the lost duck media kit
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media kit2014
what the duck?Born in 2009 The Duck has grown in strength, height and colour each year!
Why? Ask any newcomer or visitor how easy it is to find out about community events and they may look a little lost - until they find a Duck! Ask a local what time the drop-in basketball is, or details about the bird walk on Lorimer road... and well, you can see how a duck was born.
Get noticed Duck’s are often misunderstood and this one is no different. So read on. Pick up a copy, find out why it has managed to keep flapping it’s wings so long and slowly you will begin to see why so many people are starting to advertise in The Lost Duck. We aim to get you noticed and find you new customers everyday.
Happy Flight. TLD.x.
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www.lostduck.comTel: 604 698 5601
Why it Works Pocket Sized
Read by Locals
Read by visitors
Printed monthly/
weeklyUnique
Publication*
The Lost DuckLocal News Papers x x Visitor Magazines x x x x
Visitor Guides x x x xMaps x x x
*With the exception of Mountan Life all other publications compete for space and distribution locations with other maps/guides/magazine.
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28min Photo48th Element49th ParallelAava HotelActivity CentralAdara HotelAlpine Cafe
Autzia?Avalanche
PizzaBC Liquor -
Marketplace
Billabong
BlenzBungee/
Alpine Guides
BurtonCan-SkiCarelton WB
Carlbergs
Cascade Lodge
Cigar Store
CinemaClub Intrwaest
Coast Hotel
Coast Mountain
ComorCow’sCreek Bread
Crepe Montagne
CrocsCrystal Lodge
Cultural Centre
Daniel Leather
Delish (Function)
Delta Lodge
Dups burrito
Dusty’sEco ChicEco Tours
Eddie Bower
EdinElephant and
CastleEscape Route
Evolution
Creekside
ExcessExecutive The
InnFairmont
Chateau
FanatykFat Tony Pizza
Fitsimmons
Liquor Store
Foot Reflexology
Four Seasons
HotelFreeriderz
FruvFun for Kids
GapGone Eatery
GS PhotoGuest Services
(Whistle Blackcomb)
Hat Gallery
HatleyHelly Hansen
HempireHiltonHoliday Inn
Hostel International
Intersport
Kitchen Works
L’occitane
Le Chamois
LidsLift Coffee co.
Listel Hoetl
Lovce Nest
Lululemon
LushMc Coos Too
McCoosMeadow Park
Sports centre
MerlinsMerrellMogulsMoney Exchange
Mountain
RidersNesters Grocery store
Nesters Liquor
storeNita Lake
LodgePan Pacific
Mountainside
Pan Pacific
villagePeak Performance
Pinnacle Lodge
Pizza cafe
Please Mum
Premiere
Properties
PriorPure Merino
Quicksilver
Raintree properties
Red Canoe
Rocky Mountain
Rogers IceCreamRootsRuby Tuesday
Samurai Sushi
Seasons of
WhistlerShowcase
Ski & Bike -
VillageSmile Gifts
SnocietySouthside Diner
Splitz grill
Starbucks Main
SummitSundialSunglass
GalleriaSuperior
Properties
The Beach
The Body Shop
The Brewhouse
The Circle
The CoreThe Glass
ElevatorThe Grocery
StoreThe LoftThe North Face
The Plaza
TNATourism Whistler (visitor
information
centre)VanityVillage Inn and
suitesVillage Sports
WB Blackcomb
day lodge
Westin Hotel
Whistler
Blackcomb head
officeWhistler
Clothing Co
Whistler
Property &
RentalWildwood
lodge
The Top Distribution Points Resort Cabs (stands in taxis) The Grocery Store (next to ALL tills) Brewhouse - Next to Pique and Question IGA - one of only two visitor guides (FAQ) Lift Coffee The Cinema - next to The Pique (only) Nesters - next to the Pique and Question Meadow Park - next to Montain Life, Question and Whistler Traveller Visitor Information & Village Host Kiosks (Village Stroll) Activity Central - On counter. Blenz - next to Pique, Question Splitz - On counter Welcome Packs (managed rentals) upon arrival Cows - One of only two publications.. Loved by staff. Hotels and 80+ more
Size is Everything In high traffic areas we have big distribution stands that hold over 200 copies each, this is unique to some other information guides.
Where?Over 80 shops, managed rentals, hotels, information desks, grocery stores and visitor attractions throughout Whistler, from Function Junction to Meadow Park.
Thanks to all those that make it happen!
DistributionVillage Stroll ¹
Grocery stores Shops
Welcome packs
Resort Cabs
Big Boxes 2
The Duck Local
News Papers x x x Magazines x x x x x
Visitor Guides x x x xMaps** * ** x
¹ Blenz, Cinema, Village Host Kiosks, IGA, Gone Eatery, Brewhouse, Cows (more tbc)2 Meadow Park, Nesters, Visitor Centre, IGA, Gone Eatery, Blenz (more tbc)* Outs ide locat ions only** Three map companies competing for same space.
Summary
DistributionSome of the best locations (Nesters).
WHISTlEr VIllAGEAvailable at Village Hosts kiosks and in shops staff love our guide. They help direct people on what to do, and what’s happening by using The Duck. It makes their life easier and they read it too! What better reccommendation than from a local?
rESOrT CABSWho better to ask about a favourite pub, a local restaurant or what’s happening in the village tonight than the local taxi driver? Now passengers also have an up to date guide on hand to answer all those tricky questions.
BrOCHurE rACKSWe use big stands, small stands and hand-stands to make sure people notice the publication. Find them where you find lots of people, at visitor information, the cinema, select shops and grocery stores.We have brand new stands for this winter.
FrONT lINE STAFFMost guest services staff love The Lost Duck for it’s quick reference and easy to follow layout. There’s no better way to receive a recommendation than from a friendly face. Just ask the Village Hosts about friendly happy faces, they invented them!
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The Numbers The Duck
vs. The World
What are you buying?• Unique distribution• Printed monthly - 6 adverts for price of 1
• 6,000+ readers per month• 100+ distribution points• Read by locals• 4,000*+ copies per month• 9 big distribution boxes (200 copies per box)• Average of only 12 other adverts• Change your advert every month!
*number increase in peak times. Average per season.
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TestimonialsThe staff really like it and it has been a very good tool......good job, thank-you. Guest Services Manager, Westin Resort and Spa.
We add The Lost Duck to all of our guest check in packs and guests love it – it’s current, colorful, easy to navigate and packs in a lot of info, plus you can easily stash it in your pocket or bag for easy reference. We will now be sending out a link to our guests prior to their arrival so that they can check it out before hand and perhaps plan part of their vacation by using it. Our staff love it because it stays current and we can always reference it for ourselves if we need to. We’ve decided to use it for weekly events, exercise programs and yoga classes and give it to our guests at check in. Front Desk Manager, Superior Properties.
We all thought the Lost Duck was a great quick reference guide on what to do and where to go.....it was more convenient to give (The Lost Duck) instaed of a big newspaper. Guest Services Supervisor, Whiski Jack Resorts
The Lost Duck has been very well received by our guests....locals think it’s a great idea, especially those with children. Guest Services Supervisor, Whistler Blackcomb.
We make the extra effort
Social media800 fans and counting. Hundereds of fans, followers and tweeters to let know about your products, services and special offers. Add that into the social mix when deciding your advertising this winter.
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WebsiteWe are a publication first, but we are also a great source for events on line for many of our fans. We list more events than ANY other website! Fitness classes, community events, sports, clubs & societies, live music and special events. We do it all and it’s another great way for peopel to kneow about your business.
word of mouthWe deliver to hotels and our guide is used by front line staff.
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Kidslove TheDuCK!Our publication is loved by lot’s of people but especially kids. So if you are a parent, you will know how important it is to let mommy and daddy know how to find your business (so they can relax and spend a bit money). See picture for proof how kids love The Duck!
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Whatever age kid you are, you can’t help but smile at a cute duck (surrounded by Kokaneee girls).
