the modern jewish life cycle presented by michele schwartz, clcep @atxmichele

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The Modern Jewish Life Cycle

Presented byMichele Schwartz, CLCEP

@[email protected]

NACE San Antonio


Agenda

Tonight, we will cover:

1.The Jewish Life Cycle Market: $ & Sense2.Do you speak Simcha?3.You need the answers to these ?…4.How to $ell to Yenta


Learning Objectives

After tonight, you will be able to:

1.Prepare an accurate timeline for a Jewish Wedding2.Understand up sell opportunities3.Market Better to the Jewish Community


Jewish Wedding Ceremony


Importance of Jewish Wedding


Optional pre-ceremony events

Auf Ruf (a week before the blessing)

Auf Ruf (a week before the blessing)

Fasting / Separation(day of wedding)

Fasting / Separation(day of wedding)

Groom’s Tish /Kabbalat Panim (day of wedding)

Groom’s Tish /Kabbalat Panim (day of wedding)


Bedeken

Bedeken means “covering” in Yiddish

Bedeken means “covering” in Yiddish


KetubahAccording to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible

According to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible

Ketubah


Chuppah

Chuppah


Processional Order

• Rabbi / Cantor• Ushers• Best man• Groom with Parents• Bridesmaids• Matron• Bride with Parents


Hakafot (circling)Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22

Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22


Erusin / Kiddushin

BetrothalBetrothal

Holiness

Holiness


Neusin

This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)

This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)

Photo courtesy of ShevaBrachot.net


Breaking of the Glass


Yihud

Yihud is derived from a Hebrew word which means “one”

Yihud is derived from a Hebrew word which means “one”


Two Important Questions

What does kosher mean to your client?


100% Kosher?

Mashgiach? Mashgiach? Pareve/Meat/Milk? Pareve/Meat/Milk? Plating & ServingPlating & Serving


Two Important Questions

What time does sunset on Saturday mean to the clergy?


You have a degree in Social Work, right?

• How to select the rabbi• Family issues• Interfaith / religious issues• Trends and traditions• Honoring people in the

ceremony• Ancillary events


Marketing Opportunities

• Submit Content• Key Words in Blog Posts• Clergy• Jewish Community Events• Big Machers


The Sales ProposalWinning Proposal Not So Much…

Grilled Apple and Carmelized Onion Tacos

with Cheese and Balsamic Syrup

Spanakopita

Savory Pastry Filled with Spinach & Feta Cheese

Wild Rice Stuffed Mushroom

Sesame Seared Tuna Tataki

served on wonton with wasabi crema

Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet-Pasta Salad

With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette.

Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette

-Dessert Station-Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served


Case Study


Q&A

the modern jewish life cycle presented by michele schwartz, clcep @atxmichele

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