the management team at turn the page€¦ · #1 source for digital advertising aside from adwords...

https://www.youtube.com/watch?v=kekVV4Pyoo4

The Management Team at Turn the Page

Account Services

Chad Kennett

Web DevelopmentSEO

Amalia Harvey Duane Legill

Social Media & Content

Matt Dickson Amanda Hall

PPC

Reflecting on digital marketing

in 2016

We live in an online marketing world - now more than ever.

And your online presence is vital to your success.

PPC | Google Ad Words

There are over 4 Million business that advertise using adwords. (Business Insider)

These business are increasing their PPC budgets by 12% per year on average. (Google Economic Report)

Business make an average of $3 in revenue for every $1.60 spend on Adwords. (Google Economic Report)

89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google research)

45.5% of Google’s uses can’t tell the difference between organic and paid search results. (SEO Book)

SEO93% of online experiences begin with a search engine. (imForza.com)

75% of users never scroll past the first page. (imForza.com)

SEO leads have a 14.6 close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (imForza.com)

When Using organic SEO Techniques and a PPC campaign together you can expect to receive 25% more clicks and 27% more profits versus using one or the other. (Business 2 Community)

Inbound leads are 61% lower than outbound lead generation. (seachenginejournal.com)

Web Development

55% of internet users report leaving a website after just 15 seconds if it isn’t meeting their needs.

Turn The Page develops powerful online marketing tools in both Wordpress and custom platforms. Our websites are developed to promote brand awareness, SEO and Adword campaign strategies and user friendly mobile/tablet accessibility.

● Business Pro - Cost effective and streamlined.

● Agency Pro - Hands on design and development process.

● Agency Custom - Robust ecommerce solutions, advanced calendar functionality, appointment scheduling, custom post types — you think it, we do it..

Social Media & Content

#1 Source for Digital Advertising aside from AdWords is now Facebook ads. Facebook allows for small and large businesses alike to advertise toward new clients

Social networking sites now account for 28% of all internet usage (Global Web Index)

In the U.S. 70% of all people use at least one social networking site and more than 50% use two or more (Statista)

90% of Millennials and 35% of people over 65 are active on social networking sites (Pew Research Center)

33% of Millennials prefer using social networking to communicate with business over all other channels (MarketingSherpa)

Companies that Blog have 434% more indexed pages (seachenginejournal.com)

Confidential & Proprietary

ISHA VIJAgency Development Manager✔ New business development✔ Strategic growth planning✔ Sales training✔ Acquisition & pitch partnership

ERICK GRISCENCOAgency Account Strategist✔ Existing business growth✔ Priority account strategy✔ Tailored optimization insights to meet client goals

GOOGLE AGENCY PARTNERSHIP

ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.

YOUR GOOGLE AGENCY TEAM

● Technical troubleshooting● Tag implementation● Policy & trademark issues● Billing set-up or questions

● Merchant Center support● Google My Business● Analytics issues● 3rd party ad serving

SUPPORTING TEAMS

Micro Moments WorkshopHow Our Biggest Opportunities Are Found In The Smallest Moments

Why work with us?

Why Google?Why Online + Why Mobile? Why Now?

Today’sAgenda

Why Online? Why Mobile?

Google Confidential and Proprietary

We don’t go online. We live online.

Proprietary + Confidential

Going Online

Communications Find information Shopping Video Entertainment


Going Online

Communications

Find information

Shopping

Video Entertainment

Get to the Computer

Connect to the internet

Open your Browser

Wait the connection

ONLINE


This small guy changes EVERYTHING


Living Online

Communications

Find information

Shopping

Video Entertainment

Get to the Computer

Connect to the internet

Open your Browser

Wait the connection


Living OnlineCommunications

Find information

Shopping

Video Entertainment

Virtual Reality


Across all industries, mobile is leading the way

Buy festival tote for Coachella next weekend11:15pm

On the bus, read about Coachella lineup8:42am

Use flashlight app to find dropped earring11:09pm

At bus stop, listen to new music playlist 8:30am At work, book

Coachella tickets11:36amOn bus, check email

for sales this weekend5:29pm

Browse festival styles on YouTube7:15pm

Wake up and check today’s weather6:50am

At lunch, play Scrabble while waiting in line1:33pm

Use maps to get directions to Creole food truck 1:13pm

We check our phones 150 times a day.Our smartphone has become our go-to-assistant for a lot of our daily tasks: texting, emailing, calling or social networking.

But there are other moments when we’re trying to learn, to be inspired, perhaps even to buy. These moments when we’re leaning in and trying to accomplish something. When we have intent.

Source: Kleiner Perkins Caufield Byers, May 2013.

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem


Confidential + Proprietary

Full value of mobile: a social experiment

Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem


How uncomfortable was that to you?


We don’t go online. We live online.

I-want-to-know moments

I-want-to-go moments

I-want-to-do moments

I-want-to-buymoments

65%of online consumers look up more information online now versus a few years ago.2

increase in “near me” search interest in the past year.4

of smartphone users turn to their phones for ideas while doing a task.6

of smartphone users consult their phones while in a store deciding what to buy.8

Sources1 Google internal data, for 10 countries including the U.S. and Japan, April 2015.2 Consumers in the Micro-Moment, Wave 2, Google/Ipsos, U.S., May 2015, n=1,005, based on internet users.3 Google Consumer Surveys, U.S., May 2015, n=1,243.4 Google Trends, U.S., March 2015 vs. March 2014.5 The Consumer Barometer Survey 2014/2015, U.S., n=1,000, based on internet users.

66%of smartphone users turn to their phones to look up something they saw in a TV commercial.3

2X

82%of smartphone users use a search engine when looking for a local business.5

91%

100M+hours of “how-to” content was watched on YouTube in the first half of 2015.7

82%

29%increase in mobile conversion rates in the past year.9

6 Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015, n=5,398, based on internet users.7 Google Data, North America, January 1–May 5, 2015, "How-to" video classification based on public data such as headlines, tags, etc., and may not account for every "how-to" instructional video available on YouTube.8 Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015, n=5,398, based on internet users.9 Google Analytics aggregated data, U.S., April 1–14 2014 and April 1–14 2015.


http://www.youtube.com/watch?v=cplXL-E1ioA

Why Now?

Source: Emarketer Time Spent Comparative EstimatesGoogle Confidential and Proprietary

+16%Time spent with digital is growing

-2.5%Time spent with

TV is not

2,422 Minutes/Week 1,911 Minutes/Week

Why Google?


2B+ Google usersReach millions of people, across their entire day



What does our partnership mean for you?

Proprietary + ConfidentialProprietary + Confidential

“In the past, marketing strategies put the lion’s share of resources into building brand awareness…

and opening wallets at the point of purchase...”

The world has changed

AWARENESS

SALES


“...but touchpoints have changed in both number and nature, requiring a major adjustment”

— Harvard Business Review, 2010

The world has changed

AWARENESS

SALES


The result? Technology has transformed strategies

AWARENESS

SALES

social networks

mobile research

how-to video tutorials online reviews

CONSIDERATION

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

Proprietary + ConfidentialInspire, Entertain, Build Emotional Connection #TDThanksYou wins hearts using YouTube TrueView22.8M views

● Most watched video in canada and one of the top in the US during summer 2014

● Media buzz around the world

● Brand affinity increase of 26%

● Google Consumer Survey found that people who watched the video were twice as likely to feel positive about TD.

http://www.youtube.com/watch?v=bUkN7g_bEAI

Why Work With US?


Performance

Time

Market knowledge


The Value of a Google Partner Agency:


What does our partnership mean for you?

Cutting Edge Products

Exclusive access to beta products and pilot

programs

Optimal PerformanceDedicated team to provide

custom recommendations at the account level

GrowthTogether, we know what it takes to win, and we can help exceed your goals


http://www.youtube.com/watch?v=lTTTpbvVR40

Thank You For Joining Us!

the management team at turn the page€¦ · #1 source for digital advertising aside from adwords...

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