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The moment rewarding partnerships begin. ZEISS Customer Enablement // RELIABILITY MADE BY ZEISS Support for your business development through commercial enablement Lab enablement using proprietary products and technologies Partner with the pioneers of Freeform and AR Coating Technologies Flexible solutions for your business. Evolving and growing as you do.

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Page 1: The moment rewarding partnerships begin. › ... › zeiss-customer-enablement-overview-bro… · your business. Getting started with on-site freeform or coating enablement technology

The moment rewarding partnerships begin.ZEISS Customer Enablement

// RELIABILITY MADE BY ZEISS

• Support for your business development through commercial enablement

• Lab enablement using proprietary products and technologies

• Partner with the pioneers of Freeform and AR Coating Technologies

Flexible solutions for your business.Evolving and growing as you do.

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2

BUSINESS BUILDERSCustomized or ready-to-choose products and custom

calculation platform to compute any type of lens

design.

ENABLEMENT SERVICESZEISS is a proven partner skilled in guiding successful

customer installations and qualifications across all

aspects of the technology.

BUSINESS SERVICESWe stand beside you with bespoke marketing and

training programs. We also support you with any

other business requirements for sustainability.

DIAGNOSTIC & QU4

3

2

1

ALITY SERVICESZEISS quality systems, training and ongoing

monitoring programs provide you with peace of

mind.

BUSINESS BUILDERS

ENABLEMENTSERVICES

BUSINESS SERVICES

DIAGNOSTIC & QUALITY SERVICES

YOUR SUCCESS

WITH ZEISS

BUSINESS BUILDERSCustomized or ready-to-choose products and custom

calculation platform to compute any type of lens

design.

ENABLEMENT SERVICESZEISS is a proven partner skilled in guiding successful

customer installations and qualifications across all

aspects of the technology.

BUSINESS SERVICESWe stand beside you with bespoke marketing and

training programs. We also support you with any

other business requirements for sustainability.

DIAGNOSTIC & QU4

3

2

1

ALITY SERVICESZEISS quality systems, training and ongoing

monitoring programs provide you with peace of

mind.

BUSINESS BUILDERS

ENABLEMENT SERVICES

BUSINESS SERVICES

DIAGNOSTIC & QUALITY SERVICES

YOUR SUCCESS

WITH ZEISS

ZEISS is more than a lens designer or technology provider, ZEISS is your complete solutions partner. We partner with you to build your business. Getting started with on-site freeform or coating enablement technology requires more than just equipment. We stand by you from the start to the finish.

Select ZEISS as your business partner and see your business grow.

ZEISS.Creating value for customers for over 170 years.

A ZEISS partnership provides an ongoing, all-encompassing

relationship, delivering business solutions so your business

can expand your horizon.

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As the world’s leading manufacturer of precision optics, we combine technical expertise and innovative ideas into exceptional visual experiences. Drawing on over 100 years of extensive vision research, we can meet your business needs with flexible and sophisticated solutions.

Using ZEISS proprietary technology and

design tools, the Morphing Engine,

Modular Customization and Calculation

Interface allows any combination

of design features for your product

portfolio and positioning requirements.

The continuous variation of parameters

such as corridor length, distance zone

width, near zone width, inset, object

distances and periphery delivers

expansive design flexibility to meet

every portfolio need.

ZEISS provides a comprehensive

portfolio of lens coating options for

anti-reflective, hard coat, specialty coat,

mirror and tinted coating solutions.

Offering protection, comfort and

enhanced cosmetics; lens coatings can

improve the overall performance of the

lens and clarity of vision.

Since the introduction of the first hard

coating at ZEISS in 1986, the quality

and performance of hard coatings has

been constantly improved. To achieve

high-performance and quality hard

coatings on every material, ZEISS hard

coating lacquers have been extensively

tested and qualified to ZEISS standards.

From the time AR Coating was invented

by ZEISS (1935) and first commercialized

(1959), we have continued to pioneer

new and improved coating innovations.

With a complete portfolio of options,

we enable you to deliver superior visual

performance and durability

ZEISS offers a wide range of specialty,

mirror coatings and tints. Many color

options from solid color to graduation

and bi-colored tints, or even special

colors for medical purposes, can be

enabled in your laboratory. Using our

coating methods, ZEISS mirrors and

tints achieve a uniform tint irrespective

of the prescription.

As an alternative to existing designs, ZEISS

can work with you to create an exclusive

design portfolio.

Tailored product solutions just for you.

PIONEERS OF

FREEFORM

TECHNOLOGY

The calculation interface integrates

the lens design, modular

customization for each individual

prescription, and individual wearer

parameters to calculate the optimized

lens design and cosmetic appearance.

CALCULATION INTERFACE

The power of our proprietary

morphing technology gives you the

ability to independently vary each

individual lens design parameter or

combination of parameters in

predefined ways.

MORPHING ENGINE

This intricate level of customisation

allows maximum flexibility in turning

features on or off at will.

MODULAR CUSTOMIZATION

Lens Design Morphing Technology.Part of our DNA.

3

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Engineering Consultancy

Prescription laboratory start-up,

expansion or refurbishment requires

considerable planning to ensure the

optimal result is achieved. Expert

guidance and project management from

ZEISS can assist with project planning,

facility layouts and equipment selection.

Click Services & Lens

Pre-Calculation

Pre-Calculation to evaluate different

geometries before manufacturing

ensures best cosmetic outcome and

successful glazing. ZEISS can provide a

3D representation of the prescription

lens design output for review before

production.

The various possibilities with ZEISS.

Performance Level Entry Level Advanced Premium

CU

STO

MIZ

ATI

ON

PREM

IUM

Lifestyle & Occupation

Adaptive Frame Technology

Variable Corridor (V)

Position Of Wear (POW)

Rx Optical Optimisation (HD)

Freeform Technology (FF)

CA

LCU

LATI

ON

Working Distance (near & intermediate)

Thinning Algorithm (prism & shape)

Complex Cribbing

Base Curve Choice (cosmetics & wrap)

Decentration

Variable Inset

Rotation of Eye

Lifestyle & Occupation: Customisation of viewing zones and geometry to suit your customer’s individual lifestyle needs and/or occupational requirements.

Adaptive Frame Technology: On demand adaptation of near reference point placement for perfect fit into specialty frame shapes.

Variable Corridor (V): On demand adaptation of corridor length for perfect fit into chosen frame and easy adaption.

Position Of Wear (POW): Optimisation for the individual back vertex distance, pantoscopic tilt and lens wrap angle.

Rx Optical Optimisation (HD): Optimisation for the individual combination of prescription and lens design.

Freeform Technology (FF): Patented backside digital surfacing ensures design integrity and perfect alignment of design and prescription.

Optional Features Included Features

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5

Partner Portal

Our online partner portal is another

tool for building business and portfolio

support which customizes to your

business needs. The portal includes

tools to create your own portfolio and

custom marketing material.

Marketing Tools and Programs

Various tools and programs are

available to help create demand, and

facilitate communication to all your

target audiences. Offering customized

marketing initiatives and unique

business building opportunities, ZEISS

aims to achieve sustainable growth for

your business.

Dedicated Customer Care

ZEISS provides specialist customer care for enabled laboratories via a dedicated

support service. Our customer care team is only a phone call, email, or ‘click’ away

and is available to provide product information and technical support whenever you

need it – 24 hours a day, 7 days a week.

Finance

We understand that making the

move to freeform and/or AR coating

production can be a substantial

investment. ZEISS can provide a range

of finance options to support your

business development.

Training & Education

A range of specialist training and

support materials are available to help

you educate your staff and customers

on all aspects of freeform, coating, lab

enablement, customized lenses, and the

ZEISS brand offering.

Own Brand Options

With ZEISS, you and your customers rely

on over 160 years of experience and

leading innovation in different fields of

optics. ZEISS guarantees the ultimate in

optical precision in every lens.

If a private label portfolio is configured

using an existing design portfolio or

customized new design solutions let

us support you with creating your own

brand identity and marketing solutions.

Let us help you stand out from the crowd.With inspiring support programs.

In today’s competitive landscape, it has never been more

important for your business to stand out from the crowd.

Offering a host of services and business solutions, ZEISS is

here to support your success.

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Laboratory Technical Support

ZEISS Technicians are available to

conduct process audits for freeform,

hard coating, AR coating and other

processes in your laboratory. A report

with recommendations for improvement

is provided after the audit. An option

to develop and project manage a

technology road-map is also on offer.

Sustainable success becomes a way of life.With ZEISS Enablement

Equipment Maintenance

Keeping your equipment calibrated

and serviced is vital to ensure a

reliable operation and output.

Scheduled maintenance of equipment,

functionality checks, and component

rebuilds can be provided by ZEISS

Technicians across different equipment

platforms in the areas of surfacing, hard

coating and AR coating.

Operations Excellence

Improving the performance of your

laboratory through continuous

improvement can drive greater

efficiencies, profitability & customer

satisfaction. Operational excellence

can be achieved through incremental

change targeting all aspects of your

business in a modular approach. ZEISS

Experts are available to conduct a

laboratory performance audit & can

work with your business to implement a

custom, continuous improvement plan.

Efficient and stable laboratory processes are critical to a smooth and

successful operation. ZEISS supports you with ongoing technical assistance

and quality audits to ensure a sustainable success story for your business.

Carl Zeiss exists to make a difference in the world of Optics and precision, thereby

enriching people’s lives. Through innovative and reliable innovations, we strive to

enable our customers to accelerate their business growth. We make it easy for our

customers to obtain and use superior ophthalmic expertise that create the best

vision experience for their consumer: spectacle wearer.

We are the brand with which you can experience fascinating moments. And these

moments unite us with our customers and you with yours.

The moment your customers experience ultimate visionThis is the moment we work for.

1969PHOTOS OF THE FIRST MOON LANDINGwere taken with ZEISS camera lenses.

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7

Product Auditing

The quality of lenses you produce has a

direct impact on customer satisfaction.

ZEISS offers comprehensive product

testing to ensure your laboratory is

replicating lens quality, designs and

coatings flawlessly.

Quality Systems

Implementing ISO International

Standards can improve the efficiency

and effectiveness of your operations,

and ensure that your products and

services consistently satisfy your

customers’ needs whilst complying

with all applicable standards. ZEISS can

work with your business to develop,

implement and internally audit a

tailored Quality Management System

to assist you in achieving ISO 9001

Certification.

Consumables

As an essential element to all premium

coatings, ZEISS offer an extensive

range of consumables for surfacing,

hard coating, anti-reflection coating,

as well as equipment consumables and

accessories. Manufactured to stringent

ZEISS quality standards, all consumables

available to you are also used within the

ZEISS global laboratory network.

1912PUNKTAL®

The first axially symmetric spectacle lenses with point-focal Imagery, a concept that still plays a significant role in today’s lens designs. This invention was enabled by a close collaboration with Moritz von Rohr and AlvarGullstrand.

1935PATENT FOR AR COATINGZEISS invents a process to create durable coatings to reducereflections on optical lens surfaces.

1997PATENT FOR A NEW MANUFACTURING PROCESSWith the Hof/Hanssen patent ZEISS sets a new standard inprogressive lens production. To date, this manufacturing processhas been licencedto the entire ophthalmic market by ZEISS.

2005HISTORY AND INNOVATION MEETSOLA and ZEISS merge to create a global brand with a prestigious history, dedicated to achieving customer success.

2000GRADAL INDIVIDUAL® PROGRESSIVE LENSESFor the first time in history, ZEISS offers personalised parameters in the computation of progressive lens surfaces.

2013CUSTOMER ENABLEMENT BEGINSProviding our customers with more than just Freeform expertise and coating technology, Enablement has become the complete solutions partner

Our Moments of Innovation

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Carl Zeiss

Email: [email protected] www.zeiss.com/enablement

Carl Zeiss Vision International GmbH

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