the megatrends underlying overtourism · 2020-01-02 · & social media! experiences, not...

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Page 1: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity
Page 2: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

THE MEGATRENDS UNDERLYING OVERTOURISM

SKIFT PRESENTS:

Page 3: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

DEMOCRATIZATION OF GLOBAL TRAVELWHO ARE THE WINNERS AND LOSERS?

Page 4: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

THE LARGER NARRATIVE ARCS SKIFT HAS BEEN FOLLOWING SINCE 2012

Page 5: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

THE FUTURE OF THE WORLD IS CITIES

THE FUTURE OF TRAVEL IS IN CITIES

Page 6: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

CHINESE TRAVELERS CROSS 100 MILLION MARK

Page 7: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

1.4 BILLION INTERNATIONAL TOURISTS, 2017

Page 8: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

LOW COST AIRLINES ATE THE WORLD

Page 9: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

DISMANTLING OF VISA REGIMES: THE BIGGEST QUIETEST FACTOR

Page 10: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

TRAVEL BECOMES ASPIRATIONAL, THANK YOU SELFIES & SOCIAL MEDIA!

Page 11: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

EXPERIENCES, NOT THINGS: A SECULAR TREND

Page 12: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

RISE OF EARLY ADOPTERS, FANBOYS, PROSUMERS & INFLUENCERS

Page 13: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

LONGEVITY MEETS TRAVEL: THE 100 YEAR LIFE (READ THE BOOK!)

Page 14: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

OLDER TRAVELERS: MORE PACKAGED TRIPS!

Page 15: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

SHARING ECONOMY BECOMES MAINSTREAM

Page 16: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

LOCAL CITY TRAVEL BECOMES EASY: UBERIZATION OF TRAVEL

Page 17: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

MESSAGING IS THE NEW LANGUAGE OF THE GLOBE, DATA IS WATER

Page 18: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

MOBILE PAYMENTS GO GLOBAL

Page 19: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

FOOD BECOMES CENTER AND ENTRY POINT TO TRAVELING GLOBALLY

Page 20: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

BLEISURE BECOMES A THING

Page 21: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

UNLIMITED VACATION DAYS BECOMES A THING, MAYBE

Page 22: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

RISE OF NEONATIONALISM

Page 23: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

PERMANXIETY THE WORLD OVER

Page 24: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

TRAVEL IS THE NEW GEOPOLITICAL CENTER OF THE WORLD: DEAL WITH IT!

Page 25: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

SUSTAINABLE TRAVEL, STILL IGNORED 20 YEARS LATER

Page 26: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

ENTER “OVERTOURISM” THE SIMPLE PORTMANTEAU

June 14,2016

Page 27: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

APPEALING TO BASIC BASER INSTINCTS: ALARM + FEAR

Page 28: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

BUSINESS CASE FOR UNDERSTANDING AND MANAGING OVERTOURISM IS BETTER THAN APPEALING TO THE ALTRUISM

Page 29: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

MANAGE GROWTH THE RIGHT WAY, DOWNSTREAM EFFECTS ON SUSTAINABLE PRACTICES OF GROWTH IN HOSPITALITY AND TOURISM.

Page 30: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

ICELAND AS A MIRROR TO THE ISSUES UNDERLYING ISSUES OF

Page 31: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

DEFINING OVERTOURISM

AUG 16, 2016

Page 32: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

FINALLY PUTTING A FRAMEWORK TO THE GLOBAL TRAVEL BOOM

Page 33: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

BOOM.

Page 34: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

ICELAND. VENICE. BARCELONA. LISBON. AMSTERDAM. NEW YORK CITY. BALI. ANGKOR WAT.

Page 35: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

QUALITY OF LIFE ISSUES MERGE WITH OVERTOURISM FEARS

Page 36: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

#OVERTOURISM IS BORN

Page 37: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

CONSULTANTS & WANNBES JUMP IN

Page 38: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

DOZENS OF PHDS ON OVERTOURISM IN PROGRESS

Page 39: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

OVERTOURISM, WORD OF THE YEAR, 2017 (THE TELEGRAPH)

Page 40: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

LOTS TO EXPLORE, FROM ALL POSSIBLE ANGLES, SOCIETAL, CULTURAL, ECONOMIC AND DEVELOPMENTAL

Page 41: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

PROPOSING SOLUTIONS TO OVERTOURISM IN POPULAR DESTINATIONS: A SKIFT FRAMEWORK, OCT 23, 2017

Page 42: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

THE SKIFT OVERTOURISM SOLUTIONS FRAMEWORK

▸ LIMITING TRANSPORTATION OPTIONS

▸MAKE IT MORE EXPENSIVE

▸BETTER MARKETING AND EDUCATION

▸BETTER COLLABORATION AMONGST STAKEHOLDERS

▸ PROTECT OVERCROWDED AREAS

Page 43: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

THE SKIFT FOCUS: NAVIGATING THE COLLISION OF VISITOR AND LOCAL ECONOMIES

Page 44: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

INTENTIONAL & STRUCTURED PUBLIC-PRIVATE PARTNERSHIPS

Page 45: THE MEGATRENDS UNDERLYING OVERTOURISM · 2020-01-02 · & social media! experiences, not things: a secular trend. rise of early adopters, fanboys, prosumers & influencers. longevity

SKIFT: EXPLORING THE FRONTIERS OF GLOBAL TRAVEL, SINCE 2012