A UNIQUE WAY TO FURNISH…

INTRODUCING INTERACTIVE ONLINE MAGAZINE AND SHOP, THE LONGEST STAY, TO FURNISH THE HOME YOU NEVER WANT TO LEAVE

   October 2013 – A pioneering combination of engaging editorial, eclectic products and the ability to purchase online, The Longest Stay (www.longeststay.com) is the UK’s first online click and buy interiors magazine.

Launching this Autumn and paving the way for furniture shopping of the future, The Longest Stay will do for interiors what Net-a-Porter has done for fashion. It does the shopping edit for you from top designers and showcases its products in the form of an editorial magazine – and the best part, all items can be purchased at the click of a button.

Founder and CEO, Sherry Roberts, has scoured the world to bring together the finest collection of furniture and homeware and most exclusive statement objects. The Longest Stay will specialise in sourcing the most enigmatic mix of designer furniture, home accessories and luxury gifts, to help customers furnish a home that they will never want to leave.

Sherry comments: “After 5 years of extensive research, it was clear that customers don’t have the precious time to hunt for products be it directly from showrooms, interior magazines or mass market websites displaying too many items of the same thing. The Longest Stay brings it all under one roof, bridging the gap between eclectic, quirky products at a variety of price points and the ability to purchase these products and have them delivered to your home free of charge.”

Enlisting the expertise of international stylists, The Longest Stay is a brand for all discerning interiors enthusiasts who wish to stay ahead of the trend. The site offers an inspiring collection of rare pieces, curated and edited by Sherry and her experienced team, offering visitors their very own personal shopping experience

from styling tips to an entire interior designer room setting, such as Alan McVitty’s styled penthouse.

With prestigious and unique brands not found on the high street such as Boca Do Lobo, Mineheart, Ben Esthop, Malabar, Creative Mary, Rokos, AcasaK, Feu de Beaumont and Carrol Boyes, designs are brought to life with the help of inside stories and background anecdotes on the designers themselves.

Sherry adds, “When I set up The Longest Stay, my dream was to offer a truly one-of-a-kind online shopping experience; a virtual place that brings together the best finds from international design fairs including Salone Del Mobile and Maison & Objet. I am fascinated by the craftsmanship, the history, the quality of materials and the attention to detail of each brand.”

By creating a direct link for shoppers, whilst offering inside stories and background anecdotes of each brand and their talented designer, The Longest Stay is set to become the destination for discerning shoppers and design lovers – the new Net- A- Porter.

ENDS

For more information please contact Elena Lorenzon at Bacchus PR, 0208 968 0202, elena@bacchus-pr.com

NOTES TO EDITORS:

The Longest Stay website is comprised of the following elements:

i. Buying – A curated selection of furniture, home accessories and gifts from unique designer brands.

ii. Magazine – An online magazine and shop with a curated collection of beautiful designer objects. The products are available to click & buy direct from the editorial pages and delivered directly to the customer’s home.

iii. Designer Icons – An editorial section that illustrates the designer process

with an inside look into the conceptual development. Clients that are interested to purchase one of the pieces are brought to the factory by The Longest Stay to view and tour the process with Sherry.

iv. Blog – Regular update reports on the most important international design events and private previews of design showrooms, concept stores and designers’ workshops and art galleries.

All UK delivery is free and delivered with a white glove delivery service for designer furniture.

www.longeststay.com Tel. 020 7349 9057 Facebook – The Longest Stay Twitter - @TheLongestStay