the lego story in comic book form
DESCRIPTION
How following the seven "truths" of innovation almost put LEGO out of businessTRANSCRIPT
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
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@davidcrob www.robertsoninnovation.com/brick-by-brick
By reinventing the way it manages innovation, The LEGO Group has become one of the most successful companies in the world. Over the past 5 years, it has grown sales by an
average of 24% per year, and profits at 40% per year.To find out how LEGO turned itself around, read Robertson’s book
"Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry"
(to be published in June 2013 by Crown Business, bit.ly/brickbybrick).