the magic of apps: 5 ways going mobile will move your business
TRANSCRIPT
THE MAGIC OF APPS: 5 WAYS GOING MOBILE WILL MOVE YOUR BUSINESS
80% OF INTERNET USERS OWN A SMARTPHONE AND THE USE OF SMART TV, WATCHES, WRISTBANDS & OTHER THINGS “SMART” HAS BEEN STEADILY INCREASING.
ARE YOU SURE YOU ARE READY FOR THIS?
CUSTOMERS EXPECT MOBILE AND AGILE SERVICES - ANSWER THEIR NEEDS01
THE MAGIC OF APPS01
Evolution (and Google) force businesses to have mobile-responsive websites.
Research shows that time spent on media through mobile apps is 89% vs. 11% spent through the mobile web.
So what do you need to do to be a step ahead of the competition and even more customer-friendly? You clearly need an app. Faster access, more options and only a click away!
COMPETITION IS HARSH - USE MOBILE TECHNOLOGY AS A SALES / MARKETING TOOL
02
THE MAGIC OF APPS02
Many modern brands are already using push notifications as a sales and marketing tool (MAcy’s, CVS, Groupon, to name just a few).
If used wisely, push messages retain users, increase app launches
(3 times more on average) and remind clients of your existence.
Offer personalized, relevant content and your customer engagement both online and in-store will grow!
GIVE MORE, BE MORE - PRESENT EXTRA CONTENT AND IDEAS03
THE MAGIC OF APPS03
Why not follow in the footsteps
of many physical retailers who
have allowed their customers
to access the benefits of
shopping online - like product
reviews, coupons or extra
information - while shopping in
a physical store?
Or be like Skyscanner, the
global search engine for
flights that first launched
an app with over 35 million
downloads before creating
Skyscanner Cars to find car
hire deals around the world?
GET PAID FASTER AND EARN MORE - USE M-COMMERCE 04
THE MAGIC OF APPS04
According to Goldman Sachs, in
2018, mobile commerce will take
over half of all e-commerce sales.
And it allows for the use of
contactless payments, credit or
debit cards, transfers, value cards,
micropayments and more.
GIVE FUN - INVEST IN GAMES, ENTERTAINMENT AND SOCIAL05
THE MAGIC OF APPS05
Colgate, KFC, Universal Studios - all of these use branded mobile games to draw traffic, increase user engagement, provide more conversions and better ROI, analytics and reporting, as well as for simple, sheer fun.
If that isn’t enough, Digi-Capital, a global research firm, has found that games drove three quarters of of all mobile app business last year.
Enter the game!
CHECK IT OUT, AND BE INSPIRED! 06
