The Many Faces Of

Personal Branding

"We are CEOs of our own

companies: Me Inc."

"To be in business today, our

most important job is to be

head marketer for The Brand

Called You."

Tom Peters

“A brand is the set of

expectations, memories,

stories and relationships that,

taken together, account for a

consumer’s decision to

choose one product or

service over another.”

Seth Godin

“Personal Branding is about

building authority that gets

people to pay attention to

your message and want to

share it and recommend it to

others”

Mark Traphagen

“Personal Branding…What

makes you unique? How do

you express your

uniqueness? How do you

gain a reputation so people

will understand that your

uniqueness makes you

valuable to them?”

Richard Bolles

“When you brand yourself

properly, the competition

becomes irrelevant.”

Dan Schawbel

“Remember that it’s all about

your customers. It’s easy to lose

sight of the fact that, at the end of

the day, it’s your customers that

write your paycheck each month.

Your brand should ultimately be

focused on providing the best

possible experience to each and

every customer.”

JW Dicks

“Start by knowing what you

want and who you are, build

credibility around it and deliver

it online in a compelling way.”

Krista Neher

“Personal Branding is all

about your unique promise of

value and what you bring to

the table. It's [also] about

getting your potential clients to

choose you as the only

solution to their problem”

Dr. Sarah David

“You have to do what you

love…do what you are

about…be completely

transparent…”

Gary Vaynerchuk

“Focus on identifying your

target audience,

communicating an authentic

message that they want and

need and project yourself as

an “expert” within your

niche.”

Kim Garst

“We must capture our

essence and value in the

marketplace, relative to the

competition.”

Mark Affleck

“Your Personal Brand is

mostly wrapped into the

unique promise of value that

you deliver to a receptive

audience.”

Gary Hyman

Your Brand

Learn to unearth YOUR

“Personal Brand”.

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