The Most Effective Way toDoBusiness Online

SEOFIED Pvt Ltd.www.seofied.comEmail: dinesh@seoinfotechsolution.com

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How to Create Blog ?

Today, with brand & company websites, social media ,and blogs.

Businesses have the unprecedented ability to broadcast their products, services, and industry news to their target audience online.

With so many people trying to make them heard by publishing information online, The way to differentiate you from the competition is to create compelling original Content.

Content should interest your potential target audience, bring them back to your site repeatedly, and eventually convince themto purchase your products or services. If you are able to build your brand’s reputation as an industry expert or thought leader, it will only be a matter of time before your online conversions grow as well.

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Where to start your Blog promotion ?

As you are well aware, there are millions of blogs, vlogs, and branded content on the internet, and the number rises every day.

The blogosphere is crammed with writers on every subject imaginable.

Most blogs online are written by authors who enjoy a topic and want to share their general interest with a small audience. As a business owner, you want to create a blog that is thought-provoking, fresh with content about your business and industry, and most importantly, that drives up your online sales. The key to any great blog is that it provides specific, clear, and helpful information in an entertaining fashion. If you can gain the trust of your target audience by providing relevant content on a consistent basis, they will be more inclined to purchase from your business because of your standing as an established brand. A great blog can also elevate your placement on search engines and attract inbound links from authoritative websites in your industry or renowned media sites.

What Makes An Insanely-Great Blog Design?

What do you want to accomplish with a blog or a content-curated section of your website? Have a look at below.

To introduce my business to the world?

To personalize my business?

To help establish yourself as an expert in your field?

To provide useful and valuable information to my visitors about my industry?

To give my target visitors information on subjects that is of interest to them?

To enter a dialogue with your visitors?

To drive sales for my business?

To rank higher in search engines?

Why Blog? The Benefits of Blogging for Business

Introducing Your Brand Through Publicity

Introducing your Business as a Recognized Brand

Unless you are a Fortune 500 or name- brand company, there are going to people who have never heard of your business. Acompany blog that gains traction and readership can be an extension of your website that gets your brand out to the masses and engages more of your target audience. Remember that your blog‘s writing style doesn’t have to be the same as your policy code section. Be conversational.

Give your audiencea different perspective of your business that they have not seen before.Brain storm the personaandemotions you want your blog to elicit from your potential target audience outside of just being informative. People like doing business with brands that they can relate to,so put a human face on your online presence with a blog that demonstrates your passion for your products, services, and industry.

For example:

A real estate law firm can discuss the fluctuations of the housing economy and how it will affect prospective homeowners An insurance company might lay out a plan of action in the face of impending national disasters An energy company could offer methods for saving energy during the winter and summer months. A short

don’thealth professional can share exercise routines for people that have time to go work out at a gym .

Benefits of Starting a Blog for Your Business6

Providing Valuable Industry InformationBeyond showing expertise, you can your industry, but

your company’s highlight trends in don’t stop at justsummarizing important details.

Delve into how they came to be, whether youthink these trends will be short or long term, and what you think about them. Another way to draw the interest of your audience is to predict future trends in your industry.

Appeal to Your Target Audience’s LifestyleIf you want to appeal to your audience and be more than just a business

Way to go. While this type of content doesn’t immediately lead to direct sales, your target audience will cometo appreciate that you arenot constantly trying to sell a product orService, and that you also understand their lifestyle.

For example: If you are selling

clothing oraccessories, audienceof essentials for

inform your the must-

have each season andpredict future fashion styles.

If you are a music retailer, rate and discuss the most recent album releases that your target audience wants to know about.

If you are a tech startup, be on the forefront of discovering and informing your target audience about the latest technological advancements and inventions relevant to your specific industry.

For example:

If you are a health foods store, blog about nature and adventure traveling.

If you are a sporting goods store, blog about local and national sporting events.

If you are a coffee shop or bakery, blog about your favorite food or drink recipes.

Benefits of Starting a Blog for Your Business7

Engage Your Readers in a Conversation

Urge your readers to leave comments or suggestions at the end of your blog posts, and do not ignore them!

Comments provide insight into what type of content your readers like or don’t like. By responding to their requests by listening to or

answeringthat you providing

care them

their topic suggestions inquiries, you demonstrate about their opinions while with great

customer service.

Using Great Content as a Search Engine Optimization (SEO) Tactic

Search engines like most of the same things that internet users like. There are several important ways that a blog on your company website

can help increase your search engine rankings.

Content & Search Engine Success Factors

Fresh Content: search engines pay more attention to websites that update their content more often.

Relevant Content: the more well-organized content you have on your site, the more potential it has to be perceived as relevant to your target search queries.

Utilize Imagery: Readers are much more receptive to blogs that feature images in their posts. By breaking up text with imagery that adds value to the understanding of the post, a blog post with properly tagged and relevant images can boost your website’s overall SEO rankings for essential keywords.

Authoritative Content: a major factor in search engine rankings is how many other relevant websites are linking to yours. Be a resource to others on the web who are interested in your area of expertise; nothing indicates authority and rank-worthiness to Google/Bing/Yahoo like other high domain authority sites linking to your content or citing you as a source.

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A blog is worth the investment because…

An informative, entertaining and interactive blog

can create a brand identity that will make

your business more relatable to your target

audience.

A blog that is consistently updated with fresh content

that covers trends, appeals to your

audience’s lifestyle, or proves that you are an

industry expert, will grow your online presence

over time. More of your potential target audience

will discover your business and the initial step

towards making a first- time visitor, a repeat

visitor, and eventually, a satisfied customer, will have been directly influenced by your blog.

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Being an Influential Industry BloggerNo matter what your business does, chances are a quick Google search will bring up pages and pages of websites filled with great content relating to your industry. To work your way up organic search engine rankings, you will have to start writing for other industry-related authoritative websites, as well as your own. If your content is spread across multiple influential domains, people interested in your industry and business will be able to find your website more easily.

Establish Your Business and Brand Across the InternetTo build your reputation as an industry thought leader you will want to pitch to and write for other authoritative industry websites or blogs. You have to establish your blog first, but writing a post or eventually getting a routine column on other reputable websites will build your brand’s

credibility to your potential customers.

Great Content is Always in DemandEven the biggest websites want to feature guest writers who can provide unique insight on a specific topic. Such content is helpful to the host site’s visitors and is a free way for a writer to enhance their

own online authority.

For example,Blue Fountain Media’s Founder and CEO has written for numerous other authoritative websites about digital marketing that include The New York Times, The Huffington Post, WIRED, and Fox Business. This has proven tremendously helpful in not only bringing more visitors to our own blog, but also in generating more sales. This is because potential clients, during their search for a digital marketing partner who can enhance their own online presence, conclude that Blue Fountain Media is an industry leader they want to work with.

Where to Begin

No matter what your area of expertise, this search should give you a fairly large list of sites to “pitch.”

Once you have this initial list, you can narrow it down by getting the answers to the

following questions:

Does this website or blog already feature outside writers?

Is there information on the requirements for submitting an article or content and am I able to fulfill them?

Is there a submission form or is the editor’s email or Twitter handle listed so I can contact them?

Does this website or blog feature high quality content?

Do I want to post my content on this website and do I want this website associated with my brand or business?

Pitching your Content 11

How to Pitch Influential Websites or Blogs

Every pitch should have the following elements:

A captivating email subject line: The blog editor you are pitching to probably gets hundreds of pitches a day. If your subject line does not spark interest, it will be the first and last piece of your pitch that will be read.

Provide your Idea: If you have already written the article, provide the editor with a link to review. Give them reasons before they click your link as to why they should be interested in your content. If you are suggesting writing for their website, give them compelling topic ideas and sell yourself as a writer by providing your

background information.

Give a brief explanation of you and your company: Also, list

other reputable websites you have written for and provide links to those articles.

Personalize Your Pitch: Besides addressing the editor and website by name, make specific references to existing blog posts or articles you have enjoyed reading on the site. This will let the editor know that they are not part of a mass

mailing, and that you have a vested interest in writing for their website or blog.

Take the Initiative: If they’re interested in your article or having you write a post for them, ask the editor to respond with specific formatting guidelines so that you can

make sure your content will be published on their website.

12After the Pitch

Remember, you are not the only one pitching…Editors get hundreds of pitch requests a day, especially if the website is a renowned source for industry news. Be patient. If you don’t get a response after a few days, send a follow-up email. Kindly remind the editor of your submission with a shorter email that covers your article or topic idea and why they should be interested. Don’t be rude and burn bridges. Just because an editor is not receptive

towards a specific article or topic idea doesn’t mean that they will reject your content in the future.

The fact of the matter is that not every site you pitch is going to be interested in your article or content. If you send out 20 pitches, you will most likely get one or two responses at best.

If you have real expertise in your industry, and you have the ability to demonstrate it in a compelling blog article, infographic, or video, you will have an excellent shot at having your post getting picked up on several different websites. However, if you find that your submissions are getting no responses, take a long, honest look at your content. Ask trusted colleagues to critique and evaluate your blog post

and take the time to edit or modify as necessary.

Content is King, but Quality is EssentialThere are many rewards that come with being featured on an industry-leading website or blog. Earning that distinction takes hard work and most likely, will require a team ef-fort. Hire or work with skilled copywriters, graphic designers, or a video production crew to create content - not just to get picked up on other websites but for your own blog as well. Take pride in producing quality content that provides value to users, and the results will come.

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Share your Content

Besides being featured on industry news sites,There are other avenues to share your information with your audience that you can take advantage of. It requires extra time and effort to properly market content across multiple online platforms, but if you reach potential consumers that don’t know about your company or website, it will only be a matter of time before you begin to see an increase in conversions. Only your most loyal clients and fans will visit your website and blog, and the benefits of producing high quality content will only come from your commitment to sharing it.

If your content is truly newsworthy to people interested in your industry and business, you will only have to do the initial sharing. Your online business revenue will increase significantly over time as your brand’s increase in credibility translates into more clients and customers.

Other Platforms to Broadcast14

Blog Syndication Tools

Although its popularity has waned in recent years, blog syndication tools are still a simple way to “subscribe” to a blog, in a similar way that one would subscribe to a magazine. You can use a program called an RSS reader to subscribe to blogs and see any new content that has been created since you last checked. Tools like Feedly, Pulse, and Skimr are all great ways to aggregate the news you care about on one program. Taking the time to make sure that your blog content renders appropriately on these platforms will help make sure that loyal customers who have added your blog can get to your content quickly and easily.

Twitter, Facebook, LinkedIn and other Social Media Broadcasts

Promote and push out all your content and blog posts via your company’s Twitter, Facebook, LinkedIn, and other social media platforms. Virtually all social media allows

You to link directly to your online content. Try to keep your word count down so that your followers don’t have to go through multiple clicks to read all of your content.

If your followers like your posts, they will likely to share it with people in their networks, creating an ever-growing audience.

Be aware of the different stylistic features of

each social media platform when posting.

Social News Websites

Posting or submittingyour blog article on Digg, Reddit, Inbound, and Alltop not only gives you a chance to broadcast your article to a wide audience, it also gives you the opportunity to get referral links back to your website. This is a great way to communicate with industry influencers and possibly build cross-business relationships that can lead to great future content opportunities.

Facebook is the most casual of socialmedia platforms, but it does allow you to target your audience based industry and demographic.

Twitter has 140 characters or less, somake your words count. Don’t be afraid to venture into hashtags. Who knows, your brand might start trending!

LinkedIn is the most professional of social media platforms, so be sure to write in a formal manner that is representative of your company.

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Online Articles Directories

Online Articles DirectoriesThere are a number of online link directories where you can“publish” your articles or list your company. Exercise caution and only link to websites that are relevant to your industry and offer an explanation of why your content or website is listed. A good example is getting your company to be featured on a website that discusses the top ten companies of your industry. Make sure your links are nofollowed, and avoid link directories

that list hundreds of non-related websites just for link equity.

CommentingTake the initiative and get the word out about your content and company. Find the most popular blogs of yourindustry or blogs discussing topics that your company has expertise in. If you feel that your content can supplement the information contained in a blog post or provide a different take on the information contained in the blog, make a brief comment and nofollow a link to your content. Don’t comment on blogs that have nothing to do with your industry just to gain links. As a blogger yourself, you should know how irritating it is when someone leaves a comment on one of your posts that is spammy, and doing this

habitually can lead to a Google penalty.

AnsweringMany question-and-answer sites like LinkedIn, Yahoo! Answers, and Quora give members the opportunity to ask questions. Join an industry or interest group and regularly review the questions that are being asked. If you believe that your content can assist in answering a particular question, don’t hesitate to provide an answer

with a nofollowed link to the specific post that addresses the topic.

In Conclusion16

Well-written original content tells the world that you are an expert in your field. By giving something of value to your audience, you enhance your company’s brand as well as your personal brand. Presenting content thatyou are passionate about will generate interest from others who share the same interests such as

thought leaders, popular industry sites, and returning and future customers.

By drawing in more of your target audience through your blog, you will be able to generate more online business by attracting qualified traffic that consists of users who are actually interested in your

products or services.

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