The leading gift and homewares trade fair in ASEAN10 - YEAR ANNIVERSARY OF LIFESTYLE VIETNAM

Special show 18-21 April 2019in Hochiminh City

SHOW CATEGORIES

• Handicrafts and home decoration• Indoor and outdoor furniture• Garden accessories• Home textiles• Table and Kitchenwares• Personal accessories• Leather Footwear and Bags• Fragrances• Toys• Gifts and handmade from ethnic minoritieswww.lifestyle-vietnam.com

Add: 1st Floor, 20 Ly Thuong Kiet Str., Hoan Kiem Dist., Hanoi, VietnamTel: (+84).24.3936.9284 | Fax: (+84).24.3936.6759Email: hellolifestylevietnam@gmail.com | Website: www.lifestyle-vietnam.com

10

Welcome to Lifestyle Vietnam 2019

2019 is a special year, marking the 10th anniversary of Lifestyle Vietnam. To celebrate this milestone, Lifestyle Vietnam will undergo major changes, moving forward into a new phase and once more assert its stature in international markets.

In 2019, Lifestyle Vietnam will increase to approximately 1,000 booths of which more than 200 booths from international exhibitors. Groups of products will also be expanded enormously this year. In addition to traditional groups such as handicrafts and interior decoration, garden accessories, indoor and outdoor furniture, jewelry, the fair will include textiles, metal, and plastic household goods, leather shoes and handbags. We will also broaden categories of each product to give guests more options. Promotion activities have started to be carried out in 51 countries and territories all over the world with the help from local trade promotion organizations. Our goal is to attract about 2,500 international importers and 15,000 Vietnamese customers to visit and do transactions at the Fair. During the fair, we will showcase the latest designs of artisans and designers from many countries around the world. Many well-known One Village One Product (OVOP) craft products will also be introduced. Furthermore, we always gladly arrange meetings between importers and businesses participating in the fair and also for those who are not part of the fair to create favorable conditions for importers and exporters to meet with suitable partners.

With remarkable efforts, there is no doubt that Lifestyle Vietnam 2019 will bring great success to our fair participants.

Chairman

Đỗ Như Đính

MESSAGE FROM THE CHAIRMAN

PRODUCT GROUPS AT LIFESTYLE VIETNAMHandicrafts and home decorationYou will find at Lifestyle Vietnam 2019 a very extensive variety of home décor and handicraft products. They are functional for both indoors and outdoors, using different materials made from natural fibers and a mixture of materials such as rattan, bamboo, seagrass, water hyacinth, ceramics, lacquer, wood, metal, stone, fabrics, textile, paper, light cement, polyfiber, resin…

Indoor and outdoor furnitureVietnam is the second largest furniture exporter in Asia with the latest trends and a wide range of indoor and outdoor furniture made in various styles such as classic, colonial, rustic, contemporary… Popular indoor products include dining tables and chairs, sofas, coffee tables, beds, bookcases, cabinets, cupboards… Major outdoor items are armchairs, benches, rocking chairs, coffee tables, hammocks, sun loungers, swing, trolley…

Garden accessoriesShowcase all garden accessories that’ll help you rediscover your great outdoor area and make it utterly picturesque. From flower pots, planters, parasols, watering cans, birdcages and other accessories to enhance your gardens and patios.

Home textilesVietnam has been recognized as the third top garment exporters in the world. Vietnamese textile and apparel industry is moving towards US$50 billion by 2020. The major materials are silk, cotton, hemp and wool, and the major products are bed linens, bath towels, kitchen towels, aprons, dresses, cushions, scarves mixed with Asian and Western culture, with or without embroidery.

Table and KitchenwaresTable and kitchenwares presents a stunning collection of resources for home entertaining, gourmet kitchenware and specialty tabletop resources including product categories from kitchen accessories (cutting boards, trays, plates...), cutlery/flatware, wooden utensils (chopsticks…) to plastic items such as cabinets, tables and chairs, shelves, boxes…, storage containers and other useful home items.

Personal accessoriesVietnam offers many exquisite personal accessories, including handcrafted jewelry like necklaces, bracelets, earrings... that are unique and one-of-a-kind from different types of materials such as buffalo horn, sea shells... There is also a wide range of silk scarves, hats, clogs, wearables, men’s gifts... always designed with the latest trends in mind.

Leather Footwear and BagsThe leather and footwear industry in Vietnam generated US$17 billion in exports in 2017. With the recent enforcement of free trade agreements (FTAs), the Vietnamese companies are trying to expand capacity and make the most of new opportunities. The major products that you can find in Vietnam are bags, wallets, suitcases, and footwear using both genuine and synthetic leather.

FragrancesEverything on-trend in cosmetics, perfumes, skin care, bath & body care, beauty accessories, hair care, apothecary gifts, well-being lines and natural/organic personal care products.

ToysWooden and soft toys are often presented in the simplest form which is the key to stimulating a child’s imagination and to create endless playtime. You can find a beautiful and unique selection of hundreds of top-quality educational and developmental toys for babies, pre-school and kindergarten-aged children…

Gifts and handmade items from ethnic minoritiesLifestyle Vietnam 2019 features stationery and publishing, collectibles, pet products, souvenirs and novelties…It also continues to exhibit ethnic items from 54 Vietnamese ethnic minorities, being supplied by fair trade organizations. All of these products will make your assortment unique and different from other suppliers, from traditional dolls, hemp textiles with indigo dyes and batik techniques….

WHAT’S NEWAT THELIFESTYLE VIETNAM

Lifestyle Vietnam 2019 marks its 10th Anniversary with new elements to benefit importers and exporters:

The scale of the fair increased to 1,000 booths, of which will be more than 200 international booths from businesses all over the world.

Groups of products will be expanded enormously this year. In addition to traditional groups such as handicrafts and interior decoration, garden accessories, indoor and outdoor furniture, toys, gifts, personal accessories … the fair will include home textiles, tabletop and gourmet housewares, leather footwear and bags, fragrances…

Lifestyle Vietnam 2019 is expected to attract over 2,500 importers all around the world and 15,000 Vietnamese customers to visit and trade at the fair.

During Lifestyle Vietnam 2019, the

Organizing Committee will showcase the latest designs of artisans and designers from many countries around the world. Many well-known One Village One Product (OVOP) craft products will also be introduced.

Lifestyle Vietnam 2019 will present many of the gift ideas for tourists, they are very impressive with nice and diversified packaging initiatives…

An exclusive showcase of unique products from 54 ethnic groups in Vietnam.

The Organizers are always glad to arrange meetings between importers and businesses participating in the fair and also for those who are not part of the fair to create favorable conditions for importers and exporters to meet with suitable partners.

2019

LIFESTYLE VIETNAM 2018 HIGHLIGHTS

Some big exhibitors

LifeStyle Vietnam 2018 had a total number of 621 booths, of which 576 booths consisted of Vietnamese exhibitors and 45 booths of Cambodian, Laos, Pakistan, Chinese, Russian, etc exhibitors. Among exhibitors, 92% of them had export experience and 8% had potential to export.

The continuous participation of Vietnamese top exporters like Anco, Woac, Quang Vinh… were evidence for the success of LifeStyle Vietnam 2018. The fair also remarks the participation of a number of foreign companies, for example: Green Stone, Milano Series Designs...

Exhibitors

BuyersLifestyle Vietnam 2018 attracted 16,573 visitors, of which, 1,560 importers came from 31 countries and territories in the world: Japan, USA, United Kingdom, Germany, France, Italy,

45

An Co Company LtdWorld Of Art Craft (WOAC)

Quang Vinh Company

Dong Gia Company

Greenstone Co., LtdHalinh Rattan Bamboo Co., LtdAirpot Ltd

MK Handicraft Co., LtdTD Pottery Co., Ltd

Artex Dong Thap CJS Ngoc Dong Ha Nam CompanyThang Loi Co

Spain, the Netherlands, Denmark, Chile, Brazil, Argentina, South Africa, India, Korea, Taiwan, China, Hong Kong,… among which, countries with the largest number of buyers were Japan (322), USA (275)… The number of buyers at the fair had increased 12% as compared to the Lifestyle Vietnam 2017.

The quality of the international buyers to attend the Lifestyle Vietnam 2018 was also much improved. Among 1,560 international buyers that visited the fair, there were 49 mass retailers, 37 departments stores, 1,226

wholesale importers, 26 catalogue and internet retailers, 131 independent retailers, 48 sourcing agents and 43 others. Some buyers have revenue up to USD1.5 billion like Leon’s Furniture (Canada) or others with the revenue of over USD100 million like Hanos (The Netherlands), The Retreat Home and Lifestyle (Australia), Aoky (Japan)... Many buyers wanted to shift from their traditional suppliers in other countries in the region to Vietnam due to the rising labor costs and the failure in meeting the delivery time in those other countries.

Some big buyers

3%2%

79%

2% 8%

3% 3%

TypeofcustomerstoLifestyleVietnam2018

MassretailersDepartmentstoresWholesaleimportersCatalogueandinternetretailersIndependentretailersSourcingagentsOthers

3%2%

79%

2% 8%

3% 3%

TypeofcustomerstoLifestyleVietnam2018

MassretailersDepartmentstoresWholesaleimportersCatalogueandinternetretailersIndependentretailersSourcingagentsOthers

Michel Design Works

Leon’s Furniture Ltd

AOKY

The Retreat Home & Lifestyle

Kingstown Associates Ltd

USD 20,000,000 - USD 50,000,000

USD 20,000,000 - USD 50,000,000

USD 10,000,000 - USD 20,000,000

OVER USD 100,000,000

USD 20,000,000 - USD 50,000,000

USD 10,000,000 - USD 20,000,000

HANOS Nederland OVER USD 100,000,000

ISHKA USD 20,000,000 - USD 50,000,000

CITIZEN

OVER USD 1,500,000,000

OVER USD 10,000,000

CARLIER France

US

US

JP

CA

AU

AU

VN

UK

FR

NL

AA Importing

WHAT DID VISITORS SAY ABOUT LIFESTYLE VIETNAM?

WHAT DID EXHIBITORS SAY ABOUT LIFESTYLE VIETNAM?

Lifestyle Vietnam is a good and effective fair. The Organizer was able to attract the best enterprises in the industries to exhibit at the Fair. Especially, the Organizer successfully invited many buyers from different countries and territories to the Fair to meet and sign contracts with exhibitors. I think this is extremely important! - Mr. Do Thang Hai, Vice Minister of the Ministry of Industry and Trade of Vietnam

I came to Vietnam on my way to Canton Fair in China and I see that Lifestyle was perfectly timed before the China Fair. I found some very good Vietnamese home decoration products at Lifestyle. I was happy to have participated and will come again next year. I hope your Fair will be soon bigger. - Mr. Kamal Ramchandani of Rasheen International, Australia

The LifeStyle Vietnam 2016 was a very nice trade fair and we placed already two orders. The atmosphere was perfect, the offered items

are very interesting for our business. Thank you very much for the present at the fair – the nice pictures from the beautiful country Vietnam. - Mr. Michael Gollnhofer of Point Leasing GmbH, Germany

Our visit at LifeStyle Vietnam 2017 was very interesting. Now we are waiting for quotations and offers. We hope, to place some orders. The fair organization was perfect. Thanks again for your invitation letter - the visa on arrival worked perfect! - Edith Sassen of Joyvita, Germany

My visit of LifeStyle Vietnam was very constructive and I’m glad I went. We have ordered one 40ft container so far from one supplier and are awaiting more quotations to come in. I’m also looking forward to take more of our buyers to visit the next LifeStyle Vietnam. - Ms. Grace Huang of Homepro International Ltd., Hong Kong

This is the eighth time we participated in Lifestyle Vietnam and we are very satisfied with the Fair. We made an average of 50 business contacts every day. Visiting buyers at Lifestyle are serious business people and they highly appreciated the design of our products. Next year, we will come here again and expand our booth. - Mr. Tong Ba Thao, Director of Hasa

We came to LifeStyle for the 4th time. I was managing Cambodia pavilion of 7 exhibitors of silk products and jewelry. Last year, with support from a UN/ITC project, 4 Cambodian SME companies exhibited in

LifeStyle. The results were very positive, so I publicized the Fair in Cambodia and this year, 7 SMEs came on their own, without financial support. I intend to come again and increase Cambodian participation at LifeStyle next year”. - Ms. Sola Heng, Rajana Association, Cambodia

I came here with 11 exhibitors from Indonesia. I see many importers here. They are big and potential. And I know that Vietnam is rising as a potential sourcing destination in South East Asia. Everything here is going on well. - Ms. Erni, Chairman of Bali Export Development Organization, Indonesia

HOW TO ADVERTISE?On the Fair catalogueNo. of copies: 5,000 copies.Audience: All exhibitors and buyers to the fair, local visitors with pre-registration. This Catalogue will also be used as a marketing document to be sent to over 350,000 buyers in the sectors of home decoration, handicraft, furniture & gift in our database.

On the Fair MagazineEnterprises can promote their brands and products in the official Lifestyle magazine issued at the fair.

On our Website (www.lifestyle-vietnam.com)Lifestyle Vietnam’s Website receives over 15,000 visits every month by companies, buyers and individuals who are concerned with the sectors of handicrafts, architecture, decoration, furniture and gifts.

On Design Area At The FairEnterprises can showcase their signature products at the New Designs Exhibition at the fair (one shelf for each enterprise)Non-participating enterprises can display their catalogues on the showcase at the fair.

ADVERTISEMENT FEE

Position Rate DeadlineInner page 180 USD/page 25/3/2019Cover page 2 450 USD/page 25/3/2019Cover page 3 350 USD/page 25/3/2019Cover page 4 450 USD/page 25/3/2019

The rate is inclusive of VAT. Discount of 25% will be applied for Exhibitors at the fair.Print ads are original files: Corel, AI, Photoshop… or high resolution images (jpg, jpeg….) Resolution 300 dpi, CMYK.

On Fair Catalogue & Magazine

Position Rate NoteSlide on home page (Size 513 x 300 pixel). 130 USD Valid for 3 months from

registration dateMain Banner on home page (Size 270 x 468 pixel). 350 USD Valid for 3 months from

registration dateLogo on bottom of home page (Size 97 x 97 pixel) 130 USD Valid for 3 months from

registration dateIntroduction about company on News section 220 USD Valid for 3 months from

registration dateCompany information on Exhibitor Directory 100 USD For 1 fair period

On Website

The rate is inclusive of VAT.

Indoor Advertising

Two sided indoor banner Rate Note

Banner size (W3m x H5m) 250 USD/banner For exhibitors of Lifestyle 2019

Banner size (W3m x H5m) 350 USD/banner For other companies

Outdoor Advertising

Other Advertising

Two sided outdoor banner Rate Note

Banner size (W1m x H5m) 130 USD/banner For exhibitors of Lifestyle 2019

Banner size (W1m x H5m) 220 USD/banner For other companies

Company logo on buyer badge Rate Note

2 logos 1300 USD For exhibitors of Lifestyle 2019 only

Display catalogue on the showcase 200 USD/place For the non-participating enterprises

Display products at new design exhibi-tions 200 USD++ Plus rental space fee from

vendor

MARKETING & DESIGN SUPPORT

CONTACT INFORMATION

Vietnam Trade Promotion Agency (Vietrade)Centre for the Promotion of Imports from developing countries (CBI, The Netherlands)Lund Industrial Design School (Sweden)Manufactured Imports & Investment Promotion Organization (MIPRO, Japan)The Australian Gift & Homewares Association (AGHA)Aid to Artisans (USA)Hanoi Design Centre (Vietnam)International Consultants

Trade Show GroundSaigon Exhibition and Convention Center (SECC)799 Nguyen Van Linh street, District 7, Ho Chi Minh City, Vietnam

Organizer: VIETCRAFTAdd: 1st Floor, 20 Ly Thuong Kiet Str., Hoan Kiem Dist., Hanoi, VietnamTel: (+84).24.3936.9284 | Fax: (+84).24.3936.6759Email: hellolifestylevietnam@gmail.com | Website: www.lifestyle-vietnam.com

JOIN USWebsite:www.lifestyle-vietnam.comwww.vietcraft.org.vnwww.vietcraftmedia.com

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Twitter:www.twitter.com/LifeStyle_VN