the leaky bucket principle
TRANSCRIPT
The Relationship Bucket Principle
• This is a bucket. • This bucket represents your business
Just as a bucket fills with water…
Your business fills with customers..
• To get customers – you promote or advertise – in other words you pour $$$$ into getting the attention of your customers.
• Some call it the Spray & Pray Technique
Over time pouring $$$$into promotion your bucket begins to fill with customersbecause you have diligently dripped time, energyand MONEY into fillingYour business with customers
Now because your bucket if fillingthere is pressureon your businessto provide goodservice to morepeople. It mayeven feel likebusiness is boomingBUT…
DID YOU KNOW…
•9% of customers leave because of product or service
•68% leave because of perceived indifference.
Over time pressurecauses leaks. Theystart out tiny, but asmore customers areadded, pressure builds and more leaksgrow.
Now you may notnotice this at first asyou are busy fillingyour bucket andmaking your newCustomers feelwelcome. .
• You work hard, • You are doing all the• Right things… yet • You may get to feel• Like business is growing• Slowly, or worse nowhere.• You may start to look • Around to see what’s going • On and you discover • The LEAKS.
• Over time as you were• Busy spraying more money• At your business, and dripping• customers in, those that • Were there – got squashed• At the bottom – or forgotten• So they leaked out. • Someone else who does exactly• What you do – was spraying• Time, energy and money • Into their own bucket and• They left you for them.• Because they will be on the• Top of the bucket – for a while. • They feel cared for a• Little bit better than you were• (in the beginning anyway)
TIME MONEY ENERGY
Can the leaks be plugged?Can you restore the relationship?
Well, yes, but only one way works. you can patch up theleaks with this easy specialmethod..
WANT TO KNOW WHAT IT IS?
DID YOU KNOW…
• Selling to your current customers is easiest• Selling to customers who leave is easier• Selling to new customers is the hardest
• RAVING FANS – bring customers to You.
Imagine having
• a System• CONSISTENT• AUTOMATED• FREQUENTCY
• It gives you RETENTION & REPEAT REFERRALS
What if I told you…• It is easy, inexpensive, and personal
• AND
• It has a 100% open rate
• AND
• It has a huge shelf life
• AND
• It adds value to your bottom line.
LET YOUR CUSTOMERS, SUPPLIERS, EMPLOYEES, DOWNLINE, HOSTESS’S know how special
they are to you
BUILD &
RESTORE
RELATIONSHIPS
Let me show you how to:
• So your bucket doesn’t leak any more…• And you won’t even have to spend time,
energy or money filling it…• It will be filled for you!