the machine is us ing us
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The Machine is Us/ing UsBy Michael Wesch
The Machine is Us/ing Us
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Text is liner
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Text is unliner
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Text is said to be unliner
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Text is often said to be unliner
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Text is liner when written on paper
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Digital text is different.
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Digital text is more flexible.
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Digital text is moveable.
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Digital text is above all ... hyper.
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hypertext can link
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here
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here
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or here...
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virtually anywhere
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anywhere virtually
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anywhere virtual
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Most early websites were written in HTML.
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HTML was designed to define
the structure of a web document.
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<p>
is a structural element referring to "paragraph"
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<LI>
is a structural element referring to "List Item"
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As HTML expanded,
more elements were added,
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including stylistic elements
like <b> for bold and <i> for italics
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such elements defined
how content would be formatted
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In other words
form and content became inseparable
in HTML.
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Digital Text can do better.
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Form and content can be separated.
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XML was designed to do just that.
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<title> does not define the form.
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It defines the content.
Same with <link> and <description>
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and virtually all other elements in this document.
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They describe the content,
not the form.
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So the data can be exported,
free of formatting constraints.
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With form separated from content,
users did not need to know complicated code
to upload content to the web.
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and it's not just text...
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XML
facilitates automated data exchange two sites
can "mash" data together.
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Flickr maps
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Who will organize all of this data?
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We will.
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You will.
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XML + U & Me create
a database-backed web
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a database-backed web is different
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the web is different
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we are the web
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We Are the Web
by Kevin Kelly
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When we post
and then tag pictures
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teaching the Machine
to give names,
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we are teaching the Machine.
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Each time we forge a link,
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we teach it an idea.
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Think of
the 100 billion times per day
humans click on a Web page
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teaching the Machine
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the Machine
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the machine is us
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the machine is using us
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the machine is us
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Digital text
is no longer just linking information...
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Hypertext
is no longer just linking information...
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The Web
is no longer just linking information...
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Web is linking people...
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Web 2.0 is linking people...
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Web 2.0 is linking people...
...people sharing, trading, and collaborating...
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We'll need to rethink a few things...
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We'll need to rethink copyright
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We'll need to rethink authorship
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We'll need to rethink identity
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We'll need to rethink ethics
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We'll need to rethink aesthetics
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We'll need to rethink rhetorics
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We'll need to rethink governance
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We'll need to rethink privacy
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We'll need to rethink commerce
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We'll need to rethink love
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We'll need to rethink family
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We'll need to rethink ourselves.
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by
Michael Wesch
Assistant Professor of Cultural AnthropologyKansas State University
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Digital ethnography
@ Kansas State University
http://mediatedcultures.net/