the metadata goals of the future
TRANSCRIPT
THE MEDIA FACTORY OF THE FUTURE
“THE METADATA GOALS
OF THE FUTURE”
GEIR BØRDALEN
2015-09-12
PRESENTATION BY EIRIK SOLHEIM AND GEIR BØRDALEN
PICTURES BY NRK, TROND RAMBERG AND GEIR BØRDALEN
(COPYRIGHT NRK – EBU/IBC ALLOWED NON-COMMERCIAL USE)
CONTRIBUTIONS BY: TROND RAMBERG, TORMOD VÆRVÅGEN, CHRISTIAN JOHANSEN, MARIUS
ARNESEN, THOMAS HELLUM AND THE SUMMER BOAT TEAM
OVERVIEW
• SHORT NRK INFO
• FROM BROADCASTING TO PUBLISHING HOUSE
• THE PRESSURE POINTS
• THE METADATA GOALS
• THE ORIGO PROJECT
• THE FUTURE CHALLENGE IS ALREADY HERE –
USE CASES
Video
NRK
• NRK – NORWEGIAN NATIONAL BROADCASTER
• 3500- EMPLOYEES (DOWN 300 LAST 2 YEARS)
• TV (3), RADIO (16), REGIONAL BROADCASTING
(15), NET LIVE, NET ON-DEMAND, MOBILE,
TELETEXT, SOME AND MORE
• NEWS, SPORTS, DRAMA, CHILDREN’S,
CULTURE, DOCUMENTARIES
• LICENSE FUNDED – 96% OF TOTAL BUDGET
Traditional broadcasting:
Lots of content but a narrow
window to reach the audience
Internet based publishing:
Lots of content and an unlimited
window to reach the audience
Publishing
Broadcasting
Delivery problem
Discovery problem
WEB FIRST
The pressure points
EFFICIENCYEFFICIENCY
”Kill the double work”
The pressure points
METADATA GOALS
Metadata as “ “
– not primary problem
“Double work” is something of the past
All metadata work – is kept in-stock
– structured and standardized for future use
Machine learning will enrich our data!• speech recognition
• face recognition
• authority register matching in background
Steven Spielberg
Waveform pattern
Persons
(Authority register)
Improved workflows
- flows from better structure
in “the metadata factory”
«A new foundation for NRKs stories»
An idea
An architecture
A vision
New MAM
”Potion” middleware
New Radio archiveThe Metadata bank
Authority registresEBU CCDM 1.1
EBU tech 3293 (EBUcore) (GluOn ext)
Graph based
Common NRK architecture
Docker PaaS
BPMN / Archimate / TOGAF framework
USE CASE 1 –
METADATA FROM THE DRONES
142 stillbilder
Photo Scan Pro
142 stills
Photo Scan Pro
Internet graphics
Spesial EFX
Use cases
TV-graphics Production
planning
Cam 1
Cam 3
Cam 2
Cam 3
Use case 2 – the summer boat
Live radio
from the boat
every morning
Live TV from 8 cameras
during sailing from port
to port
Evening TV show
with summary of the day journey
Evening entertainment show
from the boat/pier at 42 ports in Norway
15 minute drama series
produced every day ON BOARD
Viewers
6 - 700 000 on the evening entertainment shows
3 - 500 000 on the highlights from the live broadcasts
50 - 100 000 on the live broadcasts during the day
Approx 4 million people have seen some of the coverage
(Norwegian total population: 5,1 mill...)
Lots of challenges
Lots of challenges
Some of them regarding metadata…
Hundreds of hours
of memorable
footage
Scenery
Landmarks
Boats
More boats...
Animals
People
People
More ”people”...
Very expensive to index
all of it manually
Very expensive to index
all of it manually
But we have…
GPS-tracks with
location information
and time code
Superimposed
information
The challenge
Our current systems does NOT
support all this information
This is how much is kept for the future...
Some metadata, indexing points, stills
Texting for hearing impaired
Currently most of the information is in the heads
of the people that worked on the project…
VISIONS FOR THE FUTURE MEDIA FACTORY
SUMMARY
• METADATA AS “PRIMARY ASSET” – NOT
PRIMARY PROBLEM
• ALL METADATA WORK IS KEPT IN-STOCK -
STRUCTURED AND STANDARDIZED FOR
FUTURE USE
• MACHINE LEARNING WILL ENRICH OUR DATA
• IMPROVED WORKFLOWS - FLOWS FROM
BETTER STRUCTURE IN “THE METADATA
FACTORY”
Geir BørdalenHead of investments – senior project manager (Origo)
Norwegian Broadcasting Corp (NRK)Oslo, Norway NRK web
Email: [email protected]
Twitter: @Bordalen
LinkedIn: http://www.linkedin.com/in/geirbordalen