the leaky bucket principle

19
The Relationship Bucket Principle

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Page 1: The Leaky Bucket Principle

The Relationship Bucket Principle

Page 2: The Leaky Bucket Principle
Page 3: The Leaky Bucket Principle

• This is a bucket. • This bucket represents your business

Page 4: The Leaky Bucket Principle

Just as a bucket fills with water…

Your business fills with customers..

Page 5: The Leaky Bucket Principle

• To get customers – you promote or advertise – in other words you pour $$$$ into getting the attention of your customers.

• Some call it the Spray & Pray Technique

Page 6: The Leaky Bucket Principle

Over time pouring $$$$into promotion your bucket begins to fill with customersbecause you have diligently dripped time, energyand MONEY into fillingYour business with customers

Page 7: The Leaky Bucket Principle

Now because your bucket if fillingthere is pressureon your businessto provide goodservice to morepeople. It mayeven feel likebusiness is boomingBUT…

Page 8: The Leaky Bucket Principle

DID YOU KNOW…

•9% of customers leave because of product or service

•68% leave because of perceived indifference.

Page 9: The Leaky Bucket Principle

Over time pressurecauses leaks. Theystart out tiny, but asmore customers areadded, pressure builds and more leaksgrow.

Page 10: The Leaky Bucket Principle

Now you may notnotice this at first asyou are busy fillingyour bucket andmaking your newCustomers feelwelcome. .

Page 11: The Leaky Bucket Principle

• You work hard, • You are doing all the• Right things… yet • You may get to feel• Like business is growing• Slowly, or worse nowhere.• You may start to look • Around to see what’s going • On and you discover • The LEAKS.

Page 12: The Leaky Bucket Principle

• Over time as you were• Busy spraying more money• At your business, and dripping• customers in, those that • Were there – got squashed• At the bottom – or forgotten• So they leaked out. • Someone else who does exactly• What you do – was spraying• Time, energy and money • Into their own bucket and• They left you for them.• Because they will be on the• Top of the bucket – for a while. • They feel cared for a• Little bit better than you were• (in the beginning anyway)

TIME MONEY ENERGY

Page 13: The Leaky Bucket Principle

Can the leaks be plugged?Can you restore the relationship?

Well, yes, but only one way works. you can patch up theleaks with this easy specialmethod..

WANT TO KNOW WHAT IT IS?

Page 14: The Leaky Bucket Principle

DID YOU KNOW…

• Selling to your current customers is easiest• Selling to customers who leave is easier• Selling to new customers is the hardest

• RAVING FANS – bring customers to You.

Page 15: The Leaky Bucket Principle

Imagine having

• a System• CONSISTENT• AUTOMATED• FREQUENTCY

• It gives you RETENTION & REPEAT REFERRALS

Page 16: The Leaky Bucket Principle

What if I told you…• It is easy, inexpensive, and personal

• AND

• It has a 100% open rate

• AND

• It has a huge shelf life

• AND

• It adds value to your bottom line.

Page 17: The Leaky Bucket Principle

LET YOUR CUSTOMERS, SUPPLIERS, EMPLOYEES, DOWNLINE, HOSTESS’S know how special

they are to you

Page 18: The Leaky Bucket Principle

BUILD &

RESTORE

RELATIONSHIPS

Let me show you how to:

Page 19: The Leaky Bucket Principle

• So your bucket doesn’t leak any more…• And you won’t even have to spend time,

energy or money filling it…• It will be filled for you!