the marketers map of the digital goldmine

2 | Introduction

I N T R O D U C T I O N

What if I told you that within the various channels of your digital business, across

every device and inside every siloed department, there exists a goldmine of profit

just waiting to be unlocked?

Would you believe me?

Well, you should.

You see, we’ve reached a new epoch in the evolution of marketing. We’ve escaped

the dark ages and entered The Marketing Enlightenment, an age of visibility. With the

extensive amount of data available at our fingertips today, we have the ability to view,

track, and understand our digital traffic across all layers of the conversion funnel,

through every facet of our businesses, and on an entirely new level - a human level.

Why is this a big deal?

Because today, if you’re like most marketers, you’re not seeing clearly. You’re not

only wasting money but you’re missing out on some serious (and easily tapped)

revenue. With the advancement of all things digital, you’ve lost sight of the fact that

while consumers may exist in the digital world, they are not any less human. Their

browsing, shopping, and purchasing habits all stem from the same physical humans

walking through brick and mortar stores, and it’s time they be treated as such.

3 | Introduction

Marketers today are short-sighted when it comes to their conversion funnels. The

goal of this guide is to help you understand that short-sightedness. Along the way,

we’ll also do everything we can to broaden your marketing horizon. By the end of

this guide, you will not only understand how to humanize (& profitize) your digital

marketing approach but you’ll have the map to discovering the digital goldmine of

your marketing funnel right at your fingertips.

Part 1: Today’s Myopic Approach, Exposed

Part 2: The Digital Goldmine, Identified

Part 3: Your Digital Goldmine, Unlocked

5 | Part 1: Today’s Myopic Approach, Exposed

INCREASE SESSIONS

(Traffic)& INCREASE REVENUE

PER SESSION(Conversion Optimization)

PA R T 1 : T O D AY ’ S M Y O P I C A P P R O A C H , E X P O S E D

It all begins with a little mathematical proportion known as the 92:1 Ratio:

For every $92 spent on digital ads driving traffic to a website,

only $1 is spent actually guiding that traffic toward conversion

once they’re on the website.

Of course, this ratio differs across every vertical and industry, it varies from website

to website, but just think about the law of averages -- that little ratio represents a big

problem in the state of marketing.

Let’s walk through the issue in greater detail.

THE PROBLEM.

It really stems from every marketer’s ultimate goal -- to drive revenue for their

business -- and the two ways of accomplishing it:


Digital and TV Ad Spending As Share of

US Media Spending by Year

Digital TV

1 “Digital Ad Spending to Surpass TV Next Year—EMarketer.” EMarketer. N.p., 8 Mar. 2016. Web. 10 Aug. 2016

Until recently, only the first of these methods has been possible - increasing the

quantity of traffic (hence the 92:1 Ratio).

It’s actually been the bread-and-butter tactic for the majority marketers even prior to

the existence of the internet and digital marketing. Brick and mortar marketers relied

on the “spray and pray” technique, spraying their money around various advertising

and promotional options and praying those methods -- billboards, tv, print ads, direct

mail -- worked in their favor.

Furthermore, with the advent of the World Wide Web, marketers have been armed

with an endless number of marketing tactics to drive new traffic to their businesses

from every corner of the internet, increasing revenue in the process. In fact, by 2017,

digital media ad spend in the US is projected to surpass television for the first time in

history.1


Considering the growing market share held by digital, the existence of the 92:1

Ratio is not surprising. It’s no surprise that marketers have continued to rely on that

ratio -- they’ve focused their attention toward the variable of the revenue-increasing

equation they know they can control, traffic quantity.

So, what’s wrong with this approach? Let’s take a look.

THE CONSEQUENCES.

Imagine your business’ conversion funnel with the 92:1 Ratio in mind -- what we like

to call The Myopic Funnel.

So, you’re pushing tons of new traffic to your website -- imagine 10 million monthly unique

visitors. Great. But what happens once those visitors arrive at your website?


Nothing - for the most part. If you’re an eCommerce company, maybe you have an

email capture or cart abandonment experience trigger for specific users. If you’re a

publisher, some of your traffic might hit a paywall after reading X number of articles.

If you’re B2B, maybe you’re trying to push your qualified traffic toward a demo.

Still, however, the majority of those 10 million monthly unique visitors are treated

exactly the same way, regardless of how deep into the funnel they reach and in spite

of the unique levels of conversion intent they exhibit. SuzieQ might read 3 articles

while PauLeeD reads 8 - but each of their experiences with your business will still

mirror the other’s.

Let’s recap Consequence #1 (we’ll put it plainly):

Your digital business is comparable to a brick and mortar store devoid of

any sales associates, any store maps, really anything at all to guide your

visitors to complete a conversion.

And Consequence #2 (a consequence of #1):

Your conversions are suffering as a result. Just think about your conversion

rate! (Hint: it’s low.)

But why is this so bad? After all, based on the 92:1 ratio, we know we can still

confidently expect $Y in returns, as long as we continue driving X amount of traffic.

Here’s why - Consequence #3:

Your acquisition channels (the things responsible for driving X amount of

traffic) are maxed out.

To explain, let’s assume that, like most marketers, you rely on Google and Facebook,

and probably some others, to drive all that traffic to your website. But, as we

discovered from Consequence #2, your acquired traffic is not converting at its

highest potential.


In other words, as a sophisticated marketer, you’ve reached the point where you

know your target spend for each ad and the expected revenue driven from that ad.

Spending more doesn’t make sense, as the results won’t net out.

What can you do about it? If increasing your ad spend doesn’t make sense, maybe

you just need to increase the revenue. (I know - duh.)


How do you do that? It all goes back to Consequences #1 and #2. Improve the

relationships between your business and the individuals engaging with it and BAM,

up goes that conversion rate, and BAM, up goes that acquisition ROAS curve (and

your revenue).

So, to summarize the consequences many marketers face today: business growth

has plateaued. Despite the endless amounts of money you’re continually funneling

into various marketing strategies and digital platforms, your conversion rate and

resulting revenue remains stagnant.

But there’s hope. Hope that already exists within the walls of your digital business,

just waiting for your attention. It’s your Digital Goldmine, dude. Unlock it already.

12 | Part 2: Your Digital Goldmine, Identified

So, you’ve made it through a lot of bad news. Here’s some good news: that Digital

Goldmine we’ve been talking about. We’re about it to show it you.

To get there, let’s take a closer look at your conversion funnel, beginning again with

the Myopic perspective.

THE MYOPIC FUNNEL :

Here’s a quick refresher for you.

PA R T 2 : Y O U R D I G I TA L G O L D M I N E , I D E N T I F I E D

Today, the way you look at your conversion funnel is basic. All your traffic starts at the

top, and slides their way through the conversion journey, ultimately either converting

or not converting. It’s basic.

But, as I mentioned in the introduction, we’ve

reached an era of enlightenment. The data

available to us today affords us the opportunity

to don new and improved marketing goggles,

as we finally see the true color and definition of

our otherwise myopic conversion funnels. Most

importantly, it allows us to identify, understand, and

respond to the real treasure of our businesses --

the people.

Queue “I Can See Clearly Now” by Johnny Nash.


THE ENLIGHTENED FUNNEL:

Here it is folks, the funnel you’ve all been waiting for…

(*Note: the details of this funnel are examples and will be unique to every business.)


I’d say a round of applause is in order… or at least a round of drinks to help you get

over the fact that not only have you been wasting a lot of money but you’ve been

missing out on some serious revenue too.

Let’s dissect our new funnel to understand why.

THE TOP HALF (IT’S USELESS)

The top of your conversion funnel might be the largest piece but, with regards to

those visitors who never make it any deeper, it also represents the most worthless

chunk of traffic interacting with your business. These are the low intent visitors who

typically spend less than two minutes engaging with you -- not just the hard bounces,

but also the visitors who likely don’t make it deeper than the page they landed on.

They’re just not that into you. We’ve all been there. We know it hurts. But what are

you gonna do about it?


Well, right now - you’re handling it ALL WRONG. Here’s how:

What you’re doing right now: Wasting money.

You’re wasting money on the traffic whose actions (or lack thereof) are

clearly telling you that they are not interested in what you’re offering.

How you’re wasting money: You’re still paying for them.

You’re paying to retarget these worthless visitors after they abandon.

You’re trying to bring them back. You might even be paying for optimized

landing pages and SEO strategies.

But why? They’re useless.

So, the most important question: What should you be doing?

It’s time you take a note from Ella Fitzgerald’s classic tune, Give A Little, Get A

Little: “no love, no hope… give a little, get a little love”. That is to say, if these

visitors aren’t showing interest in your product, your brand, your business -

there’s no hope for them. So save your energy (and spend) for those who

are givin’ you a little something to work with - aka the bottom half of your

enlightened funnel.

It’s simple. Let them go. LET THEM GO.


THE BOTTOM HALF (IT’S YOUR GOLDMINE)

We’re finally here. The big reveal. It’s your Digital Goldmine, people, and it lives in the

bottom of your enlightened conversion funnel.

That’s right, it’s been there the whole time. Your Digital Goldmine encompasses those

medium-high intent visitors who are clearly interested in whatever it is that you’re

offering.

How do you know they’re just that into you? Because their digital body-language

is telling you so. These visitors are taking specific actions while engaging with your

business that showcase their interest in your brand -- they just need a little help from

you to complete the conversion (think Ella Fitzgerald).


So, what are you going to do about it?

Hopefully something fast, because, right now, you’re struggling.

What you’re doing right now: Not enough.

If you’re an eCommerce company, maybe you’re targeting visitors who

add items to cart with cart abandonment experiences. Or, if you’re B2B

or a publisher, you might be trying to drive visitors to higher value pages

or articles. But that’s not enough. And you’re likely still only targeting

a tiny portion of the traffic in your Digital Goldmine. while you’re leaving

the rest of these visitors to abandon with no effort spent convincing

them to continue their conversion journey.

How you’re screwing up: You’re leaving gold on the table.

Even if you’ve undertaken some of the marketing strategies I listed

above, those are likely primarily tailored to that very-high intent traffic

(aka the smallest cohort of traffic which requires the least amount of

convincing to convert). Meanwhile, the largest pieces of your goldmine,

the medium to high intent traffic, are left alone to abandon. There’s

simply no effort or revenue spent motivating them to continue their

conversion journey.

Finally, the most important question: What should you be doing?

I know what you might be thinking - easier said than done. But it’s not actually

as difficult as you might think. You just have to map it out.

And here’s a hint: Behaviors mark the spot.

Another simple answer for you: Identify them. Understand them. Motivate them. Encourage them. CONVERT THEM.

19 |

Step 1: Map it

Step 2: Understand it

Step 3: Respond to it

Part 3: Your Digital Goldmine, Unlocked

Now that you’ve identified your Digital Goldmine, it’s just a matter of time before you

unlock all the value and revenue that comes with it.

But there are a few steps you have to take with regards to your Digital Goldmine to

get there:

PA R T 3 : Y O U R D I G I TA L G O L D M I N E , U N L O C K E D

20 |

Think about your childhood Easter egg hunts. They likely took place in a park, a

backyard, or around a house. Regardless of where they happened, you always had

clear parameters within which your egg-inspired search would take place.

Now, imagine not having those boundaries. Imagine that your parents dropped you

off in the middle of Metropolis with a mere, “Go find some eggs!” for encouragement.

It’s safe to assume Superman would spend the next few weeks saving the city from

death by smell.

But that’s neither here nor there.

What is here is your new and improved conversion funnel with a Digital Goldmine

just waiting to be found. In order to pinpoint that valuable traffic, however, you need

to first understand the confines that define them - what makes PauLeeD part of your

Digital Goldmine when SuzieQ is not, what did he do that she didn’t?

(And if you don’t define those boundaries? Let’s just say your business would be

suffering from a similar stink as that of Metropolis. Though, in your case, it would be

the stench of wasted revenue.)

So, how do you actually map out the boundaries for your Digital Goldmine?

For starters, take an in-depth dive into your business. Understand the various

paths to conversion available to your visitors -- and not just from top to bottom.

Considering most prospects require multiple sessions to complete a conversion,

look across your funnel as well -- where do your visitors drop off and where do they

return? (Hint: Analytics platforms are instrumental to uncovering holes in your funnel.)

STEP 1. Mapping Your Digital Goldmine

Part 3: Your Digital Goldmine, Unlocked > Step 1: Mapping Your Digial Goldmine

21 | Part 3: Your Digital Goldmine, Unlocked > Step 1: Mapping Your Digial Goldmine

In creating this map, you’ll begin to understand what separates the top portion of

your funnel from the bottom. If you’re a publisher, your top of funnel traffic is likely

made up of those users who have only been to your website once; they’re not

on your email list; they’re only skimming the article they saw on Facebook before

quickly clicking the back button. Alternatively, for B2B businesses, the top of

funnel traffic might encompass the visitors who make it no deeper than the home

page, while bottom funnel visitors make it as far as the product information or

pricing pages.

Remember PauLeeD, a member of your digital goldmine - let’s take a look at how

he got there - assuming you run an eCommerce company, WebsiteShoe.com.


PauLeeD’s Conversion Journey: Visit 1

Digital Body-Language:

• PauLeeD clicked through a Facebook

Lookalike audience ad and landed on

WebsiteShoe.com.

• He browsed through the homepage

and began looking at a specific

category - sneakers.

• Before abandoning the website, PauLeeD

signed up for the email list.

Takeaways:

• He’s new, didn’t spend a lot of time onsite.

• But, we know he’s interested in sneakers.

• And, he’s interested in the brand, since

he signed up for email (*Bonus*: Since we

now have PauLeeD’s email address, we

no longer have to waste ad spend trying

to bring him back.)

• He’s on the cusp of the Digital Goldmine.




• PauLeeD clicked through a promotional

email from WebsiteShoe.com for sneakers.

• He browsed through the category and

clicked through to the product page of the

specific pair he liked.

• He added that pair of sneakers to the

shopping cart, but then clicked back

to scroll through other options on the

category page before abandoning.

Takeaways:

• He came back AND added to cart - he’s

definitely into it.

• But he’s not ready to complete a purchase

• He’s still in browse mode, possibly using

the cart as a wish list.

• He’s clearly got treasure-potential -

we just have to get him to purchase.




• PauLeeD clicked through a cart

abandonment ad, letting him know his

size for the sneakers he added to cart was

running low in stock.

• He clicked through to his cart and began

the checkout process.

• On the credit card page, he abandoned

before he input his credit card number.

Takeaways:

• PauLeeD has reached the bottom of the

funnel - he’s joined the group of the very

high intent.

• He’s interested in what you’re offering, it’s

just a matter of convincing him to take the

final step.

• It’s called conversion friction: alleviate it!

(We’ll get there.)

25 |

Ultimately, the map to discovering your Digital Goldmine can only be established

by you. As demonstrated by PauLeeD’s journey, there are specific decisions that

visitors make to define their relationships with your business. SuzieQ’s first visit

to WebsiteShoe.com mirrored that of PauLeeD -- they both spent very little time

onsite, barely making it past the homepage and abandoning soon after scrolling

through a single category page. The only difference? SuzieQ didn’t sign up for the

email list, while PauLeeD did. PauLeeD was interested in continuing a relationship

with your business, while SuzieQ was not.

The parameters of one’s Digital Goldmine will differ for every business, dependent

on the unique behaviors of their audience and the actions deemed crucial

throughout the conversion journey. Ultimately, the map to discovering your Digital

Goldmine can only be established by you (so get to work).

Part 3: Your Digital Goldmine, Unlocked > Step 1: Mapping Your Digial Goldmine

26 |

By this point, you should understand how to identify the most valuable traffic

interacting with your business. But it’s about more than simply targeting the right

traffic -- you have to understand them. It all boils down to reading the digital body-

language of your visitors, the behaviors they display while interacting with your

business, and understanding how those actions translate to their unique levels of

conversion intent.

So, with this new, enlightened perception of your traffic, the question becomes - how

do you unlock the potential of that traffic and start driving value (& revenue) for your

business?

The answer is actually pretty straightforward: You listen to them.

But what are you listening for? (Obviously, in the event that PauLeeD is snowballing

his way toward conversion, you don’t want to interfere.)

You’re listening for friction -- any force that resists relative tangential motion.

Remember those drop off points we mentioned earlier -- here they are. Those drop

off points throughout your marketing funnel are a result of friction, hindering your

visitors from moving foward in their conversion journey.

So think about skiing. You’re making your way gracefully down the side of a

mountain. Gravity’s your friend, the wind your partner. You feel like you’re flying.

And then suddenly you don’t. Because friction – which in this case takes the form of

a patch of grass growing beneath the quickly melting snow – between two objects

impedes velocity.

STEP 2. Understanding Your Digital Goldmine

Part 3: Your Digital Goldmine, Unlocked > Step 2: Understanding Your Digital Goldmine

27 |

So now, not only are you slowing down but it’s likely you’re falling and probably

bruising.

Why? Friction.

Apply this idea to PauLeeD’s browsing velocity when he’s shopping a sale. He arrives

at a website – 25% off sign – excellent. He jumps straight to that sale page and

begins browsing. Something catches his eye. With that conversion gravity driving his

mouse, he lands on a product page. He’s on a roll:

Reviews – look great.

Product images – exactly what he’s looking for.

Price – oh… [*he’s hit that patch of grass*]

But wait, isn’t he in the sale section? But what’s 25% off $96.43? . . .

[*maybe there’s hope . . . or not*]

Is it even on sale? [*he’s falling*]

PauLeeD ain’t got time for that. [*he’s not getting back up*]


28 |

How do you fix it? By using the same tactic I mentioned earlier: Listening.

Listen to their digital body-language, from which you’ll detect the sounds of

conversion friction - doubt, hesitation, concern, to name a few.

You’ll find them echoing throughout the holes in the medium to high intent portions of

your conversion funnel. Just consider all the places where you’d think twice, pause,

or lose interest if you were shopping for your own products, including (but not limited

to) price, page load time, distracting page elements. Look outside the walls of your

website, as well. Conversion friction spans all facets of your business, reaching any

point of interaction between you and your traffic.

Here’s a tip:

Start with your analytics platforms. They can be instrumental to uncovering holes in

your funnel across all channels. Your email is getting a lot of opens but not many click

throughs - there’s friction there. Your ads are getting a lot of clicks but they’re not

translating to enough conversions - there’s friction there.

Let’s think back to PauLeeD from the above example. He made it quickly to a

product page and even clicked through product images -- his digital body-language

expressed his clear intent for the product at hand. But then he hesitated. And then

he abandoned.

Assuming no negative reviews in view, what else would have caused the sudden halt

in PauLeeD’s conversion momentum but price. But the story doesn’t end there. It’s up

to you to understand why the issue appeared in the first place.


29 |

Since PauLeeD was browsing during a sale, the idea that price, alone, would interrupt

his journey to conversion doesn’t fully follow. A lack of understanding around the sale

price, on the other hand, makes more sense. Let’s take a look at PauLeeD’s view of

the product page during the sale:

Sure, the top of the page indicates that there’s a 25% off promotion, but how the

hell would PauLeeD know whether or not it’s applicable to the product he’s currently

looking at? After all, the price shown is the item’s regular price. On top of that, if the

promotion is applicable, not only is the website asking PauLeeD to do work in order

to calculate the savings, but it’s sending them to a calculator, a scratch paper, or the

depths of his mental math mind to figure it out – instilling him with resistance to what

was originally strong conversion gravity.

PauLeeD ain’t got time for that.


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30 |

You’ve found your Digital Goldmine

You’ve decoded their digital body-language

You’ve interpreted their conversion friction

So, let’s summarize what you’ve accomplished thus far:

And now you’re getting ready to respond to your visitors, to alleviate that friction,

to encourage them toward conversion and unlock the goldmine of revenue for

your business.

The goal? To plug the holes throughout your marketing funnel, creating a fluid and

uninterrupted journey to conversion.

The key? Undeniable value.

Think about every time you begin the process of making a decision. Maybe you’re

trying to justify those super cool (but also expensive) bookshelves or that super

cool (but also expensive) trip to Croatia. How do you convince yourself to move

forward (or, in some cases, not to) with your decision?

Some of us will make like Rory Gilmore and begin a pro/con list. Others might

simply say, “what the hell” and go for it. Either way, however, the decision-making

process begins with attributing value to the product or experience in question.

STEP 3. Responding to (& Monetizing) Your Digital Goldmine

Part 3: Your Digital Goldmine, Unlocked > Step 3: Responding to (& Monetizing) Your Digital Goldmine

31 |

So those bookshelves - let’s look at my process. It began with a list:

In this case, the amount of happiness created by the bookshelves was more valuable

to me than the dollars spent. Even if I was the type to make an instantaneous decision,

my decision would be based on that same happiness factor I felt the moment I saw

them.

Now think back to PauLeeD’s experience. The value was there initially, taking the

form of the 25% off promotion. PauLeeD was excited, as demonstrated by his speedy

browsing behavior, transporting him with just a few clicks from the email to the

product page. But, suddenly, that clear value disappeared, along with his conversion

momentum.

The value of serious savings was lost to PauLeeD once he actually saw the product he

wanted, replaced by Conversion Friction in the form of doubt -- was that item even on

sale? What would the savings even be?

How do you bring value back into the equation? You do just that! You bring it back.

PROS CONS

They’ll make my apartment happy

They’ll make me happy

They’ll make my books happy

They’re expensive


32 |

Imagine a scenario that when PauLeeD arrived at that product page, after clicking

through those photos and expressing his clear interest in the product, the onsite

experience adapted to his conversion intent -- it responded to his behavior, letting

him know what his savings would be:

I’d bet PauLeeD would have clicked that add to cart button and checked out. The

value of the purchase becomes clear along with extra emphasis on the urgency

around the ending-sale, heightening PauLeeD’s already high levels of conversion

momentum. Instead of the typical, lifeless online experience, the website assumes a

human-like quality, as it acknowledges PauLeeD’s behavior and reacts accordingly.

And just like that, PauLeeD becomes an active stream of revenue as opposed to just

another coin in the otherwise locked treasure chest that is your Digital Goldmine.


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33 |

Now imagine you were able to identify and soothe the points of conversion friction for

all those coins in your Digital Goldmine. If you’re extra personable, you might just add

each and every one of them to your revenue stream.

That’s right, it’s possible. You just need a bit of help from a little thing we like to call

Behavioral Marketing:

Behavioral Marketing is a new marketing channel based around the principle of

identifying your previously unidentifiable website traffic and enabling businesses to

address the friction points in the conversion funnel as visitors experience them in

real-time. It results in the ability to create individualized behavioral profiles that follow

consumers throughout their journey, empowering brands to create seamless digital

experiences on a one-to-one basis.

Yeah, it’s a big deal. And with your Behavioral Marketing partner, you’ll finally unlock

your Digital Goldmine, overcoming the consequences of your previously myopic

perspective. You’ll drive incremental revenue for your business by creating unique and

valuable relationships with each member of your Digital Goldmine.

And I’ll promise you this: your world will spin [profitably] on.

*For more information about the undeniable value of Behavioral Marketing and

selecting a Behavioral Marketing partner, checkout C-Suite Series: The Blueprint to

Behavioral Marketing.


http://www.bouncex.com/whitepapers/c-suite-series-the-blueprint-for-behavioral-marketing.html?utm_source=whitepaper&utm_medium=content&utm_campaign=digitalgoldmine

http://www.bouncex.com/whitepapers/c-suite-series-the-blueprint-for-behavioral-marketing.html?utm_source=whitepaper&utm_medium=content&utm_campaign=digitalgoldmine

34 |

People-Based Marketing: With the BounceX ID engine, we work

to identify and profile your anonymous visitors regardless of

where they might be browsing or which device they might be

browsing on.

• The industry average for a People-Based identification rate

is roughly 5%.

• The BounceX average for a People-Based identification

rate is 38%.

WHY BOUNCEX?

B O U N C E X ’ S B E H AV I O R A L M A R K E T I N G C L O U D™

Top 5 Marketing Channel: BounceX is a new, top 5 marketing channel. We exist

right up there with Facebook and Google as a core infrastructure to marketing

execution by amplifying the marketing investments you’ve already made and

ultimately enhancing your business’ bottom line.

Behavioral Marketing Cloud™: BounceX has solved the most prominent digital

pain points across all industries and designed a behavioral software, the

Behavioral Marketing Cloud™, dedicated to addressing each of those pain points

both on and off your website.

White Glove Service: Our world-class design studio, cutting-edge developer

team, and expert conversion scientists combine talents from many practices to

move the needle for your business. Our campaigns never stop learning, and you

never have to lift a finger.

BounceX Behavioral Marketing Cloud™

35 | BounceX Behavioral Marketing Cloud™

Learn what the Behavioral Marketing CloudTM can do for your business.

BOUNCEX BEHAVIORAL MARKETING CLOUD™

Behavioral ID Engine: Identifies and profiles anonymous website visitors to

unlock previously impossible targeting opportunities both on and off your

website.

Behavioral CMS: Increases the revenue per session for you current traffic by

adapting your website to real-time digital body language displayed by your

traffic.

Behavioral Email: Identifies previously anonymous website traffic, unlocking

People-Based Marketing channels and triggering high-impact emails, customized

to an individual’s behavior.

Behavioral Audiences: Revolutionizes your acquisition and retargeting strategy

by extending the information gleaned via the Behavioral ID Engine (both on-site

and email behavioral data) across the Internet.

Behavioral Ads: Enhances the ad experience to drive greater on-site

engagement for publishers and maximum performance for advertisers by

determining the best and highest-yielding moment to engage each visitor

with a relevant ad.

http://www.bouncex.com/webinars/get-demo.html?utm_source=whitepaper&utm_medium=content&utm_campaign=digitalgoldmine

36 |

A B O U T T H I S G U I D EThe Marketer’s Map to the Digital Goldmine

WRITTEN BY:

Ryan Urban CEO, BounceX CONTRIBUTORS: Mili Mehta

Lead Writer, BounceX

Steve Dong Product Manager, BounceX

Maricor Resente VP of Marketing, BounceX

Julia Spano Senior Director of Marketing Partnerships, BounceX

DESIGNED BY:

Erica Mahoney Senior Graphic Designer, BounceX Bill Harkins Senior Graphic Designer, BounceX

Contact BounceX: Enterprise Sales: [email protected]

Careers: [email protected]

Press Inquiries: [email protected]

By Phone: (212) 292—3162

About BounceX: BounceX’s Behavioral Marketing Cloud™ de-anonymizes website visitors, enabling

organizations to unlock people-based marketing experiences. For the first time, online

businesses are able to target previously unidentifiable opportunities both on and off

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Learn more at www.bouncex.com

the marketers map of the digital goldmine

Data & Analytics