THE MOBILE50™FACTS & FIGURES

FEBRUARY 2016

THE MOBILE50™ ARE TECH SAVVY, NOT TECH CHALLENGED

• They are the second heaviest users of the Internet with 78% spending an average of nearly 20 hours a week online

• 82% belong to at least once social networking site

• Nearly 60% are on Facebook - more than 50% spend more than 11 hours per week on Facebook versus 41% of Millennials

• Nearly 65% have a smart phone – 20% report using their phones to look for local deals while out shopping

• 55% report using social media on their phones; 31% use their phones to watch video, 21% to listen to music or podcasts

• They account for 40% of customers paying for wireless service

• They outspend all other age groups online by an estimated $400 billion a year

MARKET SIZE AND ANTICIPATED GROWTH

• There are approximately 77 million people aged 51 to 69 in the U.S.

• 50% of the U.S. population will be over the age of 50 by 2017

• The 50+ segment will expand more than 34% by 2030 from its current 100 million consumers

• By 2050, there will be 161 million 50+ consumers - a 63% increase over 2010

ECONOMIC IMPACT

• People who are 50+ account for $7.1 trillion in U.S. economic activity, providing employment for nearly 100 million Americans

• Those 100 million jobs generate $4.5 trillion in wages and salaries, almost $1 trillion in federal taxes and $750 billion in state and local taxes

• Spending by Americans over 50 accounts for nearly half of federal tax revenue and more than half of state and local tax revenue

• In 2010, The Mobile50™ earned $2.4 trillion in annual income, which represents 42% of all after-tax income in the U.S.

• Over the next 20 years, spending by those 50+ is expected to increase by 58% to $4.74 trillion; spending by Americans aged 25-50 will grow by only 24%

• Globally, the spending power of consumers age 60 and older will hit $15 trillion by 2020, up from $8 trillion in 2010

ECONOMIC POWER

• People 50+ control almost 80% of U.S. aggregate net worth

• They control 80% of all money in savings and loan associations

• They control 70% of the disposable income in the U.S.

• They will inherit $15 trillion in the next 20 years

• The average wealth of households headed by people over 50 is nearly $765,000 - for those aged 25 – 50 it’s $225,000

ECONOMIC ENGINES

• People in their 50’s and 60’s start businesses at nearly twice the rate of those in their 20’s

• They started 14% of new business in 1996, 23% of new businesses in 2011, and 24% of new businesses in 2013

• Adults 50+ are responsible for 80% of all luxury travel spending

• They purchase more than 40% of all Apple products

• 33% of all tablets are owned by people 50+, as are 23% of all iPads and 30% of all Kindle Fires

• The peak age of vehicle buyers shifted upward to 55-to-64 from 35-to-44 in 2011

• People over 50 dominate spending in 119 of 123 consumer packaged goods segments, as well as all health care categories

• On average, people ages 50+ spend $7 billion per year online

EISENHOWER AGENCY

In compiling these facts, Eisenhower reviewed the research from numerous organizations and published studies including the following:

• AARP• BoomAgers• Creating Results

Strategic Marketing• eMarketer• Forbes Insights 2015

• Hanover Research• Hawthorne Media • Hubspot• Oxford Economics• Pew Research Center• Zillner