#TheSocialWebsite @brentkobayashi @kobayashionline

The Lonely WebsiteWebsite best practices in a social media world

#TheSocialWebsite @brentkobayashi @kobayashionline

#TheSocialWebsite @brentkobayashi @kobayashionline

#SocialBizNow#TheSocialWebsite• SHARING IS CARING!

#TheSocialWebsite @brentkobayashi @kobayashionline

About @brentkobayashi

#TheSocialWebsite @brentkobayashi @kobayashionline

Social Media - Good

• Local businesses succeed on relationships.

• Insanely powerful communications tool.• one-to-many

• one-to-one

#TheSocialWebsite @brentkobayashi @kobayashionline

Social Media – Bad

• Ownership

• Longevity

• Crowded

#TheSocialWebsite @brentkobayashi @kobayashionline

Your Website - Good

• You own

• Can’t be taken away from you

• Only one voice – yours

#TheSocialWebsite @brentkobayashi @kobayashionline

Your Website - Bad

• Only one voice – yours

• Where do the cool people hang out?

#TheSocialWebsite @brentkobayashi @kobayashionline

Your Website & Social Media

• Social signals

• More human

• Shopper vs. relationship

• Extending (or starting) the conversation

• SEO

#TheSocialWebsite @brentkobayashi @kobayashionline

Socializing your website

• Share buttons

• Follow buttons

• Widgets

• Other

#TheSocialWebsite @brentkobayashi @kobayashionline

Which platforms?

• Twitter

• Facebook

• LinkedIn

• Pinterest

• Other

#TheSocialWebsite @brentkobayashi @kobayashionline

Share buttons – what, why, when?

• Encourage sharing

• Social signal of success

• Don’t need social accounts (do now!)

#TheSocialWebsite @brentkobayashi @kobayashionline

Share buttons – where?

• Add to your blog/news section

• Maybe static pages

• Above the fold… maybe

• At the end of long posts

• Some examples

#TheSocialWebsite @brentkobayashi @kobayashionline

#TheSocialWebsite @brentkobayashi @kobayashionline

addthis.com slingpic.com

sharethis.com

Share buttons – how?

• From the social platform

• ShareThis/AddThis/etc.

• Built into your website theme / template?

#TheSocialWebsite @brentkobayashi @kobayashionline

Share buttons – tips

• Use them to share your content

• Twitter via @mention

• Choose carefully (declutter)

• Add to specific posts (not just template)

• Facebook Like vs. Share

• Google +1 vs. Share

#TheSocialWebsite @brentkobayashi @kobayashionline

Add to specific posts

#TheSocialWebsite @brentkobayashi @kobayashionline

Follow

• Facebook Like your (Facebook) page vs website

• Follow buttons vs links to accounts

#TheSocialWebsite @brentkobayashi @kobayashionline

Widgets

• Timeline (twitter, facebook, pinterest)

• Twitter• Search

• Favorites

• Collections

• List

• Badges

• Rebelmouse

#TheSocialWebsite @brentkobayashi @kobayashionline

Timeline

#TheSocialWebsite @brentkobayashi @kobayashionline

List

#TheSocialWebsite @brentkobayashi @kobayashionline

Collection

#TheSocialWebsite @brentkobayashi @kobayashionline

Badges

#TheSocialWebsite @brentkobayashi @kobayashionline

RebelMouse

#TheSocialWebsite @brentkobayashi @kobayashionline

Other

• Embed customer testimonials• Facebook: easy

• Google+ review trick

• Twitter: embed tweet + collection

• Demandforce

• Yelp (https://biz.yelp.ca/bling/)

• Twitter @mention button

• Inline buttons / tweet this

• Social commenting

#TheSocialWebsite @brentkobayashi @kobayashionline

Facebook review

#TheSocialWebsite @brentkobayashi @kobayashionline

Google+ review (trick)

#TheSocialWebsite @brentkobayashi @kobayashionline

Tweet embed

#TheSocialWebsite @brentkobayashi @kobayashionline

Demandforce

#TheSocialWebsite @brentkobayashi @kobayashionline

Social Commenting

#TheSocialWebsite @brentkobayashi @kobayashionline

#TheSocialWebsite @brentkobayashi @kobayashionline