The Market Research EventOfficial TMRE 2012Debrief

The Market Research Event 2012

• The following document outlines key takeaways and lessons learned organized around key areas of focus including– Insights Transformation & Leadership Development– The New MR Toolkit: Social Media, Mobile & Technology– Shopper Insights– Ad & Media Research– Data Analytics, Big Data, ROI & Measurement– Insight Driven Innovation– Brand Insights & Strategy– Trends & the Future

Insights Transformation & Leadership Development

• What did you learn that you didn’t already know?

Insights Transformation & Leadership Development

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Insights Transformation & Leadership Development

• What supporting information – data, stats, books, websites, etc. did speakers share?

Insights Transformation & Leadership Development

• What are the key trends in this area that stand to impact your business?

Insights Transformation & Leadership Development

• How do you compare to other companies you’ve heard from in this area?

The New MR Toolkit: Social Media, Mobile & Technologies

• What did you learn that you didn’t already know?

The New MR Toolkit: Social Media, Mobile & Technologies

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

The New MR Toolkit: Social Media, Mobile & Technologies

• What supporting information – data, stats, books, websites, etc. did speakers share?

The New MR Toolkit: Social Media, Mobile & Technologies

• What are the key trends in this area that stand to impact your business?

The New MR Toolkit: Social Media, Mobile & Technologies

• How do you compare to other companies you’ve heard from in this area?

Shopper Insights

• What did you learn that you didn’t already know?

Shopper Insights

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Shopper Insights

• What supporting information – data, stats, books, websites, etc. did speakers share?

Shopper Insights

• What are the key trends in this area that stand to impact your business?

Shopper Insights

• How do you compare to other companies you’ve heard from in this area?

Ad & Media Research

• What did you learn that you didn’t already know?

Ad & Media Research

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Ad & Media Research

• What supporting information – data, stats, books, websites, etc. did speakers share?

Ad & Media Research

• What are the key trends in this area that stand to impact your business?

Ad & Media Research

• How do you compare to other companies you’ve heard from in this area?

Data Analytics, Big Data, ROI & Measurement

• What did you learn that you didn’t already know?

Data Analytics, Big Data, ROI & Measurement

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Data Analytics, Big Data, ROI & Measurement

• What supporting information – data, stats, books, websites, etc. did speakers share?

Data Analytics, Big Data, ROI & Measurement

• What are the key trends in this area that stand to impact your business?

Data Analytics, Big Data, ROI & Measurement

• How do you compare to other companies you’ve heard from in this area?

Insight Driven Innovation

• What did you learn that you didn’t already know?

Insight Driven Innovation

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Insight Driven Innovation

• What supporting information – data, stats, books, websites, etc. did speakers share?

Insight Driven Innovation

• What are the key trends in this area that stand to impact your business?

Insight Driven Innovation

• How do you compare to other companies you’ve heard from in this area?

Brand Insights & Strategy

• What did you learn that you didn’t already know?

Brand Insights & Strategy

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Brand Insights & Strategy

• What supporting information – data, stats, books, websites, etc. did speakers share?

Brand Insights & Strategy

• What are the key trends in this area that stand to impact your business?

Brand Insights & Strategy

• How do you compare to other companies you’ve heard from in this area?

Trends & The Future

• What did you learn that you didn’t already know?

Trends & The Future

• What surprised you about this? Think of some defining moments and big results from the sessions you attended.

Trends & The Future

• What supporting information – data, stats, books, websites, etc. did speakers share?

Trends & The Future

• What are the key trends in this area that stand to impact your business?

Trends & The Future

• How do you compare to other companies you’ve heard from in this area?

Overall Conference Value

• What was the most valuable thing you learned at The Market Research Event?

Overall Conference Value

• What competitive intelligence did you gather?

Overall Conference Value

• What inspired you most at TMRE?

Overall Conference Value

• What vendors will you follow up with as a result of meeting with them at TMRE?

Overall Conference Value

• What aren’t you doing that you should be?

Short Term Actions

• List your top 3 short term actions coming out of The Market Research Event1. 2. 3.

Long Term Actions

• List your top 3 long term goals you will pursue coming out of The Market Research Event

1. 2. 3.

Additional Thoughts

Additional Thoughts

Additional Thoughts