the legal marketing association and the new york city bar association’s committees on pro bono...
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The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and
Career Advancement & Management Present:
Doing Well by Doing GoodThe Business Case for Pro Bono
October 3, 2012
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Doing Well by Doing Good
Geoff Goldberg, Chief Advancement Officer, McCarter & English
John Ogden, President + CEO, Innovative Results LLC
Bret Parker, Vice President and Associate General Counsel, Elizabeth Arden, Inc. Robert S. Whitman, Partner, Labor & Employment Department, Seyfarth Shaw LLP
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Providing legal services to the poor, disadvantaged, and other individuals or groups unable to
secure legal assistance to address critical problems including
problems of society as a whole.
Doing Well by Doing Good
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Doing Well by Doing Good
1. Pro Bono is an investment, not a cost1. Pro Bono is an investment, not a cost Recruiting and retentionRecruiting and retention TrainingTraining AltruismAltruism ProfitProfit
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ProfitProfit
Relationships
Doing Well by Doing Good
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Work with, not for, in-house counsel on something you both really care about
ProfitProfit
Relationships
Doing Well by Doing Good
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Overcoming your own hesitations In-house counsel’s point of view Popping the question
How?
Doing Well by Doing Good
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Overcoming your own hesitations
How?
Cost or investment? Chicken or egg? You, first
Doing Well by Doing Good
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How?
In-house counsel’s point of view I could use the help
Show me we’re a match You never know
Doing Well by Doing Good
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How?
Popping the question
Shout it out! Know the answer Don’t self-edit
Doing Well by Doing Good
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Doing Well by Doing Good
Some good places to start
Pro Bono Institute - www.probonoinst.org
ProBono.net - http://www.probono.net/
New York City Bar Justice Center -http://www2.nycbar.org/citybarjusticecenter/pro-bono-center/pro-bono-center-overview
Lawyers Alliance for New York - www.lawyersalliance.org/lawyers.php
The Legal Aid Society -http://www.legal-aid.org/en/probono/volunteerprobono.aspx Pro Bono Partnership - www.probonopartnership.org