the meathead movers story
TRANSCRIPT
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Aaron Steed, President & CEO, Meathead Movers
Collegiate Entrepreneurs’ Organization, October 28 2011
Meathead Story
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How many graduates want to become a mover? LOL!
So you got your education. Great! Now what?
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Get moving
Started at 15 & 17 with $100
Customer rented truck
No set hourly rate
Nothing to lose
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Working for the tip
VIP Chair Jogging Tri-tip Sando Meathead Moment Post-move call
Word of Mouth
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Aha moment
http://quarterlifeny.files.wordpress.com/2007/11/uhaul.png
SLO to Chico, CA
A whopping $250 &
a train ticket
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BHAG (Big Hairy Audacious Goal)
Slay Goliath and become the front-runner in the moving industry with professionally trained student-athlete movers, nationwide.
Who’s Goliath?
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Turning Point
I think we kicked the hornets nest
http://www.bgcs.k12.in.us/bghs/library/hornet_logo2.gif
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Goliath strikes back
Vanlines hire a team of lawyers
200+ page affidavit submitted to PUC
PUC takes action and shuts down phone
State ordered cease and desist
Decision to compete
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Harder you work, Luckier you get
Ask for forgiveness, not permission
Prepared to outwork anyone
Mentorship
Used our youth as an advantage
No one’s perfect, learn lessons once
Youngest licensed mover in US
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Fighting for credibility
http://www.sportsviews.com/images/blogs/2156/blog_68111_1292356105.jpg
New Times
San Luis Obispo County Library
Loan to start the fleet
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Build a #Winning team
http://crankuptheheat.net/wp-content/uploads/2010/07/6a00e3982071838833011570bda825970b-800wi.jpg
Circle of Champions
Accountant & Lawyer
Don’t expect others to do what you won’t
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Mission StatementMeathead Movers is revolutionizing the moving industry one relationship at a time. We are accomplishing this by providing the first client and employee focused moving service. Our founding principle is to support student
athletes working their way through college in pursuit of their own American dream, and thatwill never change. We work hard, have fun, andserve our community by providing premium moving services as well as assisting victims ofdomestic violence with a fresh start in life.
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Culture = “The X Factor”
Starts and ends with the people
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Locker Room
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Weight Room
Get my PUMP on
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Computer Lab
Get my LEARN on
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Clothing Line
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Meathead Parties
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Meathead Parties
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Meathead Parties
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STUD of the Month
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Girls’ Night Out
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Pad Wrapping
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Request Movers 1
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Request Movers 2
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Request Movers 3
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Most Requested
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Top Guns
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Building a System
The company shouldn’t depend on you
Work ON, not IN your business
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Pearls
It’s not what you do, its why you do it
Develop the people around you, know when to follow
Under promise, over deliver
Create a sustainable competitive advantage
Focus on only a few projects at a time
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Social ResponsibilityGive back more than you take
Leverage your donation through company operations
Get creative about providing value
SCH
OLA
STIC Cal Poly Athletics
CP Entrepreneurship
San Luis Obispo High School
Cuesta College
These Numbers Have Faces
CASA
CO
MM
UN
ITY Women's Shelter
French Hospital
SLO Symphony
Children's' Museum
Rotary
Alzheimer's Association D
ISA
STER
REL
IEF San Diego Fires
‘05 & ‘07
Red Cross
Direct Relief International
United Way
Susan G. Komen
Wellness Community
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Be a Media DarlingBe newsworthy
Target and develop relationships
Use youth to your advantage
Become your industry expert
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Problems are opportunitiesTypical movers
Bait/Switch charging tactics
Consolidated trucks
Rich McClure - CEO United Vanlines
http://www.daemonstv.com/2011/03/04/undercover-boss-united-van-lines-season-2-episode-17-photos/undercover-boss-182/
Doubling Down
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Previous Expansion
Santa Maria Branch
Expanded to LA & The OC
Ventura Branch
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Growth
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Meathead Annual Revenues
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Future Expansion
[YOUR LOGO HERE]
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Storage Partnerships
[YOUR LOGO HERE]
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Let’s Connect
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