the marketing group seo powerpoint
DESCRIPTION
Search Engine Optimization, Social Media MarketingTRANSCRIPT
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Why is SEO important for businesses?
SEO stands for search
engine optimization.
What is SEO?
Most people who are new to the idea of Internet marketing may think that it is quite easy to just build a site for their company and draw visitors to it. They will work hard on the graphics, make sure that their company's vision and products are clearly displayed on the site, and then expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages of hits off of a search engine.
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For Seo
In 2012 and beyond, strong social media sharing activities will drive SEO results, as well as traditional techniques.
Provided social accounts include:
Facebook Twitter Pinterest Tumblr Youtube
Social Media
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About Us
Our Philosophy
Why Us?
We are located in Geneva, Illinois and specialize inOnline Marketing, Branding, Consulting, Web Designand SEO. As technology continues to advance sodoes our talents and experience!
Our mission remains providing quality marketingservices and products while maximizing the profits ofour clients. We stand alone in our service thanks tothe philosophy that our clients are our greatest andmost valuable assets.
SEO is the best way to increase your bottom line and get customers to your page. We have themeans to pass along our success and experience to clients.
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Our Services
Google Adwords
SEO Reports
Other Services
City Page
Posts
1st Page Results Target Keywords
Google Analytics Adwords Analytics
Custom Blog Meta Keywords Meta Description
Directory Submissions City Specific URL’s Landing Pages
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Our Approach
RESEARCH STRATEGY CREATE PROMOTE
Brand Analysis
Business Objectives
Target Audience
SEO Research
Marketing Strategy
Content Strategy
Graphic Design
Domain & Hosting
Website Design
Video Production
Print Design
E-commerce
Social Media
E-mail Marketing
SEO
Web Ads
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Why Social Media ?
THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH
As search engines make deals with social sites like Twitter, it’s obvious that
social media affects SEO. But the question really isn’t if social media affects
SEO, it’s more so on how…
Website Sharing
Social MediaVisitors
Nowadays, not only are these social recommendations showing up on main search engine results pages, there’s evidence that they’re displacing results that would have displayed based on traditional SEO. And that an author’s authority on social networking sites is influencing traditional SEO.
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Facts
66% of marketers
and researchers
believe SEO will
come out on top to
boost sales in 2012.
Directories that
have traffic and
high PageRank will
greatly increase a
site’s backlinks.
Generating a buzz
through an online
Social Media
presence is very
important.
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What Does That Mean For SEO?...
With more than 14 billion online searches each month, where your website falls on the search results page matters. SEO is the essence to your online activity through search engines, and is something that shouldn’t be taken lightly.
Audiences today are connected consumers and they Socialize
& engage with businesses through multiple Digital Platforms.
46% 27% 23% 14%
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Boosting Organic Search with Twitter
More than 80% of Social Marketers believe that in the future social signals will influence rankings at both a domain level and page level. Shortlinks contained in a Tweet boost backlinks and attract more hits in a Google search.
Every Second
379.653 tweets
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Facebook is now challenging and blurring the lines
between search and social by offering Open Graph
abilities that tie external websites to internal Facebook
processes and thus entering the search market.
Facebook ‘Likes’ Impact on SEO
USER FINDS CONTENT VIA OPEN GRAPH
ABILITY TO SHARE USER CONTENT
WORD-OF-MOUTH MARKETING ONLINE
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Google Adwords Stats
$33 billion
In Google
ad revenue=
of Google’s revenue
is from advertising
targeting greatly
increases local
business.
Not only can you add any relevant keywords, but you
can target ‘match types’: broad match, phrase
match, exact match and negative keywords.
Google Adwords Match Types
Geographical97%
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Case Study
Project Description
Our client www.320auto.com has seen twice the amount of business after
incorporating our SEO services into their online marketing campaign.
320aut
o
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Work With Us You’ll experience THE difference !
You’re getting the best Exposure & Engagement with your
potential customers.
Have
Control
Increase
Brand Awareness
Get
Feedback
We help your business achieve
measurable results through SEO &
Social Media.
Benefit from word of mouth
communication amongst your
customers.
Get valuable customer feedback and
engagement, and ensure the best
return on your digital investment.
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5 Step Process
Our plan to get you to the top of Google:
Researching your business and your competition
Understanding your customers and target keywords
Setting up your Adwords and organic optimization
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Re-indexing and submitting your website to directories4
Getting real results and more business opportunities5
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twitter.com/themktggroupinc
Get In Touch
facebook.com/pages/The-Marketing-Group-Inc/
1 West State Street, Suite 100, Geneva, IL 60134
1 888 906 6574
www.themarketinggroupinc.com
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Thank You!
www.THEMARKETINGGROUPINC.com
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