1. The Music Biz: The Marketing of Meatloaf- Documentary

2. Type of Documentary The Music Biz documentary about marketing the music artist Meatloaf was a mixed documentary. This was because the documentary included a range of evidence for the exposition, for example: Interviews Observations Archive Footage Narration 3. Themes The themes within this documentary were: Music Marketing: As it follows the marketing of the American music artist Meatloafs career, through events such as CD signings and publication in magazines etc. Also the documentary is titled The Music Biz. Music Awards: There is archive footage of music award ceremony's such as the Grammys. Music: The whole documentary focuses on music and how to make music successful and the type of music that is out there. 4. Narrative Structure Opening: The documentary opens with a montage of archive footage from award ceremony's and leads into how Meatloaf begins to reinvent himself. Middle: The documentary then shows the audience the long journey of Meatloaf marketing themselves and his music. It observes budgeting problems and the conflict/issues concerning competition from other music artists, e.g. The Village People. End: The documentary ends with Meatloaf reaching number one due to their promotion work and good efforts in contrast to The Village People who didnt market themselves as well. 5. Camera Angles Close Ups: Lots of close-up shots were used in the documentary on Meatloaf to show that he was the star of the documentary. Head and Shoulder: In each interview head and shoulder shots were used meeting the codes and conventions of documentaries- also the rule of thirds was used. Flip shot: On one of the interviews the camera flips the person being interviewed, this loses the continuity. Medium shots are present throughout and panning shots are also used across the press rooms and high street. There are low angles of Meatloaf in concert giving him connotations of power. A long shot is used in the meeting room where people from the music business are discussing Meatloafs music video. 6. Mise En Scene The documentary is set in: Music Awards Magazine Companies On set with Meatloaf at the music video Virgin Records Music shops on the high street Record studio William Hill Betting All of these filming locations are representative of marketing strategy and follow Meatloafs journey. The documentary also takes a look at Meatloafs fans and supporters. 7. Sound Diegetic sound is used in the documentary through the use of the interviews and narration. Non-diegetic sound is also used in the documentary. Meatloafs song I Would Do Anything For Love is played often in the background softly when diegetic sound is being played and then gets louder if it is the only sound present. Also the tracks by the other artists Meatloaf is competing with are played. Sound effects are also used such as the Top of The Pops count down sound. 8. Editing Meatloaf is shot in slow motion when hes in concert which exaggerates his power and influence and looks more dramatic. Blue screen is also used during interviews. The interviewee has a background in correct mise en scene, for example: magazine, a photo of Meatloaf in concert, Bat out of Hell album cover and Virgin Records. A fade in and fade is used for the interviews and one interview is flipped part way through. Finally simple cuts are used throughout. 9. Archive Material There is lots of archive material throughout the documentary from: Brit Awards Acceptance Speech montage of winners Celebrities walking up to the stage Celebrities on the red carpet The Grammys Meatloaf on stage and on set Meatloafs meet and greet with his fans Music videos 10. Graphics Graphics used are a black line across the bottom of the screen with the title/logo of the documentary in red and white. The name of the interviewee and their job/role in the music industry is then stated. The graphics are simple to fit in with the theme of documentaries since they are factual.