How Social Sharing is Impacting Search

(And Why You Should Care!)

“The fabulous collision between social networks and search engines is the most important change to the Internet in the last ten years. And it’s changing the Internet forever.”- Rohn Jay Miller: “The Fabulous

Collision of Search and Social”

The History of Search

Google Then

Google Now

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) where

PR(A) is the PageRank of page A

PR(Ti) is the PageRank of pages Ti which link to page A

C(Ti) is the number of outbound links on page Ti and

d is a damping factor

The only true indication of the quality of a Web page is how many other sites link to it. Each of these incoming links is considered a vote for the content of a page. The more pages linking to a page, the more important your content and the higher the search ranking.

Translation: The more inbound links to a Web site, the better. If those sources are popular themselves, that’s even better.

Then, Things Changed

Web Sites

Photos

News

Videos

Then, Things Changed Some More

How to Leverage SEO and Social Media?

What’s the Audience?

Set Goals

Establish Strategy

Create a Tactical Plan

Measure…and then Measure Again

Content is Still……

Give

And…..