index

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year.



Portfolio & Asset Allocation (Global Agri Plan)

Foreign Equity 71.73Potash Corp of Saskatchewan Inc 4.67Monsanto Co 4.49Deere & Co 3.60Agrium Inc 3.34CF Industries Holdings Inc 3.33Sadia SA 3.24Mosaic Co 3.23Syngenta AG 3.22Bunge Ltd 3.07Wilmar International Ltd 3.06Chaoda Modern Agriculture Holdings Ltd. 3.05Viterra Inc 2.80Incitec Pivot Ltd. 2.80Uralkali 2.79Yara International ASA 2.72

Indofood Agri Resources Ltd. 2.49FMC Corp 2.47Israel Chemicals Ltd 2.43Noble Group Ltd 2.38Kubota Corp 2.23AGCO Corp 2.22K+S AG 2.10Nufarm Ltd. 2.07Intrepid Potash Inc 2.04China Bluechemical Ltd. 1.88




Portfolio & Asset Allocation (Global Multi commodity Plan)




Foreign Equity 81.38Chevron Corp 4.53

Freeport-McMoRan Copper & Gold Inc 3.83

ENI SpA 3.79

Transocean Ltd 3.54

Petroleo Brasileiro SA 3.53

Weatherford International Ltd. 3.46

Total SA 3.41

Apache Corp 3.36

Chesapeake Energy Corp 3.31

Hess Corp 2.95

XTO Energy Inc 2.87

Vale SA 2.81

Monsanto Co 2.46

BHP Billiton Ltd 2.44

Lundin Mining Corp. 2.31

Anglo American PLC 2.15

Barrick Gold Corp 1.67

Goldcorp Inc 1.63

Potash Corp of Saskatchewan Inc 1.62

Deere & Co 1.57

Syngenta AG 1.52

Agnico-Eagle Mines Ltd 1.46

Newmont Mining Corp 1.43

Yara International ASA 1.42

Kinross Gold Corp 1.39

Mosaic Co 1.29

CF Industries Holdings Inc 1.26

Gold Fields Ltd 1.25

K+S AG 1.24

Geberit AG 1.22

Yamana Gold Inc 1.20

ITT Corp 1.14

Veolia Environnement 1.11

Harmony Gold Mining Co Ltd 1.10

Agrium Inc 1.09

Portfolio & Asset Allocation (Global Precious Metals Plan)



Foreign Equity 81.99Barrick Gold Corp 4.56Goldcorp Inc 4.18Newmont Mining Corp 4.17Cia de Minas Buenaventura SA 4.15AngloGold Ashanti Ltd 4.11Yamana Gold Inc 3.98Harmony Gold Mining Co Ltd 3.88Randgold Resources Ltd 3.78Agnico-Eagle Mines Ltd 3.66Gold Fields Ltd 3.63IAMGOLD Corp 3.51Silver Wheaton Corp 3.43Kinross Gold Corp 3.41Sino Gold Mining Ltd 3.40Eldorado Gold Corp 3.31

Peter Hambro Mining Plc 3.09Newcrest Mining Ltd 3.08Pan American Silver Corp 3.06Lihir Gold Ltd 3.05Royal Gold Inc 2.89Northgate Minerals Corp 2.82Franco-Nevada Corp 2.56Fresnillo PLC 2.26Zijin Mining Group Co Ltd 2.02




Randgold Resources Ltd 1.03

IDEX Corp 0.86

United Utilities Group PLC 0.77

Nalco Holding Co 0.45

Northumbrian Water Group PLC 0.43

Pennon Group Plc 0.43

Severn Trent PLC 0.38

POSCO 0.30

Hyundai Steel Co. 0.25

Korea Zinc Co Ltd 0.09

Shougang Concord Int Enterprises Co Ltd. 0.02




Since Inception Since Inception Since Inception

37.45

50.36

0

10

20

30

40

50

60

16.75

21.26

0

5

10

15

20

25

8.62

75.47

0

10

20

30

40

50

60

70

80

24

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Long Term Advantage Fund



Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 16 yearsDate of inception : October 10, 2006Nature of the scheme : A 5 Years Close-ended Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NAissuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)

Dividend : 10.92(Payout & Reinvestment)Growth : 10.92

Benchmark : BSE SensexAverage AUM : Rs. 304.92 Crores

Entry Load : NA

Exit Load : NilInvestors offering units for repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.


Beta : 0.86

Mr. Ajay Argal

Key Features


Load Structure

Other Parameter


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis.fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 3.38%(91 day T-bill yield as on August 31, 2009)

The

A 5 years close ended scheme with automatic conversion to an open ended scheme upon maturity with the objective to provide longterm capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities.


Birla Sun Life Long Term Advantage Fund - Growth BSE Sensex

% R

etur

ns







MindTree Ltd. 1.93

Subex Ltd. 0.76


Axis Bank Ltd. 2.96

HDFC Bank Ltd. 1.88

Oriental Bank of Commerce 1.87


Industrial Capital Goods 8.64McNally Bharat Engineering Co Ltd 2.30

Gujarat Apollo Industries Ltd. 2.25



Manugraph India Ltd. 0.09




Bosch Ltd. 2.55




Larsen & Toubro Ltd. 1.70



Ferrous Metals 3.70Maharashtra Seamless Ltd. 2.01

Tata Steel Limited (CCPS ) ** 1.69





Engineering 2.40Engineers India Ltd. 2.40

Pharmaceuticals 2.16Dr.Reddy's Laboratories Ltd. 2.16

Industrial Products 1.98FAG Bearings India Ltd. 1.98

Cement 1.90ACC Ltd. 1.90

Construction 1.39JMC Projects (India) Ltd 0.82


JMC Projects (India) Ltd Rights ** 0.06

Auto 1.37Mahindra & Mahindra Ltd. 1.37

Fertilisers 1.33Tata Chemicals Ltd. 1.12

Coromandel Fertilisers Ltd. 0.20

Media & Entertainment 1.11PVR Ltd. 0.79








8.98

3.09

7.57 6.77

0

2

4

6

8

10


25

S e p t e m b e r 2 0 0 9

Fund Details



Birla Sun Life Long Term Advantage Fund Series - I


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 2, 2008Total Experience : 11 yearsDate of inception : May 31, 2007Nature of the scheme : A Closed-ended Small and Mid

Cap Equity Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NA issuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)



Entry Load : NA

Exit Load : NilInves tors o f fe r ing un i ts fo r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.


Beta : 0.97

Mr. Ankit Sancheti

Key Features


Load Structure

Other Parameter



The

A Closed-end Small and Mid Cap Equity Scheme with a maturity of 3 years. Upon maturity, the scheme shall automatically be converted into an Open-ended scheme. It seeks to generate consistent long-term capital appreciation by investing predominantly in equity and equity related securities of companies considered to be small and mid cap. The Scheme may also invest a certain portion of its corpus in fixed income securities including money market instruments, in order to meet liquidity requirements from time to time.


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Birla Sun Life Long Term Advantage Fund Series I - Growth BSE 500

% R

etur

ns




Industrial Capital Goods 15.34Bharat Electronics Ltd. 3.69


Hindustan Dorr-Oliver Ltd. 2.61

Apar Industries Ltd. 2.52

BEML Ltd. 1.98

Honeywell Automation India Ltd. 1.04

Consumer Non Durables 13.30Glaxosmithkline Consumer Healthcare Ltd. 5.66

Mcleod Russel India Ltd. 2.96


Radico Khaitan Ltd. 1.36

Eveready Industries India Ltd. 1.35

Millennium Beer Industries Ltd 0.12

Power 10.67Jyoti Structures Ltd. 2.80

CESC Ltd. 2.27

GVK Power & Infrastructure Ltd. 1.81

PTC India Ltd 1.69


Gujarat Industries Power Company Ltd. 0.80

Industrial Products 9.50Jain Irrigation Systems Ltd. 3.93

Finolex Cables Ltd. 1.42

The Paper Products Limited 1.37

Sintex Industries Ltd. 1.13

Greaves Cotton Ltd. 0.94

Torrent Cables Ltd. 0.70




City Union Bank Ltd. 1.05

Bank of Maharashtra 0.61

Construction 7.41IVRCL Infrastructures & Projects Ltd. 2.74

HSIL Limited 2.02

JMC Projects (India) Ltd 1.91



Auto Ancillaries 5.73Wabco TVS India Ltd 1.98

Exide Industries Ltd. 1.62

Everest Kanto Cylinder Ltd. 1.13

Sundaram-Clayton Ltd. 1.00



Fertilisers 4.12DCM Shriram Consolidated Ltd. 1.27

Chambal Fertilisers & Chemicals Ltd. 1.05

Zuari Industries Ltd 0.95

Aries Agro Ltd. 0.86

Finance 2.65ICRA Ltd. 2.00


Media & Entertainment 2.19Jagran Prakashan Ltd. 1.21


PVR Ltd. 0.31

Petroleum Products 2.14Bharat Petroleum Corporation Ltd. 1.09

Hindustan Petroleum Corporation Ltd. 1.05


Chemicals 1.75Micro Inks Ltd. 1.75

Software 1.73Geometric Ltd. 1.14



Ferrous Metals 1.33Jindal Saw Ltd. 1.33

Paper 1.14Ballarpur Industries Ltd. 1.14

Diversified 0.95Aditya Birla Nuvo Ltd. 0.76

McDowell Holdings Ltd. 0.19

Textile Products 0.66Raymond Ltd. 0.66




Portfolio Asset Allocation


12.88

-4.22

6.76

3.06

-8

-4

0

4

8

12

16


26

S e p t e m b e r 2 0 0 9


Birla Sun Life Pure Value Fund


Large

Mid

Small

Investment Style


Fund Details

Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 16 yearsDate of inception : March 27, 2008Nature of the scheme : A Close-ended Diversified

Equity Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NA issuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)



Entry Load : NA

Exit Load : NilInvestors o f fe r ing un i ts fo r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.


Beta : 0.75

Mr. Ajay Argal

Key Features


Load Structure

Other Parameter



The

A Closed-end Diversified Equity Scheme with a maturity of 3 years. Upon maturity, the scheme shall automatically be converted into an open ended scheme. It seeks to generate consistent long term capital appreciation by investing predominantly in equity and equity related securities by following value investing strategy.



Birla Sun Life Pure Value Fund - Growth BSE 200

% R

etur

ns





Power 11.18Jyoti Structures Ltd. 3.48


CESC Ltd. 2.51

PTC India Ltd 2.48



Bank of Baroda 1.49


Andhra Bank 1.13




Software 7.57Tata Consultancy Services Ltd. 3.72


MindTree Ltd. 0.95


Great Offshore Ltd. 2.74

Petroleum Products 7.35Indian Oil Corporation Ltd. 2.72

Bharat Petroleum Corporation Ltd. 2.35

Hindustan Petroleum Corporation Ltd. 2.28

Consumer Non Durables 5.32Glaxosmithkline Consumer Healthcare Ltd. 3.62

Mcleod Russel India Ltd. 1.68

Zydus Wellness Ltd. 0.02


Hindalco Industries Ltd. 2.59


Rallis India Ltd. 1.73

Fertilisers 4.44Coromandel Fertilisers Ltd. 2.52

Tata Chemicals Ltd. 1.93

Industrial Capital Goods 3.46Bharat Electronics Ltd. 3.46

Auto Ancillaries 3.27Apollo Tyres Ltd. 3.27

Cement 3.24Kesoram Industries Ltd. 1.63

Shree Cements Ltd. 1.61

Ferrous Metals 2.97Maharashtra Seamless Ltd. 2.97


Industrial Products 2.57FAG Bearings India Ltd. 1.63

Finolex Cables Ltd. 0.94

Construction 2.39JMC Projects (India) Ltd 2.24


Transportation 2.24Gateway Distriparks Ltd. 2.24


Paper 1.46Tamil Nadu Newsprint & Papers Ltd. 1.46






32.37

15.94

7.67

-0.99

-10

0

10

20

30

40


27

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life '95 Fund

Fund Manager :Mr. Nishit Dholakia

Managing Fund Since : June 18, 2009Total Experience : 12 years & 9 yearsDate of inception : February 10, 1995Nature of the scheme : An Open-ended Balanced Scheme



Benchmark : CRISIL Balanced Fund IndexAverage AUM : Rs. 187.76 Crores

Entry Load : Nil


Average Maturity : –Standard Deviation : 28.12%

##Sharp Ratio : 0.48

Mr. Satyabrata Mohanty &

Key Features



Other Parameter

(As on Aug 31, 2009)



Large

Mid

Small

Investment StyleAn open-ended balanced scheme with the objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities


Government Bond 11.946.90 CGL 2019 7.51 Sovereign06.83 Govt.Stock 2039 4.43 Sovereign

Money Market Instruments 9.50Housing Development Finance Corporation Ltd 9.50 A1+

Consumer Non Durables 8.01Nestle India Ltd. 2.47 ITC Ltd. 2.40 Colgate-Palmolive (India) Ltd. 1.70 United Breweries Holdings Ltd. 0.74 Shree Renuka Sugars Ltd. 0.69

Software 7.20Infosys Technologies Ltd. 3.33 Wipro Ltd. 2.78 Everonn Systems India Ltd. 1.10


Power 5.57Torrent Power Ltd. 1.79 Jyoti Structures Ltd. 1.40 GVK Power & Infrastructure Ltd. 1.15 KEC International Ltd. 0.84 Adani Power Ltd 0.39

Pharmaceuticals 5.19Aventis Pharma Ltd. 1.75 Dr.Reddy's Laboratories Ltd. 1.60 Biocon Ltd. 0.99 Piramal Healthcare Ltd. 0.86

Petroleum Products 4.86Reliance Industries Ltd. 2.60 Indian Oil Corporation Ltd. 2.26

PSU/PFI Bonds/Banks 3.84IDBI Bank Ltd. 3.84 AA+

Industrial Capital Goods 3.64Bharat Heavy Electricals Ltd. 1.32 Siemens Ltd. 0.86 Suzlon Energy Ltd. 0.85 Bharati Shipyard Ltd. 0.62

Retailing 3.46Trent Ltd. 3.46

Banks 3.44Allahabad Bank 1.96 ICICI Bank Ltd. 1.48

Construction Project 3.37Larsen & Toubro Ltd. 2.44 LANCO Infratech Ltd. 0.93

Minerals/Mining 2.81Nava Bharat Ventures Ltd. 2.81


Cement 2.08Kesoram Industries Ltd. 1.19 Jaiprakash Associates Ltd. 0.89


Auto Ancillaries 1.20Everest Kanto Cylinder Ltd. 1.20

Ferrous Metals 1.04JSW Steel Ltd. 1.04

Chemicals 1.03Gujarat Alkalies & Chemicals Ltd. 1.03



Industrial Products 1.00Max India Ltd. 1.00

Diversified 0.97Aditya Birla Nuvo Ltd. 0.53 Bombay Burmah Trading Corporation Ltd. 0.44


Transportation 0.67Mundra Port and Special Economic Zone Ltd. 0.67

Media & Entertainment 0.36ETC Networks Ltd. 0.36 Magnasound India Ltd. ** #

Cash & Current Assets 5.64


Issuer % to Net RatingAssets



Note:Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer.##Risk-free rate assumed to be 3.38% (91 day T-bill yield as on August 31, 2009)

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

Investment Performance Rating Profile

Birla Sun Life 95 Fund - Growth Crisil Balanced Fund Index


#««««Value Research Rating

Hybrid Equity-Oriented (28 Schemes),for 3 & 5 years periods ending 31-Aug-09Birla Sun Life ‘95 Fund

Hybrid Equity - Oriented (18 Schemes), 2 years ended 30-Jun-09

Birla Sun Life ‘95 FundCRISIL~CPR 2^^

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life '95 Fund...





Investment Period

Total Investment

(Rs.) Birla Sun Life '95 Fund


CRISIL Balanced Fund Index


Since Inception 173000 417896 1397955 11.40 25.85

Last 5 years 60000 84276 96628 13.56 19.13

Last 3 years 36000 42455 46466 11.01 17.30

Last 1 year 12000 15079 16738 50.92 80.73


Consistent CPR Performer- Balanced (14 Schemes), 5 years ended 30-Jun-09Birla Sun Life ‘95 FundCRISIL~CPR 2^^

3.84%

5.64%

9.50%

11.94%

69.08%

AA

Cash & Current Assets

AAA

Sovereign

Equity

25.69

16.39

23.5724.45

11.17 10.77

16.84

0

5

10

15

20

25

30


28

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Freedom FundAs on Aug 31, 2009



Large

Mid

Small

Investment Style

Fund Manager :Maloo

Managing Fund Since : April 20, 2009Total Experience : 9 years & 5 yearsDate of inception : October 12, 1999Nature of the scheme : An Open-ended Balanced Scheme



Benchmark : CRISIL Balanced Fund IndexAverage AUM : Rs. 232.80 Crores

Entry Load : Nil


Average Maturity : –Standard Deviation : 19.52%

##Sharp Ratio : 0.22

Mr. Maneesh Dangi & Mr.Vineet

Key Features



Other Parameter

(As on Aug 31, 2009)


An open-ended balanced scheme with an objective to balance income requirements with growth of capital through a balance mix of investments in equity and debt at relatively moderate levels of risks through a diversified research based investment approach.


% R

etur

ns


Birla Sun Life Freedom Fund - Growth Crisil Balanced Fund Index

Banks 11.93ICICI Bank Ltd. 3.43 Axis Bank Ltd. 3.03 State Bank of India 2.55 HDFC Bank Ltd. 2.41 Punjab National Bank 0.50

Software 8.94Infosys Technologies Ltd. 5.85 Tata Consultancy Services Ltd. 1.73 Wipro Ltd. 1.08 HCL Technologies Ltd. 0.28 Collabera Solutions Pvt. Ltd. ** #

Petroleum Products 8.26Reliance Industries Ltd. 7.10 Reliance Petroleum Ltd. 1.08 Bharat Petroleum Corporation Ltd. 0.07

Oil 5.98Oil & Natural Gas Corporation Ltd. 3.38 Cairn India Ltd. 2.60


Power 4.61NTPC Ltd. 1.27 Power Grid Corporation of (I) Ltd. 0.87 Tata Power Company Ltd. 0.73 Reliance Power Ltd. 0.64 Reliance Infrastructure Ltd. 0.64 NHPC Ltd. ** 0.48

Telecom-Services 4.40Bharti Airtel Ltd. 2.81 Reliance Communications Ltd. 0.95 Idea Cellular Ltd. 0.43 Tata Communications Limited. 0.22

Finance 3.95Housing Development Finance Corporation Ltd. 3.30 Reliance Capital Ltd. 0.65

PSU/PFI Bonds/Banks 3.29Citibank N A 3.10 AA+HDFC Bank Ltd. 0.20 AAA

Industrial Capital Goods 2.97Bharat Heavy Electricals Ltd. 2.00 Siemens Ltd. 0.41 ABB Ltd. 0.30 Suzlon Energy Ltd. 0.25



** Represents thinly traded/ non traded securities & illiquid securities. Total Percentage of thinly/non traded securities is 0.48%. # Indicates less than 0.01


Steel Authority of India Ltd. 0.72 Jindal Steel & Power Ltd. 0.69 JSW Steel Ltd. 0.31 Jindal Saw Ltd. 0.06

Cement 2.63Grasim Industries Ltd. 1.49 ACC Ltd. 0.89 Ambuja Cements Ltd. 0.25

Non - Ferrous Metals 2.56Sterlite Industries (India) Ltd. 1.53 Hindalco Industries Ltd. 0.84 National Aluminium Company Ltd. 0.20


Pharmaceuticals 1.40Cipla Ltd. 1.00 Sun Pharmaceutical Industries Ltd. 0.36 Ranbaxy Laboratories Ltd. 0.04

Government Bond 1.2807.61 Oil Companies GOI Bonds 2015 1.28 Sovereign

Construction 1.06DLF Ltd. 0.86 Unitech Ltd. 0.20


Auto 0.94Hero Honda Motors Ltd. 0.42 Maruti Suzuki India Ltd. 0.32 Mahindra & Mahindra Ltd. 0.12 Tata Motors Ltd. 0.08


Diversified 0.00Hindustan Unilever Ltd. #

IT Consulting & Services 0.00Globsyn Technologies Ltd. ** #





SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Freedom Fund...


Date of First Installment : Novemberl 1, 1999



Investment Period

Total Investment

(Rs.) Birla Sun Life Freedom Fund

Birla Sun Life Freedom Fund



Since Inception 118000 251345 250784 14.72 14.68

Last 5 years 60000 84276 76494 13.56 9.65

Last 3 years 36000 42455 38380 11.01 4.20

Last 1 year 12000 15079 13442 50.92 23.08


0.20%

1.28%

3.10%

47.58%

47.84%

AAA

Sovereign

AA


Other

4.93

7.52

15.60

12.0711.17 10.77

16.84

0

2

4

6

8

10

12

14

16

18


29

S e p t e m b e r 2 0 0 9

Fund Details

Birla Sun Life Monthly IncomeAn open-ended scheme. Monthly income is not assured and is subject

to availability of distributable surplus

As on Aug 31, 2009


High Mid Low Interest rate sensitivity

High

Mid

Low

Credit Quality


Managing Fund Since : June 18, 2009Total Experience : 12 years & 9 yearsDate of inception : July 14, 1999Nature of the scheme : An Open-ended Income Scheme

Default Plan / Option : Growth / Dividend ReinvestmentFor Monthly & Quarterly Dividend Fresh Purchase : Rs. 25000/-Additional Purchase : Rs. 5000/-For Growth PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Monthly Dividend : 11.0526(Payout & Reinvestment)Quarterly Dividend : 11.5906(Payout & Reinvestment)Growth : 32.3227

Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 148.58 Crores

Entry Load : Nil


Average Maturity : 2.48 Years

Yield to Maturity : 5.00%

(for Debt Component)

Mark to Market : 62%

Standard Deviation : 8.24%##Sharp Ratio : 0.88


Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)

An open-ended income scheme with the primary investment objective to generate regular income so as to make monthly and quarterly distributions to Unit holders and the secondary objective as growth of capital. Monthly income is not assured and is subject to availability of distributable surplus



% R

etur

ns


Birla Sun Life Monthly Income - Growth Crisil MIP Blended Index

Corporate Debt 35.17GE Capital Services India 10.88 AAA

Housing Development Finance Corporation Ltd 7.82 AAA

Reliance Industries Ltd. 6.49 AAA

LIC Housing Finance Ltd. 6.75 AAA

ICICI Home Finance Company Ltd. 3.23 LAAA

Money Market Instruments 15.73State Bank of Travancore 6.25 A1+

Housing Development Finance Corporation Ltd 4.81 A1+

Oriental Bank of Commerce 4.67 P1+

EQUITY 14.79Rallis India Ltd. 1.30

Wyeth Ltd. 1.13

Nestle India Ltd. 0.72


Gujarat Industries Power Company Ltd. 0.62


Apollo Tyres Ltd. 0.53

KEC International Ltd. 0.52



NHPC Ltd. ** 0.50


Rural Electrification Corporation Ltd. 0.49

Procter & Gamble Hygiene & Health Care Ltd. 0.49

Allahabad Bank 0.48

Power Finance Corporation Ltd 0.47

The Great Eastern Shipping Co. Ltd 0.46


Gateway Distriparks Ltd. 0.44


Canara Bank 0.39

Madras Cements Ltd. 0.39

Coromandel Fertilisers Ltd. 0.32

Chambal Fertilisers & Chemicals Ltd. 0.30


Ashok Leyland Ltd. 0.25


McDowell Holdings Ltd. 0.22

Emco Ltd. 0.22

JSW Steel Ltd. 0.20



PSU/PFI Bonds/Banks 6.34Power Finance Corporation Ltd. 3.19 AAA

IDBI Bank Ltd. 1.73 AA+

Infrastructure Development Finanace Company Ltd. 1.36 AA+

Power Finance Corporation Ltd. 0.07 AAA

Government Bond 5.446.07 CGL 2014 3.11 Sovereign

05.87 CGL 2010 2.33 Sovereign





** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.50% # Indicates less than 0.01



«««« #Value Research Rating

Hybrid Monthly Income (33 Schemes),for 3 & 5 years periods ending 31-Aug-09

Birla Sun Life Monthly Income


MIP Conservative Scheme (9 Schemes), 2 years ended 30-Jun-09

Birla Sun Life Monthly IncomeCRISIL~CPR 2^^

3.08%

5.44%

14.79%

22.53%

54.15%

AA

Sovereign

Equity


AAA

17.72

10.35 10.10

12.27

10.36

7.728.41

0

2

4

6

8

10

12

14

16

18

20


30

S e p t e m b e r 2 0 0 9

Fund Details

Birla Sun Life MIPAn open-ended scheme. Monthly income is not assured and is subject


As on Aug 31, 2009


Credit Quality


High

Mid

Low


Managing Fund Since : June 18, 2009Total Experience : 12 years & 9 yearsDate of inception : November 20, 2000Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend Reinvestment / Instant Payment

For Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 11.1026(Payout & Reinvestment)Monthly Payment / Growth : 23.5687(Instant / Deferred)


Entry Load : Nil

Exit Load** : 1% if redeemed/switched out within 365 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.







Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)


The primary objective of the scheme is to generate regular income so as to make monthly distributions to unitholders with the secondary objective being growth of capital. Income may be generated through the receipt of coupon payments, the amortization of the discount on debt instruments, receipt of dividends or the purchase and sale of securities in the underlying portfolio. The schemes will under normal market conditions, invest its net assets primarily in fixed income securities, money market instruments, cash and cash equivalents while at the same time maintaining a small exposure to equity markets. (Monthly income is not assured and is subject to availability of distributable surplus.)



% R

etur

ns


Birla Sun Life MIP - Growth Crisil MIP Bended Index

PSU/PFI Bonds/Banks 29.22IDBI Bank Ltd.** 11.68 AA+

Power Finance Corporation Ltd.** 4.84 AAA

Infrastructure Development Finance Company Ltd.** 4.72 AA+

National Bank for Agriculture & Rural Development ** 4.15 AAA

Power Grid Corporation of India Ltd.** 3.63 AAA

State Bank of India ** 0.19 AAA

Corporate Debt 23.44LIC Housing Finance Ltd. 8.93 AAA

GE Capital Services India ** 7.79 AAA

HDFC Ltd.** 6.09 AAA

Trent Ltd.** 0.63 CARE AA

Money Market Instruments 21.54Corporation Bank 8.65 P1+

Reliance Capital Ltd. 8.43 A1+

HDFC Ltd. 4.46 A1+

EQUITY 14.31Wyeth Ltd. 0.94


HDFC Bank Ltd. 0.74

Reliance Industries Ltd. 0.72


Wipro Ltd. 0.60

Housing Development Finance Corporation Ltd. 0.56

Torrent Power Ltd. 0.56

NHPC LTD 0.55


Rallis India Ltd. 0.53


ITC Ltd. 0.52



Thermax Ltd. 0.51

Bank of Baroda 0.49

Sun TV Network Limited 0.49



Jain Irrigation Systems Ltd. 0.45

Indraprastha Gas Ltd. 0.44

Monnet Ispat and Energy Ltd. 0.44

Adani Power Ltd 0.38

Sadbhav Engineering Ltd. 0.36

Birla Corporation Ltd. 0.30








11.50%

14.31%

17.03%

57.17%


Equity

AA

AAA

16.92

8.64 8.64

10.2510.36

7.728.41

0

2

4

6

8

10

12

14

16

18


31

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life MIP II - Wealth 25 PlanAn open-ended scheme. Monthly income is not assured and is subject


As on Aug 31, 2009


Credit Quality


High

Mid

Low


Managing Fund Since : June 18, 2009Total Experience : 12 years & 9 yearsDate of inception : May 22, 2004Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 11.1133(Payout & Reinvestment)

Growth / Payment : 15.9383


Entry Load : Nil








Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)

An open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.


% R

etur

ns


Birla Sun Life MIP II - Wealth 25 - Growth Crisil MIP Bended Index

Equity 24.25Aban Offshore Ltd. 1.83 Reliance Industries Ltd. 1.21 Rallis India Ltd. 1.12 Mphasis Ltd. 1.10 Infosys Technologies Ltd. 1.02 HDFC Bank Ltd. 0.97 Reliance Infrastructure Ltd. 0.81 Bharti Airtel Ltd. 0.76 ICICI Bank Ltd. 0.74 JSW Steel Ltd. 0.73 Yes Bank Ltd. 0.72 Bharat Electronics Ltd. 0.68 Alstom Projects India Ltd. 0.66 Shree Cements Ltd. 0.65 Nava Bharat Ventures Ltd. 0.62 Simplex Infrastructures Ltd. 0.58 Oracle Financial Services Software Ltd. 0.56 Bharat Heavy Electricals Ltd. 0.52 ITC Ltd. 0.52 Torrent Power Ltd. 0.51 Kotak Mahindra Bank Ltd. 0.50 Tata Communications Limited. 0.49 Allied Digital Services Ltd. 0.49 Hindustan Zinc Ltd 0.49 Axis Bank Ltd. 0.48 MindTree Ltd. 0.48 Sesa Goa Ltd. 0.48 India Infoline Ltd. 0.48 NHPC Ltd. ** 0.47 Shree Renuka Sugars Ltd. 0.46 Suzlon Energy Ltd. 0.45

LANCO Infratech Ltd. 0.44 Larsen & Toubro Ltd. 0.44 Max India Ltd. 0.41 Balrampur Chini Mills Ltd. 0.41 Adani Power Ltd 0.35 United Spirits Ltd. 0.32 United Breweries Ltd. 0.27

PSU/PFI Bonds/Banks 14.72IDBI Bank Ltd. 8.91 AA+NABARD 5.81 AAA

Corporate Debt 14.30HDFC Ltd 7.36 AAALIC Housing Finance Ltd. 6.94 AAA

Government Bond 8.5406.83 Govt.Stock 2039 6.00 Sovereign07.61 Oil Companies GOI Bonds 2015 2.54 Sovereign

Money Market Instruments 5.56HDFC Ltd 5.56 A1+









-0.99%

8.54%

8.91%

24.25%

25.67%

33.62%

Future and Options

Sovereign

AA

Equity

AAA


17.45

7.39

9.43 9.2310.36

7.728.41 8.01

0

2

4

6

8

10

12

14

16

18

20


32

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life MIP II - Savings 5 PlanAn open-ended scheme. Monthly income is not assured and is subject



Credit Quality


High

Mid

Low


Managing Fund Since : June 18, 2009Total Experience : 12 years & 9 yearsDate of inception : May 22, 2004Nature of the scheme : An Open-ended Income Scheme

Default option : Growth / Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : Rs. 25000/-Additional Purchase : Rs. 1000/-For GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Monthly Dividend : 11.2890(Payout & Reinvestment)

Monthly Payment / Growth : 16.0225 Benchmark : CRISIL MIP Blended IndexAverage AUM : Rs. 204.04 Crores

Entry Load : Nil








Key Features


Load Structure (Incl. for SIP)

Other Parameter

(As on Aug 31, 2009)


An Open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holderswith the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.


% R

etur

ns


Birla Sun Life MIP II - Savings 5 - Growth Crisil MIP Bended Index

Money Market Instruments 30.97Reliance Capital Ltd. 9.79 A1+Oriental Bank of Commerce 5.87 P1+Housing Development Finance Corporation Ltd 5.19 A1+Canara Bank 3.40 P1+State Bank of Travancore 3.37 A1+Corporation Bank 3.35 P1+

Corporate Debt 11.21LIC Housing Finance Ltd. 4.05 AAAHousing Development Finance Corporation Ltd 2.28 AAAICICI Home Finance Company Ltd. 1.74 LAAATata Sons Ltd. 1.66 AAAReliance Industries Ltd. 1.48 AAA

PSU/PFI Bonds/Banks 10.70Power Finance Corporation Ltd. 4.00 AAANational Housing Bank 3.50 AAAIndian Oil Corporation Ltd. 1.72 AAAIDBI Bank Ltd. 1.48 AA+

EQUITY 4.57NHPC Ltd. ** 0.31 Cummins India Ltd. 0.29 Nava Bharat Ventures Ltd. 0.24 Indraprastha Gas Ltd. 0.24 Elecon Engineering Company Ltd. 0.20 Oriental Bank of Commerce 0.19 Ashok Leyland Ltd. 0.19 Sterlite Industries (India) Ltd. 0.18 Infrastructure Development Finance Company Ltd. 0.17 Gateway Distriparks Ltd. 0.16 Torrent Power Ltd. 0.16 Kalpataru Power Transmission Ltd. 0.14 Yes Bank Ltd. 0.14

Bajaj Auto Ltd. 0.13 Biocon Ltd. 0.13 Container Corporation of India Ltd. 0.11 Infosys Technologies Ltd. 0.11 Godrej Consumer Products Ltd. 0.10 ICICI Bank Ltd. 0.10 BEML Ltd. 0.10 Tata Consultancy Services Ltd. 0.09 Indiabulls Financial Services Ltd 0.09 Canara Bank 0.09 ITC Ltd. 0.09 Birla Corporation Ltd. 0.08 Dabur India Ltd. 0.08 Tata Steel Limited 0.08 Grasim Industries Ltd. 0.08 Colgate-Palmolive (India) Ltd. 0.08 Rallis India Ltd. 0.08 Thermax Ltd. 0.07 Indian Hotels Company Limited 0.07 Rural Electrification Corporation Ltd. 0.07 Madras Cements Ltd. 0.06 Taj GVK Hotels & Resorts Ltd. 0.04 Glaxosmithkline Consumer Healthcare Ltd. 0.03

Securitised Debt 1.42Vodafone Essar Digilink Ltd. 1.42 F1+(SO)






** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.31%.

ii#

iiiValue Research RatingBirla Sun Life MIP II Savings 5 Plan

Hybrid: Monthly Income (33 Schemes),for 3 & 5 years periods ended 31-Aug-09


MIP Conservative schemes (9 Schemes), 2 years ended 30-Jun-09Birla Sun Life MIP II Savings 5 Plan

CRISIL~CPR 1^^

1.48%

4.57%

41.13%

52.82%

AA

Equity


AAA

14.93

12.29

9.59 9.3410.36

7.728.41 8.01

0

2

4

6

8

10

12

14

16


33

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Asset Allocation Fund


Credit Quality


High

Mid

Low

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 12 yearsDate of inception : February 24, 2004Nature of the scheme : An Open-ended Fund of Funds

Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issued

Aggressive PlanDividend : 27.6481(Payout & Reinvestment)Growth : 27.6481Conservative PlanDividend : 18.4400(Payout & Reinvestment)Growth : 18.4400Moderate PlanDividend : 23.7650(Payout & Reinvestment)Growth : 23.7650

BenchmarkAggressive Plan : S&P CNX NIFTYModerate Plan : CRISIL Balanced Fund IndexConservative Plan : CRISIL MIP Blended IndexAverage AUMAggressive Plan : Rs. 8.48 CroresConservative Plan : Rs. 5.06 CroresModerate Plan Rs. 4.80 Crores

Entry Load : NilExit Load : Nil

Standard Deviation Aggressive Plan : 31.76%Conservative Plan : 8.34%Moderate Plan : 23.03%

Mr. Satyabrata Mohanty

Key Features


:

Load Structure

Other Parameter

(As on Aug 31, 2009)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

An open-ended Fund of Funds scheme with the objective to provide income and capital appreciation along with diversification by investing in a basket of debt and equity Mutual Fund schemes in line with the risk profile of the investors.


Birla Sun Life AAF Aggressive Plan - Growth S & P CNX Nifty

Investment Performance - Aggressive Plan


Birla Sun Life AAF Conservative Plan - Growth Crisil MIP Blended Index

Investment Performance - Conservative Plan


Birla Sun Life AAF Moderate Plan - Growth Crisil Balanced Fund Index

Investment Performance - Moderate Plan

% R

etur

ns

% R

etur

ns

% R

etur

ns

Mutual Fund Units 96.51Birla Sun Life Dynamic Bond Fund - Growth 22.83

Birla Sun Life Midcap Fund - Growth 20.65

Birla Sun Life Index Fund - Growth 20.08

Birla Sun Life Advantage Fund - Growth 10.90

Birla Sun Life India Opportunities Fund 7.24

Birla Sun Life MNC Fund - Growth 7.11

Birla Sun Life Income Fund - Growth 4.03

Birla Sun Life Short Term Fund - Growth 3.67




Portfolio & Asset Allocation - Moderate PlanPortfolio & Asset Allocation - Aggressive Plan

Issuer % to Net Assets Issuer % to Net Assets

Mutual Fund Units 96.32Birla Sun Life Midcap Fund - Growth 18.49





Birla Sun Life Dynamic Bond Fund - Growth 7.01


Birla Sun Life Short Term Fund - Growth 3.01

Birla Sun Life Gilt Plus PF Plan - Growth 0.71




Portfolio & Asset Allocation - Conservative Plan

Issuer % to Net Assets

Mutual Fund Units 92.08Birla Sun Life Short Term Fund - Growth 28.60

Birla Sun Life Dynamic Bond Fund - Growth 25.90






Birla Sun Life Midcap Fund - Growth 4.03





«««« #Value Research Rating

Equity Diversified(147 Schemes),for 3 & 5 years periods ended 31-Aug-09

Birla Sun Life AAF - Aggressive

Winner of&Best Fund - 3 yrs performance Lipper Awards India 2009

Mixed Asset INR Balanced, (7 schemes) 3 Yrs Performance (2005-2008)Birla Sun Life Asset Allocation Fund - Growth

9

29.10

15.45

22.5320.23

6.39

10.63

22.93

18.81

0

5

10

15

20

25

30

35


23.20

14.28

18.7516.98

11.17 10.77

16.84

14.18

0

5

10

15

20

25


15.77

11.3012.37

11.7210.36

7.728.41

7.31

0

2

4

6

8

10

12

14

16

18


34

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Cash Plus


Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Manager :Ms. Sunaina Da Cunha

Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 yearsDate of inception : June 16, 1997Nature of the scheme : An Open-ended Liquid Scheme

Default option : Appln of less than Rs. 1 cr - Retail Plan - Dividend ReinvestmentAppln of equal to or greater than Rs. 1 cr but less than Rs. 5 cr - Institutional Plan - Daily Dividend ReinvestmentAppln of equal to or greater than Rs. 5 cr - Institutional Premium Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacInstitutional Premium PlanFresh Purchase : Rs. 5 CroreAdditional Purchase : Rs. 1 LacFor Discipline Advantage : The sum of transfer amounts as

++Plan per the frequency opted or Rs. 10,000/- whichever is greater.

Redemption Cheques : Within 10 working days issuedSystematic Investment : Not Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 23.9989Daily Dividend : 16.3694(Reinvestment)

Institutional PlanGrowth : 24.3313Daily Dividend : 10.8023(Reinvestment)Fortnightly Dividend : 10.8238(Payout & Reinvestment)Weekly Dividend : 10.8096(Payout & Reinvestment)

Institutional Premium PlanGrowth : 14.3718Daily Dividend : 10.0195(Payout & Reinvestment)Fortnightly Dividend : 10.0000(Payout & Reinvestment)Weekly Dividend : 10.0254(Payout & Reinvestment)Monthly Dividend : 10.0004(Payout & Reinvestment)

Discipline Advantage plan : 10.0776++(w.e.f June 22, 2009)

Benchmark : CRISIL Liquid Fund IndexAverage AUM : Rs. 8,257.22 Crores


Average Maturity : 0.06 YearsYield to Maturity : 4.10%(for Debt Component)

Mark to Market : -Standard DeviationRetail Plan : 0.56%Institutional Plan : 0.57%Institutional Premium Plan : 0.56%

Mr. Prasad Dhonde &

Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer++For further details on the Discipline Advantage Plan please refer to addendum dated June 18, 2009 & July 16, 2009

An open-ended liquid scheme with the objective to provide reasonable returns at a high level of safety and liquidity through judicious

investments in high quality debt and money market instruments.




Money Market Instruments 26.48

ICICI Bank Ltd. 6.18 A1+

Reliance Communication Ltd. 5.15 A1+

State Bank of Indore 2.86 P1+

Andhra Bank 1.89 PR1+

Punjab National Bank 1.71 PR1+

Reliance Industries Ltd. 1.43 A1+

Allahabad Bank 1.14 A1+

UCO Bank Ltd. 0.97 P1+

State Bank of Patiala 0.83 A1+

Housing Development Finance Corporation Ltd. 0.79 A1+

IDBI Bank Ltd. 0.63 A1+

Ashok Leyland Ltd. 0.57 A1+

Canara Bank 0.46 P1+

Oriental Bank Of Commerce 0.30 P1+

Federal Bank Ltd. 0.29 P1+

Syndicate Bank 0.29 PR1+

United Bank Of India 0.29 P1+

Vijaya Bank 0.29 PR1+

Allahabad Bank 0.12 P1+

Bank Of India 0.11 P1+

State Bank of Travancore 0.06 P1+

State Bank of Bikaner and Jaipur 0.05 A1+

Export-Import Bank of India 0.02 A1+

Indian Bank 0.02 F1+

Floating Rate Instruments 10.95

Sterlite Industries (India) Ltd. 2.30 P1+

Infrastructure Development Finance Company Ltd. 1.44 LAAA

ICICI Securities Primary Dealership Ltd. 1.26 P1+


Infrastructure Development Finance Company Ltd. 0.87 LAA+

Tata Sons Ltd. 0.86 AAA

Sundaram Finance Ltd. 0.57 P1+


Axis Bank Ltd. 0.45 LAA+

ICICI Bank Ltd. 0.38 AAA

IL&FS Financial Services Ltd. 0.34 PR1+


Indian Railway Finance Corporation Ltd. 0.28 AAA

Blue Star Ltd. 0.23 PR1+

Sundaram Finance Ltd. 0.23 A1+

Union Bank of India 0.06 AA+

Securitised Debt 5.94

Hindustan Petroleum Corporation Ltd. ** 3.63 A1+(SO)

Indian Railway Finance Corporation Ltd. ** 2.31 A1+(SO)

Corporate Debt 1.51

Housing Development Finance Corporation Ltd. ** 0.70 AAA

Sterlite Industries (India) Ltd. ** 0.57 P1+

Mahindra and Mahindra Financial Services Ltd. ** 0.23 AA-



** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 7.45 %.


CRISIL~CPR 2^^Birla Sun Life Cash Plus - Retail Plan

Consistent CPR Performer - Liquid (16 Schemes) , 5 Yrs ended 30-Jun-09

+The grading has been assigned by ICRA and indicates highest quality. The investment quality is similar to that of fixed income obligations of highest safety and with maturity corresponding upto 1 year. This grading should however, not be construed as an indication of the performance of the Mutual Fund scheme or of volatility in its returns.

Rating ProfileInvestment Performance

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Cash Plus - Retail - Growth CRISIL Liquid Fund Index

1.61%

43.26%

55.13%

AA

AAA


3.57

1.91

3.13

7.43

2.88

1.35

1.97

0

1

2

3

4

5

6

7

8

15 says 1 Month 3 Months Since Inception

35

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Cash Manager



High

Mid

Low

Credit Quality

High Med


Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 yearsDate of inception : May 14, 1998Nature of the scheme : An Open-ended Liquid Scheme

Default option : Appln of less than Rs. 1 cr - Weekly Dividend Reinvestment.Appln of equal to or greater than Rs. 1 cr - Institutional Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Not Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 21.9575

Weekly Dividend : 10.0073

(Reinvestment)

Institutional PlanGrowth : 15.0213

Daily Dividend : 10.0030

(Reinvestment)

Weekly Dividend : 10.0079

(Reinvestment)

Benchmark : CRISIL Liquid Fund IndexAverage AUM : Rs. 669.95 Crores





Mark to Market : -

Standard Deviation Retail Plan : 0.53%

Institutional Plan : 0.51%

Mr. Prasad Dhonde &

Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)


An open-ended liquid scheme with the objective to provide current income which is consistent with a portfolio that offers investors superior

liquidity by investing 100% in a diversified portfolio of debt (Fixed Income) and money market securities.

Rating Profile

41.82%

58.18%


AAA

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life Cash Manager-Growth CRISIL Liquid Fund Index


% R

etu

rns




Money Market Instruments 58.18UCO Bank 9.15 P1+



Housing Development Finance Corporation Ltd. 6.72 A1+

Bank of India 6.19 P1+

Union Bank of India 3.37 P1+


The Jammu And Kashmir Bank Ltd 3.36 P1+

HDFC Bank Ltd. 3.36 P1+

IDBI Bank Ltd. 3.36 P1+


Bank of Maharashtra 2.02 A1+




#iiiValue Research Ratingi

Birla Sun Life Cash Manager - Retail PlanDebt: Ultra Short Term (41 Schemes), 18 months & 3 years ended 31-Aug-09



Birla Sun Life Cash Manager - Institutional PlanDebt: Ultra Short Term Institutional (45 Schemes), 18 months & 3 years ended 31-Aug-09

4.19

2.17

3.41

7.20

2.88

1.35

1.97

0

1

2

3

4

5

6

7

8

15 days 1 Month 3 Months Since Inception

36

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Short Term Fund



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 9 yearsDate of inception : April 19, 2002Nature of the scheme : An Open-ended Short Term

Income Scheme

Default option : Appln of less than Rs. 2 cr - Retail Plan - Fortnightly Dividend ReinvestmentAppln of equal to or greater than Rs. 2 cr - Institutional Plan - Fortnightly Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 2 CroreAdditional Purchase : Rs. 10000/-For Discipline Advantage : The sum of transfer amounts as


Redemption Cheques : Within 10 working days issuedSIP : AvailableSWP : Available STP : Available

Retail PlanGrowth : 16.2431Daily Dividend : 10.0055(Reinvestment)

Fortnightly Dividend : 10.2358(Payout & Reinvestment)


Institutional PlanGrowth : 10.6601Daily Dividend : 10.0055(Reinvestment)

Fortnightly Dividend : 10.1397(Payout & Reinvestment)


Discipline Advantage Plan : 10.0892++(w.e.f June 22, 2009)

Benchmark : CRISIL Short-Term Bond Fund Index

Average AUM : Rs. 4,185.19 Crores


Average Maturity : 0.34 YearsYield to Maturity : 4.75%(for Debt Component)Mark to Market : -Standard Deviation : 0.62%

Mr. Maneesh Dangi

Key Features



Other Parameter

(As on Aug 31, 2009)


% R

etur

ns

Birla Sun Life Short Term Fund - Retail Plan - Growth CRISIL Short-Term Bond Fund Index


An open-ended short term income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a

diversified portfolio of debt and money market securities with relatively low levels of interest rate risk.



Birla Sun Life Short Term Fund - Retail PlanDebt: Short Term Schemes (22 Schemes), 1 Yr ended 30-Jun-09

CRISIL~CPR 1^^ &&CNBC TV-18 CRISIL AWARD 2008Birla Sun Life Short Term Fund - Retail

1 Yr Performance ended Dec 31, 08. Total Schemes in Category = 15Category: Income – Short Term Funds







Corporation Bank 5.99 P1+



Vijaya Bank 3.61 PR1+

Bank of Baroda 3.08 P1+

State Bank of Hyderabad 2.75 A1+


Indian Bank 2.41 F1+


State Bank of Bikaner and Jaipur 1.85 P1+

State Bank of Mysore 1.84 A1+

State Bank of Travancore 1.57 A1+


Bank of India 1.22 P1+


Andhra Bank 0.74 F1+

State Bank of Patiala 0.61 P1+



#iiValue Research Ratingii

Birla Sun Life Short Term Fund - Retail PlanDebt: Short Term (17 Schemes), 18 months & 3 years ended 31-Aug-09

31.41%

68.59%


AAA7.10

8.13

6.97 6.80

9.75

7.74

6.58 6.33

0

2

4

6

8

10

12


37

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Savings Fund

As on Aug 31, 2009



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 9 yearsDate of inceptionRetail Plan : November 27, 2001Institutional Plan : April 16, 2003Nature of the scheme : An Open-ended Short Term

Income Scheme

Default option : Appln of less than Rs. 1 cr - Retail Plan - Weekly Dividend ReinvestmentAppln of equal to or greater than Rs. 1 cr - Institutional Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : Rs. 10000/-Additional Purchase : Rs. 1000/-Institutional PlanFresh Purchase : Rs. 1 CroreAdditional Purchase : Rs. 1 LacFor Discipline Advantage : The sum of transfer amounts as


Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 16.7064Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0040(Payout & Reinvestment)Fortnightly Dividend : 11.1895(Payout & Reinvestment)Monthly Dividend : 10.1715(Payout & Reinvestment)

Institutional PlanGrowth : 17.0122Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0045(Payout & Reinvestment)Fortnightly Dividend : 10.7536(Payout & Reinvestment)Monthly Dividend : 10.1868(Payout & Reinvestment)

Discipline Advantage Plan : 10.0808++(w.e.f June 22, 2009)

Benchmark : CRISIL Short-Term Bond Fund Index



Average Maturity : 0.40 YearsYield to Maturity : 5.00%(for Debt Component)Mark to Market : 3%Standard DeviationRetail Plan : 0.60%Institutional Plan : 0.60%

Mr. Maneesh Dangi

Key Features



Other Parameter

(As on Aug 31, 2009)


Birla Sun Life Savings Fund - Institutional Plan Ultra Short Term Debt Scheme - Institutional (19 Schemes), 1yr ended 30-Jun-09

CRISIL~CPR 1^^


5-Star Award by @ICRABirla Sun Life Savings Fund - Institutional Plan

Open Ended Liquid Plus - Institutional Plan (34 Schemes), 1 year ended 31-Dec-08

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Savings Fund - Retail Growth CRISIL Short-Term Bond Fund Index


The primary objective of the schemes is to generate regular income through investments in debt and money market instruments. Income maybe

generated through the receipt of coupon payments or the purchase and sale of securities in the underlying portfolio. The schemes will

undernormal market conditions, invest its net assets in fixed income securities, money market instruments, cash and cash equivalents.




Money Market Instruments 65.31ICICI Bank Ltd. 11.96 A1+State Bank of Patiala 4.89 P1+Punjab National Bank 4.60 PR1+State Bank of Hyderabad 2.82 A1+Bank of India 2.54 P1+UCO Bank 2.46 P1+IDBI Bank Ltd. 2.40 A1+IDBI Bank Ltd. 2.16 P1+HDFC Ltd. 1.92 A1+State Bank of Travancore 1.89 P1+Canara Bank 1.77 P1+Steel Authority of India Ltd. 1.76 PR1+ONGC Videsh Ltd. 1.67 P1+(SO)Reliance Capital Ltd. 1.63 A1+Bank of Baroda 1.52 A1+Syndicate Bank 1.51 PR1+Corporation Bank 1.49 P1+Standard Chartered Bank 1.46 P1+ING Vysya Bank Ltd. 1.33 P1+State Bank of Mysore 1.28 A1+The Jammu And Kashmir Bank Ltd 1.03 P1+Canara Bank 1.02 A1+Federal Bank Ltd. 0.97 P1+Reliance Communication Ltd. 0.79 A1+Central Bank of India 0.77 A1+State Bank of Patiala 0.68 A1+Allahabad Bank 0.54 A1+State Bank of Indore 0.52 P1+Vijaya Bank 0.52 PR1+State Bank of Hyderabad 0.51 P1+Oriental Bank of Commerce 0.46 P1+LIC Housing Finance Ltd. 0.46 P1+Small Industries Development Bank of India 0.42 A1+Rural Electrification Corporation Ltd. 0.37 PR1+Bank of Baroda 0.34 P1+Dena Bank 0.34 P1+Kotak Mahindra Prime Ltd. 0.26 P1+L&T Finance Limited. 0.25 PR1+Andhra Bank 0.24 F1+Union Bank of India 0.22 P1+Indian Bank 0.22 F1+Export-Import Bank of India 0.19 A1+UNITED BANK OF INDIA 0.18 P1+Punjab and Sind Bank 0.17 A1+Yes Bank Limited 0.17 A1+L&T Infrastructure Finance Company Ltd. 0.17 A1+Bank of Maharashtra 0.12 A1+IDFC Ltd. 0.12 A1+Punjab National Bank 0.10 F1+State Bank of Travancore 0.05 A1+Bajaj Auto Finance Ltd. 0.03 P1+State Bank of Bikaner and Jaipur 0.01 A1+

Securitised Debt 5.38Hindustan Petroleum Corporation Ltd.** 1.70 A1+(SO)Bharat Petroleum Corporation Ltd.** 1.41 P1+(SO)Power Finance Corporation Ltd.** 0.91 AAA(SO)Vodafone Essar Digilink Ltd.** 0.70 F1+(SO)

Vodafone Essar Cellular Ltd.** 0.45 F1+(SO)North Delhi Power Limited.** 0.18 A1+(SO)NTPC Ltd.** 0.01 AAA(SO)Indian Retail Absolute Trust ** 0.01 AAA(SO)

Corporate Debt 4.77Tata Sons Ltd.** 1.07 AAAHDFC Ltd.** 0.89 AAALIC Housing Finance Ltd. 0.62 AAASundaram Finance Ltd.** 0.35 LAA+HDFC Ltd.** 0.30 AAACiti Financial Consumer Finance India Ltd.** 0.29 AAKotak Mahindra Prime Ltd.** 0.25 AATata Capital Ltd.** 0.17 AA+ICICI Home Finance Company Ltd.** 0.12 LAAAKotak Mahindra Prime Ltd.** 0.09 P1+Rabo India Finance Ltd.** 0.09 P1+HDFC Ltd. 0.07 AAACholamandalam DBS Finance Ltd.** 0.05 AA-GE Capital Services India ** 0.04 AAALIC Housing Finance Ltd.** 0.35 AAAKotak Mahindra Prime Ltd.** 0.01 LAA

Floating Rate Instruments 3.74HDFC Ltd. 1.34 AAAHDFC Ltd. 0.58 LAAATATA Steel Ltd. 0.52 AAUltratech Cement Ltd. 0.52 AAACiti Financial Consumer Finance India Ltd 0.35 AAShree Cements Ltd. 0.18 PR1+ICICI Bank Ltd. 0.08 AAAIndian Railway Finance Corporation Ltd. 0.08 AAATata Sons Ltd. 0.05 AAABlue Star Ltd. 0.04 PR1+Indian Retail Absolute Trust # AAA(SO)

Treasury Bills 3.3791 Days T - Bill 04-Sept-09 2.74 Sovereign364 Days T - Bill 11-Sept-2009 0.44 Sovereign91 Days T - Bill 25-Sept-2009 0.17 Sovereign182 Days T - Bill 18-Sep-2009 0.02 Sovereign

PSU/PFI Bonds/Banks 0.86IDBI Bank Ltd.** 0.71 AA+IDFC Ltd.** 0.06 AA+NABARD ** 0.04 AAARural Electrification Corporation Ltd.** 0.02 AAAPower Finance Corporation Ltd.** 0.02 AAAIndian Oil Corporation Ltd.** 0.02 AAA

Government Bond 0.3809.39 CGL 2011 0.36 Sovereign05.87 CGL 2010 0.02 Sovereign



** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 10.32 %. # Indicates less than 0.01

Birla Sun Life Savings Fund - Retail Plan Ultra Short Term Debt Scheme (31 Schemes), 1yr ended 30-Jun-09

CRISIL~CPR 2^^

2.76%

3.75%

16.19%

77.31%

AA

Sovereign


AAA

7.23 7.456.81 6.83

9.75

7.74

6.58

0

2

4

6

8

10

12


38

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Dynamic Bond Fund

As on Aug 31, 2009



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 9 yearsDate of inception : September 27, 2004Nature of the scheme : An Open-ended Income Scheme

Default option : Quarterly Dividend ReinvestmentRetail Monthly Dividend Sweep OptionFresh Purchase : Rs. 5 lacsAdditional Purchase : Rs. 1000/-For Other OptionFresh Purchase : Rs. 5000/- Additional Purchase : Rs. 1000/-For Discipline Advantage : The sum of transfer amounts as



Retail Growth : 14.8882 Retail Quarterly Dividend : 11.1584 (Payout / Reinvestment)

Retail Monthly Dividend : 10.3260(Payout / Reinvestment)Retail Monthly Dividendsweep option also available (w.e.f Jan 12, 2009) Discipline Advantage Plan : 10.2984

++(w.e.f Mar 30, 2009)

Benchmark : CRISIL Composite Bond Fund Index


Entry Load : Nil

Exit Load** : For redemption/switch-out of units on or before 180 days from the date of allotment: 0.50% of applicable NAV. For redemption /switch-out of units after 180 days but on or before 270 days from the date of allotment: 0.10% of applicable NAV.**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 1.38 YearsModified Duration : 1.00 YearsYield to Maturity : 7.40%(for Debt Component)Mark to Market : 38%Standard Deviation : 4.51%

Mr. Maneesh Dangi

Key Features



Other Parameter

(As on Aug 31, 2009)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer++For further details on the Discipline Advantage Plan please refer to addendum dated March 20, 2009 & July 16, 2009 (Past performance is no guarantee of future results.) for ranking methodology please refer page 50

#iiiValue Research Ratingii

Birla Sun Life Dynamic Bond FundDebt: Medium Term (39 Schemes), 18 months & 3 years ended 31-Aug-09

7-Star Award by @ICRABirla Sun Life Dynamic Bond Fund

Open Ended Debt - Short Term (17 Schemes), 1 year ended 31-Dec-08







Corporation Bank 5.43 P1+



UCO Bank 4.11 P1+



State Bank of Bikaner and Jaipur 2.56 P1+


Punjab and Sind Bank 1.58 P1+




State Bank of Patiala 0.85 P1+

Bank of Baroda 0.74 A1+


HDFCF Ltd. 0.50 A1+


Corporate Debt 22.03

HDFC Ltd. ** 9.52 AAA

HDFC Ltd. 3.95 AAA

Reliance Industries Ltd. ** 2.59 AAA

GE Capital Services India ** 2.06 AAA

LIC Housing Finance Ltd. ** 1.48 AAA

Tata Motors Ltd. 1.40 AAA(SO)

Tata Capital Ltd. ** 1.03 LAA+

PSU/PFI Bonds/Banks 15.77

Power Finance Corporation Ltd. ** 3.79 AAA

IDBI Bank Ltd. ** 2.39 AA+

NABARD ** 2.24 AAA

Indian Oil Corporation Ltd. ** 2.24 AAA


National Housing Bank ** 0.89 AAA

Export-Import Bank of India ** 0.84 AAA

Indian Railway Finance Corporation Ltd. ** 0.82 AAA

Rural Electrification Corporation Ltd. ** 0.32 AAA

Rural Electrification Corporation Ltd. 0.24 AAA

NABARD 0.11 AAA

NHPC Ltd. ** 0.11 AA+

IDFC Ltd. ** 0.06 AA+

Indian Railway Finance Corporation Ltd. # AAA



** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 30.39 % # Indicates less than 0.01.


% R

etur

ns

Birla Sun Life DBF - Retail - Growth Crisil Composite Bond Fund Index


An Open-ended income scheme with the objective to generate optimal returns with high liquidity through active management of the portfolioby investing in high quality debt and money market instruments.

3.60%

10.71%

85.70%


AA

AAA

12.85

10.19

8.419.13

6.135.36

0

2

4

6

8

10

12

14


39

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Medium Term Plan

As on Aug 31, 2009



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 25, 2009Total Experience : 9 yearsDate of inception : March 25, 2009Nature of the scheme : An Open-ended Income Scheme

Default option : Default Plan RetailDefault Option GrowthDefault Facility FortnightlyDividend Reinvestment

Retail PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-For Institutional PlanFresh Purchase : Rs. 1 Crore Additional Purchase : Rs. 10,000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail Plan Weekly Dividend : 10.0074Fortnightly Dividend : 10.0302Monthly Dividend : 10.0417Quarterly Dividend : 10.0099Growth : 10.2514Institutional PlanFortnightly Dividend : 10.0301Monthly Dividend : 9.9997Quarterly Dividend : 10.0000Growth : 9.9998

Benchmark : CRISIL Short Term Bond Fund Index

Average AUM : Rs. 131.64 Crores


Mr. Maneesh Dangi

Key Features



(As on Aug 31, 2009)




Money Market Instruments 46.57Syndicate Bank 11.84 PR1+


ING Vysya Bank Ltd. 11.56 P1+


Government Bond 15.386.07 CGL 2014 15.38 Sovereign

Corporate Debt 11.96HDFC Ltd. ** 11.96 AAA



Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year

% R

etur

ns

Birla Sun Life Medium Term Plan - Retail - Growth Crisil Short Term Bond Fund Index


The primary investment objective of the Scheme is to generate regular income through investments in debt & money market instruments in order to make regular dividend payments to unitholders & secondary objective is growth of capital.

2.50

2.77

2.00

2.20

2.40

2.60

2.80

3.00

Since Inception

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 11.96 %

15.38%

26.08%

58.54%

Sovereign


AAA

40

S e p t e m b e r 2 0 0 9

Fund Details


Birla Sun Life Income PlusAs on Aug 31, 2009



High

Mid

Low

Credit Quality

High Med

Fund Manager : Mr. Managing Fund Since : June 18, 2009Total Experience : 9 yearsDate of inception : October 21, 1995Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-For Discipline Advantage : The sum of transfer amounts as


Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : Available Plan (STP)

Growth : 40.6728Dividend : 11.2338(Payout & Reinvestment)Discipline Advantage Plan : 10.2578

++w.e.f Mar 04,2009



Entry Load : Nil

Exit Load** : 0.25% if redeemed / switched out within 7 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & DividendReinvestment.

Average Maturity : 3.99 YearsModified Duration : 2.50 Years(for Debt Component)Yield to Maturity : 5.50%(for Debt Component)Mark to Market : 47%Standard Deviation : 18.18%

Maneesh Dangi

Key Features



Other Parameter

(As on Aug 31, 2009)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer++For further details on the Discipline Advantage Plan please refer to addendum dated March 03, 2009, March 08, 2009 & July 16, 2009

5-Star Award by @ICRABirla Sun Life Income Plus

Open Ended Debt - Long Term (21 Schemes), 3 year ended 31-Dec-08

CRISIL~CPR 2^^Birla Sun Life Income Plus

Income Scheme (24 Schemes), 2 Yrs ended 30-Jun-09

CRISIL~CPR 1^^Birla Sun Life Income Plus

Consistent CPR Performer-Debt (12 Schemes), 5 Yrs ended 30-Jun-09


An open-ended income scheme with the objective to generate consistent income through superior yields on its investments at moderate levels

of risk through a diversified investment approach.


% R

etur

ns

Birla Sun Life Income Plus Growth CRISIL Composite Bond Fund Index





Government Bond 31.56











08.28 GOVT.STOCK 2032 0.35 Sovereign


NABARD ** 5.61 AAA

Power Grid Corporation of India Ltd.** 3.51 AAA

Power Finance Corporation Ltd.** 1.79 AAA

Indian Railway Finance Corporation Ltd.** 1.04 AAA

Corporation Bank ** 0.96 AAA

Rural Electrification Corporation Ltd.** 0.91 AAA

State Bank of India ** 0.69 AAA

Export-Import Bank of India 0.36 AAA

IDBI Bank Ltd.** 0.29 AA+

ICICI Bank Ltd.** 0.28 AAA


Export-Import Bank of India ** 0.14 AAA

Corporate Debt 0.99

Reliance Gas Transpotation Infrastructure Ltd.** 0.77 AAA

Reliance Industries Ltd.** 0.15 AAA

Infrastructure Leasing & Financial Services Ltd.** 0.07 LAAA(So)



** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 16.44 %.

0.29%

16.51%

31.56%

51.64%

AA

AAA

Sovereign


15.90

10.76

8.00

10.64

9.13

6.135.29

0

2

4

6

8

10

12

14

16

18


41

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Income Fund



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 9 years Date of inception : March 3, 1997Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend ReinvestmentFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-For Discipline Advantage : The sum of transfer amounts as



Growth : 32.8129Quarterly Dividend : 10.8606(Payout & Reinvestment)Half Yearly Dividend : 11.4712(Payout & Reinvestment)54 EA Growth : 32.790254 EA Dividend : 12.222554 EB Growth : 32.583754 EB Dividend : 14.4643Discipline Advantage Plan : 10.0745

++w.e.f Mar 04,2009


Average AUM : Rs. 654.15 Crores

Entry Load : NilExit Load** : 1% if redeemed / switched out

within 365 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 4.28 YearsModified Duration : 3.00 Years(for Debt Component)Yield to Maturity : 5.75%(for Debt Component)Mark to Market : 57%Standard DeviationRetail Plan : 17.59%54 EA Growth : 17.59%54 EB Growth : 17.59%

Mr. Maneesh Dangi

Key Features



Other Parameter

(As on Aug 31, 2009)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer++For further details on the Discipline Advantage Plan please refer to addendum dated March 03, 2009, March 08, 2009 & July 16, 2009



Bond INR General, (99 schemes) 3 Yrs Performance (2005-2008)Birla Sun Life Income Fund - Growth

9


Bond INR General, (16 schemes) 10 Yrs Performance (1998-2008)Birla Sun Life Income Fund - Growth

9

&&CNBC TV-18 CRISIL AWARD 2008Birla Sun Life Income Fund - Growth

1 Yr Performance ended Dec 31, 08. Total Schemes in Category = 17

Category: Income scheme










06.05 CGL 2019 FEB 0.06 Sovereign


NABARD ** 8.64 AAA

National Housing Bank ** 5.91 AAA


Rural Electrification Corporation Ltd.** 1.30 AAA

Corporation Bank ** 0.76 AAA

Indian Railway Finance Corporation Ltd. 0.07 AAA

Corporate Debt 3.51


Reliance Gas Transpotation Infrastructure Ltd.** 0.92 AAA



** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 21.78 %.


% R

etur

ns

Birla Sun Life Income Fund Growth CRISIL Composite Bond Fund Index


An open-ended income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified

portfolio of debt and money market securities.

21.84%

38.79%

39.37%

AAA

Sovereign


9.37 9.63

7.49

9.979.13

6.135.29

0

2

4

6

8

10

12


42

S e p t e m b e r 2 0 0 9

Fund Details


As on Aug 31, 2009

Birla Sun Life Floating Rate Fund



High

Mid

Low

Credit Quality

High Med


Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 years Date of inception : June 05, 2003Nature of the scheme : An Open-ended Income Scheme

Default optionLong Term Plan : Dividend ReinvestmentShort Term Plan : Appln of less than Rs. 5 cr - Daily

Dividend ReinvestmentAppln of equal to or greater than Rs. 5 cr - Institutional Plan - Daily Dividend Reinvestment

Short Term & Long Term (Retail Plan): Fresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Long Term - Institutional Plan:Fresh Purchase : Rs. 2 CroreAdditional Purchase : Rs. 1 LacShort Term - Institutional PlanFresh Purchase : Rs. 5 CroreAdditional Purchase : Rs. 1 LacRedemption Cheques : Within 10 working days issuedSIP : Available### SWP : Available STP : Available

Long Term PlanGrowth : 15.1063Daily Dividend (Reinvestment) : 10.0074Weekly Dividend (Reinvestment) : 10.0135Monthly Dividend (Reinvestment): 10.4493Institutional Plan Growth : 10.3455

Short Term PlanGrowth : 14.7459Daily Dividend (Reinvestment) : 10.0015Dividend (Reinvestment) : 10.3790Institutional Plan Growth : 11.8769Daily Dividend (Reinvestment) : 10.0000Weekly Dividend (Reinvestment) : 10.0120Fortnightly Dividend : 10.0000(Reinvestment)

Benchmark : CRISIL Liquid Fund Index

Average AUMLong Term Plan : Rs. 734.20 CroresShort Term Plan : Rs. 81.21 Crores

Long Term Plan (Incl. for SIP) Entry Load : Nil Exit Load** : 2% if redeemed / switched out

within 365 days from the date of allotment

Short Term PlanEntry Load : NilExit Load** : 0.50% if redeemed / switched out

within 90 days from the date of allotment**Exit / Entry Load is NIL for units issued

in Bonus & Dividend Reinvestment.

Average Maturity Long Term Plan : -Short Term Plan : 0.17 YearsYield to Maturity (for Debt Component)Long Term Plan : -Short Term Plan : 5.10 %Standard Deviation Long Term Plan : 0.26 %Short Term Plan : 0.58%Short Term Plan(IP) : 0.58%

Mr. Prasad Dhonde &

Key Features


Load Structure

Other Parameter

(As on Aug 31, 2009)

The primary objective of the schemes is to generate regular income through investment in a portfolio comprising substantially of floating rate

debt / money market instruments. The schemes may invest a portion of its net assets in fixed rate debt securities and money market instruments.


% R

etur

ns

Birla Sun Life Floating Rate Fund - LTP - Growth CRISIL Liquid Fund Index

Investment Performance - Long Term Plan Rating Profile - Long Term Plan

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life Floating Rate Fund - STP - Growth CRISIL Liquid Fund Index

Investment Performance - Short Term Plan Rating Profile - Short Term Plan



Money Market Instruments 84.22UCO Bank 14.41 P1+



Reliance Capital Ltd. 12.29 A1+

ING Vysya Bank Ltd. 11.69 P1+



ONGC Videsh Ltd. 1.99 P1+(SO)

Standard Chartered Bank 1.93 P1+


Corporate Debt 15.43Tata Capital Ltd.** 13.52 AA+




Portfolio & Asset Allocation - Long Term Plan Portfolio & Asset Allocation - Short Term Plan

### Not Available for Birla Sun Life Floating Rate Fund - Short Term Plan

#iiiValue Research Ratingii

Birla Sun Life Floating Rate Fund - Long Term Plan Retail Debt: Floating Rate Long Term (10 Schemes), 18 months & 3 years ended 31-Aug-09


CRISIL~CPR 2^^Birla Sun Life Floating Rate Fund - Long Term Plan

Ultra Short Term Debt Scheme ( 31 Schemes), 1 Yr ended 30-Jun-09




IDBI Bank Ltd. 21.31 P1+


Canara Bank 7.98 A1+

IDFC Ltd. 4.45 A1+


Floating Rate Instruments 3.64

ICICI Bank Ltd. 3.64 AAA



15.48%

84.58%


AAA

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 15.43 %.

0.36%

13.52%

86.13%


AA

AAA

8.40 8.27

7.166.836.79

7.10

6.275.86

0

1

2

3

4

5

6

7

8

9


4.68

2.36

3.63

6.42

2.88

1.35

1.97

5.86

0

1

2

3

4

5

6

7

15 Days 1 Month 3 Months Since Inception

43

S e p t e m b e r 2 0 0 9


As on Aug 31, 2009

An open - ended government securities scheme with the objective to generate income and capital appreciation through investments exclusivelyin Government Securities.

Birla Sun Life Gilt Plus



High

Mid

Low

Credit Quality

High Med

Fund Manager :Mr. Shaktie Prakash

Managing Fund Since : June 18, 2009Total Experience : 9 years & 6 yearsDate of inception : October 12, 1999Nature of the scheme : An Open-ended Government

Securities Scheme

Default option : GrowthFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Liquid PlanGrowth : 20.4896(Quarterly Gain & Annual Gain)Dividend : 10.2313(Payout & Reinvestment)Annual Dividend Option : 10.2188(Payout & Reinvestment)PF PlanGrowth : 23.3610(Quarterly Gain & Annual Gain)Dividend : 9.9986(Payout & Reinvestment)Annual Dividend Option : 18.4798(Payout & Reinvestment)Regular PlanGrowth : 30.2342(Quarterly Gain & Annual Gain)Dividend : 11.9468(Payout & Reinvestment)Annual Dividend Option : 23.6247(Payout & Reinvestment)

Benchmark :Liquid Plan : I-Sec SI-BEXPF Plan : I-Sec LI-BEXRegular Plan : I-Sec LI-BEXAverage AUMLiquid Plan : Rs. 15.10 CroresPF Plan : Rs. 60.06 CroresRegular Plan : Rs. 185.85 Crores

Liquid Plan, Regular Plan & PF Plan - Quarterly / Annual DividendEntry Load : NilExit Load : NilPF Plan - GrowthEntry Load : NilExit Load** : 1% if redeemed / switched out

within 365 days from the date of allotment**Exit / Entry Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity Liquid Plan : 0.45 YearsPF Plan : 4.65 YearsRegular Plan : 2.61 YearsModified Duration (for Debt Component)Liquid Plan : -PF Plan : 3.00 YearsRegular Plan : 1.50 YearsYield to Maturity (for Debt Component)Liquid Plan : 3.00 %PF Plan : 4.00 %Regular Plan : 3.75 %Mark to MarketLiquid Plan : 22 %PF Plan : 51 % Regular Plan : 36 % Standard Deviation Liquid Plan : 1.50 %PF Plan : 19.52 % Regular Plan : 17.54 %

Mr. Maneesh Dangi &

Key Features



Other Parameter

(As on Aug 31, 2009)



Investment Performance - Liquid Plan Rating Profile - Liquid Plan


Investment Performance - PF Plan Rating Profile - PF Plan


Investment Performance - Regular plan Rating Profile - Regular Plan

Birla Sun Life Gilt Plus - LP Growth I-Sec SI-BEX

Birla Sun Life Gilt Plus - PF Growth I-Sec LI-BEX

Birla Sun Life Gilt Plus - RP Growth I-Sec LI-BEX

% R

etur

ns%

Ret

urns

% R

etur

ns

Fund Details








Treasury Bills 70.76

182 Days T - Bill 18-Sep-2009 70.76 Sovereign





Portfolio & Asset Allocation - Liquid Plan Portfolio & Asset Allocation - PF Plan




07.47 OIL MKT CO GOI BOND 2012 8.57 Sovereign





Portfolio & Asset Allocation - Regular Plan

5-Star Award by @ICRABirla Sun Life Gilt Plus Regular Plan

Open Ended Gilt (22 Schemes), 3 year ended 31-Dec-08

CRISIL~CPR 2^^Birla Sun Life Gilt Plus - Regular Plan

Gilt Scheme (19 Schemes), 2 Yrs ended 30-Jun-09


&&CNBC TV-18 CRISIL AWARD 2008Birla Sun Life Gilt Plus - Regular Plan

1 Yr Performance ended Dec 31, 08. Total Schemes in Category = 11

Category: Gilt

6.73%

93.27%


Sovereign

48.63%

51.37%


Sovereign

36.18%

63.82%

Sovereign


14.05

10.47

8.01

11.83

18.03

9.22

7.18

0

2

4

6

8

10

12

14

16

18

20


5.08 5.17 4.63

8.95

18.03

9.22

7.18

0

2

4

6

8

10

12

14

16

18

20


2.95

5.33 5.29

7.52

10.84

8.41

7.14

0

2

4

6

8

10

12


44

S e p t e m b e r 2 0 0 9

As on Aug 31, 2009

Fund Details



High

Mid

Low

Credit Quality

High Med

Fund Manager :Mr. Shaktie Prakash

Managing Fund Since : June 18, 2009Total Experience : 9 years & 6 yearsDate of inception : October 28, 1999Nature of the scheme : An Open-ended Gilt Scheme

Default option : GrowthFor Short Term Retail Plan & Long Term PlanFresh Purchase : Rs. 5000/-Additional Purchase : Rs. 1000/-For Short Term Institutional PlanFresh Purchase : Rs. 5 croresAdditional Purchase : Rs. 1 lacsRedemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Long Term PlanGrowth : 24.8350Dividend : 11.2330(Payout & Reinvestment)

Short Term Plan - Retail Growth : 17.8009Dividend : 10.0723(Payout & Reinvestment)

Daily Dividend : 10.0031(Reinvestment)

Weekly Dividend : 10.0007(Reinvestment)

Institutional Plan Daily Dividend : 10.0000

BenchmarkShort Term Plan : I-Sec SI-BEXLong Term Plan : I-Sec LI-BEXAverage AUMLong Term Plan : Rs. 9.09 CroresShort Term Plan : Rs. 2.05 Crores


Average Maturity Long Term Plan : -Short Term Plan : -Yield to Maturity (for Debt Component)Long Term Plan : 3.00 %Short Term Plan : 3.00 %Standard Deviation Long Term Plan : 9.61%Short Term Plan : 1.44%

Mr. Maneesh Dangi &

Key Features



Other Parameter

(As on Aug 31, 2009)


An open-ended Gilt scheme with the objective to provide investors current income consistent with a portfolio invested 100% in securities issued

by the Government of India or the State Governments, and the secondary objective is capital appreciation.


Birla Sun Life Government Securities Fund


% R

etur

ns

Birla Sun Life G-Sec Fund - LTP - Growth I-Sec Li-BEX

Investment Performance - Long Term Plan Rating Profile - Long Term Plan


Investment Performance - Short Term Plan Rating Profile - Short Term Plan

% R

etur

ns

Birla Sun Life G-Sec Fund - STP - Growth I-Sec Si-BEX







Portfolio & Asset Allocation - Long Term Plan Portfolio & Asset Allocation - Short Term Plan

100.00%Cash & Current Assets

100.00%Cash & Current Assets


Birla Sun Life Government Securities Fund - Long Term Plan Gilt: Medium & Long Term (29 Schemes), 18 months & 3 years ended 31-Aug-09


22.82

8.57

6.42

9.68

18.03

9.22

7.18

0

5

10

15

20

25


4.815.25

4.41

6.03

10.84

8.41

7.14

0

2

4

6

8

10

12


45

S e p t e m b e r 2 0 0 9

Fund Details


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly USD returns.##Risk-free rate assumed to be 0.15% (3 Month US Treasury Bill yield As on Aug 31, 2009)

As on Aug 31, 2009

India Advantage Fund Ltd.(For Non-Resident Indians and Other Eligible Foreign Investors)



Large

Mid

Small

Investment StyleAn open-ended growth scheme with the objective of long-term appreciation through investment primarily in equity related securities of companies in India that are run by efficient management, have a sustainable and robust business model and are available at reasonable valuations.

Fund Manager : Mr. Ajay Argal

Date of inception : August 8, 1996

Nature of the scheme : An Open - ended Growth Scheme

Managing Since : Oct 01, 2007Total Experience : 16 Years

Default Option : Cumulative/ Growth

Minimum Subscription : US $5000

Additional Subscription : In multiples of US $ 1000

Systematic Investment : No

Plan (SIP)

Subscription Charge : 4% MaxRedemption Charge : None

NAV (per Class C Share) : US $165.41Benchmark : BSE Sensex and MSCI (India)

Average AUM : $113.12mn

Euroclear : MU0196S00230Bloomberg Ticker Code : INDADVC: MP

Citicode : BK94

Lippers

Trustnet Offshore

Morningstar.com

Standard Deviation : 38.81%Sharp Ratio## : 0.15Beta (w.r.t. MSCI India Index) : 0.86

Key Features

Load Structure

Options & NAV (As on Aug 31, 2009)

Other Resources

Other Parameter

Morningstar Rating™

iii Ranked 11th among Top Performing &Equity Funds in the world by Lipper

India Advantage FundEquity Funds (6302 funds), 10 yrs ended 31 Dec 07

“Channel Islands Stock Exchange (CISX)”

Also listed on

INDADVC MP

Bloomberg Ticker Code:


Returns are in % and CAGR returns for period 1 year or more. The returns for IAF & MSCI (India) are in US Dollars.

Investment Performance Asset Allocation

India Advantage Fund MSCI (India)

Ret

urns

%

Portfolio

EQUITY INVESTMENTSInfosys Technologies Ltd. Information Technology 7.03

Bharti Airtel Ltd. Telecom Services 6.53

Reliance Industries Ltd. Petroleum Products 5.04

Oil & Natural Gas Corporation Ltd. Oil & Gas 4.96

ICICI Bank Ltd. Financials 4.13

ITC Ltd. Consumer Non Durables 3.64

Tata Consultancy Services Ltd. Information Technology 3.34

State Bank of India Financials 3.29

HDFC Ltd. Financials 3.10

Dr.Reddys Laboratories Ltd. Healthcare 2.92

Wipro Ltd. Financials 2.69

Tata Motors Ltd. Auto 2.66

Axis Bank Ltd. Financials 2.41

HDFC Bank Ltd. Financials 2.36

Punj Lloyd Ltd. Construction 2.15

Housing Dev & Infrastructure Ltd Construction 2.08

Hero Honda Motors Ltd. Auto 1.91

Bharat Heavy Electricals Ltd. Industrial Capital Goods 1.88

PTC India Ltd Power 1.87

Larsen & Toubro Ltd. Construction 1.74

United Phosphorus Ltd. Pesticides 1.68

Bharat Electronics Ltd. Industrial Capital Goods 1.66

Sterlite Industries (India) Ltd Metals 1.59

Mahindra & Mahindra Ltd. Auto 1.56

Nagarjuna Construction Company Ltd. Construction 1.52

Engineers India Ltd. Engineering 1.51

ACC Ltd. Cement 1.46

Cairn India Ltd. Oil & Gas 1.44

Shree Renuka Sugars Ltd. Consumer Non Durables 1.29

Reliance Infrastructure Ltd. Power 1.29

IVRCL Infrastructures & Projects Ltd. Construction 1.19

BEML Ltd. Industrial Capital Goods 1.14

Ranbaxy Laboratories Ltd. Healthcare 1.13

Tata Power Company Ltd. Power 1.12

Hindustan Unilever Ltd. Consumer Non Durables 1.10

Ultratech Cement Ltd. Cement 1.03

Hindalco Industries Ltd. Metals 0.96

Solar Industries India Ltd. Chemicals 0.94

Jaiprakash Associates Ltd. Cement 0.92

Crompton Greaves Ltd. Industrial Capital Goods 0.87

Welspun Gujarat Stahl Rohren Ltd. Metals 0.85

MindTree Ltd. Information Technology 0.79

Maharashtra Seamless Ltd. Metals 0.64

NHPC Ltd.** Power 0.50

Subex Ltd. Information Technology 0.40

India Infoline Limited Fut Sep 09 Future and Options 1.58

Shriram Transport Finance Com Ltd. Debt Instruments 2.37

Cash & Cash Equivalents Cash & Cash Equivalents 2.44

Total Portfolio Value 100.71

OTHER NET ASSETS (SUB FUND) -0.62

OTHER NET ASSETS (MAIN FUND) -0.09

NET ASSETS 100.00

Investment via sub-fund, India Advantage (Offshore) Fund, are stated at market/fair value at the date of determination. Securities listed on a recognised stock exchange are valued at the last quoted closing price on the principal exchange on which the security istraded Non-traded securities are valued at amortised cost and/or fair value as determined in good faith by Birla Sun Life Asset Management Company Limited, India.

Name of the Security Sector Percentageof Portfolio

Name of the Security Sector Percentageof Portfolio

YTD 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996*

IAF

MSCI India

IAF Calender year performance

55.01% -62.12% 62.88% 37.54% 33.37% 51.54% 153.01% 10.47% -24.31% -39.24% 179.45% 36.06% 24.20% 2.30%

68.20% -65.07% 71.23% 48.95% 35.38% 16.46% 73.92% 5.93% -21.17% -22.82% 84.67% -22.89% 9.59% -13.62%

Past performance may or may not be sustained in future

4.05%

4.09%

4.78%

5.04%

5.56%

6.04%

6.40%

6.40%

6.53%

8.68%

11.55%

13.16%

17.99%

0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00%

Healthcare


Power

Petroleum Products

Industrial Capital Goods

Consumer Non Durables

Oil & Gas

Auto

Telecom Services

Construction

Information Technology

Other Equity

Financials

0.58

5.84

20.01 19.12

32.26

-4.07

7.96

22.25

11.5714.07

-10

-5

0

5

10

15

20

25

30

35

1 Years

3 Years 5 Years 10 Years SinceInception

46

S e p t e m b e r 2 0 0 9

Dividend History(For select Schemes)

EQUITY SCHEMES

After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

Total dividend declared

since inception (Feb 24, 1995) = 325%




since inception (Aug 27, 1998) = 445%


since inception (Dec 27, 1999) = 147.50%


since inception (Dec 27, 1999) = 240%


since inception (Oct 3, 2002) = 252.50%



Total dividend declared since inception (Sept 18, 2002) = 137.5%


since inception (Aug 30, 2002) = 255%


since inception (Jan 15, 2000) = 345%


since inception (Mar 29, 1996) = 2560%

# EQUITY SCHEMES Declared Dividend Dividend Face value Cum Dividend NAV on date (%) (Rs. per unit) (Rs.) (Rs. per unit)

47

S e p t e m b e r 2 0 0 9


HYBRID & MONTHLY INCOME SCHEMES

# DEBT SCHEMES Date Face Value Dividend Dividend Cum Dividend NAV (%) (Rs. per unit) (%) (Rs. per unit) (Rs. per unit)

#Dividend Dividend

Non Corporate Corporate

Birla Sun Life Freedom Fund 17-Oct-03 10.00 15 1.50 - - 13.32

20-Jan-06 10.00 50 5.00 - - 15.13

08-Jul-09 10.00 15 1.50 - - 19.69

80 8.00

Birla Sun Life MIP (Monthly Dividend Plan) 28-Dec-07 10.00 1.147 0.1147 1.068 0.1068 11.6693

25-Jan-08 10.00 1.204 0.1204 1.120 0.1120 11.3399

29-Feb-08 10.00 0.847 0.0847 0.788 0.0788 10.9853

28-Mar-08 10.00 0.682 0.0682 0.635 0.0635 10.6837

25-Apr-08 10.00 0.641 0.0641 0.597 0.0597 10.6054

30-May-08 10.00 0.796 0.0796 0.741 0.0741 10.4906

27-Jun-08 10.00 0.123 0.0123 0.114 0.0114 10.0146

29-Aug-08 10.00 0.228 0.0228 0.212 0.0212 10.0638

30-Jan-09 10.00 0.876 0.0876 0.815 0.0815 10.5239

24-Apr-09 10.00 0.613 0.0613 0.571 0.057 11.1021

29-May-09 10.00 0.788 0.0788 0.734 0.0734 11.1220

26-Jun-09 10.00 0.788 0.0788 0.734 0.0734 11.1155

31-Jul-09 10.00 0.834 0.0834 0.776 0.0776 11.2561

28-Aug-09 10.00 0.465 0.0465 0.433 0.0433 11.1670

28-Aug-08 10.00 0.140 0.0140 0.130 0.0130 10.6778

29-Sep-08 10.00 0.802 0.0802 0.747 0.0747 10.7534

17-Oct-08 10.00 0.140 0.0140 0.130 0.0130 10.6947

27-Oct-08 10.00 0.526 0.0526 0.489 0.0489 10.7336

12-Nov-08 10.00 0.657 0.0657 0.611 0.0611 10.7369

26-Dec-08 10.00 1.051 0.1051 0.978 0.0978 11.6828

30-Jan-09 10.00 0.613 0.0613 0.571 0.0571 11.1310

27-Feb-09 10.00 0.526 0.0526 0.489 0.0489 10.9174

30-Mar-09 10.00 0.438 0.0438 0.408 0.0408 10.8148

24-Apr-09 10.00 0.350 0.0350 0.326 0.0326 11.1480

29-May-09 10.00 0.794 0.0794 0.739 0.0739 11.3596

26-Jun-09 10.00 0.794 0.0794 0.739 0.0739 11.3100

31-Jul-09 10.00 0.850 0.0850 0.791 0.0791 11.4229

28-Aug-09 10.00 0.471 0.0471 0.439 0.0439 11.3418

31-Aug-07 10.00 0.962 0.0962 0.895 0.0895 11.3493

28-Sep-07 10.00 1.133 0.1133 1.054 0.1054 11.5543

26-Oct-07 10.00 1.193 0.1193 1.110 0.1110 11.6241

30-Nov-07 10.00 1.446 0.1446 1.346 0.1346 11.5255

28-Dec-07 10.00 1.145 0.1145 1.066 0.1066 11.7620

25-Jan-08 10.00 1.214 0.1214 1.130 0.1130 11.2126

29-Feb-08 10.00 0.837 0.0837 0.779 0.0779 10.7279

28-Mar-08 10.00 0.666 0.0666 0.620 0.0620 10.3049

25-Apr-08 10.00 0.620 0.0620 0.577 0.0577 10.3476

30-May-08 10.00 0.777 0.0777 0.723 0.0723 10.2064

29-May-09 10.00 0.656 0.0656 0.611 0.0611 10.9059

26-Jun-09 10.00 0.656 0.0656 0.611 0.0611 11.0223

31-Jul-09 10.00 0.828 0.0828 0.770 0.0770 11.2254

28-Aug-09 10.00 0.463 0.0463 0.431 0.0431 11.1828

30-Jun-99 10.00 20 2.00 - - 26.78

28-Mar-00 10.00 50 5.00 - - 64.44

13-Oct-00 10.00 30 3.00 - - 39.85

09-Mar-01 10.00 20 2.00 - - 33.50

15-Oct-01 10.00 20 2.00 - - 25.70

26-Mar-02 10.00 20 2.00 - - 29.99

30-Oct-02 10.00 10 1.00 - - 26.01

28-Mar-03 10.00 10 1.00 - - 27.00

10-Oct-03 10.00 10 1.00 - - 38.59

22-Mar-04 10.00 30 3.00 - - 42.31

25-Oct-04 10.00 20 2.00 - - 43.02

10-Mar-06 10.00 25 2.50 - - 68.53

30-May-08 10.00 50 5.00 - - 97.61

325 32.50

Birla Sun Life Monthly Income - 31-Dec-07 10.00 1.221 0.1221 1.136 0.1136 11.3372

31-Jan-08 10.00 0.750 0.0750 0.698 0.0698 10.8881

29-Feb-08 10.00 0.677 0.0677 0.630 0.0630 10.7070

31-Mar-08 10.00 0.712 0.0712 0.663 0.0663 10.3796

30-Apr-08 10.00 0.668 0.0668 0.622 0.0622 10.4731

30-May-08 10.00 0.786 0.0786 0.731 0.0731 10.3396

30-Jan-09 10.00 2.628 0.2628 2.446 0.2446 10.3982

27-Feb-09 10.00 0.491 0.0491 0.457 0.0457 10.4460

30-Mar-09 10.00 0.438 0.0438 0.408 0.0408 10.4684

29-Apr-09 10.00 1.664 0.1664 1.549 0.1549 10.7674

29-May-09 10.00 0.648 0.0648 0.603 0.0603 10.9353

30-Jun-09 10.00 0.710 0.0710 0.661 0.0661 10.9986

31-Jul-09 10.00 0.731 0.0731 0.681 0.0681 11.1221

31-Aug-09 10.00 0.509 0.0509 0.474 0.0474 11.0526

Birla Sun Life Monthly Income - 31-Dec-07 10.00 2.856 0.2856 2.658 0.2658 12.2011

31-Mar-08 10.00 2.593 0.2593 2.413 0.2413 11.1765

30-Jun-08 10.00 1.901 0.1901 1.769 0.1769 10.6399

30-Sep-08 10.00 1.380 0.1380 1.284 0.1284 10.4584

31-Dec-08 10.00 2.256 0.2256 2.100 0.2100 10.8938

30-Mar-09 10.00 1.577 0.1577 1.467 0.1467 10.5699

30-Jun-09 10.00 1.577 0.1577 1.467 0.1467 11.5430



Total dividend declared since inception (Oct 12, 1999) = 65%

Monthly Dividend

(Monthly Dividend Plan)

Quarterly Dividend


Birla Sun Life MIP II - Savings 5 Plan

Birla Sun Life MIP II - Wealth 25 Plan


(Monthly Dividend Plan)

48

S e p t e m b e r 2 0 0 9


DEBT SCHEMES

Birla Sun Life Short Term 17-Mar-08 10.00 1.162 0.1162 1.082 0.1082 10.1370

16-Jun-08 10.00 1.162 0.1162 1.082 0.1082 10.1379

15-Sep-08 10.00 1.201 0.1201 1.118 0.1180 10.1943

15-Dec-08 10.00 1.098 0.1098 1.022 0.1022 10.2182

16-Mar-09 10.00 2.015 0.2015 1.875 0.1875 10.3932

27-Apr-09 10.00 0.876 0.0876 0.815 0.0815 10.2657

15-Jun-09 10.00 1.134 0.1314 1.223 0.1223 10.2689

Birla Sun Life Dynamic Bond Fund - Retail 22-Oct-08 10.00 0.569 0.0569 0.530 0.0530 10.6239

31-Dec-08 10.00 1.664 0.1664 1.549 0.1549 11.1759

30-Mar-09 10.00 1.664 0.1664 1.549 0.1549 11.1086

24-Apr-09 10.00 0.526 0.0526 0.489 0.0489 10.4961

30-Jun-09 10.00 1.664 0.1664 1.549 0.1549 11.2343

Birla Sun Life Gilt Plus - Liquid Plan - 17-Mar-08 10.00 1.602 0.1602 1.491 0.1491 10.6857

16-Jun-08 10.00 1.375 0.1375 1.280 0.1280 10.6466

15-Sep-08 10.00 1.375 0.1375 1.280 0.1280 10.7122

22-Oct-08 10.00 0.061 0.0061 0.057 0.0057 10.4045

15-Dec-08 10.00 1.384 0.1384 1.288 0.1288 10.5148

16-Mar-09 10.00 2.102 0.2102 1.957 0.1957 10.4492

15-Jun-09 10.00 1.314 0.1314 1.223 0.1223 10.3190

Birla Sun Life Gilt Plus - PF Plan 17-Dec-07 10.00 1.817 0.1817 1.691 0.1691 10.6516

17-Mar-08 10.00 2.053 0.2053 1.911 0.1911 10.7912

16-Jun-08 10.00 1.382 0.1382 1.286 0.1286 10.3315

15-Sep-08 10.00 1.332 0.1332 1.240 0.1240 10.3951

15-Dec-08 10.00 2.013 0.2013 1.873 0.1873 11.2919

16-Mar-09 10.00 2.190 0.2190 2.038 0.2038 10.4392

15-Jun-09 10.00 0.876 0.0876 0.815 0.0815 10.1703

Birla Sun Life Gilt Plus - Regular Plan 17-Dec-07 10.00 2.180 0.2180 2.029 0.2029 11.4187

17-Mar-08 10.00 2.196 0.2196 2.044 0.2044 11.6530

16-Jun-08 10.00 1.495 0.1495 1.392 0.1392 11.2748

15-Sep-08 10.00 1.454 0.1454 1.353 0.1353 11.6963

15-Dec-08 10.00 2.267 0.2267 2.110 0.2110 12.9233

16-Mar-09 10.00 2.540 0.2540 2.364 0.2364 12.4390

15-Jun-09 10.00 1.664 0.1664 1.549 0.1549 12.2848

Birla Sun Life Income Plus 17-Sep-07 10.00 1.813 0.1813 1.688 0.1688 10.5704

17-Dec-07 10.00 2.031 0.2031 1.890 0.1890 10.7758

17-Mar-08 10.00 2.304 0.2304 2.144 0.2144 10.9445

16-Jun-08 10.00 1.634 0.1634 1.520 0.1520 10.6083

15-Sep-08 10.00 1.594 0.1594 1.484 0.1484 10.8205

15-Dec-08 10.00 2.090 0.2090 1.945 0.1945 11.7199

16-Mar-09 10.00 2.277 0.2277 2.120 0.2120 11.5018

15-Jun-09 10.00 2.190 0.2190 2.038 0.2038 11.4616

Birla Sun Life Govt. Securities - 17-Sep-07 10.00 3.162 0.3162 2.943 0.2943 10.3774

17-Mar-08 10.00 0.480 0.0480 0.447 0.0447 10.0548

16-Mar-09 10.00 7.883 0.7883 7.337 0.7337 11.5177

Birla Sun Life Govt. Securities - 17-Dec-07 10.00 1.546 0.1546 1.439 0.1439 10.2972

17-Mar-08 10.00 0.588 0.0588 0.547 0.0547 10.0734

16-Jun-08 10.00 0.876 0.0876 0.815 0.0815 10.1315

15-Sep-08 10.00 1.095 0.1095 1.109 0.1109 10.2966

15-Dec-08 10.00 1.111 0.1111 1.034 0.1034 10.3417

16-Mar-09 10.00 2.015 0.2015 1.875 0.1875 10.2841

15-Jun-09 10.00 0.876 0.0876 0.815 0.0815 10.1322

Birla Sun Life Income Fund- 17-Sep-07 10.00 3.758 0.3758 3.497 0.3497 11.2454

17-Mar-08 10.00 4.752 0.4752 4.423 0.4423 11.6359

16-Mar-09 10.00 4.467 0.4467 4.158 0.4158 11.9496

Birla Sun Life Income Fund - 17-Dec-07 10.00 2.047 0.2047 1.905 0.1905 10.8291

17-Mar-08 10.00 2.314 0.2314 2.154 0.2154 10.9767

16-Jun-08 10.00 1.637 0.1637 1.524 0.1524 10.7403

15-Sep-08 10.00 1.613 0.1613 1.501 0.1501 10.9178

15-Dec-08 10.00 2.110 0.2110 1.964 0.1964 11.7458

16-Mar-09 10.00 2.277 0.2277 2.120 0.2120 11.1896

15-Jun-09 10.00 0.876 0.0876 0.815 0.0815 10.9322

Birla Sun Life Savings Fund - 26-Jun-09 10.00 0.305 0.0305 0.284 0.0284 10.2051

31-Jul-09 10.00 0.390 0.0390 0.363 0.0363 10.2214

28-Aug-09 10.00 0.280 0.0280 0.261 0.0261 10.2146

Birla Sun Life Savings Fund - 26-Jun-09 10.00 0.283 0.0283 0.263 0.0263 10.1892

31-Jul-09 10.00 0.361 0.0361 0.336 0.0336 10.2039

28-Aug-09 10.00 0.248 0.0248 0.231 0.0231 10.1962

Birla Sun Life Short Term Fund - 30-Jun-09 10.00 0.297 0.0297 0.276 0.0276 10.6917

31-Jul-09 10.00 0.328 0.0328 0.305 0.0305 10.7012

31-Aug-09 10.00 0.279 0.0279 0.260 0.0260 10.7037

Non Corporate Corporate

# DEBT SCHEMES Date Face Value Dividend Dividend Cum Dividend NAV (%) (Rs. per unit) (%) (Rs. per unit) (Rs. per unit)

#Dividend Dividend

Institutional Monthly Dividend

Monthly Dividend

Retail Monthly Dividend

Quarterly Dividend

Quarterly Dividend

(Quarterly Dividend)


Short Term Dividend

Half Yearly Dividend

Opportunities Fund

Long Term Dividend



(Quartery Dividend)

49

03

S e p t e m b e r 2 0 0 9

Methodology of Ranking

#Value Research Ratings

@ ICRA Mutual Fund Awards 2009 – Ranking Methodology and Disclaimer

+ ICRA mfAAA and mfA1+ Rating Methodology for Birla Sun Life Floating Rate (Short Term & Long Term) and Birla Sun Life Cash Plus Respectively

* AAAf: CRISIL AAAf Rating Methodology for Birla Sun Life Savings Fund, Birla Sun Life Income Plus, Birla Sun Life Cash Manager, Birla Sun Life Income Fund, Birla Sun Life Short Term Fund and Birla Sun Life Dynamic Bond Fund

^^Crisil CPR – Ranking Methodology & Disclaimer

Value Research Fund Ratings are a composite measure of historical risk-adjusted returns. In the case of equity and hybrid funds this rating is based on the weighted average monthly returns for the last 3 and 5-year periods. In the case of debt funds this rating is based on the weighted average weekly returns for the last 18 months and 3-year periods and in case of short-term debt funds - weekly returns for the last 18 months. These ratings do not take into consideration any entry or exit load. Each category must have a minimum of 10 funds for it to be rated. Effective, July 2008, we have put an additional qualifying criteria, whereby a fund with less than Rs 5 crore of average AUM in the past six months will not be eligible for rating.Five-stars indicate that a fund is in the top 10% of its category in terms of historical risk-adjusted returns. Four stars indicate that a fund is in the next 22.5%, middle 35% receive three stars, the next 22.5% are assigned two stars while the bottom 10% receive one star. The number of schemes in each category is mentioned along side the categories name. Equity Diversified (147), Equity : Index (19), Equity Tax Planning (24), Hybrid Equity Oriented (28), Hybrid: Monthly Income (33), Debt: Medium-term (39), Gilt: Medium and Long-term (29), Gilt: Short-term (13), Debt: Ultra Short-term (41), Debt: Ultra Short-term Institutional (45), Debt: Short-term (17), Debt: Floating Rate Short-term (14),Debt: Floating Rate Long-term (10), Hybrid: Debt-oriented (16), Debt: Liquid Plus: (26), Debt: Liquid Plus Institutional:(24). These Fund Ratings are as on August 31, 2009. The Value Research Ratings are published in Monthly Mutual Fund Performance Report and Mutual Fund Insight. The Ratings are subject to change every month. The Rating is based on primary data provided by respective funds, Value Research does not guarantee the accuracy.

Birla Sun Life Dynamic Bond Fund – 7-Star Fund in ‘Open Ended Debt - Short Term’ schemes category – 17 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Dividend Yield Plus – 5-Star Fund in ‘Open Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life MNC Fund – 5-Star Fund in ‘Open Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Frontline Equity Fund - 5-Star Fund in the category of ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Frontline Equity Fund – Two 5-Star Fund Rankings both in ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 and 55 Schemes – 1 and 3 year performance ended 31 Dec 2008 respectively. Birla Sun Life Liquid Plus - Institutional Plan - 5-Star Fund in the category of ‘Open Ended Liquid Plus - Institutional Plan’ schemes Category – 34 Schemes – 1 year performance ended 31 Dec 2008. Birla Sun Life Income Plus - 5-Star Fund in the category of ‘Open Ended Debt – Long Term schemes Category – 21 Schemes – 3 year performance ended 31 Dec 2008. Birla Sun Life Gilt Plus-Regular Plan - 5-Star Fund in the category of ‘Open Ended Gilt’ schemes Category – 21 Schemes – 3 year performance ended 31 Dec 2008. The rank for the schemes is an outcome of an objective and comparative analysis against various parameters, including: risk adjusted return, fund size, company concentration, portfolio turnover and liquidity. 7-Star Fund Rank indicates - Best Performance amongst the 5-Star Funds. 5-Star Fund Rank indicates - Best performance (Top 10% of the category). Entry/Exit Loads not considered. Past Performance is no guarantee of future results. Ranking Source & Publisher: ICRA Online Limited

Birla Sun Life Floating Rate Fund – Short Term Plan & Birla Sun Life Floating Rate Fund – Long Term Plan: The credit risk rating assigned to the schemes is mfAAA. The rating is the highest-credit-quality rating assigned by ICRA to debt funds. Birla Sun Life Cash Plus: The credit risk rating assigned to the scheme is mfA1+. The highest-credit-quality short-term rating assigned by ICRA to debt funds.Rating methodology used by ICRA is based on evaluating the inherent credit quality of the funds portfolio. As a measure of the credit quality of a debt fund’s assets, ICRA uses the concept of ”credit scores”, based on ICRA’s assessment of credit risk associated with each exposure of the portfolio taking into account its maturity, investment objectives and policies, its management characteristics and the creditworthiness of its investment portfolio. ICRA reviews relevant fund information on an ongoing basis to support its published rating opinions. Source: ICRA Ltd.

AAAf The fund’s portfolio holdings provide very strong protection against losses from credit defaults.The credit quality ratings are based on an analysis of the fund’s investment philosophy, its management, investment strategies, operational policies and internal controls. Credit quality incorporates the credit risk of securities and the counter-party risk involved in transactions CRISIL has developed a Credit Quality Matrix to evaluate a bond fund’s overall level of protection against losses associated with credit default. The matrix is a set of credit factors & credit scores derived scientifically from CRISIL’s rating default and transition rates over past ten years. Ranking source: CRISIL FundServices, CRISIL Ltd.

Birla Sun Life Frontline Equity Fund: CRISIL~CPR 1 -In Diversified Equity Scheme Category (72 Schemes). Birla Sun Life Dividend Yield Plus: CRISIL~CPR 2 -In Diversified Equity Scheme Category (72 Schemes). Birla Sun Life Midcap Fund: CRISIL~CPR 2 -In Small & Mid Equity Scheme Category (21 Schemes). Birla Sun Life 95 Fund: CRISIL~CPR 2 -Consistent CPR Performer - Balanced (14 Schemes). Birla Sun Life 95 Fund: CRISIL~CPR 2 -In Hybrid Equity-Oriented Category (18 Schemes). Birla Sun Life Income Plus: CRISIL~CPR 1 - Consistent CPR Performer - Debt (12 Schemes)Birla Sun Life Income Plus: CRISIL~CPR 2 - Income Scheme Category (24 Schemes)Birla Sun Life Short Term Fund - Retail Plan: CRISIL~CPR 1 - Debt Short Term Scheme Category (22 Schemes).Birla Sun Life Cash Plus - Retail Plan: CRISIL~CPR 2 Consistent CPR Performer - Liquid (16 Schemes)Birla Sun Life Gilt Plus - Regular Plan: CRISIL~CPR 2 - Gilt Scheme Category (19 Schemes)Birla Sun Life Savings Fund -Retail Plan: CRISIL~CPR 2 - Ultra Short Term Debt (31 Schemes)Birla Sun Life Savings Fund - Instituitional Plan: CRISIL~CPR 1 - Ultra Short Term Debt - Institutional Scheme Category (19 Schemes)Birla Sun Life Monthly Income: CRISIL~CPR 2 - MIP Conservative Scheme Category (9 Schemes)Birla Sun Life MIP II - Savings 5 Plan: CRISIL~CPR 1 - MIP Conservative Scheme Category (9 Schemes)Birla Sun Life Floating Rate Fund - Long Term Plan: CRISIL~CPR 2 - Ultra Short Term Debt Scheme Category (31 Schemes)

CRISIL~Composite Performance Ranking - (CRISIL~CPR) is the relative performance ranking of mutual fund schemes within the peer group.

The criteria used for computing the ranking are AUM in excess of category cut-off limits & portfolio disclosure and performance in case of Liquid Plans, Liquid Institutional and Debt-Short Term – Last 1 years; All other Schemes – Last 2 years and 5 yrs CPR track record for consistent CPR Performers. Fund Ratings are as on 30 Jun ‘09. Ranking is done on the following parameters depending on scheme category.CRISIL~CPR 1 - indicates “Very Good" performance & ranks within top 10 percentile of the respective category.CRISIL~CPR 2 - indicates “Good" performance & ranks within top 11th - 30th percentile of the respective category.

Ranking Source: Crisil FundServices, CRISIL Limited

Birla Sun Life Mutual Fund: Best Group over 3 years (2005-2008). Group Name - Mixed Asset, Size: 12 fund houses were eligible for the group award. Fund groups with at least five equity, five bond, or three mixed-asset portfolios in the respective asset classes were eligible for a group award. The lowest average decile(1) rank of the three years’ Consistent Return measure of the eligible funds per asset class and group determined the asset class group award winner. Birla Sun Life Asset Allocation Fund-Moderate Plan-Growth (BSLAAF-MP-GR): Best Fund – 3 year performance (2005-2008) No. of Schemes: 7; Classification-Mixed Asset INR Balanced, Birla Sun Life Income Fund-Growth (BSLIF-Gr): Best Fund - 3 year performance (2005-2008) & 10 year performance (1998 – 2008), No. of Schemes: 99 & 16 respectively ; Classification-Bond Indian Rupee-General. BSLAAF-MP-Gr & BSLIF-Gr are awarded Lipper Awards India 2009 on the basis of Consistent Return (Effective Return) value over the relevant performance period. Entry/Exit load not considered. Ranking source: Lipper - A Reuter Co. www.lipperweb.com

Standard & Poor’s A: The fund demonstrates high standards of quality based on its investment process, risk awareness and consistency of performance relative to its own objectives. Ranking Methodology: The Fund has provided consistent, above average, risk-adjusted returns relative to its peers over a three-year period ending December 31, 2006. The Fund is assessed by S&P on basis of quantitative factors viz. historical performance for consistency, discrete period performance comparisons and measurement over 3 discrete twelve-month periods, including 6 month moving average size, turnover, dealing, liquidity of portfolio, gearing, client base, cost, fees and on evaluation of qualitative factors viz. fund management group, portfolio manager and investment team that contributes to long term performance.

For detailed rating methodology of Morningstar, please refer our website: www.birlasunlife.com

& Lipper Awards India 2009 - Award Methodology & Disclaimers:

@@ S & P Fund Management Rating

&&CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007 & 2008 - Award Methodology & Disclaimer

&&CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2008 - Award Methodology & Disclaimer

Past performance is no guarantee of future results.

Birla Sun Life Mutual Fund, Category - Mutual Fund House of the Year, out of 27 fund houses for 2008 awards and out of 26 fund houses for 2007 awards. Fund Houses winning at least two awards for their schemes in the category level awards for 2008 and 2007 respectively were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2008 and 2007 respectively. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses in both the years. A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd. Past performance is no guarantee of future results A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd.

Birla Sun Life Mutual Fund, Category – Debt Fund House of the Year, out of 27 Fund houses. The award is based on consistency of fund house’s performance across the Gilt, Income, Income – Short, Liquid – Retail, Liquid – Institutional, Liquid – Super Institutional, MIP (Aggressive & Conservative) and Liquid Plus categories in the four quarterly CRISIL CPR rankings released during the calendar year 2008. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses.Birla Sun Life Income Fund (Income Category) 17 schemes: Only Winner.Birla Sun Life Short Term Fund - Retail (Income – Short Term Funds) 15 schemes: Only Winner.Birla Sun Life Gilt Plus – Regular Plan (Gilt Category) 11 schemes: Only Winner.Schemes present in all four quarterly CRISIL CPRs were considered for the award. The award is based on consistency of the scheme’s performance in the four quarterly CRISIL CPR rankings released during the calendar year 2008. The individual CRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weights as per the CRISIL CPR methodology to arrive at the final scores. A detailed methodology of the CRISIL CPR is available at www.crisil.com. A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd.Past performance is no guarantee of future results

For further details on our Funds, please contact our Customers Service Centres at details given below.

BIRLA SUN LIFE ASSET MANAGEMENT COMPANY LTD. BRANCHES

Disclaimer: Any information contained in this publication does not constitute and shall be deemed not to constitute an advice, an ofManagement Company Ltd.(BSLAMC)/ its subsidiaries / affiliates / sponsors / trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed in this publication from time to time. Recipients of the information contained herein should exercise due care and caution and read the offer documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein.Editorial opinions expressed in the 'Connect' are not necessarily those of BSLAMC. or any of their officers, employees, personnel, directors and BSLAMC. and its officers, employees, personnel, directors do not accept responsibility for the editorial content. BSLAMC. or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the editorial content and hereby disclaim any liability with regard to the same.

fer to sell/ purchase or as an invitation or solicitation to do so for any securities of any entity, and further, Birla Sun Life Asset

Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of Rs. 1 Lac). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should read the Statement of Additional Information / Scheme Information Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing. The Material provided in the Connect cannot be reproduced or quoted anywhere without express permission from Birla Sun Life Asset Management Company Ltd.

AHMEDABAD : 079 - 26403553 / 48ALLAHABAD : 0532 - 2427015 / 3201661AMBALA : 0171 - 2601345AMRAVATI : 0721 - 6451692ANAND : 02692 - 247260BANGALURU (Jayanagar) : 080 - 41555000BANGALURU (Malleswaram) : 080 - 42199223BANGALURU(Cunningham House Rd) : 080 - 22389991 / 2 / 3BHAVNAGAR : 0278 - 6452524BHUBANESHWAR : 0674 - 2535521 / 3413CALICUT : 0495 - 4021366 / 99CHANDIGARH : 0172 - 2783556CHENNAI (Anna Nagar) : 044 - 43016950 / 1 / 2 / 4 / 6CHENNAI (Egmore) : 044 - 28191681 / 708 / 715 / 699COCHIN : 0484 - 2366817 / 2383969 / 4021722COIMBATORE : 0422 - 4350262 / 4DELHI : 011- 40744514DURGAPUR : 0343 - 6454621 / 19 / 3201241ERODE : 0424 - 4558197 / 8GUWAHATI : 0361 - 2595020 / 2599273GWALIOR : 0751 - 6499442 / 378HUBLI : 0836 - 4259989 / 4266283

AGRA JALANDHAR PATIALA

AJMER JAMSHEDPUR PUNE

ALWAR JODHPUR RAIPUR

AMRITSAR KANPUR RAJKOT

AURANGABAD KOLHAPUR RANCHI

BARODA KOTA SHIMLA

BELGAUM LUCKNOW SILIGURI

BHILLAI LUDHIANA SURAT

BHOPAL MANDIGOBINDGARH UDAIPUR

DEHRADUN MANGALORE VALSAD

DHANBAD MEERUT VARANASI

GURGAON MORADABAD VASHI

HYDERABAD (Abids) MUMBAI (Borivali) VIJAYWADA

INDORE MUMBAI (Ghatkopar) VISAG

JABALPUR NAGPUR

JAIPUR NASIK

JAMMU : 0191 - 2432601JAMNAGAR : 0288 - 3200064KOLKATA : 033 - 22882592 / 4 / 5MADURAI : 0452 - 4231493 / 83MARGAO : 0832 - 6480109MATHURA 0565 - 3207007 / 6959MEHASANA : 02762 - 658323 / 16MUMBAI (Fort) : 022 - 66379839 / 41 / 44 / 12MUMBAI (Head Office) : 022 - 66928000MUMBAI (Prabhadevi) : 022 - 6661035 / 36MYSORE : 0821 - 4244400 / 1 / 2NOIDA : 0120 - 4203629PANIPAT : 0180 - 4005660PANJIM : 0832 - 2437628PATNA : 0612 - 2323265 / 66PONDICHERRY : 0413 - 4207997SALEM : 0427 - 4554431THANE : 022 - 67930660 / 1TRICHY : 0431 - 2773391 / 2 / 3TRIVANDRUM : 0471 - 4017007VAPI : 0260 - 6454735 / 6VISHAKAPATNAM : 0891 - 6631337 / 8

IDEA Toll Free No. 1800-270-7000 & the centralised TOLL no. 022-66917777

50

Parameters Scheme CategorySuperior Return Score Large Cap Oriented Equity, Diversified Equity, Small and Midcap, ELSS, Balanced, Debt, MIP

(Aggressive & Conservative), Gilt-Long and Consistent CPR Performers – Equity, Balanced and DebtMean Return and Volatility Debt-Short, Ultra Short Term Debt, Liquid, Liquid Institutional & Liquid Super Institutional and Consistent

CPR Performers - Liquid

Portfolio Concentration Analysis All Schemes

Liquidity Analysis All Schemes

Asset Quality Debt Schemes

Average Maturity Debt Schemes

Downside Risk Probability Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super Institutional

Asset Size Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super Institutional

Historic performance on CRISIL~CPR Consistent CPR Performer – Equity, Balanced, Debt and Liquid categories

The Economic Times (Hindi)Wednesday, August 26, 2009

The Financial ExpressWednesday, August 26, 2009

Gu

jara

t S

am

ach

ar

Th

urs

da

y, A

ug

ust

27

, 2

00

9

The Hindu Business LineSunday, August 16, 2009

Financial ChronicleWednesday, August 26, 2009

S e p t e m b e r 2 0 0 9

Our Coverage on Birla Sun Life Monthly Income Plan

51

Our Coverage

Mutual Fund Insight August - 09

S e p t e m b e r 2 0 0 9

52

assistance,round the clock.

www.birlasunlife.com/mobile

Online Portfolio Access

www.birlasunlife.com

Mobile Investment Manager

All India Telephone

• View portfolio summary

• View transaction history

• Track your portfolio

• Purchase, Switch & Redeem

• Change TPIN (Telephone Personal Identification Number)

• Get Account Statement instantly

Toll Free : 1-800-22-7000 1-800-270-7000

Non Toll Free : +91 22 6691 7777

(MTNL/BSNL)

India is a hotbed of mid-sized companies but only some have the

potential to become tomorrow’s superstars. Invest in Birla Sun Life

Midcap Fund and gain from our expertise of spotting tomorrow’s

winners today.

Birla Sun Life Midcap FundAn Open ended Growth Scheme

Toll-free 1-800-270-7000 www.birlasunlife.com sms GAIN to 56161

Disclaimer: The name ‘Medicare Ltd’ is a fictitious name and is not intended to bear any resemblance to an existing company. Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of Rs. 1 Lakh). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Scheme Name and Objective: Birla Sun Life Midcap Fund An Open ended Growth Scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks. Date of inception / takeover: 03 Oct 2002. Entry Load (Incl. for SIP): Nil. Exit Load (Incl. for SIP): For redemption/switch-out of units within 365 days from the date of allotment: 1.00% of applicable NAV. For redemption/switch-out of units after 365 days from the date of allotment: Nil. Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsors / Investment Manager / Mutual Fund does not indicate the future performance of the Scheme and may not necessarily provide a basis of comparison with other investments. The name of the Scheme does not, in any manner, indicate either the quality of the Scheme or its future prospects or returns. Unit holders in the Scheme are not being offered any guaranteed / assured returns. Please refer to the Scheme Information Document for Scheme specific risk factors. Investors should carefully read the Scheme Information Document / Statement of Additional Information / Key Information Memorandum available at Investor Service Centres and with Distributors before investing.

Can you pick tomorrow’s winners today?

the mutual fund house star fund house of debt fund house · the mutual fund house of the year -...

Documents