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Volume 1, Issue 1

that is) I told the principal I charged, you know, $150. They

paid me to host the show. After that I hosted Mays Talent

Show, Columbia, etc. (Atlanta area high schools) that’s right!

That was my start and I said I could actually make a business

out of this. Then I got with a couple of managers and released

my first record in '86 under Jarvis-Rahim, long time family and

friend. Jarvis-Rahim (now King J) ran Arvis Records. August1986 was when my first record was released and this August

will be my 16thAnniversary.

J-So, that goes right in line with the Music Therapy 101

Seminar were having on August 17 where your giving the

keynote address; right here in Atlanta where we started Music

Therapy 101. That’s right on time. Right on time.

R-Laughs.

J-What do you want people to gain by reading your new book?

R-Ah man! “The Record Game Can Be A Dirty Game” I want

them to understand that the title is real. Within the

pages it shows them how to defend themselves

against the dirty game. I want them to get all mydefense techniques and winning methods out of

the book, to become successful and happy.

J-Do you believe that a person has to have a hit

record time and time again in order to be

independently wealthy in the music business if

they are an artist?

R-No, ahh they don’t have to have a hit record every time they

drop. My book goes over a lot of techniques where they can

become successful with more than just a hit record. You can get

into investments. You can also do tours once you tighten up

your stage show. For example, Doug E. Fresh probably hasn’t

had an album out in about 10 years, but he is the most booked

rap artist out. So, you know if you got a tight stage show you

can continue to make money, do investments, get

endorsements, etc. So, you have to use a lot of connections, a

lot of contacts and bumping elbows with everybody in the

business, so you can make a living off other things when you

don’t have a hit record that year.

J-Hmmmm.

R-And then you can also put money back and invest it in real

estate and other things you may have an interest in. Make sure

that you research before invest in anything. You know…

Spread your eggs out. Have a lot of different baskets, so when

J-This is my first time conducting an interview w/ anybody,

so I’m gone do it how I feel. So, you working on getting

the book a “Record Game can be a Dirty Game” out to

the people?

R-Yeah, yeah! We sold out of it. This is like our 11th re-

order of the book. We getting a lot of mail orders from

Chicago, Detroit, D.C., the Baltimore Area, Texas and Los

Angeles. Atlanta is the base market, that’s where we first

dropped the book a couple months ago and its like ridiculous

here. So, we are doing it ourself, no major book distributors.

That’s how we like it being independent first, to show them the

value of what I’m working with. And then… They can come

and offer me alllll the money they want.

J- I know that’s right. What prompted you to go ahead and

write a book? I mean of course you’re a veteran in the game.

You’ve been able to control yo’ own destiny. A lot of artists

probably sold more records than you, yet have been unable to

control their own destiny.

R-The inspiration to do the book comes fromeverything you just said; having a free spirit,

free mind and I wanted to get that out to a lot

of the artist and labels. Some of them tend to

see success different and then at the end of the

day they're all upset with their careers, their

contracts and a lot of them tend to start being

abusive with drugs and alcoholism and just not living right. Then

they want to throw the money back to where they got it from

and start all over again and that’s for those who are lucky

enough to make money. You know more than half don’t make

any money? They just are popular and famous without the

wealth. So, I wanted to write a book that would capture the

attention of music business professionals, as well as people

trying to get into the industry. In addition, I wanted to show 'em

how you could make money, make moderate amounts of

money and still have freedom and just enjoy the day to day

activities (mannnnn) and go to the park and just look at the sun.

J-I’ve read that you have been in the business about 16 years.

How did you get started?

R-Well I started around '84-'85, that era, like in the 11th-12th

grade at Therrell High School doing the talents shows. The

principal use to pay me to do the talent shows, that’s how

popular I was. Normally, when you’re in high school they just

say boy get up there and be in that talent show, but they asked

me how much do I charge. (Raheem grins with GREEN, money

Music Industry Connec tion

Interview with Raheem the Dream

Network!

Negotiate!

Know the Business!

SPECIAL PRINT EDITION OF THE MONTHLY E-ZINE (ELECTRONIC MAGAZINE) THE MIC

F r e e ! F r e e ! F r e e !

Network! Negotiate! Know the Business!

Below is a brief list of names of

persons and companies that

have played a role in assistingMusic Therapy 101 continue its

successful journey. Thank you!

Ephriam L. Michael Attorney Platinum

Ent, Marshal Hodge Lovette

Consulting Group, Coriya BurnsWHTA Hot 97.5 Wendy Day Founder,

Rap Coalition, Ian Burke ASCAP,

Anasa Earthseed Music, Derek

Grayson Citizens Trust Bank, Tony

Brown HomeBanc, Victor Brown

Victor Brown & Company, Darryl

James RapSheets, Tim Brown Stock

broker, Onnie Ponder Singer/songwriter, Stephen Strother A&R

Music Packaging, Shanik Mincie Hot

97.5, LA Snow Multi-platinum

recording artist, Ephriam L. Michael

Attorney for Platinum Ent, Neil Bennett

Ent. & Sports Consultant, Mark

Hatchetman Presents, CEO, ReneeAtkins Rap-a-Lot Records,N ational

Prom. Director, Jason Orr

Funkjazzkafe, Founder, Jasz Earwax

Records, Talib Shabazz Keep it Street

Promotions, Lil John So So Def

Recordings, A&R, City Lites High

Profile Music, CEO, KC Cypher Magazine, Editor in Chief, John

Christmas Entertainment Attorney,

Billy Hume Recording Studio Owner,

Vernon Slaughter Entertainment

Attorney, Michael Bennett Manager,

Kimberly Richardson Esq., Catherine

Brewton BMI Representative, Al

Thrash BMG Ent. College Rep.,Cawasdis Brooks Kemetic Records,

Tracey Murrell Urban Jungle Ent.,

Patrick McElroy Everythingblack.com,

Alfred Bacon Cynergetic

Conceptions, Willie Hunter Georgia

Sentinel, Darlene Womack StarchildProductions, Kai Aiyetoko WRFG89.3FM, Audrey Audrey’s Music

Room, Cherry Roy Communications,

Laura Giles Patchwerk Recordings,

Ms. Johnson Hitco Music Publishing,

Scott Keniley Entertainment Attorney,

Floyd Civers Move The Crowd

Records, Cynthia Cartwright

Entertainment Attorney, SmooveEntertainment, Tower Records, HMV,

Sweet Pie-n-Buy, Jerrod

Entertainment, Rolling Out Weekly,

Atlanta Voice, ESM, MAE &

Associates, BET, The Orchard,

Netoba Watson, Mona Fenderson,

Jamilah Davis, Baba Moorise,Shawna Miles, Kimmia Montgomery,

AUC Library, Clark Atlanta Univers ity,

Dashon, Josh, Linwood Fenderson,

Kiesha Beard, IKO Fashion, Richard

Dunn, Bro. Sef, PeasNPod, Kevin R.

How to Get a Record Deal?

Music Publishing,Distributionbeing discussed Sat. Aug 17, at

Music Therapy 101Call 800-963-0949 for details

Excuse me sir? You look like Raheem! Raheem responds (with a smile), I am. The brother gets excited and talks about how he has been unsuc-

cessful in getting Rah's new book "The Record Game Can Be A Dirty Game" because it has sold out of every store that he went to. Rah quickly

responds if you call this number (pointing to the number on his flyer) then I will sign and personally deliever my new book to you.

"I enjoyed your event and will be ever so happy to come again." -Wendy Day, Founder Rap Coalition



www.mt101.com

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The MIC

it’s a rainy day for the record game your doing tours, you doing endorsements,

managing other groups, you writing and getting featured on somebody’s record.

Like DaBrat she’s been featured on about 10 or 15 other artist records and she

has not had anything out in awhile. You definitely have to

learn a lot of other things. That’s

why I state in the book, I have

several ways you can make

money.

J-Hmmm, ok, hmmm… Ok,

now what about having a

winning team, I know it’s

important. It seems to me that

some of the same people you

started out with are still with you

now.

R-Yeah.

J-How important is that, having that winning team of people?

R-It’s very important, because while you in this industry you may go through

several different teams of people working with you, robbing you, stealing from

you, leaching off of you and having ulterior motives. So, you definitely have to

watch people. Their actions speak louder than words. That’s what I go by your

actions. They may say they’ll do this and they may say they can’t do that, but

they actions neva lie! (Rah speaks with unbending sureness).

J-I know that’s right… Who were some of your inspirations before you got into

the fame or while you where pursuing yo vision?

R-Well I’ve always been inspired by Russell Simmons, back in the early 80s to

now. He’s still going at the same pace; that’s a high pace. He hadn’t changed athing; he’s just perfected it. Russell Simmons has definitely been an inspiration

for me. Also, Stevie Wonder and Barry White. I like to see the longevity. (Rah

pauses in reflection) You know. To see them stick around and not see them go

through any tragic things, as far as there career is concerned. They still have the

same pace they had two decades ago. That’s what I like to see, people with

longevity.

J-Is there anything else you want to tell the readers?

R-Aug. 16, 2002 is the official retirement date for Raheem as an artist.

J-Hmmmm.

R-16 years later on the exact date, Aug. 16 is the official closing of Tight 2 Def

Records and Raheem as an artist. It is also the beginning of my new career,

Raheem Consulting Company. I will be consulting entertainers, labels and

promoters. I also have a new book coming in January called “The Record Game

Part II: Plan to Win.”

J-OK.

R-I will be doing several seminars, boat sailing, relaxing, writing my books and

helping other artist.

J-Alright brother I appreciate your time.

R-Yeaaah!

BM IBM IBM IBM IBMI

P.O. Box 19199

Atlanta, GA 31126

www.bmi.com

404-261-5151

ASCAPASCAPASCAPASCAPASCAP

541 10th Street #400

Atlanta, GA 30318

www.ascap.com

404.351.1224

SESACSESACSESACSESACSESAC

55 Music Square EastNashville, TN 37203

www.sesac.com

615-320-0055

General Information Ser-General Information Ser-General Information Ser-General Information Ser-General Information Ser-

vices Divisionvices Divisionvices Divisionvices Divisionvices Division

U.S. Patent & Trademark

Office

Crystal Plaza 3, Room 2C02

Washington, D.C. 20231

www.uspto.gov

800-786-9199

703-308-4357

U.S. Copyright OfficeU.S. Copyright OfficeU.S. Copyright OfficeU.S. Copyright OfficeU.S. Copyright Office

101 Independence Ave. SE

Washington, D.C. 20559-6000

lcweb.loc.gov/copyright

202-707-3000

Get Connected

We must have all heard at one point in our lives references to the entertainment

business being the “world’s dirtiest game” or some such comment. Reactions

to such a reality may vary in wide degrees – from cool nonchalance to sheer

paranoia. People who want to be part of the industry or are already part of it

have different goals and aspirations – some want money, some want longevity,

some want simply to get their job done, whatever that may be – some want itall. Getting inside the industry may be relatively hard – but it is still child’s play

compared to actually STAYING in it. The trick is surrounding oneself with the

right people and making wise decisions. Analyze situations with three eyes.

Not getting oneself in a world of trouble. Not losing oneself in the lion’s den.

Not being afraid to invest financially, mentally and emotionally in your craft.

This may be a hell of a job for an artist or entrepreneur to face alone.

It is a fact that there are some essential elements that a person must have to be

part of the business. If you are an artist seeking fame and fortune, you must

have the ultimate drive to push your talent in the right direction. A winning,

positive and dynamite personality is a must. Talent is important too, but drive

and ambition are sitting right up there with it. Coupled with these qualities must

be the understanding that one person cannot do it all. Knowledge of the business

is key. It is imperative to surround oneself with people who are savvy in the

business and at the same time trustworthy. Be it a manager, attorney, consultantor accountant – it is extremely important to choose people who make you feel

at ease and comfortable with letting them take care of business. Once the

perfect choice is made – you need to concentrate on what you do best –

make art!

Natalie G. Owens

Entertainment Business Consultant

For appointments, call (404) 880-9384

Have the unabridged version of this article emailed to you by subscribing to

the email list at www.mt101.com.

MAKING IT IN THE MUSIC BUSINESSMusic Industry Seminar (800) 963-0949

Publisher/Editor and Chief - JaWar

Contributing Writers

Willie Hunter

Natalie Owens

Layout Crafted by - Alfred Bacon

Contact The MIC at

P.O. Box 52682

Atlanta, GA 30355

800-963-0949 www.mt101.com

The MIC is meant to inform you about

future Music Therapy 101 Seminars, give

you industry insider information and

provide you with tips and resources to help

you achieve your goals and realize your

potential. Receive the MIC monthly by

joining the email list at www.mt101.com.

Know thyself.

Copyright 2002 Music Therapy 101



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One of the ways to expose newly released music to the public is through what is called the music review. These reviews appear in magazines both regionally and

nationally on a consistent basis. The purpose of the review is to help create what has become know as a buzz or activity on the new project. This activity is created

when a music critic talks about the music in terms of production, arrangement, lyrics, flow style, etc.

Large record companies seemingly have no problems getting reviews in publications both regional and national. Even though the reviews are not always favorable to

an established artist on a major label - big companies seem to capture the most reviews. Now - with a number of underground hip hop culture publications in

existence - independent labels/artists are getting more exposure than ever.

In the 10 year old publication called the GEORGIA SENTINEL - I do reviews on independent music projects. I am always happy to hear from new artists

promoting new music. A lot of music starts out on the street level and build to the regional or national level in terms of sales and exposure. I like to hear as much new

music as possible because you never know when a project is going to break out all over.

Let me hear from you on your independent project. Call me at the Georgia Sentinel at 404-577-4091 or send your project with a cover letter to, Willie Hunter -

Georgia Sentinel, 75 Piedmont Avenue, NE, Suite 370, Atlanta, GA 30303.

Willie Hunter will be a featured panelist on Saturday August 17th 2002 at Music Therapy 101 Presents "Rules of the Game." For details call the MT101 HOTLINE

toll-free at 800-963-0949 or visit www.mt101.com.

The Buzz by Willie Hunter

Coming

2003

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