THE MUSIC BIZThe Marketing of Meatloaf

Type of documentaryThis is a mixed documentary as it contains observational footage, narration and interviews.

The narrative structure of this documentary is single stranded, as all the themes link together to create one main storyline.

The documentary is closed, as by the end of it everything has been covered and there is nothing left unsaid.

It is a non-linear narrative as not everything is shown in chronological order

Themes running throughout the documentary:

There are several themes that are present in the documentary.

• The power and the media and reactions to it• The music business• Meatloaf’s music• Media Awards• Advertising• Marketing

CameraworkThere is a lot of observational footage in the documentary which is shown through handheld camera movements.

Handhelds movements give the documentary maker more freedom of filming.

They are used to show:• Crowds• Press conference

The interviews in the documentary are conventional, following the rule of thirds and using medium close up or close up camera shots.

The interviewee also does not have direct mode

of address.

Mise - en - sceneThe background to interviews fits with the topic, for example images of Meatloaf himself.

The interviews background could also be relevant to the topic, for example one interview is set in a music studio.

The interviews are with relevant people and people that know about the topic.

SoundThere is a male narration that runs throughout the documentary. We can not see the narrator therefore the voiceover anchors the meaning and helps give the audience a understanding of the exposition.

It helps inform the viewer of what is going on and give them extra detail on the topics.

There is also diegetic sound in the documentary of Meatloaf performing live.

Editing• A fairly fast pace• Simple cuts between shots• Interviewee’s ‘popping’ up over a clip• Cut away editing is used during interviews for proof.

Archive FootageThere is archive footage throughout the documentary, this includes:• Brit Awards footage• News/magazine reports• Images of articles• Photographs (with record awards)

GraphicsGraphics is used to add text onto the screen during interviews, to inform the viewer of the interviewee’s relevance to the situation.

Visual stats are also shown, this is used as proof to back up the narration.

There are also quotes that have been added over images in the documentary, again this shows proof to the viewer.