the legal marketing association and the new york city bar association’s committees on pro bono...

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The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present: Doing Well by Doing Good The Business Case for Pro Bono October 3, 2012

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Page 1: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and

Career Advancement & Management Present:

Doing Well by Doing GoodThe Business Case for Pro Bono

October 3, 2012

Page 2: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Doing Well by Doing Good

Geoff Goldberg, Chief Advancement Officer, McCarter & English

John Ogden, President + CEO, Innovative Results LLC

Bret Parker, Vice President and Associate General Counsel, Elizabeth Arden, Inc. Robert S. Whitman, Partner, Labor & Employment Department, Seyfarth Shaw LLP

Page 3: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Providing legal services to the poor, disadvantaged, and other individuals or groups unable to

secure legal assistance to address critical problems including

problems of society as a whole.

Doing Well by Doing Good

Page 4: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Doing Well by Doing Good

1. Pro Bono is an investment, not a cost1. Pro Bono is an investment, not a cost Recruiting and retentionRecruiting and retention TrainingTraining AltruismAltruism ProfitProfit

Page 5: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

ProfitProfit

Relationships

Doing Well by Doing Good

Page 6: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Work with, not for, in-house counsel on something you both really care about

ProfitProfit

Relationships

Doing Well by Doing Good

Page 7: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Overcoming your own hesitations In-house counsel’s point of view Popping the question

How?

Doing Well by Doing Good

Page 8: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Overcoming your own hesitations

How?

Cost or investment? Chicken or egg? You, first

Doing Well by Doing Good

Page 9: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

How?

In-house counsel’s point of view I could use the help

Show me we’re a match You never know

Doing Well by Doing Good

Page 10: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

How?

Popping the question

Shout it out! Know the answer Don’t self-edit

Doing Well by Doing Good

Page 11: The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present:

Doing Well by Doing Good

Some good places to start

Pro Bono Institute - www.probonoinst.org

ProBono.net - http://www.probono.net/

New York City Bar Justice Center -http://www2.nycbar.org/citybarjusticecenter/pro-bono-center/pro-bono-center-overview

Lawyers Alliance for New York - www.lawyersalliance.org/lawyers.php

The Legal Aid Society -http://www.legal-aid.org/en/probono/volunteerprobono.aspx Pro Bono Partnership - www.probonopartnership.org