tower of london

tower of london

trafalgar

trafalgar

B O R O U G H M A R K E T

trafalgar

Buckingham Palace

Tower of London

Oxford Street

Trafalgar Square

Tower Bridge

Houses of Parliamentand Big Ben

The Oval

London Eye Borough Market

St. Paul’s Cathedral

Kensington PalaceWaterloo

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Portobello Road

V&A Museum

Madam Tussauds

Brick Lane

Spitalfields MarketBritish Museum Hogarth’s Gin Lane

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Gin destinations

Tube stations

Mainline stations

Main roads

Secondary roads

Green spaces

Canals, lakes and rivers

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THE LONDON GIN TRAIL13

London Zoo

GIN TRAIL DESTINATIONS SIPSMITH Turnham Green

Visit Prudence, the first copper still in London since 1820. The swan motif on the Sipsmith mark is a reference to the “swan’s neck” pipe where the spirit vapour turns above the still. Address: 83 Cranbrook Road, Chiswick, W4 2LJWeb: www.sipsmith.comOpen: The distillery is open for tours on selected weekday evenings from 6.30 – 8pm. Book ahead.

HUSH Bond Street

Their Gin and Jam Afternoon Tea is the perfect excuse to put some tipple in your teatime…and enjoy some G with your T(ea). Also includes classic teatime treats such as finger sandwiches, warm scones with clotted cream and jam. Address: 8 Lancashire Court, W1S 1EYWeb: www.hush.co.ukOpen: Gin and Jam Afternoon Tea is served Mon - Sun 3 - 6pm.

GRAPHIC BAR Piccadilly Circus

The bar boasts a world-class gin collection and the latest in ground-breaking urban art. Carrying over 300 different gins from all over the globe it is one of London’s best stocked bars. Paint tin punches, historic cocktails and disco drinks are also available.Address: 4 Golden Square, W1F 9HTWeb: www.graphicbar.comOpen: Mon - Sat 12 - midnight

DUKE’S HOTEL Green Park

Frequented by James Bond author Ian Fleming, the bar is famed for its Martinis and is said to be where Fleming first coined the classic line, “Shaken, not stirred.” Address: Duke’s Bar, St James’s Palace, SW1A 1NYWeb: www.dukeshotel.comOpen: Mon - Sat 2 - 11pm / Sun and Bank Holidays 4 - 10.30pm

OTHER ATTRACTIONS

BOROUGH MARKET London Bridge

BRITISH MUSEUM Holborn or Tottenham Court Road

BUCKINGHAM PALACE Victoria

KENSINGTON PALACE Queensway

HOGARTH’S GIN LANE Holborn

HOUSES OF PARLIAMENT AND BIG BEN Westminister

LONDON EYE Waterloo

MADAM TUSSAUDS Baker Street

OXFORD STREET Oxford Street

PORTOBELLO ROAD Ladbroke Grove

SPITALFIELDS MARKET Liverpool Street

ST. PAUL’S CATHEDRAL St Paul’s

TOWER BRIDGE Tower Hill

TOWER OF LONDON Tower Hill

TRAFALGAR SQUARE Charing Cross

V&A MUSEUM South Kensington

ZSL LONDON ZOO Camden Town

BERRY BROTHERS AND RUDD Green ParkGo shopping at Britain’s oldest wine and spirit merchant and pick up a bottle of their No. 3 Dry Gin created to make a perfect dry martini. This flagship store has changed little since it was opened by the Widow Bourne in 1698.Address: No 3 St James Street, SW1A 1EGWeb: www.bbr.com Open: Mon - Fri 10am - 9pm / Saturday 10am - 5pm

HOUSES OF PARLIAMENT SHOP Westminister

Stop off to pick up Sipsmith’s exclusive Houses of Parliament gin. Parliament is open for visitors to attend debates, watch committee hearings or take a tour inside one of the world’s most iconic buildings. Address: 12 Bridge Street, Parliament Square SW1A 2JXWeb: www.shop.parliament.ukOpen: The bookings phone line is open Monday to Sat 9am - 5pm

THE SAVOY HOTEL Covent Garden

Home to the legendary art deco American bar. Enjoy a classic gin cocktail at one of the world’s classiest venues, accompanied by a live jazz pianist every night.Address: The Savoy hotel, 100 Strand WC2R 0EU Web: www.fairmont.comOpen: Mon - Sat 11.30am – 12am / Sun 12pm -12am

CITY OF LONDON DISTILLERY Blackfriars

COLD for short – a distillery and cocktail bar. Take a class in the Gin Lab, to learn about distilling and to create your own personalised bottle of ginAddress: 22-24 Bride Lane off Fleet Street, EC4Y 8DTWeb: www.cityoflondondistillery.comOpen: Distillery Mon - Fri 12-11pm. COLD Bar Mon-Fri 12-1pm / Sat 4-11 pm

BEEFEATER GIN Oval

Discover the history of Beefeater entwined with the history of London Gin. See how they make their recipe unchanged since the 1800’s. Smell and touch the botanicals that make Beefeater gin.Address: 20 Montford Place SE11 5DEWeb: www.beefeaterdistillery.comOpen: Distillery opens Mon - Sat 10 - 6pm / Bank Holidays 11 - 4pm

214 BERMONDSEY Borough / London Bridge

Serves over 80 gins with their home handcrafted BTW – Bermondsey Tonic Water. They invite visitors to take part in their Gin & Tonic Tasting Flights, which includes blind tasting three mini G&T’s.Address: Underneath Antico Restaurant, SE1 3TQWeb: www.214-bermondsey.co.ukOpen: Tu, We 5 - 11pm / Thu 5 - 12am / Fri - Sat 5 - 1.30am / Sun 4 - 10.30pm

HAPPINESS FORGETS Old Street

A hip speakeasy bar in a tiny low-lit basement, serving gin cocktails shaken by professional mixologists. Voted 8th in the World’s 50 Best Bars in 2015, they promise “great cocktails no wallies”.Address: 8-9 Hoxton Square, N1 6NUWeb: www.happinessforgets.comOpen: Everyday 5 -11pm. Book ahead to guarantee a table.

EAST LONDON LIQUOR COMPANY Mile End

The distillery in London’s East End produces and imports quality hand-crafted gins. Housed in an old glue factory in Bow Wharf, ELLC have a bar and bottle shop at their distillery. A comprehensive cocktail list features their own gin, as well as a rich heritage of gin production from around the world.Address: Unit GF1, 221 Grove Road, E3 5SNWeb: www.eastlondonliquorcompany.comOpen: Mon -Thu 12 - 11.30pm / Fri - Sat 12 - 12am / Sun 12 - 11.30pm

HALF HITCH GIN Camden Town

In 1869, Camden Lock was at the heart of London’s gin distilling & warehousing. Whilst the buildings remain, faint memories now only exist such as street names like ‘Juniper Crescent’. Fifty years after the last production left Camden Lock, this past industrial glory has now been unearthed and reinvigorated with key botanicals of Black Tea & BergamotAddress: Unit 53, West Yard, Camden Lock, London NW1 8AFWeb: www.halfhitch.londonOpen: Everyday from midday to 6pm; call 020 3096 3027

A BRIEF HISTORY OF GIN IN LONDONInformation included on this map is accurate and up to date to our knowledge, we cannot be held responsible for errors or exclusions and advise checking destination websites before you plan your journey.

As you wind your way around the WSTA’s London Gin Trail we would like to whet your appetite with a potted history of the great British spirit.

Gin derives its predominant flavour from juniper berries. Its earliest origins go back to the middle ages where it was used as herbal medicine. It first became popular as a drink in England in 1689 when King William of Orange dropped the tax on spirit production to encourage distilling and help prop up grain prices. However the industry at this time had no quality control and gin was frequently mixed with turpentine. By 1750 over a quarter of all residences in St Giles parish to the north of Covent Garden were gin shops, and most of these also operated as receivers of stolen goods and co-ordinating spots for prostitution. It was this less than desirable backdrop which provided William Hogarth with inspiration for his famous Gin Lane etching. The illustration is one of a pair, to Beer Street and is an early example for spin. These pictures were funded by the brewing industry to show that beer consumption was far healthier for society as a whole than drinking gin.

100 years on gin was no longer a drink for the disenfranchised and desperate, but a more sophisticated tipple enjoyed as a cocktail. The River Thames played a crucial role in bringing the raw ingredients - spices and fruits - needed to make gin, to the heart of London. This led to the development of an unsweetened, aromatic style of gin known as ‘London Dry’. The name emerged as so many distillers were based in London, but it is a production method and can be made outside the capital.

1850 saw the birth of the Gin & Tonic, created as an anti-malarial for British troops serving in India. In 1920 Prohibition in the United States saw out of work American bar tenders crossing the Atlantic to take advantage of London’s Bright Young Things as the Jazz era took off.

Gin has continued to evolve taking us up to present day where Britain is at the centre of gin renaissance. Between 2010 and 2014, 73 new spirit distilleries opened in the UK with 56 coming in the past two years alone. UK gin brands have more than doubled during this four year period.

Now it’s time to take a look at what London has to offer the gin fans of today. Whether you prefer timeless classics like G&T or Martini, or want to venture into some more exotic cocktails - such as a Gin Fizz, a Singapore Sling or try the Hanky-Panky - there are a wealth of ways to enjoy this great British product. Step onto the trail, check opening times and booking requirements and plot your gin adventure.

Want to become a WSTA London Gin Trail destination? Email info@wsta.co.uk Please Drink Responsibly

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The London Gin Trail

2016 edition

The WSTA represents over 340 companies producing, importing, exporting, transporting and selling wines and spirits in the United Kingdom.

We campaign for a vibrant and sustainable wine and spirit industry, helping to build a future in which alcohol is produced, sold and enjoyed responsibly.

www.wsta.co.uk

info@wsta.co.uk

@wstauk

+44 (0)20 7089 3877

Registered Number: 410660 EnglandLimited by GuaranteeVAT Number: GB 243 8280 60 ©

Map produced by the Wine and Spirit Trade Association Design by Antonia Fordyce