the mission results - storytellers brand studio

Mission Accomplished We created a successful, engaging and multi-platform live event and video series that built an emotional connection with The Arizona Lottery’s audience. Series installments included: • Kelly Hoover – CASA Volunteer • A local artist and her ticket art showcasing her heritage and community • Elena Alsen – Entrepreneur and creator of New City of Hope The Mission Drive awareness and demonstrate how the Arizona Lottery key initiatives are helping communities across the state. Areas of focus: environmental responsivity, Arts and education, child welfare and economic growth CASE STUDY 16,000 LOCAL VIDEO VIEWS 70k PAGE VIEWS Results Multi-Part Live Event and Branded Content Series Produced by USA TODAY NETWORK’s Storytellers Brand Studio

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Mission Accomplished

We created a successful, engaging and multi-platform live event and video series that built an emotional connection with The Arizona Lottery’s audience. Series installments included:

• Kelly Hoover – CASA Volunteer

• A local artist and her ticket art showcasing her heritage and community

• Elena Alsen – Entrepreneur and creator of New City of Hope

The Mission

Drive awareness and demonstrate how the Arizona Lottery key initiatives are helping communities across the state. Areas of focus: environmental responsivity, Arts and education, child welfare and economic growth

16,000LOCAL VIDEO VIEWS

70kPAGE VIEWS

Results

Multi-Part Live Event and Branded Content SeriesProduced by USA TODAY NETWORK’s Storytellers Brand Studio

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