The Most Important Parts of Your Website

in 2015 and Beyond

Jeremy Abel

1. Answers 2. Educational Content3. Visuals4. Mobile-Optimized5. Faster6. Social Proof7. People

1. Answers on Your Home Page

1. Problems you solve

Answers on Your Home Page

1. Problems you solve2. Navigation

Answers on Your Home Page

1. Problems you solve2. Navigation3. Calls-to-Action4. Contact Info

2. Educational Content

60%of the buying process is complete

BEFOREbuyers contact a salesperson

Educate People Through…• Website pages• Blog articles• eBooks• Videos

Some People are Visual Learners

Appeal to Your Visual Learners

• Images• Videos • Virtual Tours• Charts / Graphics

2 hoursThis is the amount of time Americans spend on their smartphone each day.

4. Mobile-Friendly

Major Google Announcements

1. Google’s Mobile Ranking Update (April 2015): Rewards mobile-friendly websites

2. Searcher Behavior (May 2015): More searches on Mobile than on Desktop

Responsive Website

Mobile-Friendly Responsive

1. Is the text copy legible?2. Is there enough spacing between links?3. Is the navigation user-friendly?4. Do you have Click-to-Call?

Find out if your website is mobile-friendly today:

https://www.google.com/webmasters/tools/mobile-friendly/

5 seconds

The amount of time people said they would wait for a website to load before leaving (reported back in 2011).

Don’t make people feel like this when they’re trying to access your website.

5. Faster

Content Delivery Network (CDN)

PageLoad Speed

Before CDN

After CDN

4.78 sec.

2.87 sec.

Drawbacks of Sliders on Home Page

• Takes more time to loado Massive imageso Many images

• People don’t typically wait around

Speed Up Your Website

• Content Delivery Network (CDN)• Replace Slideshows and/or• Image Optimization

How would you feel if I told you I can help you get found online and get more leads?

How would you feel if someone else told you that I can help you get found online and get more leads?

That feeling of greater certainty you get from the second scenario is a result of “social proof.”

6. Social Proof

• TripAdvisor “Certificate of Excellence”• Angie’s List Awards• BBB logo• Inc. 5000 logo

Trust Symbols

• Reviews• Testimonials• Case Studies

Stories

79%of people trust online reviews as much aspersonal recommendations

3 Ways to Get More Reviews

1. Immediate follow-up (moment of Reciprocity)

2. Email (with instructions)

3. Mini-interview

Social Proof

• Trust symbols

• Case Studies, Reviews, Storieso Use images and videoo Co-author case studies with your customers

7. People

Humanize Your Website

• Meet the Team

• Bios

• Blog Articles

• Videos